<s>
NeuroSky	B-Device
,	O
Inc	O
.	O
is	O
a	O
manufacturer	O
of	O
brain-computer	B-Application
interface	I-Application
(	O
BCI	O
)	O
technologies	O
for	O
consumer	O
product	O
applications	O
,	O
which	O
was	O
founded	O
in	O
2004	O
in	O
Silicon	O
Valley	O
,	O
California	O
.	O
</s>
<s>
The	O
company	O
adapts	O
electroencephalography	B-Application
(	O
EEG	B-Application
)	O
and	O
electromyography	O
(	O
EMG	O
)	O
technology	O
to	O
fit	O
a	O
consumer	O
market	O
within	O
a	O
number	O
of	O
fields	O
such	O
as	O
entertainment	O
(	O
toys	O
and	O
games	O
)	O
,	O
education	O
,	O
automotive	O
,	O
and	O
health	O
.	O
</s>
<s>
NeuroSky	B-Device
technology	O
allows	O
for	O
low-cost	O
EEG-linked	O
research	O
and	O
products	O
by	O
using	O
inexpensive	O
dry	O
sensors	O
;	O
older	O
EEGs	B-Application
require	O
the	O
application	O
of	O
a	O
conductive	O
gel	O
between	O
the	O
sensors	O
and	O
the	O
head	O
.	O
</s>
<s>
Neurosky	B-Device
primarily	O
works	O
as	O
an	O
original	O
equipment	O
manufacturer	O
,	O
or	O
OEM	O
,	O
collaborating	O
with	O
industry	O
partners	O
,	O
developers	O
,	O
and	O
research	O
institutions	O
to	O
deploy	O
the	O
technology	O
into	O
their	O
own	O
products	O
and	O
systems	O
.	O
</s>
<s>
When	O
NeuroSky	B-Device
has	O
released	O
direct-to-consumer	O
products	O
,	O
such	O
as	O
the	O
MindSet	O
and	O
the	O
MindWave	O
,	O
they	O
are	O
typically	O
designed	O
for	O
maximum	O
flexibility	O
of	O
use	O
through	O
third	O
party	O
and	O
open	O
source	O
content	O
.	O
</s>
<s>
2009	O
:	O
In	O
NeuroSky	B-Device
's	O
first	O
two	O
years	O
it	O
raised	O
6.8	O
million	O
.	O
</s>
<s>
(	O
The	O
contraction	O
of	O
muscles	O
is	O
also	O
associated	O
with	O
unique	O
wave	O
patterns	O
,	O
isolating	O
these	O
patterns	O
is	O
how	O
some	O
NeuroSky	B-Device
devices	O
detect	O
blinks	O
.	O
)	O
</s>
<s>
All	O
electrical	O
activity	O
produces	O
these	O
waves	O
(	O
even	O
light	O
bulbs	O
)	O
,	O
thus	O
all	O
electrical	O
devices	O
create	O
some	O
level	O
of	O
ambient	O
"	O
noise	O
"	O
;	O
this	O
"	O
noise	O
"	O
interferes	O
with	O
the	O
waves	O
emanating	O
from	O
the	O
brain	O
,	O
this	O
is	O
why	O
most	O
EEG	B-Application
devices	O
will	O
pick	O
up	O
readings	O
even	O
if	O
they	O
are	O
not	O
on	O
a	O
person	O
's	O
head	O
.	O
</s>
<s>
In	O
the	O
past	O
,	O
EEG	B-Application
devices	O
circumvented	O
this	O
problem	O
by	O
measuring	O
these	O
signals	O
in	O
environments	O
where	O
electrical	O
activity	O
is	O
strictly	O
controlled	O
and	O
increasing	O
the	O
signal	O
strength	O
of	O
the	O
data	O
coming	O
from	O
the	O
brain	O
through	O
the	O
application	O
of	O
a	O
conductive	O
solution	O
.	O
</s>
<s>
NeuroSky	B-Device
has	O
developed	O
complex	O
algorithms	O
built	O
into	O
their	O
products	O
which	O
filter	O
out	O
this	O
"	O
noise	O
"	O
.	O
</s>
<s>
NeuroSky	B-Device
's	O
