<s>
Pinterest	B-Application
is	O
an	O
American	O
image	B-Algorithm
sharing	I-Algorithm
and	O
social	O
media	O
service	O
designed	O
to	O
enable	O
saving	O
and	O
discovery	O
of	O
information	O
(	O
specifically	O
"	O
ideas	O
"	O
)	O
on	O
the	O
internet	O
using	O
images	O
,	O
and	O
on	O
a	O
smaller	O
scale	O
,	O
animated	O
GIFs	O
and	O
videos	O
,	O
in	O
the	O
form	O
of	O
pinboards	O
.	O
</s>
<s>
The	O
idea	O
for	O
Pinterest	B-Application
emerged	O
from	O
an	O
earlier	O
app	O
created	O
by	O
Ben	O
Silberman	O
and	O
Paul	O
Sciarra	O
called	O
Tote	O
which	O
served	O
as	O
a	O
virtual	O
replacement	O
for	O
paper	O
catalogs	O
.	O
</s>
<s>
The	O
behavior	O
struck	O
a	O
chord	O
with	O
Silberman	O
,	O
and	O
he	O
shifted	O
the	O
company	O
to	O
building	O
Pinterest	B-Application
,	O
which	O
allowed	O
users	O
to	O
create	O
collections	O
of	O
a	O
variety	O
of	O
items	O
and	O
share	O
them	O
with	O
each	O
other	O
.	O
</s>
<s>
The	O
development	O
of	O
Pinterest	B-Application
began	O
in	O
December	O
2009	O
,	O
and	O
the	O
site	O
launched	O
the	O
prototype	O
as	O
a	O
closed	O
beta	O
in	O
March	O
2010	O
.	O
</s>
<s>
The	O
launch	O
of	O
an	O
iPhone	B-Device
app	O
in	O
early	O
March	O
2011	O
brought	O
in	O
more	O
downloads	O
than	O
expected	O
.	O
</s>
<s>
This	O
was	O
followed	O
by	O
an	O
iPad	B-Device
app	O
and	O
Pinterest	B-Application
Mobile	O
,	O
a	O
version	O
of	O
the	O
website	O
for	O
non-iPhone	O
users	O
.	O
</s>
<s>
Pinterest	B-Application
grew	O
rapidly	O
during	O
this	O
period	O
.	O
</s>
<s>
On	O
August	O
10	O
,	O
2011	O
,	O
Time	O
magazine	O
listed	O
Pinterest	B-Application
in	O
its	O
"	O
50	O
Best	O
Websites	O
of	O
2011	O
"	O
article	O
.	O
</s>
<s>
Pinterest	B-Application
won	O
the	O
Best	O
New	O
Startup	O
of	O
2011	O
at	O
the	O
TechCrunch	O
Crunchies	O
Awards	O
.	O
</s>
<s>
At	O
the	O
2012	O
Webby	O
Awards	O
,	O
Pinterest	B-Application
won	O
Best	O
Social	O
Media	O
App	O
and	O
People	O
's	O
Voice	O
Award	O
for	O
best	O
functioning	O
visual	O
design	O
.	O
</s>
<s>
On	O
March	O
23	O
,	O
2012	O
,	O
Pinterest	B-Application
unveiled	O
updated	O
terms	O
of	O
service	O
that	O
eliminated	O
the	O
policy	O
that	O
gave	O
it	O
the	O
right	O
to	O
sell	O
its	O
users	O
 '	O
content	O
.	O
</s>
<s>
On	O
August	O
10	O
,	O
2012	O
,	O
Pinterest	B-Application
altered	O
their	O
policy	O
so	O
that	O
a	O
request	O
or	O
an	O
invitation	O
was	O
no	O
longer	O
required	O
to	O
join	O
the	O
site	O
.	O
</s>
<s>
In	O
October	O
2012	O
,	O
Pinterest	B-Application
launched	O
business	O
accounts	O
allowing	O
businesses	O
to	O
either	O
convert	O
their	O
existing	O
personal	O
accounts	O
into	O
business	O
accounts	O
or	O
start	O
from	O
scratch	O
.	O
</s>
<s>
In	O
April	O
2017	O
,	O
Pinterest	B-Application
removed	O
their	O
dedicated	O
post	O
"	O
liking	O
"	O
feature	O
as	O
it	O
seemed	O
redundant	O
to	O
"	O
boards	O
"	O
,	O
which	O
are	O
user	O
collections	O
of	O
posts	O
.	O
</s>
<s>
Although	O
starting	O
out	O
as	O
a	O
"	O
social	O
network	O
"	O
with	O
boards	O
,	O
in	O
later	O
years	O
the	O
company	O
has	O
put	O
increasing	O
emphasis	O
in	O
visual	B-Application
search	I-Application
and	O
e-commerce	O
,	O
such	O
as	O
shopping	O
catalogs	O
.	O
</s>
<s>
In	O
February	O
2019	O
,	O
The	O
Wall	O
Street	O
Journal	O
stated	O
that	O
Pinterest	B-Application
secretly	O
filed	O
for	O
an	O
initial	O
public	O
offering	O
(	O
IPO	O
)	O
of	O
stock	O
.	O
</s>
<s>
For	O
2020	O
,	O
Pinterest	B-Application
reported	O
an	O
advertising	O
revenue	O
of	O
$1.7	O
billion	O
,	O
an	O
