<s>
Myspace	B-Application
(	O
formerly	O
known	O
as	O
MySpace	B-Application
)	O
is	O
a	O
social	O
networking	O
service	O
based	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
The	O
site	O
played	O
a	O
critical	O
role	O
in	O
the	O
early	O
growth	O
of	O
companies	O
like	O
YouTube	B-General_Concept
and	O
created	O
a	O
developer	O
platform	O
that	O
launched	O
the	O
successes	O
of	O
Zynga	O
,	O
RockYou	O
and	O
Photobucket	B-Algorithm
,	O
among	O
others	O
.	O
</s>
<s>
From	O
2005	O
to	O
2009	O
,	O
Myspace	B-Application
was	O
the	O
largest	O
social	O
networking	O
site	O
in	O
the	O
world	O
.	O
</s>
<s>
In	O
July	O
2005	O
,	O
Myspace	B-Application
was	O
acquired	O
by	O
News	O
Corporation	O
for	O
$580	O
million	O
and	O
,	O
in	O
June	O
2006	O
,	O
it	O
surpassed	O
Yahoo	B-Application
!	I-Application
</s>
<s>
and	O
Google	B-Application
to	O
become	O
the	O
most	O
visited	O
website	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
At	O
its	O
peak	O
in	O
April	O
2008	O
,	O
Myspace	B-Application
and	O
Facebook	B-Application
reached	O
115	O
million	O
unique	O
users	O
,	O
but	O
Myspace	B-Application
narrowly	O
lost	O
to	O
the	O
newly	O
emerging	O
Facebook	B-Application
in	O
terms	O
of	O
global	O
users.xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx1	O
In	O
May	O
2009	O
,	O
Facebook	B-Application
surpassed	O
Myspace	B-Application
in	O
its	O
number	O
of	O
unique	O
U.S.	O
visitors	O
.	O
</s>
<s>
Since	O
then	O
,	O
the	O
number	O
of	O
Myspace	B-Application
users	O
has	O
declined	O
steadily	O
despite	O
several	O
redesigns	O
.	O
</s>
<s>
In	O
June	O
2009	O
,	O
Myspace	B-Application
employed	O
approximately	O
1,600	O
employees	O
.	O
</s>
<s>
In	O
June	O
2011	O
,	O
Specific	O
Media	O
Group	O
and	O
Justin	O
Timberlake	O
jointly	O
purchased	O
the	O
company	O
for	O
approximately	O
$35	O
million.Fixmer	O
,	O
Andy	O
,	O
"	O
News	O
Corp	O
.	O
Calls	O
Quits	O
on	O
Myspace	B-Application
With	O
Specific	O
Media	O
Sale	O
"	O
,	O
Business	O
Week	O
,	O
June	O
29	O
,	O
2011	O
On	O
February	O
11	O
,	O
2016	O
,	O
it	O
was	O
announced	O
that	O
Myspace	B-Application
and	O
its	O
parent	O
company	O
had	O
been	O
purchased	O
by	O
Time	O
Inc	O
.	O
for	O
$87	O
million	O
.	O
</s>
<s>
On	O
November	O
4	O
,	O
2019	O
,	O
Meredith	O
spun	O
off	O
Myspace	B-Application
and	O
its	O
original	O
holding	O
company	O
(	O
Viant	O
Technology	O
Holding	O
Inc	O
.	O
)	O
and	O
sold	O
it	O
to	O
Viant	O
Technology	O
LLC	O
.	O
</s>
<s>
Within	O
10	O
days	O
,	O
the	O
first	O
version	O
of	O
MySpace	B-Application
was	O
ready	O
for	O
launch	O
,	O
implemented	O
using	O
ColdFusion	B-Language
.	O
</s>
<s>
The	O
project	O
was	O
overseen	O
by	O
Brad	O
Greenspan	O
(	O
eUniverse	O
's	O
founder	O
,	O
chairman	O
and	O
CEO	O
)	O
,	O
who	O
managed	O
Chris	O
DeWolfe	O
(	O
MySpace	B-Application
's	O
starting	O
CEO	O
)	O
,	O
Josh	O
Berman	O
,	O
Tom	O
Anderson	O
(	O
MySpace	B-Application
's	O
starting	O
president	O
)	O
,	O
and	O
a	O
team	O
of	O
programmers	O
and	O
resources	O
provided	O
by	O
eUniverse	O
.	O
</s>
<s>
It	O
was	O
during	O
this	O
early	O
period	O
in	O
June	O
2003	O
,	O
just	O
prior	O
to	O
the	O
birth	O
of	O
MySpace	B-Application
,	O
that	O
Jeffrey	O
Edell	O
was	O
brought	O
on	O
as	O
chairman	O
of	O
parent	O
company	O
Intermix	O
Media	O
.	O
</s>
<s>
The	O
first	O
MySpace	B-Application
users	O
were	O
eUniverse	O
employees	O
.	O
</s>
<s>
eUniverse	O
used	O
its	O
20	O
million	O
users	O
and	O
e-mail	O
subscribers	O
to	O
breathe	O
life	O
into	O
MySpace	B-Application
and	O
move	O
it	O
to	O
the	O
head	O
of	O
the	O
pack	O
of	O
social	O
networking	O
websites	O
.	O
</s>
<s>
Co-founder	O
and	O
CTO	O
Aber	O
Whitcomb	O
played	O
an	O
integral	O
role	O
in	O
software	O
architecture	O
,	O
utilizing	O
the	O
then-superior	O
development	O
speed	O
of	O
ColdFusion	B-Language
over	O
other	O
dynamic	O
database	O
driven	O
server-side	O
languages	O
of	O
the	O
time	O
.	O
</s>
<s>
Despite	O
having	O
over	O
ten	O
times	O
the	O
