<s>
MyFitnessPal	B-Device
is	O
a	O
health	O
and	O
fitness	O
tracking	O
smartphone	B-Application
app	I-Application
and	O
website	O
.	O
</s>
<s>
The	O
app	B-Application
is	O
available	O
for	O
Android	B-Application
and	O
iOS	B-Application
devices	O
.	O
</s>
<s>
MyFitnessPal	B-Device
is	O
smartphone	B-Application
application	I-Application
which	O
uses	O
gamification	O
elements	O
,	O
for	O
exercise	O
and	O
diet	O
management	O
.	O
</s>
<s>
The	O
app	B-Application
provides	O
features	O
such	O
as	O
,	O
ability	O
to	O
enter	O
diet	O
data	O
manually	O
,	O
or	O
by	O
scanning	O
bar	O
codes	O
and	O
Meal	O
Scan	O
feature	O
for	O
premium	O
version	O
,	O
a	O
computer	O
vision	O
technology	O
developed	O
by	O
Passio	O
Inc	O
.	O
that	O
allows	O
users	O
to	O
log	O
meals	O
by	O
pointing	O
their	O
phones	O
at	O
ingredients	O
and	O
recipes	O
.	O
</s>
<s>
MyFitnessPal	B-Device
has	O
access	O
to	O
14	O
million	O
foods	O
data	O
,	O
with	O
metrics	O
to	O
track	O
exercise	O
and	O
calories	O
.	O
</s>
<s>
MyFitnessPal	B-Device
can	O
be	O
used	O
to	O
accurately	O
track	O
the	O
macronutrient	O
content	O
of	O
all	O
foods	O
as	O
well	O
as	O
the	O
user	O
's	O
total	O
carbohydrate	O
,	O
fat	O
and	O
protein	O
intake	O
.	O
</s>
<s>
MyFitnessPal	B-Device
account	O
with	O
other	O
fitness	O
apps	O
like	O
Garmin	O
Connect	O
,	O
FitBit	B-Application
,	O
Samsung	B-Application
Health	I-Application
,	O
and	O
Apple	B-Device
Watch	I-Device
.	O
</s>
<s>
In	O
February	O
2015	O
,	O
Under	O
Armour	O
acquired	O
MyFitnessPal	B-Device
.	O
</s>
<s>
In	O
2020	O
,	O
Under	O
Armour	O
sold	O
MyFitnessPal	B-Device
to	O
Francisco	O
Partners	O
,	O
a	O
private	O
equity	O
firm	O
.	O
</s>
<s>
The	O
app	B-Application
is	O
free	O
with	O
extra	O
features	O
available	O
purchase	O
.	O
</s>
<s>
Released	O
in	O
September	O
2005	O
,	O
MyFitnessPal	B-Device
was	O
developed	O
by	O
Mike	O
Lee	O
,	O
with	O
his	O
brother	O
Albert	O
Lee	O
later	O
joining	O
him	O
to	O
launch	O
the	O
app	B-Application
and	O
the	O
company	O
.	O
</s>
<s>
On	O
February	O
4	O
,	O
2015	O
,	O
MyFitnessPal	B-Device
was	O
acquired	O
by	O
athletic	O
apparel	O
maker	O
,	O
Under	O
Armour	O
,	O
in	O
a	O
deal	O
worth	O
$475	O
million	O
.	O
</s>
<s>
MyFitnessPal	B-Device
had	O
80	O
million	O
users	O
at	O
the	O
time	O
.	O
</s>
<s>
On	O
May	O
4	O
,	O
2015	O
,	O
MyFitnessPal	B-Device
introduced	O
a	O
premium	O
subscription	O
tier	O
for	O
its	O
applications	O
.	O
</s>
<s>
On	O
October	O
30	O
,	O
2020	O
,	O
Under	O
Armour	O
announced	O
that	O
MyFitnessPal	B-Device
would	O
be	O
sold	O
to	O
the	O
private	O
equity	O
firm	O
Francisco	O
Partners	O
for	O
$345	O
million	O
and	O
that	O
it	O
was	O
shutting	O
down	O
Endomondo	B-Application
.	O
</s>
<s>
In	O
2021	O
,	O
MyFitnessPal	B-Device
partnered	O
with	O
Sprouts	O
Farmers	O
Market	O
.	O
</s>
<s>
On	O
March	O
29	O
,	O
2018	O
,	O
Under	O
Armour	O
disclosed	O
a	O
data	O
breach	O
of	O
150	O
million	O
accounts	O
at	O
its	O
subsidiary	O
,	O
MyFitnessPal	B-Device
.	O
</s>
