<s>
PODi	B-General_Concept
,	O
the	O
Digital	O
Printing	O
Initiative	O
is	O
an	O
organization	O
that	O
helps	O
set	O
strategic	O
direction	O
in	O
the	O
digital	O
print	O
industry	O
.	O
</s>
<s>
Membership	O
–	O
PODi	B-General_Concept
members	O
are	O
industry	O
leaders	O
representing	O
all	O
facets	O
of	O
the	O
digital	O
printing	O
ecosystem	O
,	O
including	O
print	O
and	O
marketing	O
service	O
providers	O
,	O
enterprise	O
marketers	O
and	O
manufacturers	O
of	O
software	O
and	O
hardware	O
systems	O
.	O
</s>
<s>
PODi	B-General_Concept
helps	O
members	O
integrate	O
powerful	O
digital	O
technologies	O
into	O
their	O
marketing	O
,	O
IT	O
and	O
management	O
strategies	O
.	O
</s>
<s>
These	O
and	O
many	O
more	O
members	O
have	O
cooperated	O
in	O
the	O
development	O
of	O
the	O
PPML	B-Language
variable	O
data	O
language	O
,	O
and	O
more	O
broadly	O
,	O
digital	O
print	O
standards	O
development	O
worldwide	O
.	O
</s>
<s>
PODi	B-General_Concept
hosts	O
the	O
world	O
's	O
largest	O
collection	O
(	O
over	O
500	O
)	O
of	O
digital	O
print	O
case	O
studies	O
.	O
</s>
<s>
PODi	B-General_Concept
also	O
hosts	O
educational	O
webinars	O
throughout	O
the	O
year	O
,	O
and	O
has	O
a	O
growing	O
toolbox	O
of	O
aids	O
and	O
training	O
for	O
the	O
process	O
used	O
for	O
selling	O
the	O
new	O
,	O
more	O
profitable	O
,	O
applications	O
.	O
</s>
<s>
PODi	B-General_Concept
is	O
managed	O
by	O
Caslon	O
in	O
North	O
America	O
and	O
internationally	O
.	O
</s>
