<s>
Nintendo	O
,	O
a	O
Japanese	O
home	B-Device
and	O
handheld	B-Application
video	I-Application
game	I-Application
console	I-Application
manufacturer	O
and	O
game	O
developer	O
,	O
has	O
traditionally	O
focused	O
on	O
games	O
that	O
utilize	O
unique	O
elements	O
of	O
its	O
consoles	O
.	O
</s>
<s>
However	O
,	O
the	O
growth	O
of	O
the	O
mobile	B-Application
gaming	I-Application
market	I-Application
in	O
the	O
early	O
2010s	O
led	O
to	O
several	O
successive	O
fiscal	O
quarters	O
where	O
they	O
were	O
running	O
at	O
a	O
loss	O
.	O
</s>
<s>
Nintendo	O
,	O
led	O
by	O
president	O
Satoru	O
Iwata	O
at	O
the	O
time	O
,	O
developed	O
a	O
strategy	O
for	O
entering	O
into	O
the	O
mobile	B-Application
games	I-Application
market	O
with	O
development	O
partner	O
DeNA	O
,	O
as	O
a	O
means	O
of	O
introducing	O
their	O
franchise	O
properties	O
to	O
mobile	O
players	O
with	O
a	O
goal	O
of	O
bringing	O
them	O
to	O
buy	O
Nintendo	O
's	O
consoles	O
later	O
.	O
</s>
<s>
Since	O
2015	O
,	O
Nintendo	O
has	O
internally	O
developed	O
a	O
number	O
of	O
mobile	B-Application
games	I-Application
,	O
while	O
also	O
publishing	O
games	O
with	O
other	O
developers	O
,	O
including	O
games	O
outside	O
of	O
the	O
initial	O
DeNA	O
partnership	O
.	O
</s>
<s>
Several	O
of	O
them	O
have	O
been	O
entered	O
the	O
top-downloaded	O
games	O
list	O
on	O
the	O
iOS	B-Application
App	I-Application
Store	I-Application
and	O
Google	B-Application
Play	I-Application
stores	I-Application
,	O
earning	O
over	O
in	O
revenue	O
in	O
total	O
.	O
</s>
<s>
Leading	O
into	O
the	O
2010s	O
,	O
Nintendo	O
principally	O
offered	O
its	O
home	B-Device
console	I-Device
,	O
the	B-Operating_System
Wii	I-Operating_System
,	O
and	O
its	O
portable	O
console	O
the	O
Nintendo	B-Device
DS	I-Device
,	O
along	O
with	O
several	O
in-house	O
games	O
of	O
their	O
major	O
franchises	O
,	O
such	O
as	O
Super	B-Application
Mario	I-Application
and	O
The	B-Application
Legend	I-Application
of	I-Application
Zelda	I-Application
,	O
a	O
business	O
method	O
that	O
had	O
worked	O
for	O
the	O
company	O
for	O
the	O
previous	O
30	O
years	O
.	O
</s>
<s>
A	O
distinguishing	O
element	O
of	O
Nintendo	O
's	O
approach	O
compared	O
to	O
other	O
video	O
game	O
hardware	O
computes	O
was	O
its	O
unique	O
take	O
on	O
hardware	O
that	O
allowed	O
for	O
novel	O
gameplay	O
elements	O
,	O
such	O
as	O
the	O
motion-sensing	O
Wii	B-Device
Remote	I-Device
and	O
the	O
dual-screen	O
nature	O
of	O
the	O
DS	B-Device
line	O
.	O
</s>
<s>
However	O
,	O
the	O
2010s	O
also	O
saw	O
the	O
growth	O
of	O
mobile	B-Application
gaming	I-Application
with	O
wide	O
adoption	O
of	O
smartphones	B-Application
and	O
tablet	B-Device
computers	I-Device
.	O
</s>
<s>
By	O
2012	O
,	O
the	O
mobile	B-Application
gaming	I-Application
market	I-Application
was	O
estimated	O
to	O
be	O
worth	O
,	O
compared	O
to	O
the	O
overall	O
video	O
game	O
industry	O
's	O
net	O
value	O
of	O
,	O
and	O
expected	O
to	O
be	O
the	O
largest	O
driver	O
of	O
growth	O
in	O
the	O
video	O
game	O
market	O
over	O
the	O
next	O
several	O
years	O
,	O
according	O
to	O
research	O
firm	O
Newzoo	O
.	O
</s>
<s>
By	O
2016	O
,	O
mobile	B-Application
gaming	I-Application
accounted	O
for	O
of	O
the	O
global	O
video	O
game	O
market	O
.	O
</s>
<s>
As	O
mobile	B-Application
gaming	I-Application
grew	O
,	O
Nintendo	O
was	O
criticized	O
for	O
not	O
taking	O
risks	O
in	O
this	O
area	O
,	O
prompted	O
when	O
the	O
valuation	O
of	O
GungHo	O
Online	O
Entertainment	O
,	O
the	O
publishers	O
of	O
the	O
financially	O
successful	O
Puzzle	B-Application
&	I-Application
Dragons	I-Application
,	O
exceeded	O
that	O
of	O
Nintendo	O
's	O
in	O
June	O
2013	O
.	O
</s>
<s>
These	O
concerns	O
were	O
also	O
compounded	O
by	O
lower-than-projected	O
sales	O
numbers	O
for	O
the	O
successors	O
of	O
Nintendo	O
's	O
consoles	O
,	O
the	B-Operating_System
Wii	I-Operating_System
U	O
and	O
Nintendo	B-Operating_System
