<s>
News360	B-Application
was	O
a	O
personalized	O
news	B-Application
aggregation	I-Application
app	O
for	O
smartphones	B-Application
,	O
tablets	B-Device
and	O
the	O
web	B-Application
.	O
</s>
<s>
It	O
attempted	O
to	O
learn	O
a	O
user	O
's	O
interests	O
by	O
analyzing	O
their	O
interaction	O
with	O
news	O
stories	O
on	O
the	O
app	O
and	O
using	O
semantic	O
analysis	O
and	O
natural	B-Language
language	I-Language
processing	I-Language
to	O
create	O
an	O
Interest	O
Graph	O
and	O
construct	O
a	O
unique	O
feed	O
of	O
relevant	O
content	O
for	O
each	O
user	O
.	O
</s>
<s>
Initially	O
released	O
for	O
iPhone	B-Device
in	O
late	O
2010	O
,	O
News360	B-Application
was	O
eventually	O
available	O
for	O
all	O
major	O
mobile	O
platforms	O
,	O
with	O
versions	O
for	O
the	O
iPad	B-Device
,	O
iPhone	B-Device
,	O
Android	B-Application
,	O
Windows	B-Application
8	I-Application
,	O
Windows	B-Protocol
Phone	I-Protocol
,	O
BlackBerry	B-Operating_System
and	O
the	O
web	B-Application
.	O
</s>
<s>
In	O
August	O
2019	O
,	O
News360	B-Application
was	O
acquired	O
by	O
PressReader	O
.	O
</s>
<s>
As	O
of	O
August	O
2022	O
,	O
News360	B-Application
ceased	O
operations	O
.	O
</s>
<s>
News360	B-Application
was	O
founded	O
in	O
July	O
,	O
2010	O
.	O
</s>
<s>
In	O
October	O
2010	O
,	O
the	O
first	O
News360	B-Application
Windows	B-Protocol
Phone	I-Protocol
7	O
app	O
was	O
released	O
.	O
</s>
<s>
In	O
November	O
2010	O
,	O
the	O
first	O
News360	B-Application
iPhone	B-Device
app	O
was	O
released	O
,	O
followed	O
by	O
an	O
iPad	B-Device
version	O
in	O
March	O
2011	O
.	O
</s>
<s>
In	O
May	O
,	O
2011	O
the	O
company	O
released	O
News360	B-Application
for	O
Android	B-Application
tablets	B-Device
,	O
and	O
in	O
July	O
-	O
for	O
Android	B-Application
phones	I-Application
.	O
</s>
<s>
News360	B-Application
2.0	O
was	O
released	O
in	O
November	O
,	O
2011	O
,	O
adding	O
an	O
ability	O
to	O
create	O
custom	O
feeds	O
.	O
</s>
<s>
The	O
next	O
version	O
,	O
News360	B-Application
3.0	O
,	O
was	O
launched	O
in	O
July	O
,	O
2012	O
,	O
introducing	O
the	O
News360	B-Application
personalization	O
engine	O
and	O
the	O
"	O
Home	O
"	O
feed	O
,	O
which	O
merges	O
all	O
of	O
the	O
user	O
's	O
interests	O
,	O
custom	O
feeds	O
and	O
sources	O
into	O
a	O
single	O
feed	O
that	O
uses	O
behavioral	O
analysis	O
to	O
get	O
better	O
at	O
selecting	O
the	O
most	O
relevant	O
content	O
the	O
more	O
the	O
user	O
uses	O
the	O
app	O
.	O
</s>
<s>
The	O
release	O
was	O
generally	O
well-received	O
,	O
with	O
a	O
New	O
York	O
Times	O
reviewer	O
saying	O
"	O
For	O
a	O
great	O
news	O
experience	O
,	O
the	O
free	O
app	O
News360	B-Application
has	O
to	O
be	O
one	O
of	O
the	O
better	O
news-aggregating	O
 [ apps ] 	O
I	O
’ve	O
seen	O
on	O
any	O
platform	O
"	O
.	O
</s>
<s>
In	O
September	O
,	O
2012	O
News360	B-Application
announced	O
the	O
Publisher	O
Partnership	O
Program	O
together	O
with	O
30	O
brands	O
,	O
including	O
the	O
Chicago	O
Tribune	O
,	O
CNBC	O
,	O
Fox	O
Sports	O
,	O
Business	O
Insider	O
,	O
Gigaom	O
and	O
others	O
.	O
</s>
<s>
In	O
March	O
2019	O
,	O
News360	B-Application
announced	O
the	O
launch	O
of	O
Audio	O
Briefings	O
and	O
an	O
ad-free	O
version	O
as	O
features	O
available	O
in	O
a	O
paid	O
subscription	O
plan	O
called	O
News360	B-Application
Premium	O
.	O
</s>
<s>
News360	B-Application
uses	O
a	O
semantic	O
analysis	O
engine	O
,	O
developed	O
in-house	O
by	O
the	O
company	O
,	O
to	O
analyze	O
content	O
aggregated	O
from	O
over	O
100,000	O
sources	O
around	O
the	O
web	B-Application
.	O
</s>
<s>
After	O
performing	O
named-entity	B-General_Concept
recognition	I-General_Concept
,	O
classification	B-General_Concept
,	O
and	O
cluster	B-Algorithm
analysis	I-Algorithm
,	O
News360	B-Application
uses	O
a	O
complex	O
formula	O
to	O
rank	O
stories	O
,	O
taking	O
in	O
the	O
influence	O
of	O
the	O
source	O
,	O
author	O
,	O
text	O
quality	O
and	O
complexity	O
,	O
size	O
and	O
velocity	O
of	O
the	O
story	O
cluster	O
and	O
many	O
other	O
metrics	O
.	O
</s>
<s>
The	O
Interest	O
Graph	O
is	O
initially	O
constructed	O
by	O
collecting	O
,	O
with	O
permission	O
,	O
user	O
data	O
from	O
Facebook	B-Application
,	O
Twitter	B-Application
or	O
Evernote	B-Application
.	O
</s>
<s>
As	O
the	O
user	O
uses	O
News360	B-Application
,	O
additional	O
data	O
is	O
collected	O
from	O
their	O
behavior	O
-	O
as	O
they	O
read	O
stories	O
and	O
give	O
feedback	O
,	O
the	O
interest	O
graph	O
becomes	O
more	O
and	O
more	O
accurate	O
and	O
attuned	O
to	O
their	O
real	O
interests	O
,	O
making	O
the	O
personalization	O
more	O
effective	O
.	O
</s>
<s>
In	O
2016	O
,	O
News360	B-Application
launched	O
NativeAI	O
,	O
an	O
audience	O
analytics	O
tool	O
for	O
publishers	O
and	O
content	O
marketers	O
.	O
</s>