number	O
of	O
developers	O
,	O
Friendster	O
,	O
which	O
was	O
developed	O
in	O
JavaServer	B-Language
Pages	I-Language
(	O
jsp	O
)	O
,	O
could	O
not	O
keep	O
up	O
with	O
the	O
speed	O
of	O
development	O
of	O
MySpace	B-Application
and	O
cfm	B-Language
.	O
</s>
<s>
For	O
example	O
,	O
users	O
could	O
customize	O
the	O
background	O
,	O
look	O
and	O
feel	O
of	O
pages	O
on	O
MySpace	B-Application
.	I-Application
</s>
<s>
The	O
MySpace.com	B-Application
domain	O
was	O
originally	O
owned	O
by	O
YourZ.com,	O
Inc.	O
,	O
intended	O
until	O
2002	O
for	O
use	O
as	O
an	O
online	O
data	O
storage	O
and	O
sharing	O
site	O
.	O
</s>
<s>
A	O
friend	O
who	O
also	O
worked	O
in	O
the	O
data	O
storage	O
business	O
reminded	O
DeWolfe	O
that	O
he	O
had	O
earlier	O
bought	O
the	O
MySpace.com	B-Application
domain	O
.	O
</s>
<s>
DeWolfe	O
suggested	O
they	O
charge	O
a	O
fee	O
for	O
the	O
basic	O
MySpace	B-Application
service	O
.	O
</s>
<s>
However	O
,	O
Greenspan	O
nixed	O
the	O
idea	O
,	O
believing	O
that	O
keeping	O
the	O
site	O
free	B-License
was	O
necessary	O
to	O
make	O
it	O
a	O
successful	O
community	O
.	O
</s>
<s>
MySpace	B-Application
quickly	O
gained	O
popularity	O
among	O
teenagers	O
and	O
young	O
adults	O
.	O
</s>
<s>
In	O
February	O
2005	O
,	O
DeWolfe	O
held	O
talks	O
with	O
Mark	O
Zuckerberg	O
over	O
acquiring	O
Facebook	B-Application
,	O
but	O
rejected	O
Zuckerberg	O
's	O
offer	O
to	O
sell	O
Facebook	B-Application
to	O
him	O
for	O
$75	O
million	O
.	O
</s>
<s>
Some	O
employees	O
of	O
MySpace	B-Application
,	O
including	O
DeWolfe	O
and	O
Berman	O
,	O
were	O
able	O
to	O
purchase	O
equity	O
in	O
the	O
property	O
before	O
MySpace	B-Application
and	O
its	O
parent	O
company	O
eUniverse	O
(	O
now	O
renamed	O
Intermix	O
Media	O
)	O
were	O
bought	O
.	O
</s>
<s>
In	O
July	O
2005	O
,	O
in	O
one	O
of	O
the	O
company	O
's	O
first	O
major	O
Internet	O
purchases	O
,	O
News	O
Corporation	O
purchased	O
MySpace	B-Application
for	O
US$580	O
million	O
.	O
</s>
<s>
Within	O
a	O
year	O
,	O
MySpace	B-Application
had	O
tripled	O
in	O
value	O
from	O
its	O
purchase	O
price	O
.	O
</s>
<s>
After	O
the	O
acquisition	O
,	O
MySpace	B-Application
continued	O
its	O
exponential	O
growth	O
.	O
</s>
<s>
A	O
year	O
later	O
,	O
it	O
was	O
registering	O
320,000	O
users	O
a	O
day	O
,	O
and	O
had	O
overtaken	O
Yahoo	B-Application
!	I-Application
</s>
<s>
ComScore	O
said	O
that	O
a	O
key	O
driver	O
of	O
the	O
site	O
's	O
success	O
in	O
the	O
US	O
was	O
high	O
"	O
engagement	O
levels	O
"	O
,	O
with	O
the	O
average	O
MySpace	B-Application
user	O
viewing	O
over	O
660	O
pages	O
a	O
month	O
.	O
</s>
<s>
In	O
January	O
2006	O
,	O
Fox	O
announced	O
plans	O
to	O
launch	O
a	O
UK	O
version	O
of	O
MySpace	B-Application
.	I-Application
</s>
<s>
During	O
2006	O
,	O
MySpace	B-Application
launched	O
localized	O
versions	O
in	O
11	O
countries	O
across	O
Europe	O
,	O
Asia	O
and	O
the	O
Americas	O
,	O
including	O
MySpace	B-Application
China	O
with	O
Solstice	O
.	O
</s>
<s>
The	O
100	O
millionth	O
MySpace	B-Application
account	O
was	O
created	O
on	O
August	O
9	O
,	O
2006	O
,	O
in	O
the	O
Netherlands	O
.	O
</s>
<s>
That	O
same	O
month	O
,	O
MySpace	B-Application
signed	O
a	O
landmark	O
advertising	O
deal	O
with	O
Google	B-Application
that	O
guaranteed	O
MySpace	B-Application
$900	O
million	O
over	O
three	O
years	O
,	O
over	O
55%	O
more	O
than	O
the	O
price	O
News	O
Corporation	O
had	O
paid	O
to	O
acquire	O
the	O
business	O
.	O
</s>
<s>
In	O
exchange	O
,	O
Google	B-Application
received	O
exclusive	O
rights	O
to	O
provide	O
Web	O
search	O
results	O
and	O
sponsored	O
links	O
on	O
MySpace	B-Application
.	I-Application
</s>
<s>
When	O
the	O
deal	O
was	O
signed	O
,	O
Google	B-Application
chairman	O
Eric	O
Schmidt	O
said	O
,	O
"	O
When	O
we	O
looked	O
at	O
what	O
was	O
growing	O
on	O
the	O
Web	O
,	O
all	O
our	O
internal	O
metrics	O
pointed	O
to	O
 [ MySpace ] 	O
 [ ... ] 	O
It	O
's	O
important	O
to	O
move	O
Google	B-Application