3DS	I-Operating_System
,	O
which	O
had	O
caused	O
Nintendo	O
's	O
stock	O
price	O
to	O
drop	O
.	O
</s>
<s>
Iwata	O
said	O
that	O
while	O
they	O
could	O
easily	O
obtain	O
short-term	O
gains	O
by	O
addressing	O
the	O
mobile	O
market	O
,	O
"	O
20	O
years	O
down	O
the	O
line	O
,	O
we	O
may	O
look	O
back	O
at	O
the	O
decision	O
not	O
to	O
supply	O
Nintendo	O
games	O
to	O
smartphones	B-Application
and	O
think	O
that	O
is	O
the	O
reason	O
why	O
the	O
company	O
is	O
still	O
here.	O
"	O
</s>
<s>
Previously	O
,	O
Iwata	O
had	O
asserted	O
that	O
"	O
Nintendo	O
would	O
cease	O
to	O
be	O
Nintendo	O
"	O
if	O
they	O
started	O
development	O
for	O
mobile	B-Application
games	I-Application
.	O
</s>
<s>
The	O
company	O
was	O
also	O
against	O
simply	O
making	O
games	O
from	O
their	O
core	O
franchises	O
available	O
for	O
mobile	O
,	O
with	O
Nintendo	O
of	O
America	O
president	O
Reggie	O
Fils-Aimé	O
saying	O
"	O
When	O
the	O
consumer	O
wants	O
to	O
play	O
Mario	O
,	O
Zelda	O
,	O
and	O
Pokémon	B-Application
,	O
they	O
have	O
to	O
purchase	O
our	O
hardware	O
to	O
do	O
so	O
.	O
</s>
<s>
The	O
only	O
exception	O
that	O
Nintendo	O
had	O
made	O
for	O
mobile	B-Application
gaming	I-Application
has	O
been	O
limited	O
licensing	O
of	O
its	O
properties	O
,	O
particularly	O
the	O
Pokémon	B-Application
property	O
,	O
via	O
The	O
Pokémon	B-Application
Company	O
,	O
to	O
third-party	O
developers	O
who	O
made	O
games	O
on	O
a	O
variety	O
of	O
platforms	O
.	O
</s>
<s>
Some	O
of	O
these	O
titles	O
were	O
games	O
developed	O
for	O
non-mobile	O
devices	O
and	O
later	O
brought	O
to	O
mobile	O
,	O
such	O
as	O
Pokémon	B-Application
TCG	I-Application
Online	I-Application
(	O
initially	O
released	O
in	O
2011	O
for	O
web	O
browsers	O
,	O
and	O
brought	O
to	O
mobile	O
in	O
2014	O
)	O
and	O
Pokémon	B-Application
Shuffle	I-Application
(	O
initially	O
released	O
on	O
Nintendo	B-Operating_System
3DS	I-Operating_System
in	O
early	O
2015	O
,	O
arriving	O
on	O
mobile	O
later	O
that	O
year	O
)	O
.	O
</s>
<s>
Nintendo	O
has	O
licensed	O
other	O
properties	O
,	O
for	O
example	O
,	O
the	O
Chinese	O
mobile	B-Application
game	I-Application
King	B-Application
of	I-Application
Glory	I-Application
(	O
known	O
as	O
Arena	O
of	O
Valor	O
in	O
Western	O
markets	O
)	O
has	O
used	O
Mario	O
characters	O
under	O
license	O
from	O
Nintendo	O
.	O
</s>
<s>
The	O
decision	O
to	O
stay	O
out	O
of	O
the	O
mobile	B-Application
gaming	I-Application
area	O
,	O
along	O
with	O
poor	O
sales	O
of	O
the	B-Operating_System
Wii	I-Operating_System
U	O
,	O
lead	O
Nintendo	O
to	O
undergo	O
several	O
underperforming	O
quarters	O
up	O
through	O
2014	O
.	O
</s>
<s>
With	O
Nintendo	O
issuing	O
a	O
lowering	O
of	O
its	O
financial	O
forecast	O
for	O
its	O
2014	O
fiscal	O
year	O
,	O
Iwata	O
said	O
"	O
Given	O
the	O
expansion	O
of	O
smart	O
devices	O
,	O
we	O
are	O
naturally	O
studying	O
how	O
smart	O
devices	O
can	O
be	O
used	O
to	O
grow	O
the	O
game-player	O
business	O
,	O
"	O
but	O
that	O
"	O
It	O
's	O
not	O
as	O
simple	O
as	O
enabling	O
Mario	O
to	O
move	O
on	O
a	O
smartphone.	O
"	O
</s>
<s>
Following	O
the	O
end	O
of	O
the	O
2014	O
fiscal	O
year	O
,	O
Iwata	O
,	O
Tatsumi	O
Kimishima	O
,	O
Genyo	O
Takeda	O
,	O
and	O
Shigeru	O
Miyamoto	O
crafted	O
a	O
new	O
strategy	O
for	O
Nintendo	O
to	O
bring	O
them	O
back	O
into	O
profitability	O
,	O
which	O
included	O
approaching	O
the	O
mobile	O
market	O
,	O
creating	O
new	O
hardware	O
,	O
and	O
"	O
maximizing	O
 [ their ] 	O
intellectual	O
property	O
"	O
The	O
hardware	O
direction	O
resulted	O
in	O
the	O
development	O
of	O
the	O
Nintendo	B-Application
Switch	I-Application
,	O
released	O
in	O
March	O
2017	O
.	O
</s>
<s>
While	O
promoted	O
as	O
a	O
home	B-Device
console	I-Device
,	O
the	O
Switch	O
can	O
operate	O
in	O
several	O
modes	O
similar	O
to	O
a	O
handheld	B-Application
console	I-Application
and	O
a	O
tablet	B-Device
