<s>
The	O
first-generation	O
Nexus	B-Device
7	O
is	O
a	O
mini	O
tablet	B-Device
computer	I-Device
co-developed	O
by	O
Google	B-Application
and	O
Asus	O
that	O
runs	O
the	O
Android	B-Application
operating	I-Application
system	I-Application
.	O
</s>
<s>
It	O
is	O
the	O
first	O
tablet	B-Device
in	O
the	B-Application
Google	I-Application
Nexus	B-Device
series	I-Device
of	O
Android	B-Application
consumer	O
devices	O
marketed	O
by	O
Google	B-Application
and	O
built	O
by	O
an	O
original	O
equipment	O
manufacturer	O
partner	O
.	O
</s>
<s>
The	O
Nexus7	O
features	O
a	O
display	O
,	O
an	O
Nvidia	O
Tegra	O
3	O
quad-core	B-Architecture
chip	O
,	O
1GB	O
of	O
RAM	B-Architecture
,	O
Wi-Fi	O
and	O
NFC	O
connectivity	O
,	O
and	O
8	O
,	O
16	O
or	O
32GB	O
of	O
storage	O
.	O
</s>
<s>
The	O
tablet	B-Device
was	O
the	O
first	O
device	O
to	O
ship	O
with	O
version	B-Application
4.1	I-Application
of	O
Android	B-Application
,	O
nicknamed	O
"	O
Jelly	B-Application
Bean	I-Application
"	O
.	O
</s>
<s>
By	O
emphasizing	O
the	O
integration	O
of	O
the	B-Application
Google	I-Application
Play	O
multimedia	O
store	O
with	O
Android	B-Application
4.1	I-Application
,	O
Google	B-Application
intended	O
to	O
market	O
the	O
Nexus7	O
as	O
an	O
entertainment	O
device	O
and	O
a	O
platform	O
for	O
consuming	O
e-books	O
,	O
television	O
shows	O
,	O
films	O
,	O
games	O
,	O
and	O
music	O
.	O
</s>
<s>
Design	O
work	O
on	O
the	O
Nexus7	O
began	O
in	O
January	O
2012	O
after	O
a	O
meeting	O
between	O
Google	B-Application
and	O
Asus	O
executives	O
at	O
International	O
CES	O
.	O
</s>
<s>
The	O
device	O
's	O
design	O
was	O
based	O
on	O
Asus	O
 '	O
Eee	O
Pad	O
MeMO	O
ME370T	O
tablet	B-Device
that	O
had	O
been	O
showcased	O
at	O
the	O
conference	O
.	O
</s>
<s>
It	O
was	O
unveiled	O
at	O
the	B-Application
Google	I-Application
I/O	O
annual	O
developer	O
conference	O
on	O
June27	O
,	O
when	O
it	O
also	O
became	O
available	O
for	O
pre-order	O
through	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
Shipping	O
commenced	O
in	O
mid-July	O
2012	O
to	O
Australia	O
,	O
Canada	O
,	O
the	O
United	O
States	O
,	O
and	O
the	O
United	O
Kingdom	O
,	O
before	O
the	O
tablet	B-Device
was	O
progressively	O
released	O
in	O
other	O
regions	O
.	O
</s>
<s>
Google	B-Application
expanded	O
the	O
Nexus	B-Device
7	I-Device
lineup	O
in	O
October	O
2012	O
with	O
the	O
introduction	O
of	O
32GB	O
versions	O
,	O
available	O
in	O
Wi-Fi	O
–	O
only	O
and	O
HSPA+	O
cellular-ready	O
varieties	O
.	O
</s>
<s>
It	O
received	O
honors	O
for	O
"	O
Gadget	O
of	O
the	O
Year	O
"	O
and	O
"	O
Tablet	B-Device
of	O
the	O
Year	O
"	O
in	O
T3	O
magazine	O
's	O
2012	O
awards	O
,	O
and	O
was	O
also	O
named	O
"	O
Best	O
Mobile	O
Tablet	B-Device
"	O
at	O
the	O
2013	O
Global	O
Mobile	O
Awards	O
.	O
</s>
<s>
The	O
second	B-Device
generation	I-Device
Nexus	I-Device
7	I-Device
was	O
released	O
on	O
July	O
26	O
,	O
2013	O
.	O
</s>
<s>
In	O
an	O
interview	O
in	O
December	O
2011	O
,	O
Google	B-Application
executive	O
chairman	O
Eric	O
Schmidt	O
announced	O
that	O
a	O
Google-designed	O
tablet	B-Device
computer	I-Device
would	O
arrive	O
in	O
six	O
months	O
.	O
</s>
<s>
During	O
the	O
interview	O
for	O
Italian	O
newspaper	O
Corriere	O
della	O
Sera	O
,	O
Schmidt	O
stated	O
that	O
the	O
software	O
company	O
would	O
have	O
strong	O
competition	O
against	O
Apple	O
,	O
the	O
designer	O
of	O
the	O
iPad	B-Operating_System
line	O
of	O
tablets	B-Device
.	O
</s>
<s>
While	O
he	O
did	O
not	O
refer	O
to	O
it	O
as	O
such	O
,	O
the	O
device	O
was	O
inferred	O
to	O
be	O
part	O
of	O
