<s>
OurColony	B-Device
is	O
a	O
search	O
opera	O
type	O
alternate	O
reality	O
game	O
and	O
a	O
viral	O
marketing	O
campaign	O
for	O
the	O
marketing	O
of	O
a	O
successor	B-Operating_System
to	O
the	O
Microsoft	O
Xbox	B-Operating_System
.	O
</s>
<s>
This	O
use	O
of	O
an	O
ARG	O
is	O
similar	O
to	O
I	O
Love	O
Bees	O
,	O
which	O
was	O
a	O
viral	O
marketing	O
campaign	O
for	O
the	O
Xbox	B-Operating_System
game	O
Halo	B-Application
2	I-Application
and	O
another	O
recent	O
ARG	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
game	O
Halo	B-Application
3	I-Application
.	O
</s>
<s>
OurColony	B-Device
hit	O
a	O
larger	O
gamer	O
audience	O
6	O
April	O
after	O
an	O
article	O
was	O
published	O
on	O
.	O
</s>
<s>
Initially	O
OurColony	B-Device
's	O
general	O
forums	O
were	O
set	O
up	O
to	O
allow	O
any	O
user	O
to	O
delete	O
any	O
post	O
or	O
thread	O
,	O
making	O
it	O
almost	O
impossible	O
for	O
people	O
to	O
have	O
steady	O
and	O
meaningful	O
communications	O
.	O
</s>
<s>
The	O
end	O
of	O
OurColony	B-Device
came	O
with	O
the	O
release	O
of	O
a	O
video	O
showing	O
J	O
.	O
Allard	O
of	O
Microsoft	O
showing	O
off	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
console	O
.	O
</s>
