<s>
MovieRide	B-Application
FX	I-Application
is	O
a	O
patented	O
automated	O
special	O
visual	O
effects	O
video	O
compositing	O
engine	O
used	O
in	O
the	O
MovieRide	B-Application
FX	I-Application
mobile	B-Application
application	I-Application
for	O
Android	B-Application
(	O
requires	O
Android	B-Application
2.3	O
or	O
later	O
)	O
and	O
iOS	B-Application
(	O
compatible	O
with	O
iPhone	B-Device
4	O
and	O
up	O
,	O
iPad	B-Device
,	O
and	O
iPod	B-Device
Touch	I-Device
(	O
new	O
generation	O
)	O
,	O
requires	O
iOS	B-Application
7	O
or	O
later	O
)	O
.	O
</s>
<s>
MovieRide	B-Application
FX	I-Application
allows	O
the	O
user	O
to	O
personalize	O
a	O
“	O
Hollywood-style	O
”	O
movie	O
clip	O
by	O
inserting	O
themself	O
into	O
the	O
clip	O
as	O
the	O
“	O
actor	O
”	O
.	O
</s>
<s>
The	O
MovieRide	B-Application
FX	I-Application
app	O
uses	O
the	O
relevant	O
mobile	O
device	O
's	O
camera	O
to	O
record	O
a	O
video	O
of	O
the	O
user	O
and	O
insert	O
it	O
into	O
a	O
pre-packaged	O
“	O
Hollywood	O
style	O
"	O
movie	O
clip	O
.	O
</s>
<s>
The	O
"	O
actor	O
"	O
is	O
then	O
inserted	O
into	O
one	O
of	O
the	O
pre-packaged	O
movie	O
clips	O
created	O
by	O
the	O
MovieRide	B-Application
FX	I-Application
visual	O
effects	O
artists	O
.	O
</s>
<s>
The	O
custom	O
movie	O
clips	O
pre-packaged	O
with	O
MovieRide	B-Application
FX	I-Application
offer	O
the	O
user	O
a	O
variety	O
of	O
movie	O
scenarios	O
.	O
</s>
<s>
Once	O
the	O
user	O
's	O
footage	O
has	O
automatically	O
been	O
composited	O
into	O
a	O
movie	O
clip	O
and	O
rendered	O
as	O
an	O
.mp4	O
file	O
,	O
it	O
can	O
be	O
shared	O
via	O
social	O
media	O
,	O
such	O
as	O
Facebook	B-Application
,	O
YouTube	B-General_Concept
,	O
and	O
Twitter	B-Application
,	O
and	O
by	O
e-mail	O
.	O
</s>
<s>
MovieRide	B-Application
FX	I-Application
was	O
created	O
by	O
Grant	O
Waterston	O
and	O
Johann	O
Mynhardt	O
,	O
who	O
started	O
development	O
in	O
2012	O
.	O
</s>
<s>
The	O
beta	O
version	O
was	O
released	O
on	O
Google	B-Application
Play	I-Application
in	O
July	O
2013	O
.	O
</s>
<s>
In	O
August	O
2013	O
MovieRide	B-Application
FX	I-Application
was	O
a	O
New	O
Media	O
Award	O
winner	O
in	O
the	O
“	O
New	O
Media	O
”	O
category	O
of	O
the	O
Accolade	O
International	O
Awards	O
in	O
Los	O
Angeles	O
.	O
</s>
<s>
In	O
October	O
2013	O
MovieRide	B-Application
FX	I-Application
was	O
awarded	O
exhibitor	O
space	O
in	O
the	O
‘	O
start-up	O
village’	O
at	O
the	O
Apps-World	O
Expo	O
in	O
London	O
.	O
</s>
<s>
MovieRide	B-Application
FX	I-Application
reached	O
the	O
100	O
000	O
–	O
500	O
000	O
downloads	O
category	O
on	O
the	O
Google	B-Application
Play	I-Application
Store	I-Application
in	O
June	O
2014	O
.	O
</s>
<s>
The	O
official	O
Android	B-Application
version	O
was	O
launched	O
in	O
July	O
2014	O
.	O
</s>
<s>
iOS	B-Application
version	O
released	O
in	O
August	O
2014	O
.	O
</s>
<s>
MovieRide	B-Application
FX	I-Application
was	O
selected	O
as	O
one	O
of	O
the	O
"	O
Top	O
150	O
"	O
startups	O
at	O
the	O
Pioneer	O
Festival	O
in	O
Vienna	O
in	O
September	O
2014	O
.	O
</s>
<s>
In	O
November	O
2014	O
MovieRide	B-Application
FX	I-Application
was	O
shortlisted	O
for	O
the	O
Appster	O
Awards	O
in	O
the	O
“	O
Best	O
Entertainment	O
App	O
”	O
and	O
“	O
Most	O
Innovative	O
App	O
”	O
categories	O
and	O
was	O
awarded	O
exhibitor	O
space	O
at	O
the	O
‘	O
start-up	O
village’	O
at	O
the	O
Apps-World	O
Expo	O
in	O
London	O
.	O
</s>
<s>
In	O
September	O
2015	O
MovieRide	B-Application
FX	I-Application
was	O
shortlisted	O
for	O
“	O
Best	O
Software	O
innovation	O
”	O
at	O
The	O
Technology	O
Expo	O
Awards	O
in	O
London	O
.	O
</s>
