<s>
Peek	B-Device
Inc	I-Device
.	I-Device
was	O
a	O
mobile	B-Application
technology	O
company	O
founded	O
in	O
2007	O
and	O
headquartered	O
in	O
New	O
York	O
City	O
.	O
</s>
<s>
From	O
2008	O
to	O
2012	O
,	O
it	O
offered	O
a	O
series	O
of	O
handheld	B-Application
mobile	B-Application
handheld	B-Application
devices	I-Application
which	O
gave	O
access	O
to	O
email	O
and	O
various	O
social	O
networks	O
.	O
</s>
<s>
Peek	B-Device
was	O
founded	O
in	O
2007	O
by	O
three	O
of	O
the	O
first	O
four	O
employees	O
at	O
Virgin	O
Mobile	B-Application
USA	O
:	O
Rob	O
Gray	O
(	O
Virgin	O
's	O
first	O
head	O
of	O
product	O
marketing	O
)	O
,	O
CEO	O
Dr.	O
Amol	O
Sarva	O
(	O
Virgin	O
's	O
first	O
head	O
of	O
non-voice	O
applications	O
and	O
its	O
finance	O
director	O
)	O
,	O
and	O
John	O
Tantum	O
(	O
its	O
first	O
Employee	O
and	O
first	O
President	O
)	O
.	O
</s>
<s>
Peek	B-Device
's	O
product	O
is	O
a	O
family	O
of	O
applications	O
for	O
mobile	B-Application
devices	I-Application
that	O
major	O
device	O
producers	O
license	O
and	O
pre-install	O
onto	O
systems	O
.	O
</s>
<s>
These	O
applications	O
include	O
push	B-General_Concept
email	I-General_Concept
,	O
IM	O
and	O
chat	O
,	O
social	O
networking	O
apps	O
,	O
synchronization	O
and	O
backup	O
,	O
and	O
other	O
mobile	B-Application
features	O
.	O
</s>
<s>
These	O
apps	O
are	O
tailored	O
to	O
the	O
lower-cost	O
and	O
simpler	O
hardware	O
that	O
dominates	O
the	O
global	O
phone	O
market	O
,	O
and	O
rely	O
on	O
the	O
Peek	B-Device
cloud	O
architecture	O
to	O
offload	O
computing	O
and	O
storage	O
from	O
the	O
phone	O
to	O
the	O
cloud	O
.	O
</s>
<s>
In	O
September	O
2008	O
,	O
the	O
original	O
Peek	B-Device
email	I-Device
device	I-Device
was	O
launched	O
in	O
the	O
United	O
States	O
and	O
was	O
sold	O
at	O
the	O
price	O
of	O
US	O
$99.00	O
.	O
</s>
<s>
On	O
September	O
12	O
,	O
2008	O
,	O
Peek	B-Device
received	O
its	O
first	O
review	O
in	O
a	O
major	O
outlet	O
when	O
David	O
Pogue	O
called	O
it	O
"	O
sweet	O
"	O
,	O
"	O
simple	O
"	O
and	O
"	O
elegant	O
"	O
,	O
and	O
predicted	O
that	O
Peek	B-Device
's	O
model	O
would	O
win	O
"	O
quiet	O
,	O
gradual	O
popular	O
acceptance	O
by	O
normal	O
people	O
"	O
.	O
</s>
<s>
In	O
April	O
2009	O
,	O
Peek	B-Device
launched	O
their	O
second	O
device	O
,	O
the	O
Peek	B-Device
Pronto	O
,	O
which	O
supported	O
Push	B-General_Concept
email	I-General_Concept
( 	O
 '	O
instant	O
 '	O
delivery	O
)	O
,	O
Microsoft	B-Operating_System
Exchange	I-Operating_System
,	O
increased	O
support	O
for	O
email	O
attachments	O
(	O
PDFs	O
,	O
DOC	O
and	O
pictures	O
)	O
,	O
and	O
unlimited	O
texting	O
support	O
.	O
</s>
<s>
TwitterPeek	B-Device
is	O
a	O
mobile	B-Application
device	I-Application
that	O
allows	O
users	O
to	O
send	O
and	O
receive	O
tweets	O
using	O
Twitter	B-Application
.	O
</s>
<s>
It	O
is	O
the	O
first	O
Twitter-only	O
mobile	B-Application
device	I-Application
.	O
</s>
<s>
In	O
2010	O
,	O
Peek	B-Device
refreshed	O
its	O
lineup	O
with	O
Peek	B-Device
9	O
,	O
adding	O
Facebook	O
,	O
Twitter	B-Application
and	O
other	O
social	O
and	O
news	O
features	O
.	O
</s>
<s>
The	O
Peek	B-Device
software	O
brings	O
smartphone	O
features	O
to	O
these	O
