<s>
Oracle	B-Application
Advertising	I-Application
and	I-Application
Customer	I-Application
Experience	I-Application
(	O
CX	O
)	O
is	O
a	O
suite	O
of	O
cloud-based	O
applications	O
offered	O
by	O
Oracle	B-Application
Corporation	I-Application
that	O
includes	O
tools	O
for	O
advertising	O
,	O
marketing	O
,	O
sales	O
,	O
e-commerce	O
,	O
customer	O
service	O
.	O
</s>
<s>
Oracle	B-Application
's	O
first	O
customer	O
relationship	O
management	O
(	O
CRM	O
)	O
product	O
,	O
Oracle	B-Application
CRM	O
,	O
was	O
released	O
in	O
1998	O
.	O
</s>
<s>
The	O
product	O
suite	O
was	O
later	O
named	O
Oracle	B-Application
Cloud	O
CX	O
.	O
</s>
<s>
By	O
2021	O
,	O
Oracle	B-Application
CX	O
was	O
combined	O
with	O
Oracle	B-Application
Data	O
Cloud	O
and	O
became	O
Oracle	B-Application
Advertising	I-Application
and	I-Application
Customer	I-Application
Experience	I-Application
(	O
CX	O
)	O
.	O
</s>
<s>
In	O
2006	O
,	O
Oracle	B-Application
purchased	O
Siebel	O
Systems	O
,	O
and	O
later	O
expanded	O
its	O
Siebel	O
CRM	O
software	O
,	O
and	O
on-premises	B-General_Concept
tool	O
,	O
with	O
its	O
SaaS	O
product	O
,	O
Oracle	B-Application
CRM	O
on	O
Demand	O
.	O
</s>
<s>
In	O
2012	O
,	O
the	O
company	O
acquired	O
RightNow	B-General_Concept
Technologies	I-General_Concept
,	O
and	O
Eloqua	O
.	O
</s>
<s>
These	O
acquisitions	O
allowed	O
Oracle	B-Application
to	O
develop	O
a	O
suite	O
of	O
CX	O
cloud-based	O
software	O
.	O
</s>
<s>
The	O
acquisition	O
of	O
BigMachines	B-Application
for	O
CPQ	O
in	O
2013	O
,	O
and	O
TOA	B-Application
Technologies	I-Application
for	O
field	O
service	O
in	O
2014	O
,	O
added	O
more	O
CX	O
cloud-based	O
capabilities	O
.	O
</s>
<s>
TOA	O
provides	O
end-to-end	O
service	O
tracking	O
for	O
employees	O
and	O
contractors	O
working	O
out	O
in	O
the	O
field	O
,	O
and	O
BigMachines	B-Application
focuses	O
on	O
sales	O
processes	O
.	O
</s>
<s>
In	O
2017	O
,	O
Oracle	B-Application
released	O
its	O
Adaptive	O
Intelligent	O
applications	O
(	O
AI	O
Apps	O
)	O
for	O
its	O
CX	O
platform	O
,	O
with	O
plans	O
to	O
expand	O
AI	O
functionality	O
to	O
all	O
of	O
its	O
existing	O
capabilities	O
,	O
including	O
CX	O
,	O
HCM	O
,	O
ERP	O
and	O
supply	O
chain	O
.	O
</s>
<s>
The	O
applications	O
access	O
first-party	O
data	O
from	O
a	O
company	O
’s	O
commerce	O
cloud	O
and	O
combine	O
it	O
with	O
third-party	O
data	O
from	O
the	O
Oracle	B-Application
Data	O
Cloud	O
(	O
now	O
Oracle	B-Application
Advertising	O
)	O
to	O
give	O
companies	O
insights	O
into	O
customer	O
behavior	O
and	O
purchasing	O
decisions	O
.	O
</s>
<s>
Oracle	B-Application
also	O
acquired	O
Moat	O
,	O
an	O
ad	O
measurement	O
company	O
,	O
in	O
2017	O
.	O
</s>
<s>
In	O
September	O
2019	O
,	O
Oracle	B-Application
released	O
CX	O
cloud	O
application	O
updates	O
that	O
included	O
digital	O
assistants	O