increase	O
of	O
48%	O
from	O
2019	O
.	O
</s>
<s>
On	O
March	O
3	O
,	O
2021	O
,	O
Pinterest	B-Application
announced	O
"	O
Pinterest	B-Application
Premiere	O
"	O
,	O
a	O
video	O
ads	O
product	O
"	O
which	O
will	O
appear	O
in	O
people	O
’s	O
feeds	O
,	O
targeted	O
to	O
their	O
interests	O
and	O
other	O
characteristics.	O
"	O
</s>
<s>
On	O
October	O
20	O
,	O
2021	O
,	O
Bloomberg	O
reported	O
that	O
PayPal	O
is	O
interested	O
in	O
acquiring	O
Pinterest	B-Application
,	O
with	O
a	O
potential	O
price	O
of	O
around	O
$70	O
a	O
share	O
.	O
</s>
<s>
In	O
December	O
2021	O
,	O
Pinterest	B-Application
acquired	O
the	O
editing	O
and	O
video	O
creation	O
app	O
Vochi	O
.	O
</s>
<s>
Following	O
this	O
,	O
In	O
May	O
2022	O
,	O
it	O
was	O
announced	O
that	O
Pinterest	B-Application
released	O
a	O
new	O
video	O
streaming	O
app	O
“	O
Pinterest	B-Application
TV	O
studio	O
”	O
.	O
</s>
<s>
The	O
app	O
is	O
aimed	O
at	O
allowing	O
users	O
to	O
live-stream	O
on	O
its	O
platform	O
and	O
use	O
different	O
devices	O
for	O
different	O
angles	O
while	O
live-streaming	O
on	O
the	O
Pinterest	B-Application
platform	O
.	O
</s>
<s>
On	O
June	O
28	O
,	O
2022	O
,	O
Pinterest	B-Application
announced	O
that	O
co-founder	O
,	O
CEO	O
and	O
President	O
,	O
Ben	O
Silberman	O
would	O
transition	O
to	O
the	O
newly	O
created	O
role	O
of	O
Executive	O
Chairman	O
,	O
and	O
online	O
commerce	O
expert	O
Bill	O
Ready	O
will	O
become	O
Chief	O
Executive	O
Officer	O
and	O
a	O
member	O
of	O
the	O
Board	O
of	O
Directors	O
.	O
</s>
<s>
In	O
January	O
2023	O
at	O
CES	O
,	O
Pinterest	B-Application
announced	O
its	O
partnership	O
with	O
LiveRamp	O
,	O
a	O
data	O
enablement	O
platform	O
to	O
create	O
data	O
'	O
clean	O
rooms	O
 '	O
for	O
selected	O
advertisers	O
on	O
the	O
platform	O
.	O
</s>
<s>
These	O
'	O
clean	O
rooms	O
 '	O
will	O
allow	O
Pinterest	B-Application
's	O
ad	O
partners	O
to	O
utilize	O
first-party	O
data	O
for	O
personalized	O
ads	O
without	O
having	O
to	O
share	O
the	O
data	O
with	O
Pinterest	B-Application
.	O
</s>
<s>
The	O
creators	O
behind	O
Pinterest	B-Application
summarized	O
the	O
service	O
as	O
a	O
"	O
catalogue	O
of	O
ideas	O
"	O
that	O
inspires	O
users	O
to	O
"	O
go	O
out	O
and	O
do	O
that	O
thing	O
"	O
,	O
although	O
that	O
it	O
is	O
not	O
an	O
image-based	O
"	O
social	O
network	O
"	O
.	O
</s>
<s>
In	O
later	O
years	O
,	O
Pinterest	B-Application
has	O
also	O
been	O
described	O
as	O
a	O
"	O
visual	B-General_Concept
search	I-General_Concept
engine	I-General_Concept
"	O
.	O
</s>
<s>
Pinterest	B-Application
consists	O
mainly	O
of	O
"	O
pins	O
"	O
and	O
"	O
boards	O
"	O
.	O
</s>
<s>
Content	O
can	O
also	O
be	O
found	O
outside	O
Pinterest	B-Application
and	O
similarly	O
uploaded	O
to	O
a	O
board	O
via	O
the	O
"	O
Save	O
"	O
button	O
,	O
which	O
can	O
be	O
downloaded	O
to	O
the	O
bookmark	O
bar	O
on	O
a	O
web	O
browser	O
,	O
or	O
be	O
implemented	O
by	O
a	O
webmaster	O
directly	O
on	O
the	O
website	O
.	O
</s>
<s>
It	O
was	O
originally	O
called	O
the	O
"	O
Pin	B-Application
it	I-Application
"	O
button	O
but	O
was	O
renamed	O
in	O
2016	O
to	O
"	O
Save	O
"	O
due	O
to	O
international	O
expansion	O
,	O
making	O
the	O
site	O
more	O
intuitive	O
tonew	O
users	O
.	O
</s>
<s>
In	O
August	O
2016	O
,	O
Pinterest	B-Application
launched	O
a	O
video	O
player	O
that	O
lets	O
users	O
and	O
brands	O
upload	O
and	O
store	O
clips	O
of	O
any	O
length	O
straight	O
to	O
the	O
site	O
.	O
</s>
<s>
The	O
home	O
feed	O
is	O
a	O
collection	O
of	O
Pins	O
from	O
the	O
users	O
