<s>
Ntractive	B-General_Concept
was	O
a	O
privately	O
held	O
software	O
development	O
company	O
based	O
in	O
Grand	O
Forks	O
,	O
North	O
Dakota	O
that	O
marketed	O
business	B-Application
software	I-Application
to	O
small	O
to	O
medium-sized	O
companies	O
.	O
</s>
<s>
Established	O
in	O
2006	O
,	O
the	O
company	O
's	O
main	O
product	O
was	O
Elements	O
CRM	O
,	O
a	O
Mac	O
CRM	O
(	O
Customer	O
Relationship	O
Management	O
)	O
application	O
aimed	O
at	O
small	O
business	O
that	O
use	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
computers	O
,	O
iPads	B-Device
and	O
iPhones.	O
,	O
Elements	O
CRM	O
was	O
a	O
cloud	B-Architecture
computing	I-Architecture
web	B-Application
application	I-Application
that	O
employed	O
a	O
unique	O
site-specific	B-Protocol
browser	I-Protocol
to	O
merge	O
desktop	O
and	O
web	B-Application
application	I-Application
functionality	O
.	O
</s>
<s>
The	O
company	O
later	O
founded	O
in	O
January	O
2006	O
by	O
Justin	O
Bartak	O
and	O
Dale	O
Jensen	O
as	O
a	O
company	O
specializing	O
in	O
a	O
cloud	B-Architecture
computing	I-Architecture
Mac	O
CRM	O
(	O
Customer	O
Relationship	O
Management	O
)	O
for	O
Apple	O
hardware	O
and	O
devices	O
.	O
</s>
<s>
The	O
company	O
's	O
Elements	O
CRM	O
Platform	O
is	O
part	O
desktop	O
and	O
part	O
cloud	O
and	O
is	O
powered	O
by	O
Webkit	B-Language
.	O
</s>
<s>
Mac	O
CRM	O
solutions	O
are	O
not	O
web-based	B-Application
only	O
applications	O
that	O
use	O
a	O
web	O
browser	O
for	O
interaction	O
.	O
</s>
<s>
Instead	O
,	O
a	O
Mac	O
CRM	O
is	O
a	O
combination	O
of	O
a	O
cloud	O
based	O
app	O
built	O
with	O
Apple	O
's	O
programming	O
language	O
Objective-C	B-Language
or	O
Swift	B-Application
(	O
programming	O
language	O
)	O
.	O
</s>
<s>
Elements	B-General_Concept
CRM	I-General_Concept
iOS	I-General_Concept
is	O
a	O
universal	O
mobile	O
app	O
for	O
the	O
iPhone	B-Device
,	O
iPad	B-Device
and	O
iPad	B-Device
mini	O
.	O
</s>
<s>
Elements	B-General_Concept
CRM	I-General_Concept
iOS	I-General_Concept
is	O
an	O
add-on	O
to	O
the	O
Elements	O
CRM	O
desktop	O
app	O
.	O
</s>
<s>
The	O
iPad	B-Device
CRM	O
version	O
of	O
Elements	B-General_Concept
CRM	I-General_Concept
iOS	I-General_Concept
looks	O
,	O
works	O
and	O
feels	O
like	O
the	O
desktop	O
app	O
.	O
</s>
<s>
The	O
iPhone	B-Device
CRM	O
app	O
is	O
a	O
limited	O
version	O
of	O
the	O
most	O
important	O
functions	O
of	O
the	O
desktop	O
app	O
.	O
</s>
