<s>
Phonebloks	B-Application
is	O
an	O
open-source	O
modular	O
smartphone	O
concept	O
created	O
and	O
designed	O
by	O
the	O
Dutch	O
designer	O
Dave	O
Hakkens	O
in	O
2013	O
,	O
primarily	O
to	O
reduce	O
electronic	O
waste	O
.	O
</s>
<s>
While	O
Phonebloks	B-Application
is	O
not	O
the	O
first	O
attempt	O
at	O
modular	O
design	O
in	O
a	O
phone	O
,	O
it	O
is	O
notable	O
due	O
to	O
the	O
extent	O
of	O
its	O
modularity	O
and	O
the	O
attention	O
and	O
support	O
it	O
has	O
garnered	O
.	O
</s>
<s>
There	O
is	O
no	O
plan	O
to	O
actually	O
produce	O
the	O
Phonebloks	B-Application
design	O
as	O
a	O
commercial	O
product	O
.	O
</s>
<s>
Hakkens	O
graduated	O
cum	O
laude	O
from	O
the	O
Design	O
Academy	O
Eindhoven	O
in	O
summer	O
2013	O
with	O
his	O
idea	O
for	O
Phonebloks	B-Application
.	O
</s>
<s>
Phonebloks	B-Application
consists	O
of	O
a	O
main	O
board	O
onto	O
which	O
bloks	O
could	O
be	O
snapped	O
on	O
by	O
the	O
user	O
like	O
Lego	B-Language
bricks	O
.	O
</s>
<s>
Each	O
blok	O
is	O
responsible	O
for	O
a	O
unique	O
function	O
of	O
the	O
phone	O
,	O
much	O
like	O
a	O
desktop	B-Device
computer	I-Device
has	O
a	O
distinct	O
sound	O
card	O
,	O
graphics	O
card	O
,	O
processor	O
,	O
monitor	O
,	O
and	O
power	O
supply	O
.	O
</s>
<s>
If	O
the	O
consumer	O
wants	O
a	O
camera	O
that	O
suits	O
their	O
needs	O
better	O
,	O
they	O
could	O
for	O
example	O
swap	O
their	O
small	O
generic	O
camera	O
blok	O
for	O
a	O
larger	O
zoom	O
camera	O
from	O
a	O
manufacturer	O
such	O
as	O
Nikon	B-Algorithm
or	O
Canon	O
instead	O
of	O
buying	O
a	O
phone	O
with	O
a	O
better	O
camera	O
.	O
</s>
<s>
Smartphones	O
based	O
on	O
the	O
Phonebloks	B-Application
system	O
would	O
be	O
sold	O
part	O
by	O
part	O
,	O
as	O
well	O
as	O
in	O
starter	O
sets	O
.	O
</s>
<s>
One	O
challenge	O
this	O
concept	O
faces	O
is	O
the	O
great	O
amount	O
of	O
money	O
and	O
manufacturing	O
required	O
in	O
order	O
to	O
make	O
the	O
Phonebloks	B-Application
system	O
a	O
viable	O
competitor	O
with	O
other	O
major	O
smartphone	O
developers	O
.	O
</s>
<s>
After	O
exceeding	O
his	O
goal	O
of	O
900,000	O
supporters	O
on	O
Thunderclap	O
by	O
October	O
2013	O
,	O
Hakkens	O
started	O
collaborating	O
with	O
Motorola	O
on	O
Project	B-Application
Ara	I-Application
,	O
a	O
more	O
practical	O
modular	O
smartphone	O
system	O
consisting	O
of	O
an	O
endoskeleton	O
with	O
slots	O
on	O
the	O
back	O
where	O
bloks	O
can	O
slide	O
in	O
.	O
</s>
<s>
Hakkens	O
encourages	O
the	O
supporters	O
of	O
Phonebloks	B-Application
to	O
stay	O
involved	O
in	O
the	O
design	O
process	O
.	O
</s>
