<s>
Pennies	B-Application
is	O
a	O
registered	O
charity	O
in	O
the	O
United	O
Kingdom	O
and	O
Republic	O
of	O
Ireland	O
.	O
</s>
<s>
The	O
Daily	O
Telegraph	O
has	O
described	O
Pennies	B-Application
 '	O
digital	O
charity	O
box	O
as	O
"	O
a	O
new	O
channel	O
for	O
an	O
old	O
habit	O
"	O
that	O
has	O
adapted	O
the	O
shop	O
counter	O
charity	O
box	O
for	O
the	O
internet	O
and	O
card	O
using	O
generation	O
.	O
</s>
<s>
One	O
of	O
Pennies	B-Application
 '	O
main	O
charitable	O
objects	O
is	O
to	O
provide	O
technology	O
and	O
infrastructure	O
designed	O
to	O
make	O
it	O
easier	O
to	O
give	O
to	O
charity	O
.	O
</s>
<s>
Pennies	B-Application
achieves	O
this	O
is	O
through	O
its	O
point	O
of	O
sale	O
donation	O
option	O
,	O
or	O
'	O
digital	O
charity	O
box	O
 '	O
.	O
</s>
<s>
Businesses	O
who	O
wish	O
to	O
enable	O
Pennies	B-Application
 '	O
digital	O
charity	O
box	O
can	O
partner	O
with	O
the	O
charity	O
and	O
Pennies	B-Application
will	O
work	O
with	O
the	O
retailer	O
's	O
payment	O
service	O
provider	O
(	O
PSP	O
)	O
to	O
enable	O
to	O
donation	O
option	O
.	O
</s>
<s>
All	O
the	O
money	O
raised	O
through	O
Pennies	B-Application
goes	O
to	O
charity	O
.	O
</s>
<s>
Pennies’	O
partner	O
retailers	O
nominate	O
the	O
charity	O
or	O
charities	O
to	O
benefit	O
from	O
donations	O
.	O
</s>
<s>
In	O
January	O
2013	O
,	O
just	O
over	O
two	O
years	O
after	O
launch	O
,	O
people	O
had	O
donated	O
4	O
million	O
times	O
through	O
Pennies	B-Application
,	O
raising	O
£	O
1,000,000	O
for	O
charity	O
.	O
</s>
<s>
Retailers	O
that	O
have	O
customers	O
who	O
pay	O
for	O
goods	O
and	O
services	O
by	O
card	O
can	O
easily	O
implement	O
Pennies	B-Application
 '	O
digital	O
charity	O
box	O
option	O
on	O
their	O
payment	O
system	O
in	O
stores	O
,	O
or	O
in	O
their	O
online	O
stores	O
or	O
mobile	O
apps	O
.	O
</s>
<s>
Pennies	B-Application
launched	O
online	O
in	O
November	O
2010	O
with	O
Domino	O
’s	O
Pizza	O
and	O
has	O
since	O
partnered	O
many	O
other	O
national	O
,	O
regional	O
and	O
local	O
companies	O
,	O
both	O
in-store	O
,	O
online	O
and	O
in-app	O
.	O
</s>
<s>
In	O
its	O
first	O
year	O
,	O
Pennies	B-Application
received	O
over	O
one	O
million	O
donations	O
,	O
totalling	O
£250	O
,	O
000	O
,	O
rising	O
to	O
£	O
300,000	O
for	O
the	O
calendar	O
year	O
2011	O
.	O
</s>
<s>
Pennies	B-Application
is	O
available	O
in	O
store	O
with	O
a	O
range	O
of	O
retailers	O
,	O
including	O
The	O
Entertainer	O
,	O
Zizzi	O
Restaurants	O
,	O
The	O
Fragrance	O
Shop	O
,	O
Greene	O
King	O
,	O
Whitbread	O
,	O
H	O
.	O
Samuel	O
and	O
Ernest	O
Jones	O
(	O
part	O
of	O
Signet	O
Jewelers	O
)	O
,	O
and	O
petrol	O
forecourt	O
operators	O
Rontec	O
and	O
Motor	O
Fuel	O
Group	O
(	O
MFG	O
)	O
.	O
</s>
<s>
By	O
August	O
2020	O
,	O
100	O
million	O
donations	O
had	O
been	O
made	O
via	O
Pennies	B-Application