to	O
where	O
users	O
are	O
,	O
and	O
that	O
is	O
where	O
user-generated	O
content	O
is.	O
"	O
</s>
<s>
By	O
October	O
2006	O
,	O
MySpace	B-Application
had	O
grown	O
from	O
generating	O
$1	O
million	O
in	O
revenue	O
per	O
month	O
to	O
$30	O
million	O
per	O
month	O
,	O
half	O
of	O
which	O
came	O
from	O
the	B-Application
Google	I-Application
deal	O
.	O
</s>
<s>
The	O
remaining	O
50%	O
came	O
from	O
display	O
advertising	O
sold	O
by	O
MySpace	B-Application
's	O
in-house	O
sales	O
team	O
.	O
</s>
<s>
In	O
November	O
2006	O
,	O
Myspace	B-Application
announced	O
a	O
50-50	O
joint	O
venture	O
with	O
Softbank	O
to	O
launch	O
the	O
site	O
in	O
Japan	O
.	O
</s>
<s>
In	O
mid-2007	O
,	O
MySpace	B-Application
was	O
the	O
largest	O
social-networking	O
site	O
in	O
every	O
European	O
country	O
where	O
it	O
had	O
created	O
a	O
local	O
presence	O
.	O
</s>
<s>
By	O
July	O
2007	O
,	O
Nielsen//NetRatings	O
reported	O
the	O
company	O
's	O
"	O
active	O
reach	O
"	O
,	O
or	O
the	O
percentage	O
of	O
the	O
population	O
that	O
visited	O
the	O
site	O
,	O
was	O
anywhere	O
from	O
10	O
to	O
15	O
times	O
higher	O
in	O
Spain	O
,	O
France	O
and	O
Germany	O
than	O
for	O
runner-up	O
Facebook	B-Application
;	O
in	O
the	O
United	O
Kingdom	O
,	O
MySpace	B-Application
led	O
Facebook	B-Application
by	O
two-to-one	O
in	O
terms	O
of	O
reach	O
.	O
</s>
<s>
On	O
November	O
1	O
,	O
2007	O
,	O
MySpace	B-Application
and	O
Bebo	O
joined	O
the	O
Google-led	O
OpenSocial	B-Application
alliance	I-Application
,	O
which	O
already	O
included	O
Friendster	O
,	O
Hi5	O
,	O
LinkedIn	B-Application
,	O
Plaxo	O
,	O
Ning	O
,	O
and	O
Six	B-Protocol
Apart	I-Protocol
.	O
</s>
<s>
Google	B-Application
had	O
been	O
unsuccessful	O
in	O
building	O
its	O
own	O
social	O
networking	O
site	O
Orkut	B-Application
in	O
the	O
American	O
market	O
,	O
and	O
was	O
using	O
the	O
alliance	O
to	O
present	O
a	O
counterweight	O
to	O
Facebook	B-Application
.	I-Application
</s>
<s>
By	O
late	O
2007	O
and	O
into	O
2008	O
,	O
MySpace	B-Application
was	O
considered	O
the	O
leading	O
social	O
networking	O
site	O
,	O
and	O
consistently	O
beat	O
out	O
its	O
main	O
competitor	O
Facebook	B-Application
in	O
traffic	O
.	O
</s>
<s>
Initially	O
,	O
the	O
emergence	O
of	O
Facebook	B-Application
did	O
little	O
to	O
diminish	O
MySpace	B-Application
's	O
popularity	O
;	O
at	O
the	O
time	O
,	O
Facebook	B-Application
was	O
targeted	O
only	O
at	O
college	O
students	O
.	O
</s>
<s>
At	O
its	O
peak	O
,	O
when	O
News	O
Corporation	O
attempted	O
to	O
merge	O
it	O
with	O
Yahoo	B-Application
!	I-Application
</s>
<s>
in	O
2007	O
,	O
Myspace	B-Application
was	O
valued	O
at	O
$12	O
billion	O
.	O
</s>
<s>
On	O
April	O
19	O
,	O
2008	O
,	O
Facebook	B-Application
overtook	O
MySpace	B-Application
in	O
Alexa	O
rankings	O
.	O
</s>
<s>
In	O
May	O
2009	O
,	O
Facebook	B-Application
surpassed	O
MySpace	B-Application
in	O
the	O
number	O
of	O
unique	O
U.S.	O
visitors	O
.	O
</s>
<s>
Since	O
then	O
,	O
Myspace	B-Application
has	O
seen	O
a	O
continuing	O
loss	O
of	O
membership	O
.	O
</s>
<s>
There	O
are	O
several	O
suggested	O
explanations	O
for	O
its	O
decline	O
,	O
including	O
the	O
fact	O
that	O
it	O
stuck	O
to	O
a	O
"	O
portal	O
strategy	O
"	O
of	O
building	O
an	O
audience	O
around	O
entertainment	O
and	O
music	O
,	O
whereas	O
Facebook	B-Application
and	O
Twitter	B-Application
continually	O
added	O
new	O
features	O
to	O
improve	O
the	O
social	O
networking	O
experience	O
.	O
</s>
<s>
A	O
former	O
MySpace	B-Application
executive	O
suggested	O
that	O
the	O
$900	O
million	O
three-year	O
advertisement	O
deal	O
with	O
Google	B-Application
,	O
while	O
being	O
a	O
short-term	O
cash	O
windfall	O
,	O
was	O
a	O
handicap	O
in	O
the	O
long	O
run	O
,	O
as	O
it	O
required	O
MySpace	B-Application
to	O
place	O
even	O
more	O
ads	O
on	O
its	O
already	O
heavily	O
advertised	O
space	O
,	O
which	O
made	O
the	O
site	O
slow	O
,	O
more	O
difficult	O
to	O
use	O
and	O
less	O
flexible	O
