<s>
PlayNow	O
was	O
expanded	O
in	O
mid-2008	O
into	O
the	O
browser-based	O
portal	O
,	O
PlayNow	B-Protocol
arena	I-Protocol
.	O
</s>
<s>
It	O
also	O
enabled	O
the	O
dual	O
download	O
of	O
MP3	B-Application
music	I-Application
tracks	O
,	O
with	O
one	O
higher	O
quality	O
MP3	B-Application
track	I-Application
downloaded	O
direct	O
to	O
PC	B-Device
,	O
and	O
one	O
lower	O
quality	O
track	O
to	O
the	O
phone	O
.	O
</s>
<s>
PlayNow	B-Protocol
arena	I-Protocol
is	O
organised	O
on	O
a	O
per	O
country	O
basis	O
,	O
and	O
is	O
compatible	O
with	O
a	O
wide	O
range	O
of	O
Sony	O
Ericsson	O
phones	O
.	O
</s>
<s>
It	O
was	O
launched	O
in	O
Sweden	O
at	O
the	O
cost	O
of	O
99	O
Swedish	O
crowns	O
(	O
around	O
$15	O
)	O
per	O
month	O
on	O
the	O
W902	B-Device
Walkman	O
phone	O
through	O
operator	O
Telenor	O
.	O
</s>
<s>
PlayNow	O
plus	O
was	O
bundled	O
and	O
billed	O
via	O
a	O
mobile	O
operator	O
and	O
enabled	O
unlimited	O
downloads	O
of	O
DRM-controlled	O
music	O
,	O
as	O
well	O
as	O
PC	B-Device
playback	O
via	O
Omnifone	O
's	O
music	O
player	O
.	O
</s>
<s>
In	O
May	O
2009	O
,	O
Sony	O
Ericsson	O
announced	O
PlayNow	B-Protocol
arena	I-Protocol
with	O
movies	O
.	O
</s>
<s>
The	O
movies	O
were	O
accessed	O
via	O
a	O
PC	B-Device
and	O
side	O
loaded	O
on	O
the	O
phone	O
via	O
USB	O
.	O
</s>
<s>
PlayNow	B-Protocol
arena	I-Protocol
with	O
movies	O
were	O
to	O
launch	O
in	O
June	O
2009	O
with	O
the	O
W995	O
Walkman	O
phone	O
in	O
Sweden	O
,	O
Norway	O
,	O
the	O
Netherlands	O
,	O
Germany	O
and	O
the	O
UK	O
.	O
</s>
