<s>
Noom	B-Application
is	O
a	O
subscription-based	O
app	B-Application
for	O
tracking	O
a	O
person	O
's	O
food	O
intake	O
and	O
exercise	O
habits	O
.	O
</s>
<s>
In	O
response	O
,	O
the	O
app	B-Application
provides	O
feedback	O
in	O
various	O
ways	O
:	O
algorithmically	O
,	O
from	O
a	O
human	O
coach	O
,	O
from	O
other	O
users	O
,	O
through	O
articles	O
,	O
and	O
through	O
quizzes	O
.	O
</s>
<s>
The	O
app	B-Application
has	O
been	O
reviewed	O
by	O
newspapers	O
such	O
as	O
the	O
Chicago	O
Tribune	O
and	O
USA	O
Today	O
;	O
health	O
publications	O
such	O
WebMD	O
;	O
and	O
lifestyle	O
magazines	O
such	O
as	O
Good	O
Housekeeping	O
.	O
</s>
<s>
In	O
2016	O
,	O
a	O
study	O
published	O
in	O
Scientific	O
Reports	O
and	O
based	O
on	O
data	O
collected	O
from	O
36,000	O
Noom	B-Application
users	O
(	O
78%	O
female	O
,	O
22%	O
male	O
)	O
found	O
that	O
78%	O
of	O
the	O
users	O
self-reported	O
that	O
they	O
lost	O
weight	O
while	O
using	O
the	O
app	B-Application
.	O
</s>
<s>
In	O
2017	O
,	O
the	O
Centers	O
for	O
Disease	O
Control	O
and	O
Prevention	O
recognized	O
Noom	B-Application
as	O
a	O
diabetes-prevention	O
program	O
,	O
the	O
first	O
mobile	B-Application
app	I-Application
to	O
achieve	O
this	O
status	O
.	O
</s>
<s>
Noom	B-Application
was	O
founded	O
in	O
2008	O
by	O
friends	O
Artem	O
Petakov	O
and	O
Saeju	O
Jeong	O
.	O
</s>
<s>
The	O
app	B-Application
launched	O
in	O
2016	O
.	O
</s>
<s>
Petakov	O
,	O
previously	O
a	O
software	O
engineer	O
at	O
Google	B-Application
,	O
is	O
Noom	B-Application
's	O
president	O
;	O
Jeong	O
is	O
the	O
company	O
's	O
chief	O
executive	O
.	O
</s>
<s>
In	O
2020	O
,	O
Noom	B-Application
generated	O
$400	O
million	O
in	O
revenue	O
.	O
</s>
<s>
In	O
2019	O
,	O
as	O
a	O
result	O
of	O
a	O
partnership	O
with	O
Novo	O
Nordisk	O
,	O
patients	O
taking	O
the	O
diabetes	O
medication	O
Saxenda	O
received	O
free	O
access	O
to	O
Noom	B-Application
for	O
one	O
year	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
the	O
Better	O
Business	O
Bureau	O
issued	O
a	O
warning	O
to	O
consumers	O
about	O
Noom	B-Application
's	O
subscription	O
fees	O
.	O
</s>
<s>
Noom	B-Application
's	O
CEO	O
said	O
in	O
response	O
that	O
they	O
"	O
take	O
each	O
 [ complaint ] 	O
very	O
seriously.	O
"	O
</s>
<s>
Noom	B-Application
has	O
been	O
criticized	O
for	O
promoting	O
diet	O
culture	O
.	O
</s>
