<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
(	O
ODM	O
)	O
is	O
an	O
option	O
of	O
Oracle	B-General_Concept
Database	I-General_Concept
Enterprise	O
Edition	O
.	O
</s>
<s>
It	O
contains	O
several	O
data	B-Application
mining	I-Application
and	O
data	B-General_Concept
analysis	I-General_Concept
algorithms	O
for	O
classification	B-General_Concept
,	O
prediction	O
,	O
regression	O
,	O
associations	B-Algorithm
,	O
feature	B-General_Concept
selection	I-General_Concept
,	O
anomaly	B-Algorithm
detection	I-Algorithm
,	O
feature	B-Algorithm
extraction	I-Algorithm
,	O
and	O
specialized	O
analytics	O
.	O
</s>
<s>
It	O
provides	O
means	O
for	O
the	O
creation	O
,	O
management	O
and	O
operational	O
deployment	O
of	O
data	B-Application
mining	I-Application
models	O
inside	O
the	O
database	O
environment	O
.	O
</s>
<s>
Oracle	B-Application
Corporation	I-Application
has	O
implemented	O
a	O
variety	O
of	O
data	B-Application
mining	I-Application
algorithms	O
inside	O
its	O
Oracle	B-General_Concept
Database	I-General_Concept
relational	B-Application
database	I-Application
product	O
.	O
</s>
<s>
These	O
implementations	O
integrate	O
directly	O
with	O
the	O
Oracle	B-General_Concept
database	I-General_Concept
kernel	O
and	O
operate	O
natively	O
on	O
data	O
stored	O
in	O
the	O
relational	B-Application
database	I-Application
tables	O
.	O
</s>
<s>
This	O
eliminates	O
the	O
need	O
for	O
extraction	O
or	O
transfer	O
of	O
data	O
into	O
standalone	O
mining/analytic	O
servers	B-Application
.	O
</s>
<s>
The	O
relational	B-Application
database	I-Application
platform	O
is	O
leveraged	O
to	O
securely	O
manage	O
models	O
and	O
to	O
efficiently	O
execute	O
SQL	B-Language
queries	B-Library
on	O
large	O
volumes	O
of	O
data	O
.	O
</s>
<s>
The	O
system	O
is	O
organized	O
around	O
a	O
few	O
generic	O
operations	O
providing	O
a	O
general	O
unified	O
interface	O
for	O
data-mining	B-Application
functions	O
.	O
</s>
<s>
These	O
operations	O
include	O
functions	O
to	O
create	B-Language
,	O
apply	O
,	O
test	O
,	O
and	O
manipulate	O
data-mining	B-Application
models	O
.	O
</s>
<s>
In	O
data	B-Application
mining	I-Application
,	O
the	O
process	O
of	O
using	O
a	O
model	O
to	O
derive	O
predictions	O
or	O
descriptions	O
of	O
behavior	O
that	O
is	O
yet	O
to	O
occur	O
is	O
called	O
"	O
scoring	O
"	O
.	O
</s>
<s>
In	O
traditional	O
analytic	O
workbenches	O
,	O
a	O
model	O
built	O
in	O
the	O
analytic	O
engine	O
has	O
to	O
be	O
deployed	O
in	O
a	O
mission-critical	O
system	O
to	O
score	O
new	O
data	O
,	O
or	O
the	O
data	O
is	O
moved	O
from	O
relational	O
tables	O
into	O
the	O
analytical	O
workbench	O
-	O
most	O
workbenches	O
offer	O
proprietary	B-Application
scoring	O
interfaces	O
.	O
</s>
<s>
ODM	O
simplifies	O
model	O
deployment	O
by	O
offering	O
Oracle	B-General_Concept
SQL	B-Language
functions	I-Language
to	O
score	O
data	O
stored	O
right	O
in	O
the	O
database	O
.	O
</s>
<s>
This	O
way	O
,	O
the	O
user/application	O
-developer	O
can	O
leverage	O
the	O
full	O
power	O
of	O
Oracle	B-General_Concept
SQL	B-Language
-	O
in	O
terms	O
of	O
the	O
ability	O
to	O
pipeline	O
and	O
manipulate	O
the	O
results	O
over	O
several	O
levels	O
,	O
and	O
in	O
terms	O
of	O
parallelizing	O
and	O
partitioning	O
data	O
access	O
for	O
performance	O
.	O
</s>
<s>
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
provides	O
a	O
graphical	B-Application
user	I-Application
interface	I-Application
that	O
steps	O
the	O
user	O
through	O
the	O
process	O
of	O
creating	O
,	O
testing	O
,	O
and	O
applying	O
models	O
(	O
e.g.	O
</s>
<s>
along	O