computer	I-Device
.	O
</s>
<s>
For	O
the	O
mobile	B-Application
gaming	I-Application
area	O
,	O
Iwata	O
initiated	O
discussions	O
with	O
DeNA	O
,	O
a	O
large	O
Japanese	O
mobile	O
platform	O
developer	O
and	O
provider	O
.	O
</s>
<s>
By	O
March	O
2015	O
,	O
Nintendo	O
and	O
DeNA	O
announced	O
a	O
partnership	O
to	O
jointly	O
develop	O
at	O
least	O
five	O
mobile	B-Application
game	I-Application
titles	O
,	O
with	O
one	O
title	O
planned	O
to	O
be	O
released	O
by	O
the	O
end	O
of	O
that	O
year	O
.	O
</s>
<s>
At	O
the	O
time	O
of	O
announcement	O
,	O
Nintendo	O
had	O
not	O
committed	O
to	O
whether	O
their	O
mobile	B-Application
games	I-Application
would	O
be	O
free-to-play	O
or	O
require	O
a	O
single	O
up-front	O
cost	O
,	O
but	O
Iwata	O
did	O
assure	O
that	O
they	O
would	O
stay	O
to	O
payment	O
schemes	O
that	O
parents	O
would	O
be	O
comfortable	O
with	O
for	O
letting	O
their	O
children	O
play	O
.	O
</s>
<s>
In	O
statements	O
to	O
investors	O
made	O
in	O
November	O
2017	O
,	O
Kimishima	O
acknowledged	O
Nintendo	O
was	O
still	O
adapting	O
to	O
mobile	O
,	O
pointing	O
to	O
missed	O
expectations	O
with	O
Super	B-Application
Mario	I-Application
Run	I-Application
,	O
stating	O
:	O
</s>
<s>
Near	O
the	O
end	O
of	O
calendar	O
year	O
2017	O
,	O
Nintendo	O
was	O
reportedly	O
in	O
talks	O
with	O
additional	O
mobile	O
platform	O
providers	O
including	O
GungHo	O
to	O
expand	O
their	O
mobile	B-Application
game	I-Application
offerings	O
,	O
as	O
well	O
as	O
extending	O
their	O
current	O
DeNA	O
deal	O
,	O
according	O
to	O
The	O
Wall	O
Street	O
Journal	O
.	O
</s>
<s>
Upon	O
announcement	O
of	O
the	O
jointly	O
developed	O
and	O
operated	O
title	O
Dragalia	B-Application
Lost	I-Application
in	O
April	O
2018	O
,	O
Nintendo	O
also	O
announced	O
it	O
had	O
acquired	O
about	O
a	O
5%	O
stake	O
in	O
Japanese	O
mobile	B-Application
game	I-Application
developer	O
Cygames	O
.	O
</s>
<s>
Furukawa	O
stated	O
that	O
he	O
plans	O
to	O
continue	O
Nintendo	O
's	O
drive	O
into	O
mobile	B-Application
games	I-Application
towards	O
being	O
a	O
revenue	O
source	O
for	O
the	O
company	O
,	O
and	O
try	O
to	O
create	O
more	O
games	O
that	O
were	O
as	O
successful	O
as	O
Pokémon	B-Application
Go	I-Application
.	O
</s>
<s>
While	O
they	O
still	O
would	O
publish	O
and	O
develop	O
games	O
for	O
it	O
and	O
maintain	O
the	O
current	O
ones	O
already	O
available	O
,	O
they	O
would	O
focus	O
less	O
on	O
the	O
mobile	O
market	O
as	O
the	O
success	O
of	O
the	O
Nintendo	B-Application
Switch	I-Application
console	O
would	O
make	O
them	O
to	O
be	O
able	O
to	O
do	O
that	O
.	O
</s>
<s>
Nintendo	O
joined	O
the	O
mobile	O
market	O
due	O
to	O
the	O
failure	O
of	O
the	B-Operating_System
Wii	I-Operating_System
U	O
and	O
pressure	O
from	O
investors	O
but	O
now	O
the	O
company	O
could	O
sustain	O
itself	O
from	O
the	O
already	O
released	O
games	O
between	O
the	O
successful	O
ones	O
on	O
mobile	O
,	O
and	O
also	O
on	O
Switch	O
.	O
</s>
<s>
In	O
March	O
2021	O
,	O
Nintendo	O
and	O
Niantic	O
announced	O
a	O
partnership	O
to	O
created	O
mobile	B-Application
games	I-Application
based	O
in	O
Nintendo	O
IP	O
for	O
AR	O
,	O
similar	O
to	O
Pokémon	B-Application
Go	I-Application
.	O
</s>
<s>
The	O
games	O
will	O
be	O
licensed	O
to	O
Niantic	O
who	O
will	O
be	O
the	O
publisher	O
and	O
developer	O
,	O
with	O
the	O
Pikmin	B-Device
franchise	O
being	O
the	O
first	O
game	O
to	O
be	O
released	O
at	O
the	O
end	O
of	O
2021	O
.	O
</s>
<s>
Nintendo	O
,	O
through	O
either	O
its	O
internal	O
development	O
division	O
such	O
as	O
Entertainment	O
Planning	O
&	O
Development	O
division	O
(	O
EPD	O
)	O
,	O
or	O
its	O
closely	O
affiliated	O
studios	O
such	O
as	O
Intelligent	O
Systems	O
,	O
have	O
developed	O
at	O
least	O
five	O
mobile	O
apps	O
in	O
partnership	O
with	O
DeNA	O
with	O
Miitomo	B-Protocol
,	O
Super	B-Application
Mario	I-Application
Run	I-Application
,	O