,	O
boards	O
,	O
and	O
topics	O
followed	O
,	O
as	O
well	O
as	O
a	O
few	O
promoted	O
pins	O
and	O
pins	O
Pinterest	B-Application
has	O
picked	O
.	O
</s>
<s>
On	O
the	O
main	O
Pinterest	B-Application
page	O
,	O
a	O
"	O
pin	O
feed	O
"	O
appears	O
,	O
displaying	O
the	O
chronological	O
activity	O
from	O
the	O
Pinterest	B-Application
boards	O
that	O
a	O
user	O
follows	O
.	O
</s>
<s>
In	O
October	O
2013	O
,	O
Pinterest	B-Application
began	O
displaying	O
advertisements	O
in	O
the	O
form	O
of	O
"	O
Promoted	O
Pins	O
"	O
.	O
</s>
<s>
Promoted	O
Pins	O
are	O
based	O
on	O
an	O
individual	O
user	O
's	O
interests	O
,	O
things	O
done	O
on	O
Pinterest	B-Application
,	O
or	O
a	O
result	O
of	O
visiting	O
an	O
advertiser	O
's	O
site	O
or	O
app	O
.	O
</s>
<s>
In	O
2015	O
,	O
Pinterest	B-Application
implemented	O
a	O
feature	O
that	O
allows	O
users	O
to	O
search	O
with	O
images	O
instead	O
of	O
words	O
.	O
</s>
<s>
In	O
March	O
2020	O
,	O
Pinterest	B-Application
introduced	O
the	O
"	O
Today	O
"	O
tab	O
on	O
the	O
home	O
feed	O
which	O
shows	O
trending	O
pins	O
.	O
</s>
<s>
In	O
October	O
2022	O
,	O
Pinterest	B-Application
announced	O
its	O
video-focused	O
“	O
Idea	O
Pins	O
”	O
feature	O
will	O
now	O
include	O
the	O
ability	O
to	O
add	O
popular	O
tracks	O
from	O
top	O
artists	O
,	O
thanks	O
to	O
new	O
licensing	O
deals	O
with	O
Warner	O
Music	O
Group	O
,	O
Warner	O
Chappell	O
Music	O
,	O
Merlin	O
and	O
BMG	O
.	O
</s>
<s>
In	O
2017	O
,	O
Pinterest	B-Application
introduced	O
a	O
"	O
visual	B-Application
search	I-Application
"	O
function	O
that	O
allows	O
users	O
to	O
search	O
for	O
elements	O
in	O
images	O
(	O
existing	O
pins	O
,	O
existing	O
parts	O
of	O
a	O
photo	O
,	O
or	O
new	O
photos	O
)	O
and	O
guide	O
users	O
to	O
suggested	O
similar	O
content	O
within	O
Pinterest	B-Application
's	O
database	O
.	O
</s>
<s>
The	O
tools	O
powered	O
by	O
artificial	B-Application
intelligence	I-Application
are	O
called	O
Pinterest	B-Application
Lens	O
,	O
Shop	O
the	O
Look	O
,	O
and	O
Instant	O
Ideas	O
.	O
</s>
<s>
In	O
2013	O
,	O
Pinterest	B-Application
introduced	O
a	O
new	O
tool	O
called	O
"	O
Rich	O
Pins	O
"	O
,	O
to	O
enhance	O
the	O
customer	O
experience	O
when	O
browsing	O
through	O
pins	O
made	O
by	O
companies	O
.	O
</s>
<s>
In	O
June	O
2015	O
,	O
Pinterest	B-Application
unveiled	O
"	O
buyable	O
pins	O
"	O
that	O
allows	O
users	O
to	O
purchase	O
things	O
directly	O
from	O
Pinterest	B-Application
.	O
</s>
<s>
In	O
March	O
2019	O
,	O
Pinterest	B-Application
added	O
product	O
catalogs	O
and	O
personalized	O
shopping	O
recommendations	O
with	O
the	O
"	O
more	O
from	O
 [ brand ] 	O
 "	O
option	O
,	O
showcasing	O
a	O
range	O
of	O
product	O
Pins	O
from	O
the	O
same	O
business	O
.	O
</s>
<s>
Pinterest	B-Application
Analytics	O
is	O
much	O
like	O
Google	B-Application
Analytics	I-Application
.	O
</s>
<s>
Impressions	O
,	O
Engagements	O
,	O
Pin	O
clicks	O
,	O
Outbound	O
clicks	O
,	O
Saves	O
are	O
some	O
aspects	O
of	O
user	O
data	O
that	O
Pinterest	B-Application
Analytics	O
provides	O
.	O
</s>
<s>
This	O
data	O
helps	O
marketing	O
agencies	O
alter	O
their	O
strategies	O
to	O
gain	O
more	O
popularity	O
,	O
often	O
changing	O
the	O
visual	O
content	O
to	O
appeal	O
to	O
the	O
Pinterest	B-Application
community	O
.	O
</s>
<s>
The	O
"	O
Most	O
Clicked	O
"	O
tab	O
in	O
Pinterest	B-Application
Analytics	O
demonstrates	O
products	O
that	O
are	O
more	O
likely	O
to	O
sell	O
.	O
</s>
<s>
Through	O
the	O
access	O
of	O
Pinterest	B-Application
Analytics	O
,	O