.	O
</s>
<s>
MySpace	B-Application
could	O
not	O
experiment	O
with	O
its	O
own	O
site	O
without	O
forfeiting	O
revenue	O
,	O
while	O
Facebook	B-Application
was	O
rolling	O
out	O
a	O
new	O
,	O
clean	O
site	O
design	O
.	O
</s>
<s>
MySpace	B-Application
CEO	O
Chris	O
DeWolfe	O
reported	O
that	O
he	O
had	O
to	O
push	O
back	O
against	O
Fox	O
Interactive	O
Media	O
's	O
sales	O
team	O
,	O
who	O
monetized	O
the	O
site	O
without	O
regard	O
to	O
user	O
experience	O
.	O
</s>
<s>
In	O
2012	O
,	O
Katz	O
described	O
how	O
News	O
Corporation	O
had	O
put	O
significant	O
pressure	O
on	O
MySpace	B-Application
to	O
"	O
focus	O
on	O
near-term	O
monetization	O
,	O
as	O
opposed	O
to	O
thinking	O
about	O
long-term	O
product	O
strategy	O
,	O
"	O
while	O
Facebook	B-Application
focused	O
user	O
engagement	O
over	O
revenue	O
.	O
</s>
<s>
The	O
volatility	O
of	O
social	O
networks	O
was	O
exemplified	O
in	O
2006	O
,	O
when	O
Connecticut	O
Attorney	O
General	O
Richard	O
Blumenthal	O
launched	O
an	O
investigation	O
into	O
children	O
's	O
exposure	O
to	O
pornography	O
on	O
MySpace	B-Application
.	I-Application
</s>
<s>
Around	O
that	O
time	O
,	O
specialized	O
social	O
media	O
companies	O
such	O
as	O
Twitter	B-Application
formed	O
and	O
began	O
targeting	O
users	O
on	O
MySpace	B-Application
,	O
while	O
Facebook	B-Application
rolled	O
out	O
communication	O
tools	O
that	O
were	O
seen	O
as	O
safe	O
in	O
comparison	O
to	O
MySpace	B-Application
.	I-Application
</s>
<s>
In	O
addition	O
,	O
MySpace	B-Application
had	O
particular	O
problems	O
with	O
vandalism	O
,	O
phishing	O
,	O
malware	O
,	O
and	O
spam	O
,	O
which	O
it	O
failed	O
to	O
curtail	O
,	O
making	O
the	O
site	O
seem	O
inhospitable	O
.	O
</s>
<s>
These	O
have	O
been	O
cited	O
as	O
factors	O
why	O
users	O
,	O
who	O
as	O
teenagers	O
were	O
MySpace	B-Application
's	O
strongest	O
audience	O
in	O
2006	O
and	O
2007	O
,	O
had	O
been	O
migrating	O
to	O
Facebook	B-Application
,	O
which	O
started	O
strongly	O
with	O
the	O
18-to-24	O
group	O
(	O
mostly	O
college	O
students	O
)	O
and	O
has	O
been	O
much	O
more	O
successful	O
than	O
MySpace	B-Application
at	O
attracting	O
older	O
users	O
.	O
</s>
<s>
News	O
Corporation	O
chairman	O
and	O
CEO	O
Rupert	O
Murdoch	O
was	O
said	O
to	O
be	O
frustrated	O
that	O
MySpace	B-Application
never	O
met	O
expectations	O
as	O
a	O
distribution	O
outlet	O
for	O
Fox	O
studio	O
content	O
and	O
missed	O
the	O
US$1	O
billion	O
mark	O
in	O
total	O
revenues	O
.	O
</s>
<s>
Former	O
AOL	O
executive	O
Jonathan	O
Miller	O
,	O
who	O
joined	O
News	O
Corporation	O
in	O
charge	O
of	O
the	O
digital	O
media	O
business	O
,	O
was	O
in	O
the	O
job	O
for	O
three	O
weeks	O
when	O
he	O
shuffled	O
MySpace	B-Application
's	O
executive	O
team	O
in	O
April	O
2009	O
.	O
</s>
<s>
MySpace	B-Application
president	O
Tom	O
Anderson	O
stepped	O
down	O
while	O
Chris	O
DeWolfe	O
was	O
replaced	O
as	O
CEO	O
by	O
former	O
Facebook	B-Application
COO	O
Owen	O
Van	O
Natta	O
.	O
</s>
<s>
A	O
meeting	O
at	O
News	O
Corporation	O
over	O
the	O
direction	O
of	O
MySpace	B-Application
in	O
March	O
2009	O
was	O
reportedly	O
the	O
catalyst	O
for	O
that	O
management	O
shakeup	O
,	O
with	O
the	B-Application
Google	I-Application
search	O
deal	O
about	O
to	O
expire	O
and	O
the	O
departure	O
of	O
key	O
personnel	O
(	O
Myspace	B-Application
's	O
COO	O
,	O
SVP	O
of	O
engineering	O
,	O
and	O
SVP	O
of	O
strategy	O
)	O
to	O
form	O
a	O
startup	O
.	O
</s>
<s>
Furthermore	O
,	O
the	O
opening	O
of	O
extravagant	O
new	O
offices	O
around	O
the	O
world	O
was	O
questioned	O
,	O
as	O
Facebook	B-Application
did	O
not	O
have	O
similarly	O
expensive	O
expansion	O
plans	O
but	O
still	O
attracted	O
international	O
users	O
at	O
a	O
rapid	O
rate	O
.	O
</s>
<s>
The	O
changes	O
to	O
MySpace	B-Application
's	O
executive	O
ranks	O
were	O
followed	O
in	O
June	O
2009	O
by	O
a	O
layoff	O
of	O
37.5	O
%	O
of	O
its	O
workforce	O
(	O
including	O
30%	O
of	O
its	O
U.S.	O
employees	O
