<s>
Pixta	O
Ltd	O
.	O
(	O
stylized	O
PIXSTA	B-Application
)	O
is	O
a	O
UK-based	O
image	O
and	O
video	O
search	O
company	O
founded	O
in	O
2006	O
by	O
Alexander	O
Straub	O
,	O
Dr.	O
Daniel	O
Heesch	O
,	O
and	O
David	O
Williams	O
.	O
</s>
<s>
Pixsta	B-Application
's	O
first	O
role	O
was	O
as	O
an	O
online	O
advertising	O
network	O
for	O
fashion	O
retail	O
.	O
</s>
<s>
Pixsta	B-Application
's	O
AdImages	O
generates	O
revenue	O
from	O
the	O
advertisers	O
in	O
the	O
form	O
of	O
click-throughs	O
,	O
which	O
take	O
the	O
visitor	O
directly	O
to	O
the	O
appropriate	O
product	O
page	O
on	O
the	O
retailer	O
site	O
.	O
</s>
<s>
When	O
on	O
a	O
media	O
brand	O
's	O
website	O
,	O
Click-through	O
revenue	O
is	O
shared	O
between	O
Pixsta	B-Application
and	O
the	O
media	O
brand	O
.	O
</s>
<s>
Pixsta	B-Application
's	O
'	O
ImageSense	O
 '	O
allows	O
publishers	O
to	O
price	O
contextual	O
pages	O
via	O
image	O
matching	O
technology	O
.	O
</s>
<s>
Pixsta	B-Application
revealed	O
early	O
deployments	O
in	O
November	O
2006	O
,	O
but	O
did	O
n't	O
make	O
any	O
further	O
formal	O
statements	O
until	O
May	O
2008	O
.	O
</s>
<s>
The	O
company	O
also	O
claimed	O
that	O
the	O
Pixsta	B-Application
image	O
search	O
engine	O
is	O
sufficiently	O
accurate	O
and	O
sophisticated	O
to	O
enable	O
its	O
use	O
in	O
facial	O
recognition	O
applications	O
.	O
</s>
