<s>
MyCoke	B-Application
(	O
formerly	O
known	O
as	O
Coke	B-Application
Music	I-Application
and	O
Coke	B-Application
Studios	I-Application
)	O
was	O
an	O
online	O
chat	O
game	O
used	O
for	O
marketing	O
the	O
Coca-Cola	O
brand	O
and	O
products	O
.	O
</s>
<s>
It	O
was	O
created	O
in	O
January	O
2002	O
by	O
VML	O
Inc	O
(	O
Previously	O
Studiocom	O
)	O
an	O
Atlanta-based	O
digital	O
agency	O
using	O
core	O
technology	O
from	O
Sulake	O
Corporation	O
,	O
the	O
company	O
responsible	O
for	O
a	O
similar	O
popular	O
online	O
game	O
called	O
Habbo	B-Application
Hotel	I-Application
.	O
</s>
<s>
On	O
December	O
6	O
,	O
2007	O
MyCoke	B-Application
closed	O
,	O
and	O
encouraged	O
users	O
to	O
join	O
CC-Metro	O
,	O
which	O
was	O
part	O
of	O
There	B-Application
.	O
</s>
<s>
There	B-Application
was	O
closed	O
on	O
March	O
9	O
,	O
2010	O
.	O
</s>
<s>
There	B-Application
were	O
various	O
locations	O
based	O
on	O
real-life	O
cities	O
where	O
the	O
user	O
could	O
perform	O
music	O
,	O
such	O
as	O
San	O
Francisco	O
or	O
Mexico	O
.	O
</s>
<s>
Coke	B-Application
Studios	I-Application
had	O
sponsored	O
several	O
high-profile	O
films	O
and	O
television	O
shows	O
,	O
in	O
which	O
events	O
and	O
promotions	O
would	O
happen	O
on	O
the	O
website	O
or	O
the	O
client	O
.	O
</s>
<s>
The	O
in-game	O
currency	O
was	O
decibels	O
,	O
and	O
was	O
rewarded	O
for	O
:	O
receiving	O
'	O
Thumbs	O
Up	O
 '	O
votes	O
from	O
other	O
users	O
whilst	O
performing	O
music	O
;	O
drinking	O
Virtual	O
Coca-Colas	O
found	O
in	O
crates	O
,	O
vending	O
machines	O
,	O
and	O
refrigerators	O
;	O
playing	O
other	O
games	O
on	O
the	O
Coke	B-Application
Studios	I-Application
website	O
;	O
and	O
filling	O
out	O
surveys	O
.	O
</s>
<s>
There	B-Application
are	O
various	O
locations	O
based	O
on	O
real-life	O
cities	O
where	O
the	O
user	O
can	O
perform	O
their	O
music	O
,	O
such	O
as	O
San	O
Francisco	O
,	O
Mexico	O
,	O
Goa	O
,	O
Tokyo	O
,	O
and	O
London	O
.	O
</s>
<s>
MyCoke	B-Application
's	O
website	O
also	O
hosted	O
a	O
number	O
of	O
smaller	O
games	O
that	O
tied	O
into	O
Coke	B-Application
Studios	I-Application
.	O
</s>
<s>
Players	O
would	O
be	O
represented	O
by	O
their	O
avatar(called a virtual ego or V-ego )	O
to	O
compete	O
either	O
against	O
other	O
players	O
or	O
against	O
the	O
clock	O
in	O
order	O
to	O
earn	O
decibels	O
or	O
prizes	O
in	O
the	O
form	O
of	O
virtual	B-Application
furniture	I-Application
.	O
</s>
<s>
The	O
games	O
proved	O
to	O
be	O
very	O
popular	O
especially	O
during	O
times	O
when	O
Coke	B-Application
Studios	I-Application
was	O
not	O
open	O
as	O
well	O
as	O
when	O
Coke	B-Application
Studios	I-Application
was	O
at	O
full	O
capacity	O
.	O
</s>
<s>
The	O
games	O
also	O
used	O
a	O
lobby	O
system	O
similar	O
to	O
Coke	B-Application
Studios	I-Application
if	O
they	O
involved	O
more	O
than	O
one	O
player	O
.	O
</s>
<s>
A	O
tie	O
at	O
the	O
end	O
of	O
3	O
rounds	O
would	O
result	O
in	O
both	O
players	O
going	O
to	O
the	O
end	O
of	O
the	O
line	O
,	O
as	O
there	B-Application
was	O
no	O
sudden	O
death	O
situation	O
in	O
place	O
.	O
</s>
<s>
If	O
a	O
player	O
won	O
a	O
certain	O
number	O
of	O
games	O
consecutively	O
,	O
they	O
would	O
receive	O
a	O
prize	O
in	O
the	O
form	O
of	O
virtual	B-Application
furniture	I-Application
for	O
use	O
in	O
Coke	B-Application
Studios	I-Application
,	O
starting	O
with	O
a	O
tatami	O
mat	O
and	O
gradually	O
getting	O
more	O
valuable	O
.	O
</s>
<s>