the	B-Application
Google	I-Application
Nexus	B-Device
series	I-Device
of	O
consumer	O
devices	O
using	O
the	O
Android	B-Application
operating	I-Application
system	I-Application
and	O
built	O
by	O
a	O
partnering	O
original	O
equipment	O
manufacturer	O
(	O
OEM	O
)	O
.	O
</s>
<s>
According	O
to	O
Asus	O
executive	O
Benjamin	O
Yeh	O
,	O
the	O
idea	O
for	O
the	O
Nexus7	O
was	O
conceived	O
at	O
International	O
CES	O
in	O
Las	O
Vegas	O
in	O
January2012	O
during	O
a	O
meeting	O
of	O
executives	O
from	O
his	O
company	O
and	O
Google	B-Application
.	I-Application
</s>
<s>
After	O
agreeing	O
to	O
manufacture	O
the	O
device	O
for	O
Google	B-Application
as	O
the	O
OEM	O
,	O
Asus	O
was	O
tasked	O
with	O
building	O
a	O
tablet	B-Device
that	O
could	O
sell	O
for	O
US$200	O
and	O
would	O
be	O
"	O
fast	O
,	O
cheap	O
,	O
and	O
good	O
"	O
;	O
according	O
to	O
the	O
concept	O
of	O
the	O
project	O
management	O
triangle	O
,	O
only	O
two	O
of	O
these	O
qualities	O
can	O
be	O
achieved	O
.	O
</s>
<s>
Former	O
Android	B-Application
division	O
manager	O
Andy	O
Rubin	O
commented	O
that	O
Asus	O
was	O
the	O
only	O
company	O
capable	O
of	O
designing	O
such	O
a	O
product	O
in	O
four	O
months	O
.	O
</s>
<s>
To	O
proceed	O
with	O
the	O
project	O
,	O
which	O
Asus	O
code-named	O
"	O
Project	O
A-Team	O
"	O
,	O
the	O
company	O
sent	O
a	O
design	O
team	O
to	O
Google	B-Application
's	I-Application
headquarters	O
in	O
Mountain	O
View	O
,	O
California	O
,	O
while	O
Google	B-Application
sent	O
seven	O
engineers	O
to	O
Asus	O
 '	O
headquarters	O
in	O
Taiwan	O
.	O
</s>
<s>
Having	O
employees	O
working	O
in	O
both	O
locations	O
allowed	O
the	O
engineering	O
team	O
to	O
have	O
a	O
24-hour	O
development	O
cycle	O
,	O
although	O
Shih	O
later	O
needed	O
to	O
add	O
40	O
people	O
to	O
the	O
project	O
to	O
meet	O
Google	B-Application
's	I-Application
requests	O
.	O
</s>
<s>
The	O
design	O
for	O
the	O
Nexus7	O
was	O
based	O
on	O
a	O
tablet	B-Device
that	O
Asus	O
had	O
showcased	O
at	O
International	O
CES	O
that	O
year	O
,	O
the	O
Eee	O
Pad	O
MeMO	O
ME370T	O
.	O
</s>
<s>
Among	O
the	O
component	O
modifications	O
were	O
a	O
new	O
motherboard	B-Device
,	O
revised	O
system	B-Architecture
on	I-Architecture
a	I-Architecture
chip	I-Architecture
(	O
SoC	O
)	O
,	O
laminated	O
display	O
,	O
and	O
rear	O
casing	O
with	O
a	O
grippier	O
material	O
.	O
</s>
<s>
In	O
an	O
analysis	O
of	O
its	O
components	O
,	O
IHS	O
's	O
iSuppli	O
estimated	O
that	O
the	O
production	O
cost	O
of	O
the	O
16GB	O
model	O
of	O
the	O
Nexus7	O
is	O
$159.25	O
per	O
unit	O
,	O
$19	O
more	O
per	O
unit	O
than	O
com	O
's	O
competing	O
tablet	B-Device
,	O
the	O
Kindle	B-Application
Fire	I-Application
.	O
</s>
<s>
The	O
Nexus7	O
's	O
higher	O
production	O
costs	O
were	O
attributed	O
to	O
its	O
use	O
of	O
a	O
higher-quality	O
display	O
,	O
a	O
quad-core	B-Architecture
processor	I-Architecture
(	O
instead	O
of	O
the	O
Fire	O
's	O
dual-core	B-Architecture
)	O
,	O
and	O
its	O
inclusion	O
of	O
a	O
camera	O
and	O
near	O
field	O
communications	O
(	O
NFC	O
)	O
functionality	O
.	O
</s>
<s>
The	O
firm	O
's	O
senior	O
analyst	O
Andrew	O
Rassweiler	O
suggested	O
that	O
the	O
success	O
of	O
the	O
HP	B-Application
TouchPad	I-Application
's	O
fire	O
sale	O
helped	O
increase	O
the	O
commercial	O
viability	O
of	O
low-cost	O
tablets	B-Device
from	O
major	O
brands	O
,	O
and	O
the	O
failures	O
of	O
other	O
high-end	O
tablets	B-Device
helped	O
reduce	O
the	O
cost	O
of	O
parts	O
,	O
making	O
tablets	B-Device
like	O
the	O
Kindle	B-Application
Fire	I-Application
and	O
Nexus7	O