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
,	O
Animal	B-Application
Crossing	I-Application
:	I-Application
Pocket	I-Application
Camp	I-Application
and	O
Mario	B-Application
Kart	I-Application
Tour	I-Application
.	O
</s>
<s>
Miitomo	B-Protocol
was	O
the	O
first	O
mobile	O
app	O
developed	O
through	O
the	O
Nintendo/DeNA	O
partnership	O
,	O
released	O
in	O
March	O
2016	O
.	O
</s>
<s>
Miitomo	B-Protocol
attracted	O
more	O
than	O
10	O
million	O
downloads	O
within	O
a	O
month	O
of	O
its	O
release	O
,	O
though	O
interest	O
waned	O
in	O
the	O
following	O
months	O
.	O
</s>
<s>
Super	B-Application
Mario	I-Application
Run	I-Application
was	O
first	O
released	O
in	O
December	O
2016	O
for	O
iOS	B-Application
,	O
and	O
a	O
few	O
months	O
later	O
for	O
Android	B-Application
.	O
</s>
<s>
The	O
game	O
is	O
a	O
type	O
of	O
auto	B-Application
runner	I-Application
,	O
where	O
the	O
player	O
guides	O
Mario	O
and	O
other	O
characters	O
through	O
a	O
course	O
to	O
collect	O
coins	O
,	O
only	O
requiring	O
the	O
player	O
to	O
control	O
the	O
timing	O
and	O
length	O
of	O
Mario	O
's	O
jump	O
.	O
</s>
<s>
Unlike	O
most	O
mobile	B-Application
games	I-Application
,	O
Nintendo	O
released	O
Super	B-Application
Mario	I-Application
Run	I-Application
as	O
a	O
single-purchase	O
title	O
for	O
,	O
though	O
offering	O
a	O
free	O
limited	O
demo	O
to	O
allow	O
players	O
to	O
try	O
the	O
game	O
.	O
</s>
<s>
While	O
the	O
game	O
was	O
downloaded	O
more	O
than	O
200	O
million	O
times	O
,	O
topping	O
app	B-Application
store	I-Application
charts	O
,	O
Nintendo	O
affirmed	O
that	O
they	O
had	O
not	O
reached	O
a	O
10%	O
target	O
conversion	O
rate	O
worldwide	O
,	O
but	O
were	O
still	O
exploring	O
this	O
approach	O
for	O
future	O
titles	O
.	O
</s>
<s>
Analytics	O
firm	O
Sensor	O
Tower	O
estimated	O
that	O
Super	B-Application
Mario	I-Application
Run	I-Application
had	O
about	O
$56	O
million	O
in	O
revenue	O
in	O
its	O
first	O
year	O
.	O
</s>
<s>
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
was	O
first	O
released	O
in	O
February	O
2017	O
,	O
developed	O
primarily	O
by	O
Intelligent	O
Systems	O
.	O
</s>
<s>
It	O
uses	O
the	O
same	O
tactical	O
role-playing	O
game	O
elements	O
from	O
the	O
Fire	B-Application
Emblem	I-Application
series	O
,	O
in	O
which	O
players	O
control	O
a	O
party	O
of	O
heroes	O
to	O
battle	O
foes	O
.	O
</s>
<s>
Unlike	O
Super	B-Application
Mario	I-Application
Run	I-Application
,	O
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
used	O
a	O
more	O
traditional	O
free-to-play	O
model	O
;	O
players	O
could	O
play	O
as	O
many	O
missions	O
as	O
they	O
could	O
while	O
their	O
party	O
still	O
had	O
stamina	O
,	O
which	O
otherwise	O
refreshes	O
by	O
waiting	O
some	O
amount	O
of	O
time	O
or	O
by	O
using	O
in-game	O
purchases	O
to	O
restore	O
stamina	O
and	O
heal	O
the	O
party	O
.	O
</s>
<s>
While	O
the	O
game	O
was	O
only	O
downloaded	O
10	O
million	O
times	O
by	O
April	O
2017	O
,	O
it	O
had	O
made	O
,	O
about	O
10	O
times	O
more	O
reported	O
for	O
Super	B-Application
Mario	I-Application
Run	I-Application
.	O
</s>
<s>
Animal	B-Application
Crossing	I-Application
:	I-Application
Pocket	I-Application
Camp	I-Application
was	O
released	O
in	O
October	O
2017	O
.	O
</s>
<s>
Based	O
on	O
the	O
Animal	B-Application
Crossing	I-Application
series	O
,	O
the	O
game	O
is	O
a	O
social	O
simulation	O
game	O
that	O
has	O
the	O
player	O
work	O
to	O
earn	O
a	O
living	O
and	O
improve	O
their	O
home	B-Device
in	O
a	O
town	O
filled	O
with	O
anthropomorphic	O
creatures	O
.	O
</s>
<s>
Like	O
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
,	O
Nintendo	O
used	O
a	O
free-to-play	O
mechanism	O
,	O
allowing	O
players	O
to	O
purchase	O
in-game	O
items	O
that	O
reduce	O
activity	O
cooldown	O
timers	O
.	O
</s>
<s>
Dragalia	B-Application
Lost	I-Application
is	O
an	O
action	B-Application
role-playing	I-Application
game	I-Application