There	B-Application
were	O
also	O
two	O
special	O
tiles	O
:	O
a	O
snake	O
which	O
would	O
end	O
the	O
player	O
's	O
turn	O
and	O
a	O
frog	O
which	O
would	O
automatically	O
match	O
the	O
player	O
's	O
selection	O
.	O
</s>
<s>
The	O
player	O
with	O
the	O
most	O
points	O
when	O
all	O
tiles	O
were	O
matched	O
would	O
receive	O
decibels	O
for	O
use	O
in	O
Coke	B-Application
Studios	I-Application
.	O
</s>
<s>
MyCoke	B-Application
Coaster	O
was	O
a	O
roller	O
coaster	O
race	O
between	O
two	O
teams	O
of	O
players	O
involving	O
memory	O
and	O
speed	O
.	O
</s>
<s>
If	O
the	O
player	O
got	O
a	O
certain	O
number	O
of	O
points	O
,	O
they	O
would	O
be	O
rewarded	O
special	O
themed	O
furniture	O
,	O
such	O
as	O
a	O
robot	O
statue	O
or	O
a	O
gear	O
chair	O
for	O
use	O
in	O
Coke	B-Application
Studios	I-Application
.	O
</s>
<s>
There	B-Application
was	O
also	O
a	O
high	O
score	O
system	O
for	O
players	O
to	O
compare	O
their	O
point	O
totals	O
against	O
others	O
.	O
</s>
<s>
Coke	B-Application
Studios	I-Application
had	O
sponsored	O
several	O
high-profile	O
films	O
and	O
television	O
shows	O
including	O
:	O
Shark	B-Device
Tale	I-Device
in	O
October	O
2004	O
;	O
American	B-Device
Idol	I-Device
in	O
April	O
2005	O
;	O
Batman	B-Application
Begins	I-Application
in	O
June	O
2005	O
;	O
American	B-Device
Idol	I-Device
in	O
2006	O
;	O
and	O
FIFA	O
in	O
June	O
2006	O
.	O
</s>
<s>
The	O
Shark	B-Device
Tale	I-Device
sponsorship	O
changed	O
the	O
entire	O
game	O
,	O
turning	O
every	O
avatar	O
into	O
fish	O
in	O
the	O
style	O
of	O
the	O
characters	O
in	O
the	O
movie	O
,	O
and	O
the	O
rooms	O
were	O
underwater	O
themed	O
.	O
</s>
<s>
There	B-Application
were	O
also	O
new	O
minigames	O
to	O
be	O
played	O
.	O
</s>
<s>
CaveJam	O
is	O
a	O
game	O
with	O
Coke	B-Application
Studios	I-Application
 '	O
rooms	O
,	O
items	O
,	O
avatars	O
,	O
and	O
user	O
interface	O
as	O
well	O
as	O
other	O
come	O
studio	O
assets	O
.	O
</s>
<s>
CC	O
Metro	O
CC	O
Metro	O
is	O
an	O
online	O
spin-off	O
of	O
the	O
virtual	O
world	O
There	B-Application
.	O
</s>
<s>
It	O
was	O
developed	O
by	O
Makena	B-Application
Technologies	I-Application
and	O
sponsored	O
by	O
the	O
Coca-Cola	O
corporation	O
.	O
</s>
<s>
It	O
was	O
released	O
December	O
6	O
,	O
2007	O
,	O
but	O
closed	O
on	O
March	O
9	O
,	O
2010	O
because	O
of	O
the	O
closure	O
of	O
There	B-Application
.	O
</s>
<s>
The	O
chat	O
system	O
was	O
focused	O
on	O
textboxes	O
or	O
voice	B-Application
over	I-Application
IP	I-Application
.	O
</s>
<s>
CC	O
Metro''	O
allowed	O
players	O
to	O
use	O
My	B-Application
Coke	I-Application
Rewards	O
points	O
to	O
obtain	O
various	O
items	O
in	O
the	O
game	O
.	O
</s>
<s>
Carol	O
Kruse	O
,	O
vice	O
president	O
of	O
Global	O
Interactive	O
Marketing	O
at	O
Coca-Cola	O
,	O
stated	O
in	O
an	O
interview	O
that	O
"	O
to	O
evolve	O
Coke	B-Application
Studios	I-Application
we	O
needed	O
a	O
digital	O
partner	O
that	O
offered	O
technology	O
and	O
capabilities	O
that	O
we	O
did	O
n’t	O
have	O
"	O
.	O
</s>
<s>
She	O
further	O
stated	O
that	O
"	O
com	O
’s	O
digital	O
platform	O
offered	O
more	O
flexibility	O
and	O
creativity	O
to	O
develop	O
a	O
more	O
lifelike	O
world	O
through	O
which	O
we	O
can	O
deliver	O
greater	O
and	O
more	O
varied	O
content.	O
"	O
</s>
<s>
On	O
May	O
18	O
,	O
2011	O
,	O
Michael	O
Wilson	O
announced	O
that	O
There.com	B-Application
will	O
be	O
re-opening	O
,	O
on	O
the	O
There.com	B-Application
homepage	O
.	O
</s>