companies	O
receive	O
insight	O
to	O
data	O
via	O
API	B-General_Concept
.	O
</s>
<s>
However	O
,	O
Pinterest	B-Application
has	O
typically	O
differed	O
from	O
the	O
standard	O
of	O
social	O
media	O
sites	O
,	O
with	O
its	O
conception	O
creating	O
a	O
digital	O
and	O
visual	O
bookmarking	O
platform	O
for	O
displaying	O
personal	O
identities	O
and	O
tastes	O
.	O
</s>
<s>
The	O
Pinterest	B-Application
interface	O
emphasizes	O
the	O
content	O
of	O
pins	O
and	O
links	O
while	O
the	O
users	O
are	O
the	O
media	O
through	O
which	O
the	O
content	O
is	O
communicated	O
,	O
spreading	O
among	O
users	O
through	O
pinning	O
and	O
repinning	O
.	O
</s>
<s>
Therefore	O
,	O
Pinterest	B-Application
reduces	O
the	O
competitive	O
and	O
comparative	O
nature	O
of	O
typical	O
social	O
media	O
behavior	O
by	O
not	O
centering	O
its	O
experience	O
on	O
whom	O
people	O
follow	O
and	O
their	O
followers	O
.	O
</s>
<s>
Pinterest	B-Application
faces	O
a	O
decline	O
in	O
a	O
period	O
with	O
the	O
creator	O
economy	O
where	O
platforms	O
like	O
Tik-Tok	O
allow	O
content	O
creators	O
to	O
directly	O
engage	O
with	O
users	O
,	O
maintaining	O
consistent	O
engagement	O
and	O
presence	O
on	O
the	O
app	O
.	O
</s>
<s>
Pinterest	B-Application
is	O
not	O
known	O
for	O
being	O
a	O
helpful	O
app	O
for	O
content	O
creators	O
.	O
</s>
<s>
Pinterest	B-Application
will	O
invest	O
$1.2	O
million	O
in	O
underrepresented	O
creators	O
via	O
cash	O
grants	O
,	O
ad	O
credits	O
,	O
and	O
equipment	O
.	O
</s>
<s>
Ultimately	O
,	O
Pinterest	B-Application
recognizes	O
the	O
importance	O
of	O
the	O
creator	O
economy	O
of	O
social	O
media	O
.	O
</s>
<s>
Pinterest	B-Application
is	O
a	O
free	O
website	O
that	O
requires	O
registration	O
to	O
use	O
.	O
</s>
<s>
The	O
service	O
is	O
currently	O
accessible	O
through	O
a	O
web	O
browser	O
,	O
and	O
apps	O
for	O
iOS	B-Application
,	O
Android	B-Application
,	O
and	O
Windows	B-Operating_System
10	I-Operating_System
PCs	O
.	O
</s>
<s>
In	O
February	O
2013	O
,	O
Reuters	O
and	O
ComScore	O
stated	O
that	O
Pinterest	B-Application
had	O
48.7	O
million	O
users	O
globally	O
,	O
and	O
a	O
study	O
released	O
in	O
July	O
2013	O
by	O
French	O
social	O
media	O
agency	O
Semiocast	O
revealed	O
the	O
website	O
had	O
70	O
million	O
users	O
worldwide	O
.	O
</s>
<s>
Around	O
2020	O
,	O
Pinterest	B-Application
was	O
thought	O
to	O
flood	O
search	O
results	O
in	O
Google	B-Application
Images	I-Application
.	O
</s>
<s>
Pinterest	B-Application
claimed	O
that	O
,	O
as	O
a	O
consequence	O
of	O
Google	O
's	O
changes	O
of	O
November	O
2021	O
,	O
"	O
U.S.	O
monthly	O
active	O
users	O
coming	O
to	O
Pinterest	B-Application
from	O
the	O
web	O
,	O
desktop	O
and	O
mobile	O
web	O
declined	O
around	O
30%	O
year	O
over	O
year	O
"	O
.	O
</s>
<s>
Pinterest	B-Application
has	O
largely	O
appealed	O
to	O
women	O
,	O
especially	O
with	O
its	O
early	O
user	O
base	O
.	O
</s>
<s>
Although	O
men	O
have	O
not	O
been	O
a	O
primary	O
audience	O
on	O
Pinterest	B-Application
,	O
it	O
's	O
been	O
found	O
that	O
their	O
usage	O
has	O
increased	O
48%	O
.	O
</s>
<s>
However	O
,	O
both	O
users	O
between	O
the	O
ages	O
of	O
18-25	O
and	O
users	O
between	O
the	O
ages	O
of	O
25-40	O
have	O
been	O
driving	O
the	O
growth	O
of	O
Pinterest	B-Application
.	O
</s>
<s>
Data	O
from	O
Pinterest	B-Application
has	O
been	O
used	O
for	O
research	O
in	O
different	O
areas	O
.	O
</s>
<s>
Another	O
work	O
focused	O
on	O
studying	O
the	O
characteristics	O
,	O
manifestations	O
and	O
overall	O
effects	O
of	O