)	O
,	O
reducing	O
employees	O
from	O
1,600	O
to	O
1,000	O
.	O
</s>
<s>
In	O
2009	O
,	O
MySpace	B-Application
implemented	O
site	O
redesigns	O
as	O
a	O
way	O
to	O
get	O
users	O
back	O
.	O
</s>
<s>
However	O
,	O
this	O
may	O
have	O
backfired	O
,	O
as	O
users	O
generally	O
disliked	O
tweaks	O
and	O
changes	O
on	O
Facebook.The	O
Economist	O
.	O
</s>
<s>
In	O
March	O
2011	O
,	O
market	O
research	O
figures	O
released	O
by	O
Comscore	O
suggested	O
that	O
Myspace	B-Application
had	O
lost	O
10	O
million	O
users	O
between	O
January	O
and	O
February	O
2011	O
,	O
and	O
had	O
fallen	O
from	O
95	O
million	O
to	O
63	O
million	O
unique	O
users	O
in	O
the	O
previous	O
12	O
months	O
.	O
</s>
<s>
Myspace	B-Application
registered	O
its	O
sharpest	O
audience	O
declines	O
in	O
February	O
2011	O
,	O
as	O
traffic	O
fell	O
44%	O
from	O
a	O
year	O
earlier	O
to	O
37.7	O
million	O
U.S.	O
visitors	O
.	O
</s>
<s>
On	O
June	O
29	O
,	O
2011	O
,	O
Myspace	B-Application
announced	O
in	O
an	O
email	O
to	O
label	O
partners	O
and	O
press	O
that	O
it	O
had	O
been	O
acquired	O
by	O
Specific	O
Media	O
for	O
an	O
undisclosed	O
sum	O
,	O
which	O
was	O
rumored	O
to	O
be	O
as	O
low	O
as	O
$35	O
million	O
.	O
</s>
<s>
CNN	B-Architecture
reported	O
that	O
the	O
site	O
sold	O
for	O
$35	O
million	O
,	O
and	O
noted	O
that	O
it	O
was	O
"	O
far	O
less	O
than	O
the	O
$580	O
million	O
News	O
Corp	O
.	O
paid	O
for	O
Myspace	B-Application
in	O
2005.	O
"	O
</s>
<s>
Murdoch	O
went	O
on	O
to	O
call	O
the	O
Myspace	B-Application
purchase	O
a	O
"	O
huge	O
mistake	O
"	O
,	O
and	O
Time	O
magazine	O
compared	O
it	O
to	O
Time	O
Warner	O
's	O
2000	O
purchase	O
of	O
AOL	O
,	O
which	O
saw	O
a	O
conglomerate	O
trying	O
to	O
stay	O
ahead	O
of	O
the	O
competition	O
.	O
</s>
<s>
Many	O
former	O
executives	O
have	O
gone	O
on	O
to	O
further	O
success	O
after	O
departing	O
Myspace	B-Application
.	I-Application
</s>
<s>
On	O
February	O
11	O
,	O
2016	O
,	O
it	O
was	O
announced	O
that	O
Myspace	B-Application
and	O
its	O
parent	O
company	O
had	O
been	O
bought	O
by	O
Time	O
Inc.	O
;	O
On	O
January	O
31	O
,	O
2018	O
,	O
Time	O
Inc	O
.	O
was	O
in	O
turn	O
purchased	O
by	O
Meredith	O
Corporation	O
,	O
who	O
went	O
on	O
to	O
sell	O
a	O
number	O
of	O
Time	O
Inc.	O
'	O
s	O
assets	O
,	O
including	O
(	O
as	O
it	O
announced	O
on	O
November	O
4	O
,	O
2019	O
)	O
selling	O
its	O
equity	O
in	O
Viant	O
,	O
the	O
parent	O
company	O
of	O
Specific	O
Media	O
,	O
back	O
to	O
Viant	O
Technology	O
Holding	O
Inc	O
.	O
</s>
<s>
In	O
May	O
2016	O
,	O
the	O
data	O
for	O
almost	O
360	O
million	O
Myspace	B-Application
accounts	O
was	O
offered	O
on	O
the	O
"	O
Real	O
Deal	O
"	O
dark	O
market	O
website	O
,	O
which	O
included	O
email	O
addresses	O
,	O
usernames	O
and	O
weakly	O
encrypted	O
passwords	O
(	O
SHA1	B-Algorithm
hashes	O
of	O
the	O
first	O
10	O
characters	O
of	O
the	O
password	O
converted	O
to	O
lowercase	O
and	O
stored	O
without	O
a	O
cryptographic	O
salt	O
)	O
.	O
</s>
<s>
Since	O
YouTube	B-General_Concept
's	O
founding	O
in	O
2005	O
,	O
Myspace	B-Application
users	O
had	O
the	O
ability	O
to	O
embed	O
YouTube	B-General_Concept
videos	I-General_Concept
in	O
their	O
profiles	O
.	O
</s>
<s>
Realizing	O
the	O
competitive	O
threat	O
to	O
its	O
new	O
Myspace	B-Application
Videos	O
service	O
,	O
the	O
site	O
banned	O
embedded	O
YouTube	B-General_Concept
videos	I-General_Concept
from	O
its	O
user	O
profiles	O
,	O
which	O
was	O
widely	O
protested	O
by	O
Myspace	B-Application
users	O
,	O
prompting	O
the	O
site	O
to	O
lift	O
it	O
shortly	O
thereafter	O
.	O
</s>
<s>
There	O
were	O
a	O
variety	O
of	O
environments	O
in	O
which	O
users	O
could	O
access	O
Myspace	B-Application
content	O
on	O
their	O
mobile	O
phones	O
.	O
</s>
<s>
In	O
early	O
2006	O
,	O
mobile	O
phone	O
provider	O
Helio	O
released	O
a	O
series	O
of	O
mobile	O
phones	O
utilizing	O
a	O
service	O
known	O
as	O
Myspace	B-Application
Mobile	I-Application
to	O
access	O
and	O
edit	O
one	O
