<s>
Pickle	B-Application
is	O
a	O
British	O
location-based	O
,	O
mobile	O
marketplace	O
app	O
that	O
matches	O
freelance	O
labor	O
with	O
tasks	O
posted	O
by	O
other	O
users	O
.	O
</s>
<s>
The	O
concept	O
behind	O
Pickle	B-Application
is	O
to	O
provide	O
a	O
streamlined	O
,	O
peer-to-peer	O
platform	O
that	O
allows	O
users	O
to	O
complete	O
jobs	O
for	O
one	O
another	O
,	O
while	O
challenging	O
the	O
stigma	O
of	O
seeking	O
help	O
by	O
incorporating	O
social	O
media	O
.	O
</s>
<s>
Pickle	B-Application
takes	O
a	O
10%	O
commission	O
from	O
both	O
users	O
in	O
each	O
transaction	O
.	O
</s>
<s>
Pickle	B-Application
has	O
been	O
compared	O
to	O
rival	O
services	O
TaskRabbit	B-Application
and	O
Handy	O
,	O
however	O
the	O
integration	O
of	O
social	O
media	O
and	O
commenting	O
allows	O
for	O
more	O
flexible	O
transactions	O
than	O
in	O
other	O
services	O
,	O
according	O
to	O
the	O
creators	O
.	O
</s>
<s>
Pickle	B-Application
founder	O
Daneh	O
Westropp	O
was	O
inspired	O
to	O
create	O
the	O
app	O
after	O
herself	O
running	O
away	O
from	O
home	O
and	O
school	O
at	O
the	O
age	O
of	O
15	O
and	O
discovering	O
a	O
niche	O
for	O
Millennials	O
wanting	O
to	O
make	O
money	O
while	O
remaining	O
independent	O
.	O
</s>
<s>
According	O
to	O
Westropp	O
,	O
Pickle	B-Application
aims	O
to	O
remedy	O
the	O
"	O
boring	O
interactions	O
with	O
the	O
consumer	O
"	O
found	O
on	O
rival	O
platforms	O
by	O
being	O
"	O
a	O
social	O
platform	O
for	O
jobs	O
"	O
.	O
</s>
<s>
The	O
app	O
's	O
name	O
refers	O
to	O
the	O
ability	O
of	O
on-demand	O
,	O
outsourced	O
labour	O
to	O
get	O
oneself	O
out	O
of	O
a	O
'	O
pickle	B-Application
 '	O
.	O
</s>
<s>
The	O
app	O
was	O
launched	O
on	O
iOS	B-Application
and	O
Android	B-Application
in	O
June	O
2015	O
,	O
to	O
widespread	O
acclaim	O
from	O
publications	O
including	O
Gizmodo	O
and	O
ShortList	O
.	O
</s>
<s>
Pickle	B-Application
gained	O
over	O
1,500	O
user	O
registrations	O
in	O
its	O
first	O
month	O
of	O
operation	O
,	O
the	O
majority	O
of	O
whom	O
are	O
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
In	O
January	O
2017	O
Pickle	B-Application
was	O
relaunched	O
on	O
iOS	B-Application
,	O
with	O
an	O
updated	O
Android	B-Application
app	O
currently	O
under	O
development	O
.	O
</s>
<s>
Pickle	B-Application
uses	O
geolocation	O
to	O
connect	O
users	O
located	O
near	O
each	O
other	O
,	O
however	O
jobs	O
which	O
do	O
not	O
require	O
physical	O
presence	O
can	O
be	O
completed	O
from	O
anywhere	O
.	O
</s>
<s>
Pickle	B-Application
users	O
are	O
divided	O
into	O
two	O
groups	O
:	O
Do	O
and	O
Need	O
.	O
</s>
<s>
Pickle	B-Application
also	O
links	O
with	O
users	O
 '	O
Facebook	B-Application
and	O
Twitter	B-Application
profiles	O
,	O
while	O
additional	O
social	O
features	O
allow	O
users	O
to	O
negotiate	O
payment	O
either	O
publicly	O
or	O
privately	O
.	O
</s>