 '	O
digital	O
charity	O
box	O
,	O
raising	O
a	O
total	O
of	O
£	O
25,000,000	O
for	O
charity	O
.	O
</s>
<s>
In	O
June	O
2011	O
,	O
Pennies	B-Application
won	O
an	O
award	O
in	O
the	O
'	O
fundraising	O
 '	O
category	O
of	O
the	O
Technology4Good	O
awards	O
(	O
T4G	O
)	O
.	O
</s>
<s>
In	O
late	O
2012	O
,	O
Pennies	B-Application
won	O
the	O
'	O
Best	O
Not	O
for	O
Profit	O
IT	O
Project	O
 '	O
in	O
IT	O
Industry	O
Awards	O
held	O
by	O
BCS	O
,	O
the	O
Chartered	O
Institute	O
for	O
IT	O
and	O
Computing	O
magazine	O
.	O
</s>
<s>
In	O
May	O
2013	O
,	O
Pennies	B-Application
was	O
named	O
as	O
a	O
finalist	O
in	O
the	O
first	O
Google	B-Application
Global	O
Impact	O
Challenge	O
UK	O
,	O
which	O
recognises	O
innovative	O
non-profits	O
using	O
technology	O
for	O
social	O
good	O
.	O
</s>
<s>
In	O
2019	O
,	O
Pennies	B-Application
was	O
named	O
one	O
of	O
The	O
Most	O
Influential	O
Financial	O
Technology	O
Companies	O
in	O
2019	O
by	O
Financial	O
Technologist	O
magazine	O
,	O
the	O
only	O
charity	O
to	O
make	O
the	O
list	O
.	O
</s>
<s>
Pennies	B-Application
has	O
also	O
received	O
messages	O
of	O
support	O
from	O
prominent	O
figures	O
in	O
the	O
retail	O
and	O
technology	O
industry	O
.	O
</s>
<s>
Joanna	O
Shields	O
,	O
former	O
Vice	O
President	O
of	O
Facebook	O
,	O
described	O
Pennies	B-Application
as	O
"	O
a	O
simple	O
idea	O
that	O
removes	O
friction	O
from	O
giving	O
"	O
,	O
and	O
UK	O
Digital	O
Champion	O
Martha	O
Lane	O
Fox	O
has	O
said	O
that	O
Pennies	B-Application
 '	O
"	O
simple	O
yet	O
clever	O
technology	O
can	O
make	O
a	O
real	O
difference	O
when	O
the	O
charitable	O
sector	O
needs	O
it	O
most	O
"	O
.	O
</s>
<s>
Public	O
figures	O
such	O
as	O
Prince	O
Harry	O
,	O
Cheryl	O
Cole	O
,	O
Jason	O
Donovan	O
,	O
Gary	O
Barlow	O
and	O
Jeremy	O
Irons	O
have	O
also	O
supported	O
Pennies	B-Application
.	O
</s>
<s>
Pennies	B-Application
is	O
the	O
working	O
name	O
of	O
The	O
Pennies	B-Application
Foundation	O
.	O
</s>
<s>
The	O
Pennies	B-Application
Foundation	O
is	O
a	O
charity	O
registered	O
with	O
the	O
Charity	O
Commission	O
for	O
England	O
and	O
Wales	O
and	O
a	O
company	O
limited	O
by	O
guarantee	O
registered	O
in	O
England	O
.	O
</s>
<s>
The	O
November	O
2010	O
annual	O
accounts	O
showed	O
that	O
philanthropists	O
and	O
foundations	O
had	O
contributed	O
over	O
£1million	O
to	O
The	O
Pennies	B-Application
Foundation	O
in	O
cash	O
and	O
in	O
kind	O
as	O
start-up	O
gifts	O
,	O
to	O
establish	O
the	O
charity	O
's	O
infrastructure	O
and	O
cover	O
its	O
running	O
costs	O
in	O
the	O
early	O
years	O
.	O
</s>
<s>
Point-of-sale	O
donations	O
were	O
accounted	O
for	O
separately	O
as	O
"	O
 '	O
pennies	B-Application
 '	O
donations	O
received	O
"	O
and	O
set	O
aside	O
as	O
"	O
designated	O
funds	O
"	O
,	O
to	O
be	O
passed	O
on	O
without	O
deduction	O
.	O
</s>