possible	O
.	O
</s>
<s>
However	O
,	O
he	O
also	O
noted	O
that	O
both	O
tablets	B-Device
were	O
being	O
sold	O
at	O
thin	O
profit	O
margins	O
,	O
primarily	O
due	O
to	O
their	O
respective	O
ties	O
to	O
content	O
services	O
.	O
</s>
<s>
One	O
month	O
before	O
its	O
unveiling	O
,	O
the	O
tablet	B-Device
appeared	O
on	O
benchmark	O
site	O
Rightware	O
,	O
which	O
revealed	O
that	O
it	O
would	O
be	O
an	O
Asus-produced	O
device	O
known	O
as	O
the	O
"	O
Nexus7	O
"	O
with	O
a	O
screen	O
,	O
a	O
Nvidia	O
Tegra	O
3	O
SoC	O
,	O
and	O
version	B-Application
4.1	I-Application
of	O
Android	B-Application
.	O
</s>
<s>
On	O
June25	O
,	O
2012	O
,	O
gadget	O
website	O
Gizmodo	O
Australia	O
claimed	O
it	O
had	O
access	O
to	O
the	O
tablet	B-Device
's	O
specifications	O
and	O
recommended	O
retail	O
prices	O
,	O
which	O
turned	O
out	O
to	O
be	O
correct	O
.	O
</s>
<s>
The	O
Nexus7	O
was	O
revealed	O
on	O
June27	O
,	O
2012	O
,	O
at	O
Google	B-Application
I/O	I-Application
,	O
an	O
annual	O
developer	O
conference	O
at	O
Moscone	O
Center	O
in	O
San	O
Francisco	O
,	O
and	O
it	O
became	O
available	O
for	O
pre-order	O
on	O
the	O
same	O
day	O
.	O
</s>
<s>
In	O
addition	O
,	O
Android	B-Application
version	I-Application
4.1	I-Application
,	O
nicknamed	O
"	O
Jelly	B-Application
bean	I-Application
"	O
,	O
was	O
revealed	O
during	O
the	O
keynote	O
address	O
by	O
Hugo	O
Barra	O
,	O
Director	O
of	O
Product	O
Management	O
for	O
Android	B-Application
.	O
</s>
<s>
The	O
following	O
day	O
,	O
a	O
special	O
white	O
edition	O
of	O
the	O
Nexus7	O
was	O
given	O
to	O
Google	B-Application
I/O	I-Application
attendees	O
,	O
along	O
with	O
the	O
Galaxy	B-Application
Nexus	I-Application
with	O
Jelly	B-Application
Bean	I-Application
pre-installed	O
,	O
the	O
Nexus	B-Device
Q	I-Device
,	O
and	O
a	O
Chromebox	B-Protocol
.	O
</s>
<s>
Barra	O
announced	O
that	O
the	O
tablet	B-Device
would	O
retail	O
for	O
$199	O
for	O
the	O
8GB	O
version	O
and	O
that	O
it	O
would	O
come	O
with	O
a	O
free	O
film	O
,	O
e-book	O
,	O
several	O
magazines	O
,	O
and	O
a	O
$25	O
credit	O
(	O
available	O
for	O
redemption	O
until	O
September	O
30	O
)	O
to	O
spend	O
in	O
Google	B-Application
Play	I-Application
,	O
Android	B-Application
's	O
digital	O
multimedia	O
distribution	O
service	O
.	O
</s>
<s>
The	O
Nexus7	O
was	O
interpreted	O
by	O
technology	O
commentators	O
as	O
Google	B-Application
's	I-Application
response	O
to	O
the	O
inability	O
of	O
Android	B-Application
tablets	B-Device
to	O
challenge	O
the	O
iPads	B-Operating_System
 '	O
lead	O
of	O
the	O
non-phone	O
tablet	B-Device
market	O
.	O
</s>
<s>
Shares	O
of	O
Google	B-Application
increased	O
by	O
0.8	O
percent	O
to	O
$569.37	O
that	O
afternoon	O
.	O
</s>
<s>
At	O
the	O
launch	O
event	O
,	O
Barra	O
announced	O
that	O
the	O
tablet	B-Device
would	O
initially	O
be	O
shipped	O
to	O
Australia	O
,	O
Canada	O
,	O
the	O
United	O
Kingdom	O
,	O
and	O
the	O
United	O
States	O
.	O
</s>
<s>
On	O
July13	O
,	O
2012	O
,	O
Google	B-Application
began	O
shipping	O
the	O
Nexus7	O
to	O
customers	O
in	O
Australia	O
and	O
the	O
US	O
who	O
had	O
pre-ordered	O
the	O
tablet	B-Device
.	O
</s>
<s>
The	O
tablet	B-Device
was	O
released	O
in	O
France	O
,	O
Germany	O
,	O
and	O
Spain	O
on	O
August	O
27	O
,	O
2012	O
,	O
and	O
in	O
Japan	O
on	O
September	O
25	O
,	O
2012	O
.	O
</s>
<s>
Two	O
days	O
later	O
the	O
tablet	B-Device
was	O
released	O
in	O
South	O
Korea	O
.	O
</s>
<s>
The	O
Nexus	B-Device
7	I-Device
was	O
progressively	O
released	O
to	O
selected	O
markets	O
,	O
such	O
as	O
Portugal	O
and	O
India	O
,	O
