<s>
Personal	O
(	O
also	O
referred	O
to	O
as	O
Personal.com	O
or	O
Personal	B-Application
,	I-Application
Inc	I-Application
.	I-Application
)	O
was	O
a	O
consumer	O
personal	O
data	O
service	O
and	O
identity	O
management	O
system	O
for	O
individuals	O
to	O
aggregate	O
,	O
manage	O
and	O
reuse	O
their	O
own	O
data	O
.	O
</s>
<s>
Personal	O
launched	O
its	O
Android	B-Application
app	O
on	O
November	O
30	O
,	O
2011	O
.	O
</s>
<s>
The	O
iOS	B-Application
Data	O
Vault	O
app	O
was	O
released	O
on	O
May	O
7	O
,	O
2012	O
.	O
</s>
<s>
Personal	O
officially	O
launched	O
its	O
application	B-Application
programming	I-Application
interface	I-Application
(	O
APIs	B-Application
)	O
on	O
October	O
2	O
,	O
2012	O
at	O
the	O
Mashery	O
Business	O
of	O
APIs	B-Application
Conference	O
.	O
</s>
<s>
According	O
to	O
a	O
story	O
in	O
Tech	O
Cocktail	O
about	O
the	O
launch	O
,	O
Personal	O
's	O
“	O
web	O
extension	O
and	O
mobile	O
app	O
are	O
able	O
to	O
support	O
over	O
1,200	O
different	O
types	O
of	O
reusable	O
data	O
,	O
even	O
enabling	O
them	O
to	O
unlock	O
more	O
confidential	O
information	O
so	O
they	O
can	O
complete	O
longer	O
forms	O
,	O
including	O
patient	O
registrations	O
,	O
job	O
applications	O
,	O
event	O
registrations	O
,	O
school	O
admissions	O
,	O
insurance	O
and	O
bank	O
applications	O
,	O
and	O
government	O
forms.	O
”	O
In	O
November	O
2014	O
,	O
a	O
mobile	O
version	O
of	O
Fill	O
It	O
was	O
launched	O
that	O
could	O
autofill	O
mobile	O
forms	O
using	O
APIs	B-Application
.	O
</s>
<s>
With	O
the	O
initial	O
public	O
offering	O
of	O
Facebook	B-Application
in	O
May	O
2012	O
,	O
there	O
was	O
media	O
interest	O
in	O
the	O
question	O
of	O
the	O
monetary	O
value	O
of	O
personal	O
data	O
and	O
whether	O
tools	O
and	O
services	O
might	O
emerge	O
to	O
help	O
consumers	O
monetize	O
their	O
own	O
data	O
.	O
</s>
<s>
Articles	O
and	O
pieces	O
focusing	O
on	O
this	O
subject	O
have	O
appeared	O
in	O
The	O
New	O
York	O
Times	O
,	O
AdWeek	O
,	O
the	O
MIT	O
Technology	O
Review	O
,	O
and	O
on	O
CNN	B-Architecture
and	O
National	O
Public	O
Radio	O
.	O
</s>