white	O
paper	O
claims	O
the	O
ThinkGear	B-Device
technology	O
has	O
been	O
tested	O
at	O
96%	O
as	O
accurate	O
as	O
that	O
within	O
research	O
grade	O
EEGs	B-Application
.	O
</s>
<s>
NeuroSky	B-Device
is	O
also	O
selling	O
non-contact	O
sensors	O
to	O
research	O
institutions	O
.	O
</s>
<s>
These	O
sensors	O
are	O
a	O
significant	O
technological	O
breakthrough	O
in	O
that	O
they	O
are	O
the	O
only	O
non-contact	O
EEG	B-Application
sensors	O
ever	O
developed	O
.	O
</s>
<s>
While	O
NeuroSky	B-Device
produces	O
its	O
own	O
direct	O
to	O
consumer	O
products	O
,	O
it	O
is	O
primarily	O
a	O
chip	O
developer	O
and	O
manufacturer	O
.	O
</s>
<s>
NeuroSky	B-Device
assists	O
other	O
companies	O
in	O
incorporating	O
BCI	O
technology	O
into	O
their	O
products	O
and	O
supplies	O
them	O
with	O
the	O
specialized	O
hardware	O
required	O
to	O
do	O
so	O
.	O
</s>
<s>
Because	O
of	O
this	O
,	O
who	O
NeuroSky	B-Device
partners	O
with	O
and	O
has	O
partnered	O
with	O
shapes	O
the	O
public	O
's	O
adoption	O
of	O
BCI	O
technology	O
.	O
</s>
<s>
US	O
Archery	O
team	O
:	O
The	O
first	O
use	O
of	O
NeuroSky	B-Device
's	O
technology	O
was	O
by	O
the	O
USA	O
Olympic	O
Archery	O
team	O
to	O
improve	O
their	O
game	O
.	O
</s>
<s>
The	O
coaches	O
and	O
archers	O
testimony	O
to	O
the	O
effectiveness	O
of	O
NeuroSky	B-Device
technology	O
as	O
a	O
training	O
tool	O
played	O
a	O
large	O
part	O
in	O
spurring	O
the	O
future	O
development	O
of	O
early	O
NeuroSky	B-Device
tech	O
.	O
</s>
<s>
NeuroSky	B-Device
has	O
hinted	O
on	O
numerous	O
occasions	O
that	O
it	O
is	O
either	O
producing	O
or	O
interested	O
in	O
producing	O
publicly	O
available	O
products	O
that	O
allow	O
one	O
to	O
train	O
in	O
a	O
similar	O
way	O
for	O
other	O
sports	O
,	O
with	O
golf	O
mentioned	O
specifically	O
.	O
</s>
<s>
Square	O
Enix	O
:	O
In	O
2008	O
it	O
announced	O
that	O
it	O
was	O
working	O
on	O
Judecca	O
,	O
a	O
game	O
with	O
NeuroSky	B-Device
.	O
</s>
<s>
InteraXon	O
:	O
InteraXon	O
develops	O
custom	O
software	O
to	O
be	O
used	O
with	O
Neurosky	B-Device
's	O
hardware	O
specializing	O
in	O
large	O
publicity	O
events	O
like	O
the	O
Olympic	O
light	O
show	O
.	O
</s>
<s>
InteraXon	O
's	O
CEO	O
Ariel	O
Garten	O
stated	O
:	O
“	O
The	O
NeuroSky	B-Device
technology	O
has	O
expanded	O
the	O
possibilities	O
for	O
our	O
company	O
we	O
are	O
taking	O
thought	O
controlled	O
computing	O
to	O
the	O
next	O
level	O
and	O
in	O
the	O
case	O
of	O
the	O
Bright	O
Ideas	O
display	O
,	O
to	O
a	O
massive	O
scale	O
.	O
</s>
<s>
–	O
Neurosky	B-Device
's	O
CEO	O
,	O
Stanley	O
Yang	O
stated	O
:	O
“	O
InteraXon	O
is	O
able	O
to	O
take	O
what	O
was	O
once	O
limited	O
to	O
only	O
an	O
exciting	O
idea	O
,	O
and	O
make	O
it	O
into	O
a	O
reality	O
–	O
they	O
possess	O
a	O
unique	O
and	O
creative	O
vision	O
for	O
thought-controlled	O