in	O
the	O
following	O
months	O
.	O
</s>
<s>
As	O
a	O
Google	B-Device
Nexus	I-Device
device	O
,	O
the	O
Nexus7	O
offers	O
a	O
"	O
pure	O
Android	B-Application
"	O
experience	O
,	O
as	O
it	O
features	O
the	O
stock	O
Android	B-Application
operating	I-Application
system	I-Application
,	O
free	O
of	O
manufacturer	O
or	O
wireless	O
carrier	O
modifications	O
like	O
custom	O
graphical	B-Application
user	I-Application
interfaces	I-Application
(	O
or	O
"	O
skins	O
"	O
,	O
such	O
as	O
TouchWiz	B-Application
and	O
HTC	B-Application
Sense	I-Application
)	O
that	O
exist	O
in	O
other	O
Android	B-Application
devices	O
.	O
</s>
<s>
Nexus	B-Device
products	O
,	O
unlike	O
most	O
mobile	O
devices	O
,	O
have	O
an	O
unlockable	O
bootloader	B-Application
,	O
which	O
allows	O
users	O
to	O
replace	O
the	O
device	O
's	O
firmware	O
,	O
which	O
in	O
turn	O
allows	O
from	O
the	O
outset	O
to	O
"	O
root	B-Application
"	O
the	O
device	O
to	O
gain	O
privileged	O
control	O
over	O
Android	B-Application
's	O
environment	O
and	O
further	O
develop	O
and	O
modify	O
the	O
operating	B-General_Concept
system	I-General_Concept
.	O
</s>
<s>
Nexus	B-Device
devices	O
are	O
considered	O
the	O
"	O
flagship	O
"	O
Android	B-Application
devices	O
and	O
are	O
the	O
first	O
to	O
receive	O
updates	O
to	O
the	O
operating	B-General_Concept
system	I-General_Concept
.	O
</s>
<s>
As	O
such	O
,	O
the	O
Nexus7	O
was	O
the	O
first	O
device	O
to	O
have	O
been	O
shipped	O
with	O
Android	B-Application
version	I-Application
4.1	I-Application
(	O
"	O
Jelly	B-Application
Bean	I-Application
"	O
)	O
.	O
</s>
<s>
Jelly	B-Application
Bean	I-Application
was	O
an	O
incremental	O
upgrade	O
from	O
Android	B-Application
4.0	I-Application
(	O
"	O
Ice	B-Application
Cream	I-Application
Sandwich	I-Application
"	O
)	O
,	O
incorporating	O
software	O
improvements	O
to	O
the	O
pull-down	O
notifications	O
bar	O
and	O
camera	O
,	O
and	O
changes	O
to	O
the	O
homescreen	O
.	O
</s>
<s>
With	O
Jelly	B-Application
Bean	I-Application
,	O
Google	B-Application
significantly	O
reduced	O
latency	O
(	O
lag	O
)	O
,	O
one	O
negative	O
aspect	O
of	O
Android	B-Application
compared	O
to	O
Apple	O
's	O
iOS	B-Application
operating	B-General_Concept
system	I-General_Concept
.	O
</s>
<s>
It	O
does	O
so	O
by	O
employing	O
"	O
vsync	O
timing	O
"	O
and	O
triple	B-Algorithm
buffering	I-Algorithm
,	O
improving	O
touch	O
responsiveness	O
,	O
and	O
programming	O
the	O
display	O
to	O
run	O
at	O
60	O
frames	O
per	O
second	O
;	O
this	O
initiative	O
was	O
called	O
"	O
Project	O
Butter	O
"	O
.	O
</s>
<s>
The	O
Nexus	B-Device
7	I-Device
was	O
the	O
first	O
device	O
to	O
incorporate	O
Google	B-Operating_System
Chrome	I-Operating_System
for	I-Operating_System
Android	I-Operating_System
as	O
the	O
standard	O
web	B-Application
browser	I-Application
;	O
all	O
previous	O
iterations	O
of	O
the	O
Android	B-Application
OS	I-Application
used	O
an	O
unnamed	O
application	O
simply	O
called	O
Browser	B-Application
.	O
</s>
<s>
One	O
of	O
the	O
most	O
highly	O
touted	O
features	O
of	O
Jelly	B-Application
Bean	I-Application
was	O
Google	B-Application
Now	I-Application
,	O
an	O
intelligent	B-Protocol
personal	I-Protocol
assistant	I-Protocol
built	O
into	O
the	B-Application
Google	I-Application
Search	O
app	O
that	O
is	O
similar	O
to	O
Apple	O
's	O
Siri	B-Application
.	O
</s>
<s>
According	O
to	O
Google	B-Application
,	O
Google	B-Application
Now	I-Application
displays	O
information	O
in	O
the	O
form	O
of	O
cards	O
that	O
it	O
predicts	O
the	O
user	O
would	O
find	O
useful	O
based	O
on	O