low-cost	O
handhelds	B-Application
.	O
</s>
<s>
In	O
2012	O
,	O
Peek	B-Device
announced	O
that	O
it	O
was	O
going	O
to	O
end	O
support	O
for	O
all	O
Peek	B-Device
devices	O
and	O
instead	O
shift	O
its	O
attention	O
to	O
the	O
cloud	O
.	O
</s>
<s>
The	O
2008	O
Peek	B-Device
device	O
was	O
designed	O
by	O
Peek	B-Device
in	O
partnership	O
with	O
IDEO	O
and	O
BYD	O
,	O
and	O
its	O
architecture	O
is	O
based	O
on	O
the	O
Texas	O
Instruments	O
Locosto	O
chipset	O
with	O
an	O
ARM	B-Architecture
core	O
.	O
</s>
<s>
It	O
uses	O
a	O
customized	O
,	O
lightweight	O
operating	B-General_Concept
system	I-General_Concept
nicknamed	O
"	O
Peekux	O
"	O
which	O
is	O
based	O
on	O
Nucleus	B-Operating_System
RTOS	I-Operating_System
by	O
Mentor	O
Graphics	O
.	O
</s>
<s>
The	O
Peek	B-Device
device	O
's	O
client	O
firmware	O
is	O
C/C	O
++	O
code	O
written	O
for	O
the	O
TI	O
environment	O
.	O
</s>
<s>
Flavors	O
of	O
the	O
Peek	B-Device
application	O
for	O
alternative	O
operating	O
environments	O
from	O
other	O
RTOSes	O
,	O
to	O
BREW	O
,	O
to	O
Windows	O
,	O
to	O
Android	O
have	O
all	O
been	O
spotted	O
.	O
</s>
<s>
The	O
core	O
of	O
Peek	B-Device
's	O
real	O
time	O
mobile	B-Application
messaging	O
platform	O
is	O
a	O
cloud	O
application	O
.	O
</s>
<s>
When	O
Peek	B-Device
's	O
first	O
device	O
launched	O
,	O
Time	O
selected	O
Peek	B-Device
as	O
one	O
of	O
the	O
50	O
Best	O
Inventions	O
of	O
the	O
Year	O
2008	O
.	O
</s>
<s>
Elizabeth	O
Woyke	O
of	O
Forbes	O
wrote	O
,	O
"	O
at	O
a	O
time	O
when	O
the	O
economy	O
is	O
melting	O
and	O
one-time	O
bankers	O
are	O
on	O
the	O
street	O
 [ Peek ] 	O
is	O
betting	O
customers	O
will	O
embrace	O
the	O
no-fuss	O
simplicity	O
—	O
not	O
to	O
mention	O
the	O
modest	O
price	O
—	O
of	O
the	O
Peek.	O
"	O
</s>
<s>
Tony	O
Long	O
,	O
a	O
journalist	O
of	O
Gadget	O
Lab	O
from	O
Wired.com	O
reviewed	O
Peek	B-Device
as	O
a	O
device	O
that	O
"	O
delivers	O
peak	O
email	O
performance	O
"	O
and	O
that	O
using	O
the	O
device	O
was	O
"	O
a	O
breeze	O
...	O
even	O
without	O
operating	O
instructions	O
"	O
.	O
</s>
<s>
He	O
recommended	O
the	O
Peek	B-Device
device	O
to	O
those	O
who	O
would	O
like	O
access	O
to	O
their	O
"	O
e-mail	O
from	O
time	O
to	O
time	O
,	O
or	O
if	O
 [ they ] 	O
believe	O
that	O
simplicity	O
in	O
all	O
things	O
is	O
the	O
key	O
to	O
life	O
"	O
.	O
</s>
<s>
Wired	O
magazine	O
's	O
December	O
2008	O
issue	O
named	O
Peek	B-Device
their	O
#1	O
Gadget	O
on	O
their	O
"	O
Gear	O
of	O
the	O
Year	O
"	O
review	O
:	O
"	O
Not	O
every	O
gadget	O
needs	O
a	O
carnival	O
of	O
features	O
.	O
</s>
<s>
Take	O
the	O
Peek	B-Device
,	O
which	O
tackles	O
just	O
a	O
single	O
task	O
:	O
mobile	B-General_Concept
email	I-General_Concept
.	O
</s>
<s>
After	O
the	O
Peek	B-Device
Pronto	O
launch	O
,	O
International	O
Design	O
Magazine	O
featured	O
Peek	B-Device
Pronto	O
on	O
the	O
cover	O
of	O
its	O
2009	O
—	O
and	O
final	O
—	O
Annual	O
Design	O
Review	O
.	O
</s>
<s>
TwitterPeek	B-Device
,	O
on	O
the	O
other	O
hand	O
,	O
met	O
broad	O
skepticism	O
in	O
the	O
press	O
.	O
</s>
<s>
CNN.com	O
2009	O
Year	O
in	O
Review	O
listed	O
it	O
as	O
one	O
of	O
the	O
top	O
10	O
biggest	O
technology	O
failures	O
of	O
2009	O
.	O
</s>