technology	O
.	O
</s>
<s>
On	O
07/13/2009	O
Uncle	O
Milton	O
Industries	O
and	O
NeuroSky	B-Device
Inc	O
.	O
announce	O
an	O
exclusive	O
partnership	O
to	O
develop	O
science	O
toys	O
and	O
games	O
utilizing	O
NeuroSky	B-Device
's	O
technology	O
.	O
</s>
<s>
The	O
first	O
of	O
these	O
toys	O
was	O
the	O
Star	B-Application
Wars	I-Application
Force	O
Trainer	O
released	O
during	O
the	O
Christmas	O
season	O
of	O
2009	O
.	O
</s>
<s>
Mattel	O
inc.	O
:	O
On	O
04/28/2009	O
Mattel	O
Inc	O
.	O
formed	O
an	O
exclusive	O
multi-year	O
partnership	O
with	O
NeuroSky	B-Device
Inc	O
.	O
</s>
<s>
Titan	O
Commerce	O
:	O
In	O
3/9/2010	O
NeuroSky	B-Device
announced	O
an	O
agreement	O
(	O
signed	O
03/12/2010	O
)	O
with	O
Titan	O
Commerce	O
for	O
distribution	O
and	O
support	O
operations	O
of	O
the	O
NeuroSky	B-Device
MindSet	O
and	O
ThinkGear	B-Device
technology	O
components	O
to	O
the	O
EU	O
.	O
</s>
<s>
Mind	O
Games	O
:	O
MindGames	O
is	O
an	O
Iceland-based	O
developer	O
of	O
games	O
that	O
utilize	O
EEG	B-Application
technology	O
.	O
</s>
<s>
MindGames	O
is	O
best	O
known	O
for	O
Tug	O
of	O
Mind	O
,	O
a	O
game	O
set	O
to	O
be	O
released	O
for	O
future	O
NeuroSky	B-Device
products	O
.	O
</s>
<s>
(	O
It	O
is	O
not	O
clear	O
whether	O
or	O
not	O
MindGames	O
simply	O
produces	O
games	O
for	O
NeuroSky	B-Device
products	O
or	O
whether	O
they	O
have	O
an	O
official	O
partnership	O
.	O
)	O
</s>
<s>
Because	O
NeuroSky	B-Device
also	O
produces	O
research	O
grade	O
EEG	B-Application
technology	O
it	O
has	O
partnerships	O
with	O
a	O
number	O
of	O
universities	O
and	O
research	O
intuitions	O
including	O
:	O
Johns	O
Hopkins	O
,	O
Brown	O
University	O
,	O
Duke	O
University	O
,	O
University	O
of	O
California	O
San	O
Diego	O
,	O
San	O
Jose	O
State	O
University	O
,	O
Dongguk	O
University	O
,	O
University	O
of	O
Glasgow	O
,	O
The	O
Hong	O
Kong	O
PolyTechnic	O
University	O
,	O
and	O
Trinity	O
College	O
,	O
Dublin	O
.	O
</s>
<s>
MindWave	O
:	O
The	O
MindWave	O
is	O
a	O
NeuroSky	B-Device
product	O
released	O
in	O
2010	O
in	O
China	O
and	O
2011	O
in	O
the	O
US	O
and	O
the	O
EU	O
.	O
</s>
<s>
It	O
costs	O
$99	O
US	O
making	O
it	O
one	O
of	O
the	O
least	O
expensive	O
EEG	B-Application
device	O
to	O
ever	O
be	O
produced	O
.	O
</s>
<s>
Research	O
Products	O
:	O
Neurosky	B-Device
has	O
produced	O
a	O
number	O
of	O
research	O
products	O
(	O
generally	O
very	O
similar	O
to	O
their	O
direct	O
to	O
consumer	O
products	O
)	O
.	O
</s>
<s>
These	O
products	O
have	O
been	O
widely	O
adopted	O
due	O
to	O
positive	O
reviews	O
by	O
early	O
adopters	O
with	O
Richard	O
Reilly	O
Ph.D.	O
,	O
professor	O
at	O
Trinity	O
College	O
in	O
Dublin	O
stating	O
that	O
,	O
“	O
We	O
have	O
been	O
impressed	O
with	O
the	O
quality	O
of	O
data	O
from	O
the	O
MindKit	O
Pro	O
,	O
compared	O
to	O
our	O
