<s>
Noonlight	B-Application
,	O
formerly	O
SafeTrek	B-Application
,	O
is	O
a	O
connected	O
safety	O
platform	O
and	O
mobile	O
app	O
that	O
can	O
trigger	O
requests	O
to	O
emergency	O
services	O
.	O
</s>
<s>
Noonlight	B-Application
users	O
can	O
trigger	O
an	O
alarm	O
by	O
clicking	O
a	O
button	O
.	O
</s>
<s>
The	O
app	O
is	O
available	O
for	O
both	O
Android	B-Application
and	O
iOS	B-Application
devices	O
.	O
</s>
<s>
Noonlight	B-Application
was	O
developed	O
by	O
Zach	O
Winkler	O
,	O
the	O
company	O
's	O
CEO	O
.	O
</s>
<s>
Noonlight	B-Application
is	O
able	O
to	O
obtain	O
users	O
 '	O
exact	O
GPS	O
location	O
within	O
5	O
meters	O
in	O
seconds	O
of	O
triggering	O
the	O
alarm	O
.	O
</s>
<s>
In	O
February	O
2017	O
,	O
SafeTrek	B-Application
was	O
one	O
among	O
the	O
top	O
25	O
promising	O
Start	O
Ups	O
,	O
according	O
to	O
CNBC	O
.	O
</s>
<s>
Noonlight	B-Application
originally	O
started	O
as	O
a	O
way	O
to	O
get	O
students	O
from	O
one	O
point	O
to	O
another	O
safely	O
,	O
and	O
now	O
it	O
allows	O
users	O
to	O
connect	O
other	O
apps	O
and	O
smart	O
devices	O
through	O
the	O
Noonlight	B-Application
app	O
.	O
</s>
<s>
This	O
creates	O
a	O
way	O
for	O
users	O
to	O
get	O
help	O
even	O
when	O
they	O
are	O
unable	O
or	O
unaware	O
of	O
the	O
emergency	O
by	O
allowing	O
the	O
connected	O
app	O
or	O
device	O
to	O
trigger	O
the	O
Noonlight	B-Application
alarm	O
for	O
them	O
.	O
</s>
<s>
Also	O
,	O
users	O
who	O
already	O
have	O
memberships	O
through	O
some	O
of	O
these	O
connected	O
devices	O
now	O
have	O
access	O
to	O
the	O
safety	O
button	O
or	O
other	O
safety	O
features	O
through	O
Noonlight	B-Application
.	O
</s>
<s>
In	O
2016	O
,	O
Downtown	O
St.	O
Louis	O
partnered	O
with	O
SafeTrek	B-Application
and	O
offered	O
a	O
six-month	O
free	O
subscription	O
to	O
4,000	O
downtown	O
residents	O
,	O
available	O
on	O
a	O
first-come	O
,	O
first-served	O
basis	O
.	O
</s>
<s>
In	O
2018	O
,	O
the	O
St.	O
Louis	O
MetroLink	O
contracted	O
with	O
Noonlight	B-Application
to	O
offer	O
their	O
riders	O
access	O
to	O
Noonlight	B-Application
's	O
safety	O
app	O
.	O
</s>
<s>
The	O
data	O
collected	O
in	O
the	O
background	O
is	O
used	O
to	O
better	O
assess	O
the	O
danger	O
potential	O
of	O
specific	O
areas	O
throughout	O
the	O
U.S.	O
and	O
is	O
sold	O
to	O
insurance	O
agencies	O
for	O
individual	O
user	O
’s	O
driving	O
risk	O
assessment	O
For	O
example	O
,	O
data	O
released	O
by	O
the	O
Noonlight	B-Application
app	O
showed	O
an	O
intersection	O
of	O
Southern	O
Methodist	O
University	O
's	O
campus	O
where	O
users	O
of	O
Noonlight	B-Application
feel	O
most	O
unsafe	O
.	O
</s>
<s>
The	O
Noonlight	B-Application
team	O
has	O
worked	O
alongside	O
local	O
police	O
departments	O
to	O
create	O
a	O
complementary	O
police	O
dashboard	O
which	O
marks	O
and	O
tracks	O
locations	O
of	O
users	O
,	O
as	O
well	O
as	O
passes	O
along	O
vital	O
information	O
to	O
first	O
responders	O
collected	O
through	O
connected	O
apps	O
and	O
devices	O
.	O
</s>
