<s>
Pivotal	B-Application
CRM	I-Application
is	O
a	O
customer	O
relationship	O
management	O
(	O
CRM	O
)	O
software	O
system	O
offered	O
by	O
Avolin	O
,	O
an	O
enterprise	O
software	O
and	O
service	O
company	O
headquartered	O
in	O
Austin	O
Texas	O
.	O
</s>
<s>
Pivotal	B-Application
CRM	I-Application
includes	O
software	O
tools	O
for	O
sales	O
force	O
automation	O
(	O
SFA	O
)	O
,	O
marketing	B-Application
automation	I-Application
and	O
lead	O
management	O
,	O
and	O
customer	O
service	O
automation	O
,	O
as	O
well	O
as	O
partner	O
management	O
,	O
mobile	O
CRM	O
,	O
analytics	O
and	O
call	O
scripting	O
.	O
</s>
<s>
Industry	O
specific	O
versions	O
of	O
the	O
Pivotal	B-Application
CRM	I-Application
suite	O
are	O
also	O
offered	O
for	O
several	O
industries	O
,	O
including	O
institutional	O
asset	O
management	O
,	O
mutual	O
fund	O
wholesaling	O
,	O
capital	O
markets	O
,	O
commercial	O
banking	O
,	O
private	O
banking	O
,	O
home	O
building	O
and	O
real	O
estate	O
,	O
healthcare	O
,	O
and	O
legal	O
services	O
,	O
among	O
others	O
.	O
</s>
<s>
Built	O
on	O
.NET	B-Application
Framework	I-Application
,	O
Pivotal	B-Application
CRM	I-Application
embeds	O
several	O
commonly	O
used	O
Microsoft	O
business	O
products	O
within	O
the	O
CRM	O
system	O
,	O
including	O
Microsoft	B-Application
Office	I-Application
,	O
Microsoft	B-Application
Outlook	I-Application
,	O
Microsoft	B-Protocol
SharePoint	I-Protocol
,	O
and	O
Microsoft	B-Application
Visual	I-Application
Studio	I-Application
.	O
</s>
<s>
In	O
February	O
2000	O
,	O
Pivotal	O
was	O
promoted	O
by	O
Microsoft	O
's	O
Bill	O
Gates	O
,	O
to	O
showcase	O
Pivotal	O
software	O
at	O
the	O
premiere	O
of	O
Microsoft	B-Application
Windows	I-Application
2000	I-Application
.	O
</s>
<s>
Then	O
called	O
Pivotal	O
eRelationship	O
,	O
it	O
was	O
the	O
first	O
eBusiness	O
relationship	O
management	O
(	O
eBRM	O
)	O
software	O
to	O
be	O
certified	O
for	O
Windows	B-Application
2000	I-Application
.	O
</s>
<s>
Pivotal	B-Application
CRM	I-Application
is	O
customizable	O
and	O
adaptable	O
to	O
business	O
requirements	O
.	O
</s>
<s>
Pivotal	B-Application
CRM	I-Application
version	O
6	O
was	O
released	O
in	O
July	O
2008	O
.	O
</s>
<s>
Based	O
on	O
.NET	B-Application
Framework	I-Application
technology	O
,	O
It	O
provided	O
task-based	O
navigation	O
,	O
embedded	O
including	O
Microsoft	B-Application
Office	I-Application
,	O
Microsoft	B-Application
Outlook	I-Application
,	O
Microsoft	B-Protocol
SharePoint	I-Protocol
,	O
and	O
a	O
client	O
user	O
interface	O
.	O
</s>
<s>
The	O
product	O
embeds	O
commonly	O
used	O
Microsoft	O
business	O
products	O
within	O
the	O
CRM	O
system	O
,	O
including	O
Microsoft	B-Application
Office	I-Application
,	O
Microsoft	B-Application
Outlook	I-Application
,	O
Microsoft	B-Protocol
SharePoint	I-Protocol
,	O
and	O
Microsoft	B-Application
Visual	I-Application
Studio	I-Application
.	O
</s>
<s>
As	O
such	O
,	O
it	O
is	O
an	O
example	O
of	O
an	O
Office	B-Operating_System
Business	I-Operating_System
Application	I-Operating_System
.	O
</s>
<s>
While	O
historically	O
Pivotal	B-Application
CRM	I-Application
is	O
primarily	O
implemented	O
as	O
software	O
product	O
running	O
on	O
customer	O
premises	O
,	O
it	O
was	O
later	O
marketed	O
as	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
,	O
on	O
Microsoft	B-Application
Azure	I-Application
and	O
Amazon	B-Application
Web	I-Application
Services	I-Application
.	O
</s>
<s>
The	O
product	O
line	O
also	O
includes	O
industry-focused	O
versions	O
of	O
Pivotal	B-Application
CRM	I-Application
products	O
for	O
the	O
following	O
industries	O
:	O
</s>
<s>
Early	O
versions	O
of	O
Pivotal	B-Application
CRM	I-Application
employed	O
a	O
proprietary	O
scripting	O
language	O
and	O
development	O
environment	O
,	O
called	O
Pivotal	O
Agents	O
.	O
</s>
<s>
Pivotal	O
agents	O
were	O
no	O
longer	O
being	O
required	O
in	O
the	O
Pivotal	O
6.0	O
platform	O
which	O
was	O
released	O
in	O
2008	O
,	O
and	O
were	O
replaced	O
by	O
.Net	B-Application
,	O
C#	O
programming	O
infrastructure	O
that	O
allowed	O
common	O
Microsoft	O
developers	O
to	O
be	O
proficient	O
in	O
Pivotal	O
customization	O
.	O
</s>
<s>
Customers	O
who	O
purchased	O
Pivotal	O
after	O
2008	O
implemented	O
the	O
product	O
on	O
the	O
new	O
.Net	B-Application
architecture	O
and	O
no	O
longer	O
required	O
the	O
use	O
of	O
Pivotal	O
agents	O
to	O
build	O
business	O
logic	O
.	O
</s>
<s>
Since	O
2008	O
,	O
Pivotal	O
has	O
released	O
a	O
multitude	O
of	O
tools	O
the	O
assist	O
customers	O
on	O
previous	O
versions	O
to	O
upgrade	O
their	O
business	O
logic	O
into	O
the	O
new	O
.Net	B-Application
architecture	O
.	O
</s>