their	O
search	O
habits	O
,	O
such	O
as	O
traffic	O
conditions	O
,	O
sports	O
results	O
,	O
and	O
weather	O
.	O
</s>
<s>
Google	B-Application
Now	I-Application
can	O
translate	O
a	O
selected	O
number	O
of	O
written	O
languages	O
and	O
provide	O
information	O
on	O
nearby	O
places	O
of	O
interest	O
.	O
</s>
<s>
Whereas	O
Siri	B-Application
only	O
works	O
on	O
iOS	B-Application
products	O
,	O
Google	B-Application
Now	I-Application
is	O
available	O
on	O
Android	B-Application
and	O
iOS	B-Application
devices	O
in	O
addition	O
to	O
the	O
desktop	O
Google	B-Application
Chrome	I-Application
web	B-Application
browser	I-Application
;	O
users	O
and	O
analysts	O
regard	O
Google	B-Application
Now	I-Application
to	O
be	O
superior	O
to	O
Siri	B-Application
.	O
</s>
<s>
Popular	O
Science	O
named	O
Google	B-Application
Now	I-Application
the	O
"	O
Innovation	O
of	O
the	O
Year	O
"	O
for	O
2012	O
.	O
</s>
<s>
The	O
Nexus7	O
comes	O
with	O
many	O
applications	O
by	O
default	O
,	O
including	O
Gmail	B-Application
,	O
YouTube	B-General_Concept
,	O
Maps	B-Application
,	O
Calendar	B-Application
,	O
Google+	B-Application
,	O
Google	B-Application
Wallet	I-Application
,	O
and	O
Currents	B-Application
.	O
</s>
<s>
According	O
to	O
Barra	O
,	O
Google	B-Application
emphasized	O
the	O
integration	O
of	O
Google	B-Application
Play	I-Application
across	O
Android	B-Application
4.1	I-Application
on	O
the	O
device	O
:	O
"	O
Google	B-Application
Play	I-Application
is	O
Nexus7	O
and	O
Nexus7	O
is	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
According	O
to	O
Andy	O
Rubin	O
,	O
the	O
emphasis	O
of	O
Google	B-Application
Play	I-Application
arose	O
after	O
Google	B-Application
learned	O
that	O
customers	O
buy	O
into	O
an	O
application	B-Application
"	I-Application
ecosystem	I-Application
"	I-Application
when	O
purchasing	O
tablets	B-Device
,	O
unlike	O
phones	O
where	O
hardware	O
is	O
the	O
primary	O
determining	O
factor	O
.	O
</s>
<s>
Several	O
updates	O
to	O
Android	B-Application
were	O
released	O
in	O
subsequent	O
months	O
,	O
including	O
Android	B-Application
4.2	I-Application
in	O
November	O
2012	O
,	O
Android	B-Application
4.3	I-Application
in	O
July	O
2013	O
,	O
and	O
Android	B-Application
4.4	O
(	O
"	O
KitKat	O
"	O
)	O
in	O
November	O
2013	O
.	O
</s>
<s>
Android	B-Application
5.0	I-Application
(	O
"	O
Lollipop	B-Application
"	O
)	O
was	O
released	O
for	O
the	O
Nexus7	O
WiFi	O
edition	O
in	O
November	O
2014	O
,	O
although	O
users	O
reported	O
that	O
the	O
update	O
rendered	O
the	O
tablet	B-Device
very	O
slow	O
.	O
</s>
<s>
Some	O
of	O
the	O
issues	O
with	O
Android	B-Application
5.0	I-Application
have	O
reportedly	O
been	O
addressed	O
in	O
an	O
Android	B-Application
5.0.2	I-Application
update	O
.	O
</s>
<s>
In	O
March	O
2015	O
,	O
the	O
Nexus	B-Device
7	I-Device
was	O
upgraded	O
to	O
Android	B-Application
5.1	I-Application
,	O
which	O
fixes	O
the	O
lagging	O
issues	O
.	O
</s>
<s>
The	O
device	O
features	O
a	O
Nvidia	O
Tegra	O
3	O
SoC	O
consisting	O
of	O
a	O
1.3GHz	O
Cortex-A9	B-Application
quad-core	B-Architecture
central	B-General_Concept
processing	I-General_Concept
unit	I-General_Concept
(	O
CPU	O
)	O
and	O
a	O
twelve-core	O
416MHz	O
Nvidia	B-Application
GeForce	I-Application
ULP	O
graphics	B-Architecture
processing	I-Architecture
unit	I-Architecture
(	O
GPU	B-Architecture
)	O
.	O
</s>
<s>
In	O
conjunction	O
with	O
an	O
accelerometer	O
and	O
gyroscope	B-Application
,	O
the	O
powerful	O
GPU	B-Architecture
enables	O
graphically	O
demanding	O
gameplay	O
.	O
</s>
<s>
Other	O
features	O
