<s>
Pepsi	B-Application
Invaders	I-Application
(	O
erroneously	O
identified	O
as	O
Coke	B-Application
Wins	I-Application
and	O
Coke	O
Invaders	O
)	O
is	O
a	O
non-commercially	O
released	O
1983	O
fixed	O
shooter	O
video	O
game	O
developed	O
by	O
Atari	O
,	O
Inc	O
.	O
for	O
the	O
Atari	B-General_Concept
2600	I-General_Concept
.	O
</s>
<s>
A	O
reskin	B-Application
of	O
the	O
system	O
's	O
version	O
of	O
Space	B-Application
Invaders	I-Application
,	O
the	O
player	O
shoots	O
down	O
a	O
flying	O
formation	O
of	O
letters	O
spelling	O
"	O
PEPSI	O
"	O
,	O
Coca-Cola	O
'	O
s	O
long-time	O
rival	O
.	O
</s>
<s>
The	O
game	O
is	O
a	O
modification	O
of	O
Space	B-Application
Invaders	I-Application
,	O
with	O
nearly	O
identical	O
gameplay	O
,	O
but	O
with	O
a	O
number	O
of	O
tweaks	O
.	O
</s>
<s>
Instead	O
of	O
having	O
limited	O
lives	O
and	O
no	O
time	O
limit	O
as	O
in	O
the	O
original	O
,	O
Pepsi	B-Application
Invaders	I-Application
has	O
unlimited	O
lives	O
and	O
a	O
three-minute	O
time	O
limit	O
to	O
complete	O
as	O
many	O
levels	O
as	O
possible	O
.	O
</s>
<s>
When	O
the	O
time	O
runs	O
out	O
,	O
all	O
invaders	O
and	O
UFOs	O
disappear	O
,	O
the	O
score	O
changes	O
to	O
the	O
word	O
"	O
WINS	O
"	O
(	O
thus	O
making	O
the	O
row	O
read	O
"	O
COKE	B-Application
WINS	I-Application
!	O
</s>
<s>
It	O
was	O
commissioned	O
by	O
The	O
Coca-Cola	O
Company	O
to	O
be	O
handed	O
out	O
to	O
125	O
executives	O
at	O
their	O
1983	O
sales	O
convention	O
along	O
with	O
an	O
Atari	B-General_Concept
2600	I-General_Concept
console	O
.	O
</s>
<s>
It	O
was	O
developed	O
by	O
Atari	O
,	O
Inc	O
.	O
as	O
a	O
modification	O
of	O
the	O
original	O
Space	B-Application
Invaders	I-Application
cartridge	O
.	O
</s>
<s>
Due	O
to	O
the	O
original	O
Space	B-Application
Invaders	I-Application
Atari	B-General_Concept
2600	I-General_Concept
developer	O
Rick	O
Maurer	O
leaving	O
Atari	O
over	O
payment	O
issues	O
,	O
Atari	O
tasked	O
designer	O
Christopher	O
Omarzu	O
with	O
hacking	O
the	O
original	O
.	O
</s>
<s>
Pepsi	B-Application
Invaders	I-Application
has	O
been	O
mistakenly	O
labelled	O
Coke	B-Application
Wins	I-Application
and	O
Coke	O
Invaders	O
,	O
to	O
the	O
confusion	O
of	O
Omarzu	O
.	O
</s>
<s>
Writer	O
Matthew	O
S	O
.	O
Eastin	O
notes	O
it	O
as	O
an	O
early	O
example	O
of	O
an	O
advergame	B-Application
–	O
an	O
advertisement	O
game	O
–	O
and	O
discussed	O
how	O
it	O
was	O
more	O
an	O
attack	O
on	O
a	O
competitor	O
than	O
an	O
advertisement	O
by	O
the	O
company	O
who	O
had	O
it	O
made	O
.	O
</s>
<s>
Retro	O
Gamer	O
was	O
critical	O
of	O
Pepsi	B-Application
Invaders	I-Application
due	O
to	O
the	O
letters	O
not	O
moving	O
downward	O
as	O
the	O
ships	O
do	O
in	O
Space	B-Application
Invaders	I-Application
.	O
</s>
<s>
Copies	O
of	O
the	O
game	O
have	O
sold	O
for	O
up	O
to	O
on	O
eBay	B-Application
.	I-Application
</s>