the	O
lines	O
of	O
the	O
CRISP-DM	B-Algorithm
methodology	O
)	O
.	O
</s>
<s>
Application	O
-	O
and	O
tools-developers	O
can	O
embed	O
predictive	O
and	O
descriptive	O
mining	O
capabilities	O
using	O
PL/SQL	B-Language
or	O
Java	B-Language
APIs	B-General_Concept
.	O
</s>
<s>
Business	O
analysts	O
can	O
quickly	O
experiment	O
with	O
,	O
or	O
demonstrate	O
the	O
power	O
of	O
,	O
predictive	B-General_Concept
analytics	I-General_Concept
using	O
Oracle	B-General_Concept
Spreadsheet	O
Add-In	O
for	O
Predictive	B-General_Concept
Analytics	I-General_Concept
,	O
a	O
dedicated	O
Microsoft	B-Application
Excel	I-Application
adaptor	O
interface	O
.	O
</s>
<s>
Clustering	B-Algorithm
,	O
and	O
Non-negative	O
matrix	O
factorization	O
for	O
descriptive	O
mining	O
.	O
</s>
<s>
Most	O
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
functions	O
also	O
allow	O
text	B-Algorithm
mining	I-Algorithm
by	O
accepting	O
text	B-Algorithm
(	O
unstructured	B-Application
data	I-Application
)	O
attributes	O
as	O
input	O
.	O
</s>
<s>
Users	O
do	O
not	O
need	O
to	O
configure	O
text-mining	B-Algorithm
options	O
-	O
the	O
Database_options	O
database	O
option	O
handles	O
this	O
behind	O
the	O
scenes	O
.	O
</s>
<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
was	O
first	O
introduced	O
in	O
2002	O
and	O
its	O
releases	O
are	O
named	O
according	O
to	O
the	O
corresponding	O
Oracle	B-General_Concept
database	I-General_Concept
release	O
:	O
</s>
<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
is	O
a	O
logical	O
successor	O
of	O
the	O
Darwin	O
data	B-Application
mining	I-Application
toolset	O
developed	O
by	O
Thinking	O
Machines	O
Corporation	O
in	O
the	O
mid-1990s	O
and	O
later	O
distributed	O
by	O
Oracle	B-General_Concept
after	O
its	O
acquisition	O
of	O
Thinking	O
Machines	O
in	O
1999	O
.	O
</s>
<s>
is	O
a	O
complete	O
redesign	O
and	O
rewrite	O
from	O
ground-up	O
-	O
while	O
Darwin	O
was	O
a	O
classic	O
GUI-based	O
analytical	O
workbench	O
,	O
ODM	O
offers	O
a	O
data	B-Application
mining	I-Application
development/deployment	O
platform	O
integrated	O
into	O
the	O
Oracle	B-General_Concept
database	I-General_Concept
,	O
along	O
with	O
the	O
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
GUI	B-Application
.	O
</s>
<s>
The	O
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
11gR2	O
New	O
Workflow	O
GUI	B-Application
was	O
previewed	O
at	O
Oracle	B-General_Concept
Open	O
World	O
2009	O
.	O
</s>
<s>
An	O
updated	O
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
GUI	B-Application
was	O
released	O
in	O
2012	O
.	O
</s>
<s>
It	O
is	O
free	O
,	O
and	O
is	O
available	O
as	O
an	O
extension	O
to	O
Oracle	B-Operating_System
SQL	I-Operating_System
Developer	I-Operating_System
3.1	O
.	O
</s>
<s>
As	O
of	O
release	O
11gR1	O
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
contains	O
the	O
following	O
data	B-Application
mining	I-Application
functions	O
:	O
</s>
<s>
Data	O
sampling	O
,	O
binning	B-General_Concept
,	O
discretization	B-Algorithm
,	O
and	O
other	O
data	O
transformations	O
.	O
</s>
<s>
Feature	B-General_Concept
selection	I-General_Concept
(	O
Attribute	O
Importance	O
)	O
.	O
</s>
<s>
Classification	B-General_Concept
.	O
</s>
<s>
Naive	B-General_Concept
Bayes	I-General_Concept
(	O
NB	O
)	O
.	O
</s>
<s>
Support	B-Algorithm
Vector	I-Algorithm
Machine	I-Algorithm
(	O
SVM	B-Algorithm
)	O
.	O
</s>
<s>
Decision	B-Algorithm
Trees	I-Algorithm
(	O
DT	O
)	O
.	O
</s>
<s>
Anomaly	B-Algorithm
detection	I-Algorithm
.	O
</s>
<s>
One-class	O
Support	B-Algorithm
Vector	I-Algorithm
