<s>
Moshi	B-Protocol
Monsters	I-Protocol
was	O
a	O
British	O
web	B-Application
browser	I-Application
massively	B-Protocol
multiplayer	I-Protocol
online	I-Protocol
role-playing	I-Protocol
game	I-Protocol
(	O
MMORPG	B-Protocol
)	O
aimed	O
at	O
children	O
aged	O
6	O
–	O
12	O
,	O
with	O
over	O
80	O
million	O
registered	O
users	O
in	O
150	O
territories	O
worldwide	O
.	O
</s>
<s>
Users	O
could	O
choose	O
from	O
one	O
of	O
six	O
virtual	O
pet	O
monsters	O
(	O
Katsuma	B-Protocol
,	O
Poppet	B-Protocol
,	O
Furi	B-Protocol
,	O
Zommer	B-Protocol
,	O
Luvli	B-Protocol
,	O
and	O
Diavlo	B-Protocol
)	O
they	O
could	O
create	O
,	O
name	O
and	O
nurture	O
.	O
</s>
<s>
The	O
servers	O
for	O
the	O
game	O
were	O
officially	O
closed	O
on	O
December	O
13	O
,	O
2019	O
,	O
due	O
to	O
the	O
game	O
requiring	O
Adobe	B-Operating_System
Flash	I-Operating_System
Player	I-Operating_System
,	O
which	O
ended	O
support	O
on	O
31	O
December	O
2020	O
.	O
</s>
<s>
Mind	B-Protocol
Candy	I-Protocol
continues	O
to	O
actively	O
use	O
the	O
"	O
Moshi	O
"	O
intellectual	O
property	O
in	O
the	O
mobile	O
app	O
Moshi	O
,	O
an	O
app	O
featuring	O
bedtime	O
stories	O
and	O
guided	O
mindfulness	O
meditations	O
aimed	O
at	O
children	O
.	O
</s>
<s>
The	O
game	O
was	O
created	O
in	O
late	O
2007	O
by	O
Michael	O
Acton	O
Smith	O
,	O
and	O
developed	O
in	O
2008	O
by	O
entertainment	O
company	O
Mind	B-Protocol
Candy	I-Protocol
and	O
officially	O
launched	O
in	O
April	O
2008	O
.	O
</s>
<s>
In	O
March	O
2010	O
,	O
Mind	B-Protocol
Candy	I-Protocol
announced	O
that	O
there	O
were	O
15	O
million	O
users	O
and	O
by	O
September	O
2010	O
,	O
that	O
number	O
had	O
surpassed	O
25	O
million	O
.	O
</s>
<s>
On	O
13	O
November	O
2019	O
,	O
it	O
was	O
announced	O
that	O
Moshi	B-Protocol
Monsters	I-Protocol
would	O
be	O
closing	O
down	O
on	O
13	O
December	O
2019	O
,	O
due	O
to	O
the	O
end	O
of	O
support	O
for	O
Adobe	B-Operating_System
Flash	I-Operating_System
Player	I-Operating_System
.	O
</s>
<s>
The	O
Monsters	O
(	O
in-game	O
pets	O
)	O
keep	O
their	O
own	O
pets	O
,	O
called	O
"	O
Moshlings	B-Protocol
"	O
.	O
</s>
<s>
Those	O
who	O
were	O
not	O
paying	O
members	O
could	O
keep	O
two	O
"	O
Moshlings	B-Protocol
"	O
in	O
their	O
room	O
,	O
whilst	O
paying	O
members	O
could	O
keep	O
up	O
to	O
six	O
and	O
visit	O
other	O
pets	O
in	O
the	O
zoo	O
.	O
</s>
<s>
Since	O
its	O
digital	O
popularity	O
,	O
Moshi	B-Protocol
Monsters	I-Protocol
has	O
grown	O
commercially	O
to	O
include	O
physical	O
products	O
,	O
including	O
games	O
,	O
toys	O
,	O
the	O
Moshi	B-Protocol
Monsters	I-Protocol
Magazine	O
(	O
number	O
one	O
selling	O