include	O
a	O
microphone	B-Application
,	O
GPS	O
,	O
a	O
magnetometer	O
,	O
a	O
NFC	O
chip	O
with	O
a	O
Secure	O
Element	O
,	O
and	O
a	O
1.2megapixel	O
front-facing	O
camera	O
.	O
</s>
<s>
Google	B-Application
and	O
Asus	O
omitted	O
cellular	O
connectivity	O
on	O
initial	O
models	O
of	O
the	O
device	O
,	O
instead	O
employing	O
Wi-Fi	O
802.11	O
b/g/n	O
as	O
the	O
only	O
means	O
for	O
the	O
tablet	B-Device
to	O
connect	O
to	O
the	O
Internet	O
.	O
</s>
<s>
Unlike	O
most	O
tablets	B-Device
,	O
the	O
Nexus7	O
has	O
NFC	O
connectivity	O
built	O
in	O
,	O
which	O
allows	O
users	O
to	O
share	O
files	O
quickly	O
with	O
Android	B-Application
Beam	I-Application
and	O
perform	O
non-touch	B-Application
payments	I-Application
at	O
sites	O
that	O
employ	O
NFC	O
cash	O
registers	O
.	O
</s>
<s>
The	O
tablet	B-Device
includes	O
a	O
highly	O
efficient	O
power	O
management	O
integrated	O
circuit	O
designed	O
by	O
Maxim	O
Integrated	O
Products	O
.	O
</s>
<s>
Google	B-Application
claims	O
the	O
Nexus7	O
's	O
battery	O
life	O
allows	O
9hours	O
of	O
HD	O
video	O
playback	O
,	O
10hours	O
of	O
web	O
browsing	O
or	O
e-reading	O
,	O
and	O
300hours	O
on	O
standby	O
.	O
</s>
<s>
The	O
device	O
's	O
LCD	B-Device
has	O
a	O
1280×	O
800-pixels	O
resolution	B-General_Concept
,	O
giving	O
it	O
a	O
density	B-Algorithm
of	O
216	O
pixels	B-Algorithm
per	I-Algorithm
inch	I-Algorithm
(	O
PPI	O
)	O
.	O
</s>
<s>
Its	O
IPS	B-Architecture
display	I-Architecture
enables	O
a	O
wide	O
viewing	O
angle	O
(	O
178°	O
)	O
without	O
significant	O
color	O
distortion	O
,	O
and	O
enhances	O
color	O
reproduction	O
.	O
</s>
<s>
The	O
tablet	B-Device
's	O
thin	O
,	O
lightweight	O
form	O
factor	O
was	O
achieved	O
without	O
sacrificing	O
computer	O
power	O
through	O
a	O
special	O
LCD	B-Device
design	O
called	O
Asus	O
TruVivid	O
.	O
</s>
<s>
The	O
LCD	B-Device
panel	I-Device
uses	O
a	O
"	O
one-glass	O
"	O
solution	O
and	O
a	O
non-traditional	O
lamination	O
technique	O
.	O
</s>
<s>
Tablet	B-Device
touchscreens	O
typically	O
comprise	O
four	O
pieces	O
of	O
glass	O
—	O
two	O
that	O
sandwich	O
the	O
liquid	B-Device
crystal	I-Device
,	O
a	O
touch	B-Device
sensor	I-Device
glass	O
,	O
and	O
a	O
protective	O
glass	O
—	O
whereas	O
the	O
Asus	O
TruVivid	O
design	O
fuses	O
the	O
protective	O
and	O
sensor	O
glass	O
,	O
with	O
the	O
sensor	O
attached	O
as	O
a	O
film	O
.	O
</s>
<s>
The	O
tablet	B-Device
's	O
display	O
is	O
protected	O
by	O
a	O
layer	O
of	O
Corning	O
Fit	O
Glass	O
.	O
</s>
<s>
Contrasting	O
with	O
the	O
company	O
's	O
usual	O
method	O
for	O
designing	O
motherboards	B-Device
,	O
the	O
first	O
components	O
that	O
Asus	O
placed	O
on	O
the	O
device	O
's	O
PCB	O
were	O
the	O
speakers	O
.	O
</s>
<s>
The	O
design	O
saw	O
the	O
implementation	O
of	O
two	O
microphones	B-Application
to	O
ensure	O
the	O
user	O
's	O
hand	O
placement	O
on	O
the	O
device	O
would	O
not	O
muffle	O
sound	O
during	O
videoconferencing	B-Application
,	O
while	O
the	O
headphone	B-Device
jack	I-Device
was	O
moved	O
to	O
the	O
bottom	O
of	O
the	O
device	O
,	O
preventing	O
the	O
headphone	O
wire	O
from	O
draping	O
across	O
the	O
screen	O
.	O
</s>
<s>
The	O
low	O
cost	O
of	O
the	O
Nexus7	O
put	O
it	O
in	O
competition	O
with	O
the	O
Kindle	B-Application
Fire	I-Application
,	O
with	O
which	O
it	O
shared	O
the	O
same	O
retail	O
price	O
.	O
</s>
<s>
The	O
low	O
price	O
of	O
the	O
Nexus7	O
compared	O
to	O
higher-end	O
tablets	B-Device
such	O
as	O
the	O
iPad	B-Operating_System
was	O
noted	O
by	O
critics	O
;	O
Nvidia	O
's	O
Mike	O
Rayfield	O
felt	O
that	O