Machine	I-Algorithm
(	O
SVM	B-Algorithm
)	O
.	O
</s>
<s>
Support	B-Algorithm
Vector	I-Algorithm
Machine	I-Algorithm
(	O
SVM	B-Algorithm
)	O
.	O
</s>
<s>
Clustering	B-Algorithm
:	O
</s>
<s>
Enhanced	O
k-means	B-Algorithm
(	O
EKM	O
)	O
.	O
</s>
<s>
Orthogonal	O
Partitioning	O
Clustering	B-Algorithm
(	O
O-Cluster	O
)	O
.	O
</s>
<s>
Association	B-Algorithm
rule	I-Algorithm
learning	I-Algorithm
:	O
</s>
<s>
Itemsets	O
and	O
association	B-Algorithm
rules	I-Algorithm
(	O
AM	O
)	O
.	O
</s>
<s>
Feature	B-Algorithm
extraction	I-Algorithm
.	O
</s>
<s>
Text	B-Algorithm
and	O
spatial	O
mining	O
:	O
</s>
<s>
Combined	O
text	B-Algorithm
and	O
non-text	O
columns	O
of	O
input	O
data	O
.	O
</s>
<s>
Spatial/GIS	O
data	O
.	O
</s>
<s>
Most	O
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
functions	O
accept	O
as	O
input	O
one	O
relational	O
table	O
or	O
view	O
.	O
</s>
<s>
Flat	O
data	O
can	O
be	O
combined	O
with	O
transactional	B-General_Concept
data	I-General_Concept
through	O
the	O
use	O
of	O
nested	O
columns	O
,	O
enabling	O
mining	O
of	O
data	O
involving	O
one-to-many	O
relationships	O
(	O
e.g.	O
</s>
<s>
a	O
star	B-Application
schema	I-Application
)	O
.	O
</s>
<s>
The	O
full	O
functionality	O
of	O
SQL	B-Language
can	O
be	O
used	O
when	O
preparing	O
data	O
for	O
data	B-Application
mining	I-Application
,	O
including	O
dates	O
and	O
spatial	O
data	O
.	O
</s>
<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
distinguishes	O
numerical	O
,	O
categorical	O
,	O
and	O
unstructured	O
(	O
text	B-Algorithm
)	O
attributes	O
.	O
</s>
<s>
Users	O
can	O
access	O
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
through	O
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
,	O
a	O
GUI	B-Application
client	O
application	O
that	O
provides	O
access	O
to	O
the	O
data	B-Application
mining	I-Application
functions	O
and	O
structured	O
templates	O
(	O
called	O
Mining	O
Activities	O
)	O
that	O
automatically	O
prescribe	O
the	O
order	O
of	O
operations	O
,	O
perform	O
required	O
data	O
transformations	O
,	O
and	O
set	O
model	O
parameters	O
.	O
</s>
<s>
The	O
user	O
interface	O
also	O
allows	O
the	O
automated	O
generation	O
of	O
Java	B-Language
and/or	O
SQL	B-Language
code	O
associated	O
with	O
the	O
data-mining	B-Application
activities	O
.	O
</s>
<s>
The	O
Java	B-Language
Code	I-Language
Generator	O
is	O
an	O
extension	O
to	O
Oracle	B-Language
JDeveloper	I-Language
.	O
</s>
<s>
An	O
independent	O
interface	O
also	O
exists	O
:	O
the	O
Spreadsheet	O
Add-In	O
for	O
Predictive	B-General_Concept
Analytics	I-General_Concept
which	O
enables	O
access	O
to	O
the	O
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
Predictive	B-General_Concept
Analytics	I-General_Concept
PL/SQL	B-Language
package	O
from	O
Microsoft	B-Application
Excel	I-Application
.	O
</s>
<s>
From	O
version	O
11.2	O
of	O
the	O
Oracle	B-General_Concept
database	I-General_Concept
,	O
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
integrates	O
with	O
Oracle	B-Operating_System
SQL	I-Operating_System
Developer	I-Operating_System
.	O
</s>
<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
provides	O
a	O
native	O
PL/SQL	B-Language
package	O
(	O
DBMS_DATA_MINING	O
)	O
to	O
create	B-Language
,	O
destroy	O
,	O
describe	O
,	O
apply	O
,	O
test	O
,	O
export	O
and	O
import	O
models	O
.	O
</s>
<s>
The	O
code	O
below	O
illustrates	O
a	O
typical	O
call	O
to	O
build	O
a	O
classification	B-General_Concept
model	O
:	O
</s>
<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
also	O
supports	O
a	O
Java	B-Language
API	B-General_Concept