<s>
Gizmodo	O
went	O
as	O
far	O
as	O
to	O
name	O
TwitterPeek	B-Device
as	O
one	O
of	O
the	O
"	O
50	O
Worst	O
Gadgets	O
of	O
the	O
Decade.	O
"	O
</s>
<s>
In	O
2010	O
,	O
Peek	B-Device
9	O
's	O
enhanced	O
features	O
were	O
met	O
by	O
Engadget	O
's	O
reviewers	O
as	O
"	O
dancing	O
with	O
a	O
full	O
list	O
of	O
features	O
"	O
and	O
"	O
Peek	B-Device
9	O
is	O
nine	O
times	O
faster	O
than	O
Pronto	O
,	O
adds	O
PeekMaps	O
,	O
weather	O
,	O
Twitter	B-Application
,	O
and	O
Facebook	O
"	O
.	O
</s>
<s>
TechCrunch	O
's	O
gadget	O
reviewers	O
said	O
Peek	B-Device
9	O
"	O
brings	O
a	O
whole	O
new	O
level	O
of	O
cool	O
to	O
the	O
not-a-smartphone	O
device	O
.	O
</s>
<s>
It	O
’s	O
a	O
mighty	O
big	O
update	O
for	O
Peek	B-Device
,	O
but	O
somehow	O
all	O
this	O
goodness	O
rings	O
up	O
for	O
less	O
than	O
the	O
previous	O
generation	O
—	O
even	O
the	O
service	O
plan	O
is	O
cheaper	O
now.	O
"	O
</s>
<s>
On	O
October	O
14	O
,	O
2010	O
,	O
older	O
Peek	B-Device
devices	O
were	O
disconnected	O
from	O
the	O
network	O
and	O
Peek	B-Device
offered	O
all	O
its	O
users	O
a	O
free	O
,	O
new	O
replacement	O
Peek	B-Device
9	O
device	O
to	O
continue	O
their	O
service	O
.	O
</s>
<s>
In	O
2011	O
,	O
Peek	B-Device
expanded	O
their	O
push	B-General_Concept
email	I-General_Concept
technology	O
globally	O
and	O
now	O
part	O
of	O
their	O
"	O
Genius	O
Cloud	O
"	O
platform	O
for	O
low-cost	O
featurephones	O
.	O
</s>
<s>
On	O
January	O
24	O
,	O
2012	O
,	O
GSMA	O
nominates	O
Peek	B-Device
for	O
the	O
best	O
cloud	O
technology	O
.	O
</s>
<s>
On	O
January	O
30	O
,	O
2012	O
,	O
Peek	B-Device
users	O
reported	O
their	O
devices	O
abruptly	O
stopped	O
working	O
,	O
despite	O
having	O
paid	O
$299	O
for	O
"	O
lifelong	O
service	O
"	O
.	O
</s>
<s>
On	O
February	O
1	O
,	O
2012	O
,	O
Peek	B-Device
announced	O
that	O
it	O
had	O
terminated	O
service	O
for	O
all	O
its	O
dedicated	O
hardware	O
in	O
a	O
move	O
to	O
cloud-only	O
service	O
.	O
</s>
<s>
Peek	B-Device
's	O
CEO	O
,	O
Amol	O
Sarva	O
stated	O
that	O
the	O
abandoned	O
products	O
were	O
"	O
seriously	O
old	O
"	O
and	O
have	O
reached	O
their	O
end	O
of	O
life	O
,	O
with	O
only	O
a	O
"	O
handful	O
of	O
users	O
"	O
left	O
in	O
the	O
US	O
.	O
</s>
<s>
We	O
have	O
lots	O
going	O
with	O
rapid	O
adoption	O
of	O
our	O
software	O
by	O
phone	O
brands	O
around	O
the	O
world	O
,	O
so	O
Peek	B-Device
is	O
flat	O
out	O
building	O
for	O
a	O
number	O
of	O
platforms	O
that	O
our	O
OEM	O
customers	O
are	O
deploying	O
like	O
Android	O
and	O
Mediatek	O
.	O
</s>
<s>
We	O
are	O
not	O
offering	O
a	O
Peek-made	O
device	O
to	O
replace	O
these	O
old	O
ones.	O
"	O
</s>
<s>
"	O
Peek	B-Device
is	O
n't	O
in	O
the	O
hardware	O
business	O
anymore	O
.	O
</s>
<s>
He	O
says	O
that	O
these	O
services	O
are	O
the	O
logical	O
continuation	O
of	O
what	O
Peek	B-Device
has	O
been	O
about	O
since	O
day	O
one	O
—	O
"	O
building	O
smartphone	O
features	O
on	O
ultra	O
low	O
cost	O
platforms	O
"	O
—	O
and	O
that	O
they	O
're	O
making	O
huge	O
inroads	O
with	O
the	O
countless	O
Chinese	O
manufacturers	O
who	O
sell	O
unbranded	O
phones	O
in	O
emerging	O
markets	O
,	O
many	O
of	O
whom	O
are	O
"	O
feeding	O
off	O
Nokia	O
's	O
carcass.	O
"	O
</s>
