<s>
Mulve	B-Protocol
,	O
previously	O
known	O
as	O
'	O
Search	O
 '	O
,	O
was	O
a	O
short	O
lived	O
music	O
download	O
portable	B-Application
application	I-Application
that	O
provided	O
a	O
front	O
end	O
for	O
downloading	O
music	O
tracks	O
from	O
the	O
Russian	O
site	O
Vkontakte	O
.	O
</s>
<s>
The	O
application	O
development	O
started	O
out	O
as	O
'	O
a	O
hobby	O
idea	O
 '	O
as	O
per	O
one	O
of	O
the	O
creators	O
,	O
however	O
due	O
to	O
the	O
one	O
of	O
the	O
operators	O
of	O
Mulve	B-Protocol
being	O
arrested	O
by	O
the	O
UK	O
police	O
,	O
the	O
developers	O
decided	O
to	O
discontinue	O
the	O
development	O
and	O
release	O
the	O
source	O
code	O
of	O
the	O
application	O
on	O
Google	B-Protocol
Code	I-Protocol
.	O
</s>
<s>
Soon	O
after	O
the	O
developers	O
distributed	O
their	O
code	O
to	O
the	O
public	O
,	O
many	O
people	O
used	O
the	O
distributed	O
code	O
to	O
build	O
several	O
alternate	O
versions	O
of	O
the	O
app	O
,	O
the	O
most	O
notable	O
one	O
of	O
which	O
was	O
titled	O
'	O
Mielophone	O
and	O
enhanced	O
Mulve	B-Protocol
's	O
original	O
feature	O
base	O
.	O
</s>
<s>
The	O
program	O
was	O
first	O
made	O
available	O
in	O
January	O
2008	O
in	O
beta	O
version	O
to	O
users	O
of	O
EVE	B-Protocol
Online	I-Protocol
forums	O
,	O
and	O
then	O
final	O
version	O
was	O
launched	O
to	O
the	O
general	O
public	O
in	O
May	O
2010	O
,	O
with	O
development	O
discontinued	O
in	O
October	O
2010	O
.	O
</s>
<s>
For	O
a	O
short	O
time	O
in	O
Autumn	O
2010	O
,	O
due	O
to	O
online	O
word-of-mouth	O
and	O
some	O
articles	O
about	O
Mulve	B-Protocol
,	O
it	O
seemed	O
a	O
popular	O
alternative	O
to	O
peer-to-peer	O
and	O
despite	O
labeling	O
itself	O
as	O
a	O
"	O
music	O
discovery	O
program	O
"	O
,	O
it	O
gave	O
users	O
the	O
ability	O
to	O
search	O
Russian	O
social	O
networking	O
website	O
Vkontakte	O
for	O
music	O
that	O
had	O
been	O
uploaded	O
by	O
its	O
members	O
.	O
</s>
<s>
In	O
January	O
2008	O
,	O
a	O
user	O
by	O
the	O
name	O
of	O
'	O
Ryysa	O
 '	O
on	O
EVE	B-Protocol
Online	I-Protocol
forums	O
posted	O
a	O
new	O
thread	O
asking	O
people	O
to	O
stress	O
test	O
an	O
application	O
he	O
was	O
working	O
on	O
,	O
which	O
he	O
had	O
named	O
'	O
Search	O
 '	O
.	O
</s>
<s>
The	O
domain	O
name	O
mulve.com	O
was	O
actually	O
supposed	O
to	O
be	O
an	O
abbreviation	O
for	O
the	O
words	O
,	O
'	O
Music	O
Love	O
 '	O
,	O
something	O
that	O
TorrentFreak	O
has	O
cited	O
on	O
their	O
website	O
after	O
communicating	O
with	O
the	O
founders	O
.	O
</s>
<s>
Portable	B-Application
application	I-Application
.	O
</s>
<s>
A	O
small	O
90px	O
ad	O
banner	O
on	O
the	O
top	O
of	O
the	O
program	O
inviting	O
users	O
to	O
join	O
the	O
official	O
Mulve	B-Protocol
Music	O
Facebook	O
group	O
.	O
</s>
<s>
Between	O
May	O
2010	O
and	O
September	O
2010	O
,	O
Mulve	B-Protocol
had	O
picked	O
up	O
some	O
notoriety	O
in	O
the	O
blogosphere	O