user	O
behaviors	O
from	O
various	O
aspects	O
,	O
as	O
well	O
as	O
correlations	O
between	O
neighboring	O
users	O
and	O
the	O
topology	B-Architecture
of	O
the	O
network	O
structure	O
.	O
</s>
<s>
There	O
is	O
also	O
study	O
,	O
that	O
based	O
on	O
Pinterest	B-Application
proposed	O
a	O
novel	O
pinboard	O
recommendation	O
system	O
for	O
Twitter	O
users	O
.	O
</s>
<s>
Pinterest	B-Application
,	I-Application
Inc	I-Application
.	I-Application
is	O
headquartered	O
in	O
San	O
Francisco	O
,	O
California	O
.	O
</s>
<s>
Co-founder	O
Paul	O
Sciarra	O
left	O
his	O
position	O
at	O
Pinterest	B-Application
in	O
April	O
2012	O
for	O
a	O
consulting	O
job	O
as	O
entrepreneur	O
in	O
residence	O
at	O
Andreessen	O
Horowitz	O
.	O
</s>
<s>
On	O
17	O
May	O
2012	O
,	O
Japanese	O
electronic	O
commerce	O
company	O
Rakuten	O
announced	O
it	O
was	O
leading	O
a	O
$100	O
million	O
investment	O
in	O
Pinterest	B-Application
,	O
alongside	O
investors	O
including	O
Andreessen	O
Horowitz	O
,	O
Bessemer	O
Venture	O
Partners	O
,	O
and	O
FirstMark	O
Capital	O
,	O
based	O
on	O
a	O
valuation	O
of	O
$1.5	O
billion	O
.	O
</s>
<s>
On	O
September	O
20	O
,	O
2012	O
,	O
Pinterest	B-Application
announced	O
the	O
hiring	O
of	O
its	O
new	O
head	O
of	O
engineering	O
,	O
Jon	O
Jenkins	O
.	O
</s>
<s>
Jenkins	O
came	O
from	O
Amazon	B-Application
,	O
where	O
he	O
spent	O
eight	O
years	O
as	O
an	O
engineering	O
lead	O
and	O
was	O
also	O
a	O
director	O
of	O
developer	O
tools	O
,	O
platform	O
analysis	O
and	O
website	O
platform	O
.	O
</s>
<s>
In	O
late	O
October	O
2013	O
,	O
Pinterest	B-Application
secured	O
a	O
$225	O
million	O
round	O
of	O
equity	O
funding	O
that	O
valued	O
the	O
website	O
at	O
$3.8	O
billion	O
.	O
</s>
<s>
In	O
2014	O
,	O
Pinterest	B-Application
generated	O
its	O
first	O
revenue	O
,	O
when	O
it	O
began	O
charging	O
advertisers	O
to	O
promote	O
their	O
wares	O
to	O
the	O
site	O
's	O
millions	O
of	O
hobbyists	O
,	O
vacation	O
planners	O
,	O
and	O
do-it-yourselfers	O
.	O
</s>
<s>
In	O
2015	O
,	O
investors	O
valued	O
Pinterest	B-Application
,	I-Application
Inc	I-Application
.	I-Application
at	O
$11	O
billion	O
,	O
making	O
it	O
a	O
"	O
unicorn	O
"	O
(	O
a	O
start-up	O
with	O
a	O
valuation	O
exceeding	O
$1	O
billion	O
)	O
.	O
</s>
<s>
In	O
June	O
2017	O
,	O
Pinterest	B-Application
raised	O
$150	O
million	O
from	O
a	O
group	O
of	O
existing	O
investors	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Pinterest	B-Application
paid	O
$89.5	O
million	O
to	O
cancel	O
a	O
large	O
office	O
space	O
lease	O
on	O
a	O
to-be-completed	O
complex	O
in	O
San	O
Francisco	O
's	O
SoMa	O
area	O
,	O
near	O
their	O
current	O
headquarters	O
.	O
</s>
<s>
In	O
March	O
2013	O
,	O
Pinterest	B-Application
acquired	O
Livestar	O
.	O
</s>
<s>
In	O
early	O
October	O
2013	O
,	O
Pinterest	B-Application
acquired	O
Hackermeter	O
.	O
</s>
<s>
The	O
company	O
's	O
co-founders	O
,	O
Lucas	O
Baker	O
and	O
Frost	O
Li	O
,	O
joined	O
Pinterest	B-Application
as	O
engineers	O
.	O
</s>
<s>
In	O
April	O
2015	O
,	O
Pinterest	B-Application
acquired	O
the	O
team	O
from	O
Hike	O
Labs	O
,	O
which	O
had	O
been	O
developing	O
a	O
mobile	O
publishing	O
application	O
called	O
Drafty	O
.	O
</s>
<s>
In	O
May	O
2016	O
,	O
Pinterest	B-Application
acquired	O
mobile	O
deep	O
linking	O
startup	O
URX	O
to	O
help	O
accelerate	O
its	O
content	O
understanding	O
efforts	O
.	O
</s>
<s>
The	O
URX	O
team	O
's	O
expertise	O
in	O
mobile	O
content	O
discovery	O
and	O
recommendation	O
would	O
prove	O
critical	O
to	O