's	O
profile	O
and	O
communicate	O
with	O
and	O
view	O
the	O
profiles	O
of	O
other	O
members	O
.	O
</s>
<s>
Additionally	O
,	O
UIEvolution	O
and	O
Myspace	B-Application
developed	O
a	O
mobile	O
version	O
of	O
Myspace	B-Application
for	O
a	O
wider	O
range	O
of	O
carriers	O
,	O
including	O
AT&T	O
,	O
Vodafone	O
and	O
Rogers	O
Wireless	O
.	O
</s>
<s>
In	O
August	O
2006	O
,	O
Myspace	B-Application
began	O
offering	O
classified	O
ads	O
,	O
which	O
grew	O
by	O
33	O
percent	O
during	O
the	O
following	O
year.Classified	O
ads	O
undergoing	O
metamorphosis	O
,	O
delawareonline	O
(	O
November	O
10	O
,	O
2007	O
)	O
.	O
</s>
<s>
It	O
previously	O
had	O
an	O
instant	O
messaging	O
tool	O
called	O
MySpace	B-Protocol
IM	I-Protocol
.	O
</s>
<s>
Myspace	B-Application
used	O
an	O
implementation	O
of	O
Telligent	B-Protocol
Community	I-Protocol
for	O
its	O
forum	O
system	O
.	O
</s>
<s>
Shortly	O
after	O
Myspace	B-Application
was	O
sold	O
to	O
News	O
Corporation	O
in	O
2005	O
,	O
the	O
website	O
launched	O
a	O
record	O
label	O
called	O
MySpace	B-Application
Records	O
,	O
with	O
JD	O
Mangosing	O
as	O
CEO	O
,	O
in	O
an	O
effort	O
to	O
discover	O
unknown	O
talent	O
on	O
Myspace	B-Application
Music	O
,	O
a	O
service	O
onto	O
which	O
artists	O
can	O
upload	O
songs	O
,	O
EPs	O
and	O
full-length	O
albums	O
.	O
</s>
<s>
Artists	O
such	O
as	O
My	O
Chemical	O
Romance	O
,	O
Nicki	O
Minaj	O
,	O
Lily	O
Allen	O
,	O
Taylor	O
Swift	O
,	O
Lady	O
Gaga	O
,	O
and	O
Katy	O
Perry	O
gained	O
fame	O
and	O
recognition	O
through	O
Myspace	B-Application
.	I-Application
</s>
<s>
In	O
late	O
2007	O
,	O
the	O
site	O
launched	O
The	O
MySpace	B-Application
Transmissions	O
,	O
a	O
series	O
of	O
live-in-studio	O
recordings	O
by	O
well-known	O
artists	O
.	O
</s>
<s>
On	O
March	O
18	O
,	O
2019	O
,	O
it	O
was	O
revealed	O
that	O
Myspace	B-Application
had	O
lost	O
all	O
of	O
its	O
user	O
content	O
from	O
2015	O
and	O
earlier	O
in	O
botched	O
server	O
migration	O
with	O
no	O
backup	O
.	O
</s>
<s>
The	O
songs	O
,	O
which	O
were	O
uploaded	O
between	O
2008	O
and	O
2010	O
,	O
are	O
collectively	O
known	O
as	O
the	O
"	O
MySpace	B-Application
Dragon	O
Hoard	O
"	O
.	O
</s>
<s>
On	O
May	O
16	O
,	O
2007	O
,	O
Myspace	B-Application
partnered	O
with	O
news	O
publications	O
National	O
Geographic	O
,	O
the	O
New	O
York	O
Times	O
and	O
Reuters	O
to	O
provide	O
professional	O
visual	O
contents	O
on	O
its	O
social-networking	O
Web	O
site	O
.	O
</s>
<s>
On	O
June	O
27	O
,	O
2007	O
,	O
Myspace	B-Application
launched	O
MySpaceTV	B-Application
.	O
</s>
<s>
On	O
August	O
8	O
,	O
2007	O
,	O
Myspace	B-Application
partnered	O
with	O
satire	O
publication	O
The	O
Onion	O
to	O
provide	O
audio	O
,	O
video	O
and	O
print	O
content	O
to	O
the	O
site	O
.	O
</s>
<s>
On	O
October	O
22	O
,	O
2007	O
,	O
Myspace	B-Application
launched	O
its	O
first	O
original	O
web	O
series	O
Roommates	O
,	O
which	O
intended	O
to	O
give	O
its	O
users	O
a	O
television-like	O
experience	O
with	O
the	O
interactive	O
benefits	O
of	O
the	O
Internet	O
.	O
</s>
<s>
On	O
February	O
27	O
,	O
2008	O
,	O
TMZ	O
launched	O
its	O
web	O
channel	O
on	O
MySpaceTV	B-Application
.	O
</s>
<s>
On	O
April	O
21	O
,	O
2008	O
,	O
Myspace	B-Application
signed	O
a	O
deal	O
with	O
Byron	O
Allen	O
's	O
Entertainment	O
Studios	O
that	O
brought	O
programming	O
such	O
as	O
the	O
syndicated	O
series	O
Comics	O
Unleashed	O
with	O
Byron	O
Allen	O
,	O
Entertainers	O
with	O
Byron	O
Allen	O
,	O
Beautiful	O
Homes	O
and	O
Great	O
Estates	O
,	O
and	O
Designer	O
Fashions	O
&	O
Runways	O
to	O
MySpaceTV	B-Application
.	O
</s>
<s>
On	O
March	O
10	O
,	O
2010	O
,	O
Myspace	B-Application
added	O
new	O
features	O
including	O
a	O
recommendation	O
engine	O
for	O
new	O
users	O
that	O
suggests	O
games	O
,	O
music	O
and	O
videos	O
based	O
on	O
their	O
previous	O
search	O
habits	O
.	O
</s>
<s>
The	O
security	O
on	O
Myspace	B-Application
was	O
also	O
accounted	O
to	O
,	O
with	O
the	O
criticism	O
of	O