no	O
one	O
had	O
ever	O
produced	O
a	O
"	O
truly	O
amazing	O
"	O
device	O
of	O
its	O
kind	O
at	O
such	O
a	O
price	O
until	O
the	O
Nexus7	O
.	O
</s>
<s>
Technology	O
commentators	O
drew	O
attention	O
to	O
its	O
high	O
performance	O
,	O
responsive	O
display	O
and	O
the	O
inclusion	O
of	O
Jelly	B-Application
Bean	I-Application
,	O
as	O
well	O
as	O
to	O
NFC	O
support	O
.	O
</s>
<s>
Walter	O
Mossberg	O
of	O
The	O
Wall	O
Street	O
Journal	O
,	O
David	O
Pogue	O
of	O
The	O
New	O
York	O
Times	O
,	O
and	O
TechCrunch	O
columnist	O
MG	O
Siegler	O
acknowledged	O
that	O
Google	B-Application
and	O
Asus	O
had	O
designed	O
a	O
serious	O
competitor	O
to	O
Apple	O
's	O
iPad	B-Operating_System
.	O
</s>
<s>
Siegler	O
wrote	O
,	O
"[W]ith	O
the	O
Nexus7	O
,	O
Google	B-Application
has	O
,	O
for	O
the	O
first	O
time	O
,	O
created	O
an	O
Android	B-Application
product	O
that	O
I	O
would	O
buy	O
for	O
myself	O
.	O
</s>
<s>
Conversely	O
,	O
reviewers	O
noted	O
a	O
lack	O
of	O
support	O
for	O
expandable	O
storage	O
,	O
the	O
initial	O
absence	O
of	O
cellular	O
connectivity	O
,	O
and	O
the	O
display	O
's	O
lower-than-expected	O
contrast	B-Device
level	O
,	O
as	O
well	O
as	O
an	O
absence	O
of	O
a	O
rear-facing	O
camera	O
.	O
</s>
<s>
For	O
the	O
latter	O
,	O
an	O
explanation	O
from	O
Asus	O
claimed	O
that	O
the	O
company	O
decided	O
to	O
omit	O
such	O
a	O
camera	O
so	O
as	O
to	O
not	O
compromise	O
the	O
user	B-Application
experience	I-Application
and	O
competitive	O
pricing	O
.	O
</s>
<s>
Some	O
consumers	O
reported	O
instances	O
when	O
the	O
screen	O
would	O
not	O
register	O
inputs	O
while	O
the	O
tablet	B-Device
performed	O
data-intensive	O
operations	O
,	O
while	O
others	O
complained	O
about	O
the	O
build-quality	O
of	O
the	O
screen	O
.	O
</s>
<s>
Tim	O
Stevens	O
of	O
Engadget	B-Application
observed	O
,	O
"	O
The	O
Nexus7	O
is	O
an	O
amazing	O
package	O
...	O
feels	O
like	O
something	O
that	O
could	O
sell	O
for	O
much	O
more.	O
"	O
</s>
<s>
Melissa	O
Perenson	O
of	O
PCWorld	O
voiced	O
similar	O
sentiments	O
,	O
writing	O
:	O
"	O
Nexus7	O
...	O
is	O
n't	O
like	O
other	O
inexpensive	O
tablets	B-Device
.	O
</s>
<s>
Its	O
construction	O
has	O
a	O
high-quality	O
look	O
and	O
feel	O
"	O
,	O
and	O
The	O
Verge	O
columnist	O
Joshua	O
Topolsky	O
declared	O
:	O
"	O
Google	B-Application
's	I-Application
Nexus7	O
is	O
n't	O
just	O
an	O
excellent	O
tablet	B-Device
for	O
$200	O
.	O
</s>
<s>
It	O
's	O
an	O
excellent	O
tablet	B-Device
,	O
period.	O
"	O
</s>
<s>
During	O
the	O
week	O
following	O
the	B-Application
Google	I-Application
I/O	O
unveiling	O
,	O
Google	B-Application
noticed	O
an	O
"	O
immense	O
demand	O
"	O
for	O
the	O
Nexus7	O
,	O
resulting	O
in	O
many	O
retailers	O
having	O
to	O
stop	O
accepting	O
pre-orders	O
for	O
the	O
tablet	B-Device
.	O
</s>
<s>
Following	O
release	O
on	O
July	O
13	O
,	O
2012	O
,	O
retailers	O
such	O
as	O
GameStop	O
,	O
Sam	O
's	O
Club	O
,	O
and	O
Kmart	O
announced	O
that	O
they	O
had	O
run	O
out	O
of	O
stock	O
for	O
the	O
tablet	B-Device
.	O
</s>
<s>
Google	B-Application
was	O
"	O
surprised	O
"	O
by	O
the	O
demand	O
for	O
its	O
16GB	O
model	O
,	O
forcing	O
it	O
to	O
stop	O
accepting	O
orders	O
for	O
the	O
model	O
on	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
In	O
response	O
to	O
the	O
Nexus7	O
,	O
in	O
mid-August2012	O
,	O
Barnes	O
&	O
Noble	O
lowered	O
the	O
retail	O
prices	O
of	O
its	O
Nook	B-Application
Tablets	I-Application
;	O
the	O
prices	O
of	O
the	O
Nook	B-Application
Color	I-Application
and	O
8GB	O
Nook	B-Application
Tablet	I-Application
were	O