developed	O
by	O
Cygames	O
.	O
</s>
<s>
Dragalia	B-Application
Lost	I-Application
was	O
shut	O
down	O
on	O
November	O
30	O
,	O
2022	O
.	O
</s>
<s>
In	O
January	O
2019	O
,	O
Nintendo	O
announced	O
Dr.	B-Application
Mario	I-Application
World	I-Application
,	O
a	O
part	O
of	O
the	O
Dr.	B-Application
Mario	I-Application
series	O
,	O
would	O
release	O
for	O
iOS	B-Application
and	O
Android	B-Application
devices	O
,	O
co-developed	O
by	O
Nintendo	O
EPD	O
,	O
Line	O
Corporation	O
,	O
and	O
NHN	O
Entertainment	O
.	O
</s>
<s>
The	O
game	O
was	O
initially	O
released	O
on	O
July	O
9	O
,	O
2019	O
,	O
in	O
59	O
territories	O
,	O
and	O
follows	O
the	O
approach	O
set	O
by	O
Candy	B-Application
Crush	I-Application
Saga	I-Application
.	O
</s>
<s>
As	O
with	O
Dr.	B-Application
Mario	I-Application
,	O
players	O
attempts	O
to	O
clear	O
colored	O
viruses	B-Application
on	O
a	O
stage	O
by	O
matching	O
2-colored	O
capsules	O
in	O
a	O
match-3	O
style	O
game	O
.	O
</s>
<s>
Rather	O
than	O
an	O
open-ended	O
game	O
,	O
Dr.	B-Application
Mario	I-Application
World	I-Application
follows	O
the	O
approach	O
for	O
mobile	B-Application
games	I-Application
set	O
by	O
Candy	B-Application
Crush	I-Application
Saga	I-Application
,	O
with	O
each	O
level	O
designed	O
with	O
a	O
fixed	O
number	O
and	O
location	O
of	O
viruses	B-Application
and	O
blocks	O
,	O
and	O
the	O
player	O
required	O
to	O
complete	O
the	O
level	O
with	O
a	O
limited	O
number	O
of	O
capsules	O
.	O
</s>
<s>
Monetization	O
is	O
also	O
similar	O
to	O
Candy	B-Application
Crush	I-Application
Saga	I-Application
-	O
the	O
player	O
earns	O
coins	O
in-game	O
and	O
can	O
spend	O
real-world	O
money	O
on	O
diamonds	O
,	O
both	O
which	O
then	O
can	O
be	O
used	O
to	O
purchase	O
special	O
power-ups	O
,	O
or	O
new	O
doctor	O
characters	O
such	O
as	O
Dr.	O
Peach	O
,	O
Dr.	O
Yoshi	O
,	O
and	O
Dr.	O
Toad	O
each	O
with	O
their	O
own	O
unique	O
skill	O
.	O
</s>
<s>
In	O
January	O
2018	O
,	O
Nintendo	O
announced	O
a	O
mobile	O
version	O
of	O
the	O
Mario	B-Application
Kart	I-Application
series	O
,	O
Mario	B-Application
Kart	I-Application
Tour	I-Application
,	O
for	O
iOS	B-Application
and	O
Android	B-Application
devices	O
.	O
</s>
<s>
Nintendo	O
announced	O
in	O
April	O
2019	O
that	O
they	O
would	O
be	O
holding	O
a	O
closed	O
beta	O
for	O
the	O
game	O
,	O
exclusively	O
for	O
Android	B-Application
users	O
,	O
which	O
took	O
place	O
from	O
late	O
May	O
to	O
early	O
June	O
.	O
</s>
<s>
The	O
game	O
was	O
downloaded	O
more	O
than	O
10	O
million	O
times	O
on	O
its	O
first	O
day	O
,	O
beating	O
the	O
previous	O
first-day	O
record	O
holder	O
Pokémon	B-Application
Go	I-Application
which	O
had	O
6.7	O
million	O
,	O
according	O
to	O
Apptopia	O
.	O
</s>
<s>
In	O
March	O
2021	O
,	O
Nintendo	O
and	O
Niantic	O
announced	O
a	O
partnership	O
with	O
games	O
developed	O
and	O
published	O
by	O
Niantic	O
for	O
mobile	O
,	O
with	O
the	O
Pikmin	B-Device
franchise	O
being	O
the	O
first	O
one	O
to	O
be	O
released	O
in	O
2021	O
.	O
</s>
<s>
In	O
addition	O
to	O
those	O
games	O
,	O
The	O
Pokémon	B-Application
Company	O
licensed	O
the	O
Pokémon	B-Application
intellectual	O
property	O
to	O
third-party	O
developers	O
for	O
mobile	O
Pokémon	B-Application
games	O
,	O
with	O
the	O
only	O
cases	O
so	O
far	O
being	O
with	O
Niantic	O
which	O
develop	O
and	O
manages	O
Pokémon	B-Application
Go	I-Application
and	O
DeNA	O
which	O
develop	O
and	O
manages	O
Pokémon	B-Application
Masters	I-Application
.	O
</s>
<s>
In	O
addition	O
to	O
this	O
,	O
The	O
Pokémon	B-Application
Company	O
publish	O
and	O
manages	O
Pokémon	B-Application
games	O
developed	O
by	O
contracted	O
third-party	O
developers	O
for	O
mobile	O
.	O
</s>
<s>
Pokémon	B-Application
TCG	I-Application
Online	I-Application
is	O
a	O
digital	O
recreation	O
of	O
the	O
physical	O
Pokémon	B-Application
Trading	I-Application
Card	I-Application
Game	I-Application