Facebook	B-Application
,	O
to	O
make	O
it	O
a	O
safer	O
site	O
.	O
</s>
<s>
The	O
security	O
of	O
Myspace	B-Application
enables	O
users	O
to	O
choose	O
if	O
the	O
content	O
could	O
be	O
viewed	O
for	O
"	O
friends	O
only	O
"	O
,	O
"	O
18	O
and	O
older	O
"	O
or	O
"	O
everyone	O
"	O
.	O
</s>
<s>
In	O
October	O
2010	O
,	O
Myspace	B-Application
introduced	O
a	O
beta	O
version	O
of	O
a	O
new	O
site	O
design	O
on	O
a	O
limited	O
scale	O
,	O
with	O
plans	O
to	O
switch	O
all	O
interested	O
users	O
to	O
the	O
new	O
site	O
in	O
late	O
November	O
.	O
</s>
<s>
Chief	O
executive	O
Mike	O
Jones	O
said	O
the	O
site	O
was	O
no	O
longer	O
competing	O
with	O
Facebook	B-Application
as	O
a	O
general	O
social	O
networking	O
site	O
;	O
instead	O
,	O
it	O
would	O
be	O
music-oriented	O
and	O
would	O
target	O
younger	O
people	O
.	O
</s>
<s>
The	O
goal	O
of	O
the	O
redesign	O
was	O
to	O
increase	O
the	O
number	O
of	O
Myspace	B-Application
users	O
and	O
how	O
long	O
they	O
spend	O
there	O
.	O
</s>
<s>
BTIG	O
analyst	O
Richard	O
Greenfield	O
said	O
,	O
"	O
Most	O
investors	O
have	O
written	O
off	O
MySpace	B-Application
now	O
,	O
"	O
and	O
was	O
unsure	O
whether	O
the	O
changes	O
would	O
help	O
the	O
company	O
recover	O
.	O
</s>
<s>
In	O
November	O
2010	O
,	O
Myspace	B-Application
changed	O
its	O
logo	O
to	O
coincide	O
with	O
the	O
new	O
site	O
design	O
.	O
</s>
<s>
The	O
logo	O
change	O
was	O
announced	O
on	O
October	O
8	O
,	O
2010	O
,	O
and	O
appeared	O
on	O
the	O
site	O
on	O
November	O
11.Alexia	O
Tsotsis	O
,	O
Myspace	B-Application
Unveils	O
New	O
,	O
Artsy	O
Logo	O
,	O
Techcrunch.com,	O
October	O
8	O
,	O
2010	O
.	O
</s>
<s>
In	O
the	O
same	O
month	O
,	O
Myspace	B-Application
integrated	O
with	O
Facebook	B-Application
Connect	O
–	O
calling	O
it	O
"	O
Mash	O
Up	O
with	O
Facebook	B-Application
"	O
in	O
an	O
announcement	O
widely	O
seen	O
as	O
the	O
final	O
act	O
of	O
acknowledging	O
Facebook	B-Application
's	O
domination	O
of	O
the	O
social	O
networking	O
industry	O
.	O
</s>
<s>
In	O
January	O
2011	O
,	O
it	O
was	O
announced	O
that	O
the	O
Myspace	B-Application
staff	O
would	O
be	O
reduced	O
by	O
47%	O
.	O
</s>
<s>
In	O
September	O
2012	O
,	O
a	O
new	O
redesign	O
was	O
announced	O
,	O
with	O
no	O
date	O
given	O
,	O
making	O
Myspace	B-Application
more	O
visual	O
and	O
apparently	O
optimized	O
for	O
tablets	O
.	O
</s>
<s>
The	O
redesign	O
was	O
publicly	O
released	O
on	O
January	O
15	O
,	O
2013	O
;	O
by	O
April	O
2013	O
(	O
presumably	O
before	O
)	O
,	O
users	O
were	O
able	O
to	O
transfer	O
to	O
the	O
new	O
Myspace	B-Application
redesign	O
.	O
</s>
<s>
Since	O
early	O
2006	O
,	O
Myspace	B-Application
has	O
offered	O
the	O
option	O
to	O
access	O
the	O
service	O
in	O
different	O
regional	O
versions	O
.	O
</s>
<s>
On	O
February	O
5	O
,	O
2008	O
,	O
MySpace	B-Application
set	O
up	O
a	O
developer	O
platform	O
allowing	O
developers	O
to	O
share	O
their	O
ideas	O
and	O
write	O
their	O
own	O
Myspace	B-Application
applications	O
.	O
</s>
<s>
The	O
opening	O
was	O
inaugurated	O
with	O
a	O
workshop	O
at	O
the	O
MySpace	B-Application
offices	O
in	O
San	O
Francisco	O
two	O
weeks	O
before	O
the	O
official	O
launch	O
.	O
</s>
<s>
The	O
MDP	O
is	O
based	O
on	O
the	O
OpenSocial	B-Application
API	O
,	O
which	O
was	O
presented	O
by	O
Google	B-Application
in	O
November	O
2007	O
to	O
support	O
social	O
networks	O
to	O
develop	O
social	O
and	O
interacting	O
widgets	O
,	O
and	O
can	O
be	O
seen	O
as	O
an	O
answer	O
to	O
Facebook	B-Application
's	O
developer	O
platform	O
.	O
</s>
<s>
The	O
first	O
public	O
beta	O
of	O
the	O
MySpace	B-Application
Apps	O
was	O
released	O
on	O
March	O
5	O
,	O
2008	O
,	O
with	O
around	O
1,000	O
applications	O
available	O
.	O
</s>
<s>
At	O
QCon	O
London	O
2008	O
,	O
MySpace	B-Application
Chief	O
Systems	O
Architect	O
Dan	O
Farino	O
indicated	O
that	O
the	O
site	O
was	O
sending	O
100	O
gigabits	O
of	O
data	O
per	O
second	O
out	O
to	O
the	O
Internet	O
;	O
10	O
gigabits	O