consistent	O
with	O
the	O
Java	B-Language
Data	I-Language
Mining	I-Language
(	O
JDM	O
)	O
standard	O
for	O
data	B-Application
mining	I-Application
(	O
JSR-73	O
)	O
for	O
enabling	O
integration	O
with	O
web	O
and	O
Java	B-Language
EE	I-Language
applications	O
and	O
to	O
facilitate	O
portability	O
across	O
platforms	O
.	O
</s>
<s>
As	O
of	O
release	O
10gR2	O
,	O
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
contains	O
built-in	O
SQL	B-Language
functions	I-Language
for	O
scoring	O
data	B-Application
mining	I-Application
models	O
.	O
</s>
<s>
These	O
single-row	O
functions	O
support	O
classification	B-General_Concept
,	O
regression	O
,	O
anomaly	B-Algorithm
detection	I-Algorithm
,	O
clustering	B-Algorithm
,	O
and	O
feature	B-Algorithm
extraction	I-Algorithm
.	O
</s>
<s>
The	O
code	O
below	O
illustrates	O
a	O
typical	O
usage	O
of	O
a	O
classification	B-General_Concept
model	O
:	O
</s>
<s>
In	O
Release	O
11gR2	O
(	O
11.2.0.2	O
)	O
,	O
ODM	O
supports	O
the	O
import	O
of	O
externally	O
created	O
PMML	B-Application
for	O
some	O
of	O
the	O
data	B-Application
mining	I-Application
models	O
.	O
</s>
<s>
PMML	B-Application
is	O
an	O
XML-based	O
standard	O
for	O
representing	O
data	B-Application
mining	I-Application
models	O
.	O
</s>
<s>
The	O
PL/SQL	B-Language
package	O
DBMS_PREDICTIVE_ANALYTICS	O
automates	O
the	O
data	B-Application
mining	I-Application
process	O
including	O
data	B-General_Concept
preprocessing	I-General_Concept
,	O
model	O
building	O
and	O
evaluation	O
,	O
and	O
scoring	O
of	O
new	O
data	O
.	O
</s>
<s>
The	O
PREDICT	O
operation	O
is	O
used	O
for	O
predicting	O
target	O
values	O
classification	B-General_Concept
or	O
regression	O
while	O
EXPLAIN	O
ranks	O
attributes	O
in	O
order	O
of	O
influence	O
in	O
explaining	O
a	O
target	O
column	O
feature	B-General_Concept
selection	I-General_Concept
.	O
</s>
<s>
Data	B-Application
Mining	I-Application
and	O
Knowledge	O
Discovery	O
Handbook	O
:	O
A	O
Complete	O
Guide	O
for	O
Practitioners	O
and	O
Researchers	O
,	O
"	O
Kluwer	O
Academic	O
Publishers	O
,	O
2005	O
,	O
.	O
</s>
<s>
M	O
.	O
M	O
.	O
Campos	O
,	O
P	O
.	O
J	O
.	O
Stengard	O
,	O
and	O
B	O
.	O
L	O
.	O
Milenova	O
,	O
Data-centric	O
Automated	O
Data	B-Application
Mining	I-Application
.	O
</s>
<s>
Java	B-Language
Data	I-Language
Mining	I-Language
:	O
Strategy	O
,	O
Standard	O
,	O
and	O
Practice	O
.	O
</s>
<s>
SVM	B-Algorithm
in	O
Oracle	B-General_Concept
database	I-General_Concept
10g	O
:	O
removing	O
the	O
barriers	O
to	O
widespread	O
adoption	O
of	O
support	B-Algorithm
vector	I-Algorithm
machines	I-Algorithm
.	O
</s>
<s>
O-Cluster	O
:	O
scalable	O
clustering	B-Algorithm
of	O
large	O
high	O
dimensional	O
data	O
sets	O
.	O
</s>
<s>
In	O
proceedings	O
of	O
the	O
2002	O
IEEE	O
International	O
Conference	O
on	O
Data	B-Application
Mining	I-Application
:	O
ICDM	O
2002	O
.	O
pp290	O
–	O
297	O
,	O
.	O
</s>
<s>
Oracle	B-Algorithm
Data	I-Algorithm
Mining	I-Algorithm
-	O
Data	B-Application
Mining	I-Application
in	O
the	O
Database	O
Environment	O
.	O
</s>
<s>
In	O
Part	O
VII	O
of	O
Data	B-Application
Mining	I-Application
and	O
Knowledge	O
Discovery	O
Handbook	O
,	O
Maimon	O
,	O
O.	O
;	O
Rokach	O
,	O
L	O
.	O
</s>
<s>
Brendan	O
Tierney	O
,	O
Predictive	B-General_Concept
Analytics	I-General_Concept
using	O
Oracle	B-General_Concept
Data	B-Application
Miner	I-Application
:	O
for	O
the	O
data	O
scientist	O
,	O
oracle	B-General_Concept
analyst	O
,	O
oracle	B-General_Concept
developer	O
&	O
DBA	O
,	O
Oracle	B-General_Concept
Press	O
,	O
McGraw	O
Hill	O
,	O
Spring	O
2014	O
.	O
</s>
