<s>
The	O
Open	B-Application
Mashup	I-Application
Alliance	I-Application
(	O
OMA	O
)	O
is	O
a	O
non-profit	O
consortium	B-Application
that	O
promotes	O
the	O
adoption	O
of	O
mashup	B-Application
solutions	O
in	O
the	O
enterprise	O
through	O
the	O
evolution	O
of	O
enterprise	O
mashup	B-Application
standards	O
like	O
EMML	B-Application
.	O
</s>
<s>
According	O
to	O
Dion	O
Hinchcliffe	O
,	O
"	O
Ultimately	O
,	O
the	O
OMA	O
creates	O
a	O
standardized	O
approach	O
to	O
enterprise	B-Application
mashups	I-Application
that	O
creates	O
an	O
open	O
and	O
vibrant	O
market	O
for	O
competing	O
runtimes	O
,	O
mashups	B-Application
,	O
and	O
an	O
array	O
of	O
important	O
aftermarket	O
services	O
such	O
as	O
development/testing	O
tools	O
,	O
management	O
and	O
administration	O
appliances	O
,	O
governance	O
frameworks	O
,	O
education	O
,	O
professional	O
services	O
,	O
and	O
so	O
on.	O
"	O
</s>
<s>
The	O
initial	O
focus	O
of	O
the	O
OMA	O
is	O
developing	O
EMML	B-Application
,	O
which	O
is	O
a	O
declarative	O
mashup	B-Application
domain-specific	B-Language
language	I-Language
(	O
DSL	O
)	O
aimed	O
at	O
creating	O
enterprise	B-Application
mashups	I-Application
.	O
</s>
<s>
The	O
EMML	B-Application
language	O
provides	O
a	O
comprehensive	O
set	O
of	O
high-level	O
mashup-domain	O
vocabulary	O
to	O
consume	O
and	O
mash	O
a	O
variety	O
of	O
web	O
data	O
sources	O
.	O
</s>
<s>
EMML	B-Application
provides	O
a	O
uniform	O
syntax	O
to	O
invoke	O
heterogeneous	O
service	O
styles	O
:	O
REST	O
,	O
WSDL	O
,	O
RSS/ATOM	O
,	O
RDBMS	O
,	O
and	O
POJO	B-General_Concept
.	O
</s>
<s>
EMML	B-Application
also	O
provides	O
the	O
ability	O
to	O
mix	O
and	O
match	O
diverse	O
data	O
formats	O
:	O
XML	B-Protocol
,	O
JSON	B-General_Concept
,	O
JDBC	B-Language
,	O
JavaObjects	O
,	O
and	O
primitive	O
types	O
.	O
</s>
<s>
The	O
OMA	O
website	O
provides	O
the	O
EMML	B-Application
specification	O
,	O
the	O
EMML	B-Application
schema	O
,	O
a	O
reference	O
runtime	O
implementation	O
capable	O
of	O
running	O
EMML	B-Application
scripts	O
,	O
sample	O
EMML	B-Application
mashup	B-Application
scripts	O
,	O
and	O
technical	O
documentation	O
.	O
</s>
<s>
The	O
OMA	O
is	O
developing	O
EMML	B-Application
under	O
a	O
Creative	O
Commons	O
Attribution	O
No	O
Derivatives	O
license	O
.	O
</s>
<s>
The	O
eventual	O
objective	O
of	O
the	O
OMA	O
is	O
to	O
submit	O
the	O
EMML	B-Application
specification	O
and	O
any	O
other	O
OMA	O
specifications	O
to	O
a	O
recognized	O
industry	O
standards	O
body	O
.	O
</s>