.	O
</s>
<s>
It	O
was	O
developed	O
by	O
Dire	O
Wolf	O
Digital	O
and	O
released	O
originally	O
in	O
2011	O
for	O
web	O
browsers	O
,	O
and	O
later	O
developing	O
dedicated	O
versions	O
for	O
Microsoft	B-Application
Windows	I-Application
and	O
macOS	B-Application
personal	O
computers	O
.	O
</s>
<s>
Pokémon	B-Application
Shuffle	I-Application
Mobile	I-Application
is	O
a	O
tile	O
matching	O
puzzle	O
game	O
,	O
along	O
the	O
style	O
of	O
Pokémon	B-Device
Battle	I-Device
Trozei	I-Device
,	O
where	O
players	O
try	O
to	O
match	O
tiles	O
on	O
a	O
grid	O
to	O
deal	O
damage	O
to	O
the	O
enemy	O
Pokémon	B-Application
.	O
</s>
<s>
The	O
game	O
was	O
developed	O
by	O
Genius	O
Sonority	O
and	O
released	O
for	O
the	O
Nintendo	B-Operating_System
3DS	I-Operating_System
in	O
early	O
2015	O
;	O
the	O
mobile	O
version	O
was	O
released	O
later	O
that	O
year	O
.	O
</s>
<s>
Pokémon	B-Application
Duel	I-Application
is	O
a	O
digital	O
adaption	O
of	O
the	O
Pokémon	B-Application
Trading	O
Figure	O
Game	O
,	O
where	O
players	O
use	O
collectable	O
figurines	O
as	O
their	O
game	O
tokens	O
.	O
</s>
<s>
Pokémon	B-Application
Go	I-Application
was	O
developed	O
and	O
published	O
by	O
Niantic	O
,	O
and	O
was	O
released	O
for	O
mobile	O
devices	O
in	O
July	O
2016	O
.	O
</s>
<s>
Pokémon	B-Application
Go	I-Application
is	O
an	O
augmented	B-General_Concept
reality	I-General_Concept
game	O
,	O
having	O
players	O
seek	O
and	O
try	O
to	O
capture	O
virtual	O
Pokémon	B-Application
marked	O
at	O
real-world	O
locations	O
.	O
</s>
<s>
The	O
game	O
was	O
available	O
as	O
a	O
free-to-play	O
download	O
,	O
using	O
in-app	O
purchases	O
to	O
buy	O
Poké	O
Balls	O
for	O
capturing	O
Pokémon	B-Application
and	O
other	O
in-game	O
boosts	O
.	O
</s>
<s>
In	O
2019	O
and	O
2020	O
,	O
Niantic	O
,	O
the	O
Pokémon	B-Application
Company	O
,	O
and	O
Nintendo	O
will	O
release	O
a	O
device	O
called	O
Pokémon	B-Application
Go	I-Application
Plus	O
+	O
that	O
serves	O
as	O
an	O
accelerometer	O
that	O
can	O
track	O
a	O
user	O
's	O
movement	O
patterns	O
and	O
integrate	O
with	O
Pokémon	B-Application
Go	I-Application
.	O
</s>
<s>
They	O
will	O
also	O
release	O
Pokémon	B-Application
Sleep	O
,	O
an	O
app	O
that	O
connects	O
to	O
Pokémon	B-Application
Go	I-Application
Plus	O
+	O
to	O
track	O
a	O
user	O
's	O
sleep	O
patterns	O
,	O
which	O
will	O
lead	O
benefits	O
to	O
the	O
player	O
in	O
their	O
Pokémon	B-Application
Go	I-Application
game	O
.	O
</s>
<s>
Pokémon	B-Application
:	I-Application
Magikarp	I-Application
Jump	I-Application
is	O
a	O
digital	O
pet-stylized	O
game	O
,	O
where	O
players	O
must	O
fish	O
for	O
and	O
capture	O
the	O
Pokémon	B-Application
Magikarp	O
,	O
and	O
then	O
train	O
it	O
to	O
increase	O
its	O
ability	O
to	O
jump	O
out	O
of	O
water	O
,	O
and	O
then	O
take	O
challenges	O
that	O
test	O
how	O
well	O
the	O
Magikarp	O
has	O
been	O
trained	O
.	O
</s>
<s>
Pokémon	B-Application
Quest	I-Application
is	O
an	O
action	B-Application
role-playing	I-Application
game	I-Application
spin-off	O
of	O
the	O
series	O
,	O
available	O
for	O
the	O
Nintendo	B-Application
Switch	I-Application
in	O
May	O
2018	O
and	O
for	O
mobile	O
devices	O
the	O
month	O
after	O
.	O
</s>
<s>
Using	O
voxel-based	O
representations	O
of	O
the	O
Pokémon	B-Application
,	O
players	O
explore	O
a	O
world	O
with	O
a	O
team	O
of	O
three	O
Pokémon	B-Application
,	O
building	O
up	O
a	O
home	B-Device
base	O
to	O
lure	O
new	O
Pokémon	B-Application
to	O
join	O
them	O
,	O
and	O
facing	O
off	O
against	O
opponent	O
Pokémon	B-Application
in	O
a	O
real-time	O
battle	O
.	O
</s>
<s>
Pokémon	B-Application
Rumble	I-Application
Rush	I-Application
is	O
an	O
action	B-Application
beat	B-Application
'	I-Application
em	I-Application
up	I-Application
game	I-Application
,	O
and	O
the	O
fifth	O
entry	O
in	O
the	O
Pokémon	B-Application
Rumble	O
spin-off	O
series	O
.	O
</s>
<s>
The	O
game	O
was	O
initially	O