for	O
sales	O
,	O
service	O
,	O
and	O
marketing	O
teams	O
;	O
integration	O
with	O
Oracle	B-Application
DataFox	O
;	O
and	O
capabilities	O
for	O
telecom	O
and	O
media	O
customers	O
,	O
financial	O
services	O
customers	O
,	O
and	O
public	O
sector	O
customers	O
.	O
</s>
<s>
In	O
October	O
2019	O
,	O
the	O
company	O
acquired	O
CrowdTwist	O
,	O
a	O
customer	O
loyalty	O
platform	O
,	O
and	O
merged	O
it	O
with	O
Oracle	B-Application
’s	O
CX	O
cloud	O
.	O
</s>
<s>
In	O
November	O
2019	O
,	O
the	O
company	O
added	O
customer	B-General_Concept
data	I-General_Concept
management	I-General_Concept
(	O
CDM	O
)	O
to	O
its	O
Service	O
Cloud	O
.	O
</s>
<s>
In	O
March	O
2021	O
,	O
Red	O
Bull	O
Racing	O
chose	O
Oracle	B-Application
as	O
its	O
official	O
cloud	O
infrastructure	O
partner	O
.	O
</s>
<s>
Under	O
the	O
partnership	O
,	O
Red	O
Bull	O
Racing	O
uses	O
Oracle	B-Application
’s	O
CX	O
applications	O
to	O
give	O
fans	O
access	O
to	O
racing	O
statistics	O
and	O
metrics	O
.	O
</s>
<s>
In	O
2022	O
,	O
the	O
team	O
name	O
changed	O
to	O
Oracle	B-Application
Red	O
Bull	O
Racing	O
.	O
</s>
<s>
In	O
May	O
2021	O
,	O
Oracle	B-Application
released	O
in-game	O
measurement	O
within	O
Oracle	B-Application
Moat	O
Measurement	O
.	O
</s>
<s>
Oracle	B-Application
also	O
updated	O
its	O
Subscription	O
Management	O
product	O
.	O
</s>
<s>
The	O
following	O
applications	O
and	O
products	O
are	O
included	O
in	O
Oracle	B-Application
Advertising	O
and	O
CX	O
:	O
</s>
<s>
Oracle	B-Application
Moat	O
:	O
allows	O
advertisers	O
to	O
measure	O
ad	O
performance	O
in	O
3D	O
video	O
games	O
.	O
</s>
<s>
In	O
2012	O
,	O
Oracle	B-Application
acquired	O
Eloqua	O
(	O
now	O
Eloqua	O
Marketing	O
Automation	O
)	O
,	O
which	O
gave	O
the	O
company	O
more	O
B2B	O
capabilities	O
.	O
</s>
<s>
Responsys	O
was	O
integrated	O
into	O
what	O
was	O
then	O
the	O
Oracle	B-Application
Marketing	O
Cloud	O
and	O
Oracle	B-Application
Customer	O
Experience	O
Cloud	O
.	O
</s>
<s>
As	O
of	O
2021	O
,	O
it	O
is	O
now	O
Oracle	B-Application
Responsys	O
Campaign	O
Management	O
.	O
</s>
<s>
In	O
September	O
2021	O
,	O
the	O
company	O
announced	O
Oracle	B-Application
Fusion	O
Marketing	O
.	O
</s>
<s>
Sales’	O
tools	O
support	O
customer	B-General_Concept
data	I-General_Concept
management	I-General_Concept
,	O
sales	O
cataloging	O
,	O
sales	O
force	O
automation	O
,	O
sales	O
prediction	O
,	O
sales	O
forecasting	O
,	O
analytics	O
,	O
and	O
communication	O
between	O
sales	O
teams	O
and	O
customers	O
.	O
</s>
<s>
A	O
May	O
2022	O
update	O
allowed	O
Service	O
to	O
embed	O
data	O
from	O
the	O
Oracle	B-Application
Unity	O
Customer	O
Data	O
Platform	O
.	O
</s>
<s>
Field	O
service	O
:	O
Oracle	B-Application
acquired	O
TOA	B-Application
Technologies	I-Application
,	O
a	O
field	O
service	O
specialist	O
,	O
in	O
2014	O
.	O
</s>