with	O
websites	O
such	O
as	O
Torrentfreak	O
,	O
Wired	O
,	O
Lifehacker	O
,	O
CNN	O
&	O
many	O
others	O
in	O
different	O
parts	O
of	O
Europe	O
frequently	O
reporting	O
on	O
it	O
.	O
</s>
<s>
Towards	O
the	O
end	O
we	O
calculated	O
that	O
a	O
total	O
2,921,741	O
users	O
had	O
tried	O
Mulve	B-Protocol
"	O
.	O
</s>
<s>
At	O
the	O
height	O
of	O
Mulve	B-Protocol
's	O
popularity	O
towards	O
October	O
2010	O
,	O
the	O
Mulve	B-Protocol
team	O
was	O
contacted	O
by	O
an	O
employee	O
from	O
Thumbplay	O
-	O
a	O
popular	O
mobile	O
content	O
provider	O
at	O
the	O
time	O
,	O
annually	O
grossing	O
approximately	O
$20	O
million	O
in	O
revenue	O
.	O
</s>
<s>
Two	O
separate	O
offers	O
of	O
an	O
undisclosed	O
amount	O
were	O
made	O
to	O
Mulve	B-Protocol
's	O
founders	O
to	O
acquire	O
the	O
app	O
and	O
brand	O
.	O
</s>
<s>
Though	O
,	O
this	O
was	O
rejected	O
as	O
the	O
founders	O
of	O
Mulve	B-Protocol
believed	O
it	O
would	O
betray	O
the	O
purpose	O
of	O
the	O
company	O
,	O
as	O
it	O
was	O
originally	O
marketed	O
as	O
being	O
completely	O
free	O
,	O
easy	O
to	O
use	O
without	O
any	O
sign	O
up	O
required	O
.	O
</s>
<s>
Instead	O
the	O
creators	O
opted	O
to	O
use	O
the	O
partnership	O
to	O
expand	O
Mulve	B-Protocol
's	O
functionality	O
and	O
"	O
use	O
the	O
app	O
's	O
popularity	O
to	O
help	O
get	O
new	O
artists	O
discovered	O
"	O
-	O
This	O
quote	O
originally	O
appeared	O
on	O
article	O
published	O
by	O
TorrentFreak.com	O
on	O
October	O
12	O
,	O
2010	O
,	O
regarding	O
the	O
comparison	O
of	O
Mulve	B-Protocol
's	O
services	O
and	O
a	O
related	O
app	O
by	O
the	O
name	O
of	O
OiNK	O
whose	O
founder	O
had	O
also	O
undergone	O
legislative	O
pressure	O
to	O
shut	O
down	O
.	O
</s>
<s>
It	O
appears	O
as	O
though	O
Mulve	B-Protocol
was	O
widely	O
reported	O
within	O
the	O
Italian	O
media	O
because	O
at	O
the	O
height	O
of	O
its	O
popularity	O
,	O
independent	O
Facebook	O
pages	O
titled	O
,	O
'	O
Mulve	B-Protocol
Italia	O
 '	O
were	O
created	O
as	O
well	O
as	O
a	O
separate	O
website	O
which	O
has	O
4,700	O
likes	O
.	O
</s>
<s>
The	O
Italian	O
version	O
of	O
the	O
website	O
was	O
titled	O
,	O
however	O
the	O
domain	O
name	O
expired	O
at	O
the	O
end	O
of	O
2011	O
and	O
the	O
website	O
(	O
which	O
was	O
originally	O
a	O
news	O
created	O
to	O
chart	O
the	O
progress	O
of	O
the	O
Mulve	B-Protocol
app	O
)	O
later	O
became	O
a	O
host	O
for	O
another	O
alternative	O
of	O
the	O
app	O
called	O
'	O
and	O
the	O
website	O
for	O
which	O
changed	O
to	O
pirateapp.it	O
.	O
</s>
<s>
Mulve	B-Protocol
effectively	O
acted	O
as	O
a	O
GUI	O
for	O
the	O
site	O
.	O
</s>
<s>
According	O
to	O
,	O
not	O
long	O
after	O
the	O
dismantlement	O
of	O
Mulve	B-Protocol
he	O
continued	O
to	O
release	O
other	O
apps	O
,	O
this	O
time	O
focusing	O
more	O
around	O
internet	O
marketing	O
,	O
and/or	O
a	O
lead	O
generation	O
company	O
.	O
</s>