launched	O
in	O
May	O
2019	O
for	O
Android	B-Application
users	O
in	O
Australia	O
,	O
before	O
launching	O
later	O
for	O
iOS	B-Application
and	O
in	O
other	O
countries	O
.	O
</s>
<s>
Similarly	O
to	O
previous	O
Rumble	O
titles	O
,	O
the	O
game	O
feature	O
toy	O
Pokémon	B-Application
which	O
are	O
controlled	O
by	O
the	O
player	O
via	O
tap	O
controls	O
.	O
</s>
<s>
The	O
game	O
's	O
progression	O
focuses	O
on	O
moving	O
between	O
"	O
islands	O
"	O
,	O
which	O
consist	O
of	O
levels	O
where	O
the	O
player	O
's	O
toy	O
Pokémon	B-Application
fight	O
against	O
other	O
toy	O
Pokémon	B-Application
,	O
and	O
completing	O
the	O
level	O
by	O
defeating	O
a	O
boss	O
for	O
that	O
level	O
.	O
</s>
<s>
Pokémon	B-Application
Rumble	I-Application
Rush	I-Application
was	O
discontinued	O
on	O
July	O
22	O
,	O
2020	O
.	O
</s>
<s>
Developed	O
and	O
published	O
by	O
DeNA	O
,	O
Pokémon	B-Application
Masters	I-Application
allows	O
players	O
to	O
collect	O
teams	O
of	O
Pokémon	B-Application
trainers	O
and	O
masters	O
,	O
along	O
with	O
their	O
favored	O
Pokémon	B-Application
,	O
and	O
create	O
teams	O
of	O
three	O
that	O
can	O
be	O
used	O
in	O
battles	O
with	O
computer	O
or	O
human	O
opponents	O
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
the	O
game	O
was	O
renamed	O
as	O
Pokémon	B-Application
Masters	I-Application
EX	I-Application
in	O
celebration	O
of	O
its	O
first	O
anniversary	O
.	O
</s>
<s>
Developed	O
by	O
Genius	O
Sonority	O
,	O
the	O
puzzle	O
game	O
Pokémon	B-Application
Café	I-Application
Mix	I-Application
was	O
announced	O
in	O
June	O
2020	O
and	O
launched	O
on	O
the	O
same	O
month	O
.	O
</s>
<s>
Developed	O
by	O
TiMi	O
Studios	O
,	O
the	O
MOBA	O
game	O
Pokémon	B-Application
UNITE	I-Application
was	O
initially	O
announced	O
in	O
June	O
2020	O
.	O
</s>
<s>
In	O
June	O
2021	O
,	O
it	O
was	O
announced	O
that	O
the	O
game	O
is	O
set	O
to	O
release	O
for	O
Nintendo	B-Application
Switch	I-Application
in	O
July	O
2021	O
,	O
and	O
for	O
mobile	O
devices	O
in	O
September	O
2021	O
.	O
</s>
<s>
Pokémon	B-Application
Sleep	O
was	O
initially	O
announced	O
in	O
May	O
2019	O
,	O
and	O
has	O
yet	O
to	O
launch	O
as	O
of	O
February	O
2023	O
.	O
</s>
<s>
The	O
game	O
tracks	O
the	O
amount	O
of	O
time	O
a	O
user	O
sleeps	O
,	O
using	O
the	O
accelerometer	O
of	O
the	O
external	O
Pokémon	B-Application
Go	I-Application
Plus	O
accessory	O
,	O
and	O
communicates	O
the	O
data	O
to	O
the	O
user	O
's	O
mobile	O
device	O
via	O
Bluetooth	B-Protocol
for	O
sleep-related	O
game	O
play	O
.	O
</s>
<s>
Though	O
not	O
much	O
is	O
known	O
about	O
the	O
exact	O
game	O
play	O
yet	O
,	O
The	O
Pokémon	B-Application
Company	O
has	O
promised	O
it	O
will	O
turn	O
"	O
sleeping	O
into	O
entertainment	O
"	O
in	O
a	O
similar	O
way	O
to	O
how	O
the	O
Pokémon	B-Application
franchise	O
's	O
other	O
mobile	B-Application
game	I-Application
,	O
Pokémon	B-Application
Go	I-Application
,	O
turned	O
the	O
act	O
of	O
walking	O
into	O
entertainment	O
.	O
</s>
<s>
The	O
Nintendo	B-Application
Switch	I-Application
Parental	O
Controls	O
is	O
a	O
companion	O
mobile	O
app	O
to	O
the	O
Nintendo	B-Application
Switch	I-Application
.	O
</s>
<s>
The	O
app	O
was	O
launched	O
alongside	O
the	O
Nintendo	B-Application
Switch	I-Application
in	O
March	O
2017	O
.	O
</s>
<s>
While	O
the	O
Nintendo	B-Application
Switch	I-Application
has	O
various	O
online	O
and	O
networking	O
functionalities	O
,	O
Nintendo	O
elected	O
to	O
use	O
a	O
separate	O
mobile	O
app	O
,	O
Nintendo	B-Application
Switch	I-Application
Online	O
,	O
for	O
features	O
such	O
as	O
in-game	O
voice	O
chat	O
,	O
adding	O
friends	O
,	O
and	O
managing	O
of	O
the	O
Switch	O
Online	O
subscription	O
service	O
to	O
access	O
more	O
advanced	O
features	O
.	O
</s>
<s>
According	O
to	O
Fils-Aimé	O
,	O
they	O
wanted	O
to	O
use	O
a	O
mobile	O
app	O
for	O
these	O
features	O
so	O
that	O
players	O
could	O
take	O