children	O
's	O
magazine	O
in	O
the	O
UK	O
in	O
2011	O
)	O
,	O
a	O
best-selling	O
DS	B-Device
video	O
game	O
,	O
2	O
music	O
albums	O
,	O
books	O
,	O
membership	O
cards	O
,	O
bath	O
soap	O
,	O
chocolate	O
advent	O
calendars	O
,	O
trading	O
cards	O
,	O
figures	O
of	O
many	O
Moshlings	B-Protocol
,	O
mobile	O
games	O
,	O
and	O
a	O
Moshi	B-Protocol
Monsters	I-Protocol
feature	O
film	O
.	O
</s>
<s>
Eight	O
Moshi	B-Protocol
Monsters	I-Protocol
toys	O
were	O
included	O
in	O
McDonald	O
's	O
Happy	O
Meals	O
in	O
the	O
United	O
States	O
and	O
Canada	O
in	O
December	O
2013	O
.	O
</s>
<s>
In	O
November	O
2011	O
,	O
Activision	O
released	O
Moshi	B-Protocol
Monsters	I-Protocol
:	O
Moshling	O
Zoo	O
for	O
the	O
Nintendo	B-Device
DS	I-Device
.	O
</s>
<s>
The	O
game	O
is	O
themed	O
around	O
moshlings	B-Protocol
and	O
collecting	O
and	O
caring	O
for	O
them	O
.	O
</s>
<s>
In	O
October	O
2012	O
,	O
they	O
also	O
released	O
Moshi	B-Protocol
Monsters	I-Protocol
:	O
Moshling	O
Theme	O
Park	O
.	O
</s>
<s>
The	O
game	O
takes	O
place	O
after	O
the	O
events	O
of	O
the	O
previous	O
title	O
,	O
and	O
its	O
plot	O
involves	O
the	O
Monsters	O
going	O
to	O
Moshlings	B-Protocol
Theme	O
Park	O
so	O
that	O
they	O
can	O
take	O
a	O
break	O
from	O
looking	O
after	O
the	O
Moshling	O
Zoo	O
,	O
only	O
to	O
get	O
their	O
plane	O
hit	O
by	O
thunder	O
and	O
to	O
find	O
out	O
that	O
the	O
park	O
is	O
now	O
abandoned	O
in	O
terrible	O
condition	O
,	O
so	O
they	O
attempt	O
to	O
restore	O
it	O
to	O
its	O
former	O
glory	O
.	O
</s>
<s>
In	O
July	O
2013	O
,	O
Mind	B-Protocol
Candy	I-Protocol
released	O
Moshi	B-Protocol
Monsters	I-Protocol
Village	O
on	O
Google	B-Application
Play	I-Application
,	O
a	O
3D	O
city-builder	O
published	O
by	O
GREE	O
and	O
developed	O
by	O
Tag	O
Games	O
.	O
</s>
<s>
After	O
GREE	O
UK	O
shut	O
down	O
,	O
Mind	B-Protocol
Candy	I-Protocol
decided	O
to	O
take	O
over	O
the	O
game	O
as	O
the	O
publisher	O
,	O
leaving	O
the	O
development	O
to	O
Tag	O
Games	O
.	O
</s>
<s>
In	O
December	O
2013	O
,	O
Mind	B-Protocol
Candy	I-Protocol
published	O
the	O
companion	O
app	O
Talking	O
Poppet	B-Protocol
,	O
also	O
developed	O
by	O
Tag	O
Games	O
.	O
</s>
<s>
In	O
February	O
2014	O
,	O
Moshi	O
Karts	O
was	O
released	O
on	O
iOS	B-Application
by	O
Mind	B-Protocol
Candy	I-Protocol
.	O
</s>
<s>
In	O
June	O
2014	O
,	O
Moshling	O
Rescue	O
a	O
"	B-Application
match-three	I-Application
"	I-Application
game	I-Application
based	O
on	O
the	O
Moshling	O
characters	O
was	O
released	O
on	O
iOS	B-Application
and	O
Android	B-Application
.	O
</s>
<s>
In	O
early	O
2015	O
,	O
Mind	B-Protocol
Candy	I-Protocol
