<s>
The	B-Application
Octalysis	I-Application
Framework	I-Application
is	O
a	O
human-focused	O
gamification	O
design	O
framework	O
that	O
lays	O
out	O
the	O
eight	O
core	O
drives	O
for	O
humans	O
motivation	O
developed	O
by	O
Yu-Kai	O
Chou	O
.	O
</s>
<s>
The	B-Application
Octalysis	I-Application
framework	I-Application
is	O
used	O
in	O
healthcare	O
,	O
fitness	O
,	O
education	O
,	O
training	O
,	O
company	O
,	O
and	O
product	O
design	O
to	O
increase	O
user	O
engagement	O
,	O
ROI	O
and	O
motivation	O
.	O
</s>
<s>
The	B-Application
Octalysis	I-Application
framework	I-Application
suggests	O
that	O
if	O
there	O
are	O
no	O
core	O
drives	O
present	O
,	O
then	O
there	O
is	O
no	O
motivation	O
and	O
no	O
behavior	O
will	O
happen	O
.	O
</s>
<s>
The	O
left	O
side	O
of	O
the	O
Octalysis	B-Application
chart	O
is	O
commonly	O
associated	O
with	O
logic	O
,	O
analytical	O
thought	O
,	O
and	O
ownership	O
.	O
</s>
<s>
The	O
right	O
side	O
of	O
the	O
Octalysis	B-Application
chart	O
relies	O
on	O
intrinsic	O
motivation	O
:	O
creativity	O
,	O
self-expression	O
and	O
social	O
dynamics	O
.	O
</s>
<s>
On	O
the	O
Octalysis	B-Application
octagon	O
they	O
are	O
represented	O
on	O
the	O
top	O
.	O
</s>
<s>
Black	O
Hat	O
core	O
drives	O
are	O
located	O
at	O
the	O
bottom	O
of	O
the	O
Octalysis	B-Application
chart	O
.	O
</s>
<s>
The	O
White	O
Hat	O
core	O
drives	O
are	O
represented	O
by	O
the	O
core	O
drives	O
at	O
the	O
top	O
of	O
the	O
Octalysis	B-Application
diagram	O
:	O
</s>
<s>
The	O
Black	O
Hat	O
core	O
drives	O
are	O
represented	O
by	O
the	O
core	O
drives	O
at	O
the	O
bottom	O
of	O
the	O
Octalysis	B-Application
diagram	O
:	O
</s>
<s>
Using	O
the	B-Application
Octalysis	I-Application
framework	I-Application
,	O
Magnum	O
created	O
a	O
digital	O
online	O
game	O
that	O
resembles	O
the	O
Super	O
Mario	O
game	O
.	O
</s>
<s>
mHealth	O
has	O
developed	O
applications	O
based	O
on	O
the	B-Application
Octalysis	I-Application
framework	I-Application
to	O
assist	O
people	O
in	O
self-care	O
management	O
and	O
self-stress	O
management	O
.	O
</s>
<s>
Other	O
global	O
companies	O
that	O
have	O
used	O
or	O
been	O
inspired	O
by	O
the	B-Application
Octalysis	I-Application
Framework	I-Application
include	O
IDEO	O
,	O
Google	B-Application
,	O
LEGO	B-Language
,	O
Volkswagen	O
,	O
and	O
Huawei	O
.	O
</s>