advantage	O
of	O
their	O
existing	O
mobile	O
devices	O
that	O
are	O
already	O
geared	O
for	O
aspects	O
like	O
voice	O
chat	O
,	O
and	O
to	O
eliminate	O
some	O
of	O
the	O
latency	O
problems	O
that	O
players	O
may	O
encounter	O
if	O
they	O
were	O
playing	O
the	O
Switch	O
in	O
its	O
handheld	B-Application
mode	O
.	O
</s>
<s>
The	O
app	O
was	O
soft-launched	O
in	O
July	O
2017	O
,	O
alongside	O
the	O
release	O
of	O
Splatoon	B-Application
2	I-Application
.	O
</s>
<s>
Although	O
the	O
Nintendo	B-Application
Switch	I-Application
officially	O
launched	O
in	O
mainland	O
China	O
in	O
December	O
2019	O
in	O
partnership	O
with	O
Tencent	O
,	O
Switch	O
units	O
officially	O
distributed	O
in	O
mainland	O
China	O
lack	O
support	O
for	O
the	O
Nintendo	O
Account	O
log	O
in	O
system	O
,	O
which	O
is	O
required	O
to	O
use	O
the	O
Nintendo	B-Application
Switch	I-Application
's	O
Parental	O
Controls	O
and	O
Switch	O
Online	O
mobile	O
apps	O
as	O
available	O
in	O
other	O
markets	O
.	O
</s>
<s>
However	O
,	O
Tencent	O
replaced	O
Nintendo	O
's	O
online	O
services	O
with	O
their	O
own	O
WeChat	B-Application
log	O
in	O
system	O
integrated	O
into	O
the	O
Chinese	O
Nintendo	B-Application
Switch	I-Application
system	B-Application
software	I-Application
.	O
</s>
<s>
Consequently	O
,	O
Tencent	O
embedded	O
additional	O
widgets	O
,	O
or	O
"	O
mini	O
programs	O
"	O
,	O
to	O
their	O
WeChat	B-Application
mobile	O
app	O
to	O
give	O
Chinese	O
Nintendo	B-Application
Switch	I-Application
users	O
an	O
alternative	O
method	O
for	O
support	O
functionality	O
such	O
as	O
remote	O
parental	O
controls	O
and	O
eShop	O
pay	O
support	O
,	O
as	O
well	O
as	O
game-specific	O
functions	O
,	O
such	O
as	O
the	O
ability	O
to	O
track	O
play	O
statistics	O
for	O
Ring	B-Application
Fit	I-Application
Adventure	I-Application
.	O
</s>
<s>
Following	O
the	O
release	O
of	O
Pokémon	B-Application
Go	I-Application
,	O
Nintendo	O
's	O
value	O
rose	O
by	O
over	O
,	O
emphasizing	O
the	O
importance	O
of	O
the	O
mobile	B-Application
gaming	I-Application
sector	O
to	O
the	O
company	O
.	O
</s>
<s>
The	O
company	O
reported	O
that	O
about	O
of	O
its	O
revenue	O
in	O
the	O
2016	O
fiscal	O
year	O
came	O
from	O
mobile	B-Application
games	I-Application
,	O
while	O
in	O
the	O
first	O
six	O
months	O
of	O
the	O
2017	O
fiscal	O
year	O
,	O
about	O
in	O
revenue	O
was	O
reported	O
.	O
</s>
<s>
By	O
the	O
end	O
of	O
March	O
2018	O
,	O
their	O
mobile	B-Application
games	I-Application
had	O
brought	O
in	O
more	O
than	O
,	O
an	O
increase	O
of	O
172%	O
from	O
2017	O
.	O
</s>
<s>
In	O
2017	O
,	O
Rob	O
Fahey	O
of	O
GamesIndustry.biz	O
stated	O
that	O
the	O
commercial	O
success	O
of	O
Nintendo	B-Application
's	I-Application
mobile	I-Application
games	I-Application
were	O
not	O
as	O
great	O
as	O
they	O
could	O
be	O
,	O
believing	O
that	O
while	O
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
had	O
made	O
the	O
transition	O
to	O
mobile	O
well	O
,	O
Nintendo	O
was	O
still	O
struggling	O
with	O
how	O
to	O
take	O
its	O
IP	O
into	O
a	O
mobile	O
format	O
that	O
would	O
entice	O
people	O
to	O
play	O
.	O
</s>
<s>
He	O
noted	O
that	O
while	O
Super	B-Application
Mario	I-Application
Run	I-Application
approach	O
to	O
monetization	O
was	O
counter	O
to	O
most	O
mobile	O
titles	O
,	O
Animal	B-Application
Crossing	I-Application
:	I-Application
Pocket	I-Application
Camp	I-Application
was	O
more	O
of	O
a	O
standard	O
free-to-play	O
game	O
,	O
but	O
lacked	O
significant	O
attention	O
since	O
its	O
gameplay	O
format	O
was	O
atypical	O
for	O
mobile	O
devices	O
.	O
</s>
<s>
By	O
January	O
2020	O
,	O
Sensor	O
Tower	O
estimated	O
that	O
the	O
total	O
revenue	O
from	O
all	O
of	O
Nintendo	B-Application
's	I-Application
mobile	I-Application
games	I-Application
had	O
reached	O
,	O
with	O
the	O
most	O
having	O
come	O
from	O
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
with	O
.	O
</s>