cut	O
by	O
$20	O
to	O
$149	O
and	O
$179	O
,	O
respectively	O
,	O
while	O
the	O
16GB	O
model	O
of	O
the	O
Nook	B-Application
Tablet	I-Application
received	O
a	O
$50	O
price	O
reduction	O
from	O
its	O
previous	O
retail	O
price	O
of	O
$249	O
.	O
</s>
<s>
According	O
to	O
gadget	O
site	O
Tom	O
's	O
Hardware	O
,	O
3	O
–	O
4million	O
units	O
were	O
expected	O
to	O
sell	O
in	O
2012	O
,	O
which	O
would	O
account	O
for	O
most	O
of	O
the	O
six	O
million	O
tablets	B-Device
Asus	O
was	O
expecting	O
to	O
sell	O
for	O
the	O
year	O
.	O
</s>
<s>
Other	O
sources	O
estimated	O
that	O
6	O
–	O
8million	O
units	O
of	O
the	O
tablet	B-Device
would	O
be	O
shipped	O
before	O
the	O
year	O
's	O
end	O
.	O
</s>
<s>
Google	B-Application
initially	O
expected	O
to	O
sell	O
3million	O
units	O
of	O
the	O
Nexus7	O
by	O
the	O
end	O
of	O
2012	O
,	O
but	O
Forrester	O
Research	O
estimates	O
that	O
Google	B-Application
met	O
this	O
sales	O
target	O
in	O
mid-October	O
2012	O
.	O
</s>
<s>
In	O
light	O
of	O
Google	B-Application
not	O
releasing	O
official	O
sales	O
figures	O
,	O
mobile	O
industry	O
analyst	O
estimated	O
that	O
the	O
device	O
most	O
likely	O
sold	O
between	O
4.5	O
and	O
4.6million	O
units	O
in	O
2012	O
.	O
</s>
<s>
According	O
to	O
Carphone	O
Warehouse	O
,	O
the	O
Nexus7	O
is	O
the	O
UK	O
retailer	O
's	O
highest-selling	O
Android	B-Application
tablet	B-Device
.	O
</s>
<s>
Following	O
the	O
2012	O
holiday	O
season	O
,	O
analytics	O
company	O
Localytics	O
reported	O
that	O
the	O
Nexus7	O
accounted	O
for	O
8%	O
of	O
the	O
global	O
Android	B-Application
tablet	B-Device
market	O
share	O
,	O
based	O
on	O
estimates	O
of	O
app	O
installations	O
.	O
</s>
<s>
This	O
places	O
it	O
fourth	O
among	O
Android	B-Application
tablets	B-Device
,	O
trailing	O
the	O
Kindle	B-Application
Fire	I-Application
(	O
33%	O
)	O
,	O
Nook	O
(	O
10%	O
)	O
,	O
and	O
Samsung	B-Application
Galaxy	I-Application
(	O
9%	O
)	O
lines	O
.	O
</s>
<s>
A	O
survey	O
conducted	O
by	O
market	O
research	O
firm	O
BCN	O
in	O
December	O
2012	O
found	O
that	O
the	O
Nexus	B-Device
7	I-Device
had	O
the	O
largest	O
tablet	B-Device
market	O
share	O
in	O
Japan	O
at	O
44.4	O
%	O
versus	O
the	O
iPads	B-Operating_System
 '	O
combined	O
market	O
share	O
of	O
40.1	O
%	O
.	O
</s>
<s>
In	O
July	O
2013	O
,	O
during	O
the	O
announcement	O
of	O
the	O
second	B-Device
generation	I-Device
Nexus	I-Device
7	I-Device
,	O
Google	B-Application
executive	O
Sundar	O
Pichai	O
said	O
that	O
over	O
70million	O
Android	B-Application
tablets	B-Device
had	O
been	O
activated	O
and	O
that	O
the	O
first-generation	O
Nexus	B-Device
7	I-Device
comprised	O
about	O
10	O
percent	O
of	O
those	O
devices	O
(	O
7million	O
units	O
)	O
.	O
</s>
<s>
In	O
2012	O
,	O
the	O
Nexus	B-Device
7	I-Device
won	O
T3s	O
"	O
Gadget	O
of	O
the	O
Year	O
"	O
award	O
,	O
beating	O
rival	O
Apple	O
's	O
iPhone	B-Operating_System
4S	I-Operating_System
,	O
Sony	O
's	O
PlayStation	B-Device
Vita	I-Device
,	O
OnLive	B-Application
,	O
and	O
others	O
.	O
</s>
<s>
It	O
also	O
won	O
"	O
Tablet	B-Device
of	O
the	O
Year	O
"	O
in	O
the	O
same	O
awards	O
ceremony	O
,	O
beating	O
Apple	O
's	O
new	B-Operating_System
iPad	I-Operating_System
,	O
Sony	O
's	O
Tablet	B-Application
S	I-Application
,	O
Samsung	B-Application
's	O
Galaxy	B-Device
Tab	I-Device
8.9	I-Device
,	O
and	O
others	O
.	O
</s>
<s>
At	O
the	O
presentation	O
of	O
the	O
Global	O
Mobile	O
Awards	O
at	O
the	O
2013	O
GSMA	O
Mobile	O
World	O
Congress	O
,	O
the	O
Nexus7	O
received	O
the	O
award	O
for	O
"	O
Best	O
Mobile	O
Tablet	B-Device
"	O
.	O
</s>
