<s>
NBA	B-Application
Live	I-Application
10	I-Application
is	O
the	O
2009	O
installment	O
in	O
the	O
NBA	B-Application
Live	I-Application
series	I-Application
,	O
developed	O
by	O
EA	O
Canada	O
and	O
published	O
by	O
Electronic	O
Arts	O
.	O
</s>
<s>
It	O
was	O
released	O
in	O
2009	O
for	O
PlayStation	B-Operating_System
3	I-Operating_System
,	O
Xbox	B-Operating_System
360	I-Operating_System
,	O
PSP	B-Operating_System
,	O
and	O
iOS	B-Application
(	O
the	O
latter	O
under	O
the	O
title	O
NBA	B-Application
Live	I-Application
by	O
EA	O
Sports	O
)	O
.	O
</s>
<s>
NBA	B-Application
Live	I-Application
10	I-Application
was	O
to	O
be	O
followed	O
by	O
NBA	O
Elite	O
11	O
which	O
was	O
cancelled	O
in	O
late	O
2010	O
.	O
</s>
<s>
The	O
NBA	B-Application
Live	I-Application
series	I-Application
was	O
discontinued	O
for	O
four	O
years	O
until	O
NBA	B-Application
Live	I-Application
14	I-Application
in	O
2013	O
,	O
and	O
was	O
the	O
last	O
installment	O
available	O
for	O
the	O
PlayStation	B-Operating_System
3	I-Operating_System
,	O
Xbox	B-Operating_System
360	I-Operating_System
and	O
PSP	B-Operating_System
.	O
</s>
<s>
Also	O
,	O
"	O
Dynamic	O
DNA	O
,	O
"	O
introduced	O
in	O
NBA	B-Application
Live	I-Application
09	I-Application
,	O
was	O
improved	O
.	O
</s>
<s>
NBA	B-Application
Live	I-Application
10	I-Application
also	O
contained	O
31	O
authentic	O
,	O
fully	O
licensed	O
FIBA	O
teams	O
.	O
</s>
<s>
This	O
was	O
the	O
first	O
year	O
that	O
pre-game	O
rituals	O
were	O
in	O
an	O
NBA	B-Application
Live	I-Application
game	O
.	O
</s>
<s>
Due	O
to	O
NBA	O
Elite	O
11	O
being	O
canceled	O
,	O
EA	O
released	O
free	O
DLC	B-Protocol
for	O
NBA	B-Application
Live	I-Application
10	I-Application
,	O
including	O
free	O
roster	O
updates	O
for	O
the	O
2010	O
–	O
11	O
NBA	O
season	O
and	O
free	O
daily	O
Dynamic	O
DNA	O
updates	O
,	O
for	O
the	O
entire	O
2010	O
–	O
11	O
NBA	O
season	O
.	O
</s>
<s>
EA	O
Sports	O
announced	O
on	O
September	O
11	O
,	O
2009	O
that	O
a	O
playable	O
demo	O
of	O
NBA	B-Application
Live	I-Application
10	I-Application
was	O
available	O
for	O
download	O
on	O
Xbox	B-Operating_System
Live	O
Marketplace	O
for	O
all	O
Xbox	B-Operating_System
LIVE	O
Gold	O
subscribers	O
.	O
</s>
<s>
The	O
demo	O
was	O
made	O
available	O
to	O
Xbox	B-Operating_System
LIVE	O
Silver	O
members	O
and	O
on	O
the	O
PlayStation	B-Device
Network	I-Device
.	O
</s>
<s>
On	O
December	O
20	O
,	O
EA	O
released	O
a	O
DLC	B-Protocol
for	O
the	O
game	O
on	O
the	O
PlayStation	O
Store	O
and	O
Xbox	B-Operating_System
Live	O
Marketplace	O
called	O
"	O
NBA	B-Application
Live	I-Application
10	I-Application
Holiday	O
shoe	O
pack	O
"	O
.	O
</s>
<s>
The	O
DLC	B-Protocol
featured	O
23	O
new	O
shoes	O
which	O
were	O
added	O
in-game	O
.	O
</s>
<s>
NBA	O
Player	O
Takeover	O
is	O
an	O
official	O
blog	O
from	O
EA	O
Sports	O
that	O
features	O
certain	O
players	O
every	O
week	O
who	O
have	O
been	O
impressive	O
throughout	O
the	O
season	O
and	O
they	O
use	O
NBA	B-Application
Live	I-Application
10	I-Application
to	O
show	O
screenshots	O
and	O
examples	O
of	O
that	O
player	O
.	O
</s>
<s>
The	O
PlayStation	B-Operating_System
3	I-Operating_System
and	O
Xbox	B-Operating_System
360	I-Operating_System
versions	O
received	O
"	O
favorable	O
"	O
reviews	O
,	O
while	O
the	O
PSP	B-Operating_System
version	O
received	O
"	O
mixed	O
"	O
reviews	O
,	O
according	O
to	O
video	O
game	O
review	B-Application
aggregator	I-Application
Metacritic	O
.	O
</s>
<s>
In	O
Japan	O
,	O
Famitsu	O
gave	O
the	B-Operating_System
PS3	I-Operating_System
and	O
Xbox	B-Operating_System
360	I-Operating_System
versions	O
a	O
score	O
of	O
one	O
eight	O
and	O
three	O
sevens	O
for	O
a	O
total	O
of	O
29	O
out	O
of	O
40	O
.	O
</s>