of	O
which	O
was	O
HTML	B-Language
content	O
and	O
the	O
remainder	O
was	O
media	O
such	O
as	O
videos	O
and	O
pictures	O
.	O
</s>
<s>
The	O
server	O
infrastructure	O
consists	O
of	O
over	O
4,500	O
web	O
servers	O
(	O
running	O
Windows	B-Application
Server	I-Application
2003	I-Application
,	O
IIS	B-Application
6.0	O
,	O
ASP.NET	B-Application
and	O
.NET	B-Application
Framework	I-Application
3.5	O
)	O
,	O
over	O
1,200	O
cache	O
servers	O
(	O
running	O
64-bit	O
Windows	B-Application
Server	I-Application
2003	I-Application
)	O
,	O
and	O
over	O
500	O
database	O
servers	O
(	O
running	O
64-bit	O
Windows	B-Application
Server	I-Application
2003	I-Application
and	O
SQL	O
Server	O
2005	O
)	O
,	O
as	O
well	O
as	O
a	O
custom	O
distributed	O
file	O
system	O
which	O
runs	O
on	O
Gentoo	B-Application
Linux	I-Application
.	O
</s>
<s>
In	O
2009	O
,	O
MySpace	B-Application
began	O
migrating	O
from	O
HDD	B-Device
to	O
SSD	B-Device
technology	O
in	O
some	O
of	O
their	O
servers	O
,	O
resulting	O
in	O
space	O
and	O
power	O
usage	O
savings	O
.	O
</s>
<s>
Myspace	B-Application
operates	O
solely	O
on	O
revenues	O
generated	O
by	O
advertising	O
,	O
as	O
its	O
revenue	O
model	O
possesses	O
no	O
user-paid	O
features	O
.	O
</s>
<s>
On	O
August	O
8	O
,	O
2006	O
,	O
search	O
engine	O
Google	B-Application
signed	O
a	O
$900	O
million	O
deal	O
to	O
provide	O
a	O
search	O
facility	O
and	O
advertising	O
on	O
MySpace	B-Application
.	I-Application
</s>
<s>
Companies	O
such	O
as	O
Slide.com	O
and	O
RockYou	O
were	O
all	O
launched	O
on	O
Myspace	B-Application
as	O
widgets	O
providing	O
additional	O
functionality	O
to	O
the	O
site	O
.	O
</s>
<s>
In	O
November	O
2008	O
,	O
MySpace	B-Application
announced	O
that	O
user-uploaded	O
content	O
infringing	O
on	O
copyrights	O
held	O
by	O
MTV	O
and	O
its	O
subsidiary	O
networks	O
would	O
be	O
redistributed	O
with	O
advertisements	O
to	O
generate	O
revenue	O
for	O
the	O
companies	O
.	O
</s>
<s>
On	O
November	O
18	O
,	O
2009	O
,	O
MySpace	B-Application
Music	O
acquired	O
Imeem	B-Application
for	O
less	O
than	O
$1	O
million	O
.	O
</s>
<s>
MySpace	B-Application
stated	O
that	O
they	O
would	O
be	O
transitioning	O
Imeem	B-Application
's	O
users	O
and	O
migrating	O
their	O
playlists	O
over	O
to	O
MySpace	B-Application
Music	O
.	O
</s>
<s>
On	O
January	O
15	O
,	O
2010	O
,	O
MySpace	B-Application
began	O
restoring	O
Imeem	B-Application
playlists	O
.	O
</s>
<s>
Along	O
with	O
its	O
website	O
redesign	O
,	O
Myspace	B-Application
also	O
completely	O
redesigned	O
their	O
mobile	O
application	O
.	O
</s>
<s>
The	O
redesigned	O
app	O
on	O
the	O
Apple	B-Application
App	I-Application
Store	I-Application
was	O
released	O
in	O
June	O
2013	O
.	O
</s>
<s>
The	O
app	O
features	O
a	O
tool	O
for	O
users	O
to	O
create	O
and	O
edit	O
gif	O
images	O
and	O
post	O
them	O
to	O
their	O
Myspace	B-Application
stream	O
.	O
</s>
<s>
New	O
users	O
are	O
able	O
to	O
join	O
Myspace	B-Application
from	O
the	O
app	O
by	O
signing	O
in	O
with	O
Facebook	B-Application
or	O
Twitter	B-Application
or	O
by	O
signing	O
up	O
with	O
email	O
.	O
</s>
<s>
The	O
Myspace	B-Application
mobile	I-Application
app	O
is	O
no	O
longer	O
available	O
on	O
the	B-Application
Google	I-Application
Play	O
Store	O
or	O
the	O
Apple	B-Application
App	I-Application
Store	I-Application
.	O
</s>
<s>
The	O
mobile	O
web	O
app	O
can	O
be	O
accessed	O
by	O
visiting	O
Myspace.com	B-Application
from	O
a	O
mobile	O
device	O
.	O
</s>
<s>
The	O
app	O
allows	O
users	O
to	O
play	O
Myspace	B-Application
radio	O
channels	O
from	O
the	O
device	O
.	O
</s>
<s>
A	O
user	O
can	O
build	O
their	O
own	O
station	O
by	O
connecting	O
and	O
listening	O
to	O
songs	O
on	O
Myspace	B-Application
's	O
desktop	O
website	O
.	O
</s>
<s>
Doe	O
v	O
.	O
MySpace	B-Application
Inc.	O
,	O
a	O
court	O
case	O
that	O
held	O
that	O
Myspace	B-Application
was	O
immune	O
from	O
liability	O
resulting	O
from	O
a	O
sexual	O
assault	O
of	O
a	O
minor	O
.	O
</s>