helping	O
Pinterest	B-Application
understand	O
its	O
corpus	O
of	O
over	O
100	O
billion	O
pins	O
,	O
to	O
better	O
recommend	O
them	O
to	O
its	O
users	O
.	O
</s>
<s>
On	O
August	O
23	O
,	O
2016	O
,	O
Pinterest	B-Application
announced	O
that	O
it	O
would	O
be	O
acquiring	O
the	O
team	O
behind	O
Instapaper	O
,	O
which	O
will	O
continue	O
operating	O
as	O
a	O
separate	O
app	O
.	O
</s>
<s>
The	O
Instapaper	O
team	O
will	O
both	O
work	O
on	O
the	O
core	O
Pinterest	B-Application
experience	O
and	O
updating	O
Instapaper	O
.	O
</s>
<s>
On	O
March	O
8	O
,	O
2017	O
,	O
Pinterest	B-Application
said	O
it	O
had	O
acquired	O
Jelly	O
Industries	O
,	O
a	O
small	O
search-engine	O
company	O
founded	O
by	O
Biz	O
Stone	O
.	O
</s>
<s>
In	O
December	O
2021	O
,	O
Pinterest	B-Application
announced	O
the	O
acquisition	O
of	O
the	O
Vochi	O
app	O
.	O
</s>
<s>
In	O
June	O
2022	O
,	O
Pinterest	B-Application
announced	O
their	O
definitive	O
agreement	O
to	O
acquire	O
San	O
Francisco	O
based	O
AI-driven	O
fashion	O
shopping	O
platform	O
,	O
The	O
Yes	O
.	O
</s>
<s>
Pinterest	B-Application
announced	O
that	O
it	O
had	O
closed	O
the	O
acquisition	O
on	O
June	O
10	O
,	O
2022	O
.	O
</s>
<s>
Pinterest	B-Application
has	O
a	O
notification	O
system	O
that	O
copyright	O
holders	O
can	O
use	O
to	O
request	O
that	O
content	O
be	O
removed	O
from	O
the	O
site	O
.	O
</s>
<s>
The	O
Digital	O
Millennium	O
Copyright	O
Act	O
(	O
DMCA	O
)	O
safe	O
harbor	O
status	O
of	O
Pinterest	B-Application
has	O
been	O
questioned	O
given	O
that	O
it	O
actively	O
promotes	O
its	O
users	O
to	O
copy	O
to	O
Pinterest	B-Application
,	O
for	O
their	O
perpetual	O
use	O
,	O
any	O
image	O
on	O
the	O
Internet	O
.	O
</s>
<s>
Pinterest	B-Application
users	O
cannot	O
claim	O
safe	O
harbor	O
status	O
and	O
as	O
such	O
are	O
exposed	O
to	O
possible	O
legal	O
action	O
for	O
pinning	O
copyright	O
material	O
.	O
</s>
<s>
Pinterest	B-Application
allows	O
users	O
to	O
transfer	O
information	O
;	O
intellectual	O
property	O
rights	O
come	O
to	O
play	O
.	O
</s>
<s>
A	O
"	O
nopin	O
"	O
HTML	O
meta	O
tag	O
was	O
released	O
by	O
Pinterest	B-Application
on	O
20	O
February	O
2012	O
to	O
allow	O
websites	O
to	O
opt	O
out	O
of	O
their	O
images	O
being	O
pinned	O
.	O
</s>
<s>
On	O
24	O
February	O
2012	O
,	O
Flickr	B-Algorithm
implemented	O
the	O
code	O
to	O
allow	O
users	O
to	O
opt	O
out	O
.	O
</s>
<s>
Pinterest	B-Application
released	O
a	O
statement	O
in	O
March	O
2012	O
saying	O
it	O
believed	O
it	O
was	O
protected	O
by	O
the	O
DMCA	O
's	O
safe	O
harbor	O
provisions	O
.	O
</s>
<s>
In	O
early	O
May	O
2012	O
,	O
the	O
site	O
added	O
automatic	O
attribution	O
of	O
authors	O
on	O
images	O
originating	O
from	O
Flickr	B-Algorithm
,	O
Behance	O
,	O
YouTube	B-General_Concept
and	O
Vimeo	O
.	O
</s>
<s>
Automatic	O
attribution	O
was	O
also	O
added	O
for	O
Pins	O
from	O
sites	O
mirroring	O
content	O
on	O
Flickr	B-Algorithm
.	O
</s>
<s>
At	O
the	O
same	O
time	O
,	O
Flickr	B-Algorithm
added	O
a	O
Pin	O
shortcut	O
to	O
its	O
share	O
option	O
menu	O
to	O
users	O
who	O
have	O
not	O
opted	O
out	O
of	O
sharing	O
their	O
images	O
.	O
</s>
<s>
Content	O
creators	O
on	O
sites	O
such	O
as	O
iStock	O
have	O
expressed	O
concern	O
over	O
their	O
work	O
being	O
reused	O
on	O
Pinterest	B-Application
without	O
permission	O
.	O
</s>
<s>
Getty	O
Images	O
said	O
that	O
it	O
was	O
aware	O
of	O
Pinterest	B-Application
's	O
copyright	O
issues	O
and	O
was	O
in	O
discussion	O
with	O
them	O
.	O
</s>
<s>
The	O
post	O
contributed	O
to	O
