<s>
The	O
Open	B-Device
Mobile	I-Device
Video	I-Device
Coalition	I-Device
(	O
OMVC	B-Device
)	O
is	O
a	O
consortium	O
founded	O
to	O
advance	O
free	O
broadcast	O
mobile	B-Application
television	I-Application
in	O
the	O
United	O
States	O
.	O
</s>
<s>
It	O
was	O
created	O
by	O
TV	O
stations	O
to	O
promote	O
the	O
ATSC-M/H	B-Device
television	O
standard	O
to	O
consumers	O
,	O
electronics	O
manufacturers	O
,	O
the	O
wireless	O
industry	O
,	O
and	O
the	O
Federal	O
Communications	O
Commission	O
.	O
</s>
<s>
The	O
OMVC	B-Device
set-up	O
the	O
first	O
real-life	O
beta	O
tests	O
for	O
ATSC-M/H	B-Device
on	O
WATL	O
and	O
WPXA	O
in	O
Atlanta	O
,	O
and	O
on	O
KOMO	O
and	O
KONG	O
in	O
Seattle	O
.	O
</s>
<s>
The	O
OMVC	B-Device
commissioned	O
a	O
study	O
to	O
emphasize	O
the	O
fact	O
that	O
broadcasting	O
is	O
a	O
far	O
more	O
efficient	O
use	O
of	O
bandwidth	O
than	O
unicasting	B-Protocol
the	O
same	O
live	O
video	B-Application
stream	I-Application
hundreds	O
of	O
times	O
to	O
every	O
mobile	O
phone	O
that	O
wants	O
to	O
watch	O
local	O
television	O
.	O
</s>
<s>
As	O
of	O
January	O
1	O
,	O
2013	O
the	O
OMVC	B-Device
became	O
integrated	O
in	O
the	O
National	O
Association	O
of	O
Broadcasters	O
.	O
</s>