released	O
an	O
app	O
called	O
World	O
of	O
Warriors	O
which	O
was	O
shut	O
down	O
in	O
October	O
2018	O
.	O
</s>
<s>
In	O
November	O
2016	O
,	O
Mind	B-Protocol
Candy	I-Protocol
released	O
the	O
Moshi	B-Protocol
Monsters	I-Protocol
Egg	O
Hunt	O
app	O
,	O
alongside	O
a	O
companion	O
storybook	O
of	O
the	O
same	O
name	O
.	O
</s>
<s>
In	O
December	O
2017	O
,	O
Mind	B-Protocol
Candy	I-Protocol
released	O
Moshi	O
Twilight	O
,	O
an	O
app	O
featuring	O
audio-based	O
bedtime	O
stories	O
.	O
</s>
<s>
In	O
March	O
2012	O
,	O
Mind	B-Protocol
Candy	I-Protocol
confirmed	O
a	O
major	O
partnership	O
deal	O
with	O
Sony	O
Music	O
.	O
</s>
<s>
The	O
deal	O
followed	O
the	O
recent	O
launch	O
of	O
Mind	B-Protocol
Candy	I-Protocol
's	O
own	O
music	O
label	O
,	O
Moshi	B-Protocol
Monsters	I-Protocol
Music	O
.	O
</s>
<s>
The	O
deal	O
saw	O
Sony	O
Music	O
handle	O
the	O
distribution	O
aspects	O
of	O
Moshi	B-Protocol
Monsters	I-Protocol
music	O
releases	O
,	O
starting	O
with	O
the	O
debut	O
album	O
Moshi	B-Protocol
Monsters	I-Protocol
,	O
Music	O
Rox	O
!	O
</s>
<s>
The	O
Moshi	B-Protocol
Monsters	I-Protocol
series	O
features	O
music	O
from	O
Sonic	O
Boom	O
Six	O
,	O
Beatie	O
Wolfe	O
,	O
The	O
Blackout	O
,	O
Portia	O
Conn	O
,	O
and	O
songs	O
such	O
as	O
"	O
Moptop	O
Tweenybop	O
(	O
My	O
Hairs	O
Too	O
Long	O
)	O
"	O
and	O
"	O
Moshi	O
Twistmas	O
"	O
.	O
</s>
<s>
Two	O
albums	O
are	O
available	O
on	O
iTunes	B-Operating_System
and	O
Google	B-Application
Play	I-Application
,	O
as	O
well	O
as	O
on	O
disc	O
.	O
</s>
<s>
One	O
album	O
contains	O
the	O
songs	O
from	O
Moshi	B-Protocol
Monsters	I-Protocol
:	O
The	O
Movie	O
,	O
and	O
another	O
album	O
has	O
some	O
of	O
Moshi	B-Protocol
Monsters	I-Protocol
first	O
songs	O
.	O
</s>
<s>
In	O
2013	O
,	O
Mind	B-Protocol
Candy	I-Protocol
announced	O
a	O
Moshi	B-Protocol
Monsters	I-Protocol
film	O
.	O
</s>
<s>
In	O
September	O
2013	O
,	O
Issue	O
34	O
of	O
the	O
Moshi	B-Protocol
Monsters	I-Protocol
Magazine	O
included	O
a	O
Moshi	O
Music	O
DVD	O
with	O
a	O
short	O
trailer	O
.	O
</s>
<s>
Later	O
that	O
day	O
,	O
the	O
trailer	O
was	O
released	O
on	O
MSN	B-Protocol
.	O
</s>
<s>
The	O
developer	O
of	O
Moshi	B-Protocol
Monsters	I-Protocol
,	O
Mind	B-Protocol
Candy	I-Protocol
,	O
suffered	O
a	O
loss	O
of	O
£2.2	O
m	O
in	O
2013	O
due	O
to	O
a	O
drop	O
in	O
sales	O
from	O
Moshi	B-Protocol
Monsters	I-Protocol
.	O
</s>
<s>
In	O
2015	O
,	O
Mind	B-Protocol
Candy	I-Protocol
revealed	O
that	O
they	O
were	O
preparing	O
to	O
relaunch	O
Moshi	B-Protocol
Monsters	I-Protocol
for	O
a	O
younger	O
target	O
demographic	O
of	O
four	O
to	O
seven-year-olds	O
,	O