scrutiny	O
over	O
Pinterest	B-Application
's	O
legal	O
status	O
.	O
</s>
<s>
Pinterest	B-Application
's	O
earlier	O
terms	O
of	O
service	O
ambiguously	O
asserted	O
ownership	O
of	O
user	O
content	O
.	O
</s>
<s>
A	O
March	O
2012	O
article	O
in	O
Scientific	O
American	O
criticized	O
Pinterest	B-Application
's	O
self-imposed	O
ownership	O
of	O
user	O
content	O
stating	O
that	O
"	O
Pinterest	B-Application
's	O
terms	O
of	O
service	O
have	O
been	O
garnering	O
a	O
lot	O
of	O
criticism	O
for	O
stating	O
in	O
no	O
uncertain	O
terms	O
that	O
anything	O
you	O
'	O
pin	O
 '	O
to	O
their	O
site	O
belongs	O
to	O
them	O
.	O
</s>
<s>
At	O
the	O
time	O
,	O
Pinterest	B-Application
's	O
terms	O
of	O
service	O
stated	O
that	O
"	O
By	O
making	O
available	O
any	O
Member	O
Content	O
through	O
the	O
Site	O
,	O
Application	O
or	O
Services	O
,	O
you	O
hereby	O
grant	O
to	O
Cold	B-Application
Brew	I-Application
Labs	I-Application
a	O
worldwide	O
,	O
irrevocable	O
,	O
perpetual	O
,	O
non-exclusive	O
,	O
transferable	O
,	O
royalty-free	O
license	O
,	O
with	O
the	O
right	O
to	O
sublicense	O
,	O
to	O
use	O
,	O
copy	O
,	O
adapt	O
,	O
modify	O
,	O
distribute	O
,	O
license	O
,	O
sell	O
,	O
transfer	O
,	O
publicly	O
display	O
,	O
publicly	O
perform	O
,	O
transmit	O
,	O
stream	O
,	O
broadcast	O
,	O
access	O
,	O
view	O
,	O
and	O
otherwise	O
exploit	O
such	O
Member	O
Content	O
only	O
on	O
,	O
through	O
or	O
by	O
means	O
of	O
the	O
Site	O
,	O
Application	O
or	O
Services.	O
"	O
</s>
<s>
A	O
Scientific	O
American	O
blogger	O
pointed	O
out	O
that	O
this	O
contradicted	O
another	O
line	O
in	O
the	O
terms	O
of	O
service	O
,	O
that	O
"	O
Cold	B-Application
Brew	I-Application
Labs	I-Application
does	O
not	O
claim	O
any	O
ownership	O
rights	O
in	O
any	O
such	O
Member	O
Content	O
"	O
.	O
</s>
<s>
Several	O
days	O
later	O
,	O
Pinterest	B-Application
unveiled	O
updated	O
terms	O
of	O
service	O
that	O
,	O
once	O
implemented	O
in	O
April	O
,	O
ended	O
the	O
site	O
's	O
previous	O
claims	O
of	O
ownership	O
of	O
posted	O
images	O
.	O
</s>
<s>
Social	O
engineering	O
of	O
Pinterest	B-Application
users	O
by	O
scammers	O
to	O
propagate	O
surveys	O
promising	O
free	O
products	O
was	O
noted	O
by	O
the	O
computer	O
security	O
firm	O
Symantec	O
in	O
March	O
2012	O
.	O
</s>
<s>
Scam	O
images	O
,	O
often	O
branded	O
with	O
a	O
well-known	O
company	O
name	O
like	O
Starbucks	B-Application
,	O
offer	O
incentives	O
such	O
as	O
gift	O
cards	O
for	O
completing	O
a	O
survey	O
.	O
</s>
<s>
report	O
,	O
the	O
Electronic	O
Frontier	O
Foundation	O
gave	O
Pinterest	B-Application
a	O
three	O
(	O
out	O
of	O
six	O
)	O
star	O
rating	O
,	O
highlighting	O
improvements	O
in	O
the	O
company	O
's	O
transparency	O
reports	O
about	O
government	O
takedown	O
notices	O
,	O
but	O
criticizing	O
the	O
lack	O
of	O
a	O
clear	O
commitment	O
to	O
notify	O
users	O
about	O
content	O
removals	O
and	O
account	O
suspensions	O
.	O
</s>
<s>
In	O
March	O
2017	O
,	O
Chinese	O
authorities	O
blocked	O
Pinterest	B-Application
without	O
explanation	O
.	O
</s>
<s>
While	O
Pinterest	B-Application
is	O
not	O
known	O
for	O
its	O
political	O
content	O
,	O
experts	O
identified	O
the	O
ban	O
as	O
consistent	O
with	O
Chinese	O
government	O
efforts	O
to	O
use	O
website	O
blocks	O
and	O
the	O
"	O
Great	B-Application
Firewall	I-Application
"	O
as	O
an	O
industrial	O
policy	O
tool	O
to	O
promote	O
Chinese	O
tech	O
companies	O
(	O
e.g.	O
,	O
Baidu	B-Application
,	O
Youku	O
,	O
Weibo	B-Protocol
,	O
and	O
Renren	O
)	O
by	O
censoring	O
