<s>
Oracle	B-Application
CRM	I-Application
is	O
a	O
customer	O
relationship	O
management	O
system	O
created	O
by	O
Oracle	B-Application
Corporation	I-Application
.	O
</s>
<s>
Oracle	B-Application
hired	O
Mark	O
Barrenechea	O
in	O
1997	O
to	O
build	O
a	O
CRM	O
development	O
team	O
.	O
</s>
<s>
That	O
development	O
team	O
evolved	O
into	O
the	O
CRM	O
division	O
of	O
Oracle	B-Application
in	O
1998	O
,	O
the	O
first	O
year	O
that	O
Oracle	B-Application
CRM	I-Application
was	O
released	O
.	O
</s>
<s>
Later	O
,	O
Barrenechea	O
was	O
responsible	O
for	O
the	O
CRM	O
half	O
of	O
Oracle	B-Application
's	I-Application
E-Business	I-Application
Suite	I-Application
(	O
EBS	O
)	O
when	O
he	O
helped	O
to	O
bridge	O
the	O
separation	O
between	O
CRM	O
and	O
ERP	O
by	O
creating	O
a	O
single	O
database	O
that	O
covered	O
marketing	O
,	O
sales	O
,	O
order	O
management	O
,	O
and	O
accounting	O
.	O
</s>
<s>
This	O
allowed	O
Oracle	B-Application
to	O
automate	O
the	O
entire	O
CRM	O
business	O
flow	O
,	O
from	O
lead	O
to	O
billing	O
.	O
</s>
<s>
In	O
2012	O
,	O
Oracle	B-Application
announced	O
a	O
new	O
cloud-based	O
focus	O
on	O
customer	O
experience	O
(	O
CX	O
)	O
within	O
its	O
CRM	O
business	O
.	O
</s>
<s>
In	O
2021	O
,	O
Oracle	B-Application
combined	O
its	O
CX	O
products	O
with	O
those	O
from	O
Oracle	B-Application
Data	O
Cloud	O
and	O
renamed	O
them	O
Oracle	B-Application
Advertising	I-Application
and	I-Application
Customer	I-Application
Experience	I-Application
(	O
CX	O
)	O
.	O
</s>
<s>
Oracle	B-Application
Advertising	I-Application
and	I-Application
Customer	I-Application
Experience	I-Application
(	O
CX	O
)	O
is	O
the	O
name	O
of	O
Oracle	B-Application
's	O
CRM	O
system	O
in	O
the	O
cloud	O
.	O
</s>
<s>
Oracle	B-Application
provides	O
the	O
following	O
CRM	O
functionalities	O
in	O
its	O
products	O
:	O
</s>
<s>
Oracle	B-Application
offers	O
different	O
installations	O
of	O
the	O
CRM	O
system	O
:	O
</s>
