<s>
Path	B-Protocol
analysis	I-Protocol
,	O
is	O
the	O
analysis	O
of	O
a	O
path	O
,	O
which	O
is	O
a	O
portrayal	O
of	O
a	O
chain	O
of	O
consecutive	O
events	O
that	O
a	O
given	O
user	O
or	O
cohort	O
performs	O
during	O
a	O
set	O
period	O
of	O
time	O
while	O
using	O
a	O
website	O
,	O
online	O
game	O
,	O
or	O
eCommerce	O
platform	O
.	O
</s>
<s>
As	O
a	O
subset	O
of	O
behavioral	O
analytics	O
,	O
path	B-Protocol
analysis	I-Protocol
is	O
a	O
way	O
to	O
understand	O
user	O
behavior	O
in	O
order	O
to	O
gain	O
actionable	O
insights	O
into	O
the	O
data	O
.	O
</s>
<s>
Path	B-Protocol
analysis	I-Protocol
provides	O
a	O
visual	O
portrayal	O
of	O
every	O
event	O
a	O
user	O
or	O
cohort	O
performs	O
as	O
part	O
of	O
a	O
path	O
during	O
a	O
set	O
period	O
of	O
time	O
.	O
</s>
<s>
If	O
path	B-Protocol
analysis	I-Protocol
simply	O
outputs	O
a	O
"	O
pretty	O
"	O
graph	O
,	O
while	O
it	O
may	O
look	O
nice	O
,	O
it	O
does	O
not	O
provide	O
anything	O
concrete	O
to	O
act	O
upon	O
.	O
</s>
<s>
In	O
order	O
to	O
get	O
the	O
most	O
out	O
of	O
path	B-Protocol
analysis	I-Protocol
the	O
first	O
step	O
would	O
be	O
to	O
determine	O
what	O
needs	O
to	O
be	O
analyzed	O
and	O
what	O
are	O
the	O
goals	O
of	O
the	O
analysis	O
.	O
</s>
<s>
Thus	O
,	O
path	B-Protocol
analysis	I-Protocol
was	O
able	O
to	O
provide	O
actionable	O
data	O
for	O
the	O
company	O
to	O
act	O
on	O
and	O
fix	O
an	O
error	O
.	O
</s>
<s>
In	O
eCommerce	O
,	O
path	B-Protocol
analysis	I-Protocol
can	O
help	O
customize	O
a	O
shopping	O
experience	O
to	O
each	O
user	O
.	O
</s>
<s>
Also	O
,	O
path	B-Protocol
analysis	I-Protocol
can	O
help	O
solve	O
performance	O
issues	O
on	O
a	O
platform	O
.	O
</s>
<s>
Historically	O
path	B-Protocol
analysis	I-Protocol
fell	O
under	O
the	O
broad	O
category	O
of	O
website	O
analytics	O
,	O
and	O
related	O
only	O
to	O
the	O
analysis	O
of	O
paths	O
through	O
websites	O
.	O
</s>
<s>
Path	B-Protocol
analysis	I-Protocol
in	O
website	O
analytics	O
is	O
a	O
process	O
of	O
determining	O
a	O
sequence	O
of	O
pages	O
visited	O
in	O
a	O
visitor	O
session	O
prior	O
to	O
some	O
desired	O
event	O
,	O
such	O
as	O
the	O
visitor	O
purchasing	O
an	O
item	O
or	O
requesting	O
a	O
newsletter	O
.	O
</s>
<s>
"	O
Fallout	O
analysis	O
,	O
"	O
a	O
subset	O
of	O
path	B-Protocol
analysis	I-Protocol
,	O
looks	O
at	O
"	O
black	O
holes	O
"	O
on	O
the	O
site	O
,	O
or	O
paths	O
that	O
lead	O
to	O
a	O
dead	O
end	O
most	O
frequently	O
,	O
paths	O
or	O
features	O
that	O
confuse	O
or	O
lose	O
potential	O
customers	O
.	O
</s>
<s>
With	O
the	O
advent	O
of	O
big	B-Application
data	I-Application
along	O
with	O
web-based	O
applications	O
,	O
online	O
games	O
,	O
and	O
eCommerce	O
platforms	O
,	O
path	B-Protocol
analysis	I-Protocol
has	O
come	O
to	O
include	O
much	O
more	O
than	O
just	O
web	O
path	B-Protocol
analysis	I-Protocol
.	O
</s>
<s>
Understanding	O
how	O
users	O
move	O
through	O
an	O
app	O
,	O
game	O
,	O
or	O
other	O
web	O
platform	O
are	O
all	O
part	O
of	O
modern-day	O
path	B-Protocol
analysis	I-Protocol
.	O
</s>
<s>
Path	B-Protocol
analysis	I-Protocol
answers	O
typical	O
questions	O
like	O
:	O
</s>