gold-standard	O
EEG	B-Application
acquisitions	O
system	O
.	O
</s>
<s>
Modules	O
:	O
TGAM	O
,	O
ThinkGear	B-Device
Asic	O
Module	O
,	O
hardware	O
module	O
for	O
decoding	O
brain	O
waves	O
.	O
</s>
<s>
Mind	O
Kit	O
&	O
Mind	O
Set	O
:	O
The	O
Mind	O
Set	O
(	O
referred	O
to	O
as	O
the	O
Mind	O
Kit	O
in	O
early	O
press	O
releases	O
)	O
was	O
NeuroSky	B-Device
's	O
first	O
direct	O
to	O
consumer	O
product	O
.	O
</s>
<s>
NeuroSky	B-Device
is	O
currently	O
selling	O
a	O
Non-Contact	O
system	O
to	O
research	O
institutions	O
.	O
</s>
<s>
These	O
sensors	O
are	O
a	O
significant	O
technological	O
breakthrough	O
in	O
that	O
they	O
are	O
the	O
only	O
non-contact	O
EEG	B-Application
sensors	O
ever	O
developed	O
.	O
</s>
<s>
NeuroSky	B-Device
has	O
not	O
released	O
any	O
consumer	O
products	O
using	O
these	O
sensors	O
nor	O
has	O
it	O
announced	O
that	O
it	O
is	O
intending	O
to	O
.	O
</s>
<s>
The	O
concentration	O
levels	O
are	O
measured	O
by	O
a	O
headset	O
using	O
NeuroSky	B-Device
technology	O
which	O
wirelessly	O
interfaces	O
with	O
a	O
platform	O
that	O
floats	O
the	O
ball	O
through	O
the	O
use	O
of	O
a	O
fan	O
which	O
was	O
moved	O
around	O
the	O
course	O
in	O
a	O
circle	O
by	O
a	O
dial	O
;	O
(	O
this	O
platform	O
was	O
based	O
on	O
a	O
previous	O
Mattel	O
toy	O
,	O
the	O
“	O
Harry	O
Potter	O
Sorcerer	O
's	O
Stone	O
Electronic	O
Levitating	O
Challenge	O
Board	O
Game	O
”	O
)	O
.The	O
MindFlex	O
allowed	O
the	O
player	O
to	O
modify	O
the	O
course	O
by	O
sticking	O
plastic	O
obstacles	O
in	O
peg	O
holes	O
at	O
different	O
locations	O
and	O
was	O
preprogrammed	O
with	O
5	O
games	O
as	O
well	O
as	O
multiplayer	O
options	O
.	O
</s>
<s>
Star	B-Application
Wars	I-Application
Force	O
Trainer	O
:	O
The	O
Star	B-Application
Wars	I-Application
Force	O
Trainer	O
was	O
produced	O
in	O
conjunction	O
with	O
Uncle	O
Milton	O
inc	O
.	O
and	O
released	O
for	O
the	O
2009	O
Christmas	O
season	O
(	O
it	O
was	O
released	O
for	O
pre-sale	O
midnight	O
July	O
23	O
,	O
2009	O
)	O
.	O
</s>
<s>
The	O
ball	O
is	O
levitated	O
by	O
a	O
fan	O
and	O
concentration	O
is	O
measured	O
using	O
NeuroSky	B-Device
technology	O
.	O
</s>
<s>
The	O
ball	O
is	O
designed	O
to	O
look	O
like	O
the	O
ball	O
Luke	O
trained	O
with	O
to	O
learn	O
how	O
to	O
control	O
the	O
Force	O
in	O
the	O
first	O
Star	B-Application
Wars	I-Application
.	O
</s>
<s>
MindRDR	O
:	O
MindRDR	O
is	O
a	O
Google	B-Application
Glass	I-Application
application	O
created	O
by	O
This	O
Place	O
that	O
connects	O
a	O
Neurosky	B-Device
MindWave	O
sensor	O
to	O
Google	B-Application
Glass	I-Application
to	O
allow	O
concentration	O
and	O
relaxation	O
outputs	O
from	O
the	O
biosensor	O
to	O
take	O
and	O
share	O
photos	O
on	O
Twitter	B-Application
and	O
Facebook	B-Application
without	O
physical	O
or	O
verbal	O
interaction	O
.	O
</s>