foreign	O
tech	O
companies	O
.	O
</s>
<s>
Huaban	O
,	O
Duitang	O
and	O
many	O
other	O
websites	O
bear	O
similarities	O
to	O
Pinterest	B-Application
.	O
</s>
<s>
Internet	O
service	O
providers	O
in	O
India	O
had	O
blocked	O
Pinterest	B-Application
following	O
a	O
Madras	O
High	O
Court	O
order	O
in	O
July	O
2016	O
to	O
block	O
a	O
list	O
of	O
around	O
225	O
"	O
rogue	O
websites	O
indulging	O
in	O
online	O
piracy	O
and	O
infringement	O
of	O
copyright	O
"	O
.	O
</s>
<s>
In	O
October	O
2012	O
,	O
Pinterest	B-Application
added	O
a	O
new	O
feature	O
allowing	O
users	O
to	O
report	O
others	O
for	O
negative	O
and	O
offensive	O
activity	O
or	O
block	O
other	O
users	O
if	O
they	O
do	O
not	O
want	O
to	O
view	O
their	O
content	O
,	O
a	O
bid	O
that	O
the	O
company	O
said	O
aimed	O
to	O
keep	O
the	O
site	O
"	O
positive	O
and	O
respectful.	O
"	O
</s>
<s>
In	O
December	O
2018	O
,	O
Pinterest	B-Application
began	O
to	O
take	O
steps	O
to	O
block	O
health	O
misinformation	O
from	O
its	O
recommendations	O
engine	O
,	O
and	O
blocked	O
various	O
searches	O
,	O
content	O
,	O
and	O
user	O
accounts	O
that	O
related	O
to	O
,	O
or	O
promoted	O
,	O
unproved	O
and	O
disproven	O
cancer	O
treatments	O
.	O
</s>
<s>
In	O
January	O
2019	O
,	O
Pinterest	B-Application
stopped	O
returning	O
search	O
results	O
relating	O
to	O
vaccines	O
,	O
in	O
an	O
effort	O
to	O
somehow	O
slow	O
the	O
increase	O
of	O
anti-vaccination	O
content	O
on	O
the	O
platform	O
.	O
</s>
<s>
In	O
June	O
2019	O
,	O
anti-abortion	O
group	O
Live	O
Action	O
was	O
banned	O
from	O
Pinterest	B-Application
;	O
the	O
company	O
said	O
the	O
permanent	O
suspension	O
was	O
imposed	O
for	O
spreading	O
"	O
harmful	O
misinformation	O
,	O
 [ which ] 	O
includes	O
medical	O
misinformation	O
and	O
conspiracies	O
that	O
turn	O
individuals	O
and	O
facilities	O
into	O
targets	O
for	O
harassment	O
or	O
violence.	O
"	O
</s>
<s>
In	O
December	O
2019	O
,	O
following	O
a	O
campaign	O
from	O
the	O
activist	O
group	O
Color	O
of	O
Change	O
,	O
Pinterest	B-Application
announced	O
that	O
it	O
would	O
restrict	O
content	O
that	O
advertises	O
wedding	O
events	O
on	O
former	O
slave	O
plantations	O
.	O
</s>
<s>
In	O
2020	O
,	O
two	O
former	O
Pinterest	B-Application
employees	O
,	O
Ifeoma	O
Ozoma	O
and	O
Aerica	O
Shimizu	O
Banks	O
went	O
public	O
about	O
their	O
experience	O
at	O
Pinterest	B-Application
.	O
</s>
<s>
In	O
response	O
,	O
Pinterest	B-Application
released	O
an	O
apology	O
statement	O
and	O
CEO	O
Ben	O
Silbermann	O
sent	O
an	O
email	O
to	O
all	O
employees	O
pushing	O
the	O
company	O
to	O
do	O
better	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
hundreds	O
of	O
Pinterest	B-Application
staff	O
participated	O
in	O
a	O
virtual	O
walkout	O
in	O
support	O
of	O
two	O
former	O
colleagues	O
who	O
publicly	O
accused	O
the	O
company	O
of	O
racism	O
and	O
gender	O
discrimination	O
.	O
</s>
<s>
In	O
December	O
2020	O
,	O
Pinterest	B-Application
agreed	O
to	O
pay	O
its	O
former	O
Chief	O
Operating	O
Officer	O
a	O
record-breaking	O
$20M+	O
to	O
settle	O
a	O
lawsuit	O
alleging	O
"	O
rampant	O
discrimination	O
,	O
hostile	O
work	O
environment	O
,	O
and	O
misogyny	O
"	O
.	O
</s>
<s>
The	O
settlement	O
was	O
conditional	O
upon	O
Pinterest	B-Application
publicly	O
acknowledging	O
that	O
it	O
must	O
do	O
more	O
to	O
improve	O
its	O
workplace	O
culture	O
.	O
</s>
<s>
In	O
November	O
2021	O
,	O
Pinterest	B-Application
settled	O
a	O
lawsuit	O
that	O
alleged	O
racial	O
and	O
gender	O
discrimination	O
.	O
</s>