initially	O
as	O
animation	O
with	O
apps	O
and	O
toys	O
to	O
follow	O
.	O
</s>
<s>
However	O
,	O
no	O
changes	O
had	O
been	O
made	O
to	O
the	O
Moshi	B-Protocol
Monsters	I-Protocol
site	O
during	O
its	O
lifespan	O
,	O
apart	O
from	O
the	O
removal	O
of	O
the	O
forums	O
section	O
and	O
the	O
removal	O
of	O
the	O
game	O
.	O
</s>
<s>
From	O
2015	O
onwards	O
,	O
the	O
decline	O
of	O
Moshi	B-Protocol
Monsters	I-Protocol
and	O
the	O
site	O
's	O
creator	O
Mind	B-Protocol
Candy	I-Protocol
continued	O
.	O
</s>
<s>
The	O
peak	O
of	O
Moshi	B-Protocol
Monsters	I-Protocol
popularity	O
was	O
in	O
2012	O
at	O
£46.9	O
m	O
,	O
and	O
it	O
continued	O
to	O
decline	O
.	O
</s>
<s>
On	O
13	O
November	O
2019	O
,	O
Mind	B-Protocol
Candy	I-Protocol
announced	O
that	O
Moshi	B-Protocol
Monsters	I-Protocol
would	O
be	O
closing	O
down	O
on	O
13	O
December	O
2019	O
due	O
to	O
the	O
end	O
of	O
support	O
for	O
Adobe	B-Operating_System
Flash	I-Operating_System
Player	I-Operating_System
.	O
</s>
<s>
In	O
October	O
2011	O
,	O
Ate	O
My	O
Heart	O
Inc	O
,	O
representing	O
the	O
musician	O
Lady	O
Gaga	O
,	O
were	O
granted	O
an	O
interim	O
injunction	O
by	O
the	O
High	O
Court	O
of	O
Justice	O
of	O
England	O
and	O
Wales	O
to	O
stop	O
Mind	B-Protocol
Candy	I-Protocol
,	O
the	O
parent	O
company	O
of	O
Moshi	B-Protocol
Monsters	I-Protocol
,	O
from	O
releasing	O
music	O
on	O
iTunes	B-Operating_System
by	O
a	O
Moshi	B-Protocol
Monsters	I-Protocol
character	O
known	O
as	O
Lady	O
Goo	O
Goo	O
.	O
</s>
<s>
Justice	O
Vos	O
of	O
the	O
High	O
Court	O
ruled	O
that	O
Lady	O
Goo	O
Goo	O
could	O
appear	O
in	O
the	O
Moshi	B-Protocol
Monsters	I-Protocol
game	O
,	O
but	O
that	O
Mind	B-Protocol
Candy	I-Protocol
could	O
not	O
release	O
,	O
promote	O
,	O
advertise	O
,	O
sell	O
,	O
distribute	O
,	O
or	O
otherwise	O
make	O
available	O
"	O
any	O
musical	O
work	O
or	O
video	O
that	O
purports	O
to	O
be	O
performed	O
by	O
a	O
character	O
by	O
the	O
name	O
of	O
Lady	O
Goo	O
Goo	O
,	O
or	O
that	O
otherwise	O
uses	O
the	O
name	O
Lady	O
Goo	O
Goo	O
or	O
any	O
variant	O
thereon	O
"	O
.	O
</s>
<s>
In	O
2015	O
,	O
both	O
Bin	B-Application
Weevils	I-Application
and	O
Moshi	B-Protocol
Monsters	I-Protocol
were	O
told	O
to	O
change	O
the	O
wording	O
of	O
their	O
in-app	O
advertisements	O
by	O
the	O
Advertising	O
Standards	O
Authority	O
,	O
who	O
said	O
that	O
the	O
adverts	O
and	O
phrases	O
such	O
as	O
"	O
The	O
Super	O
Moshis	O
need	O
YOU	O
"	O
pressured	O
users	O
to	O
buy	O
certain	O
items	O
inside	O
the	O
game	O
.	O
</s>
<s>
Mind	B-Protocol
Candy	I-Protocol
said	O
that	O
it	O
took	O
its	O
responsibilities	O
"	O
very	O
seriously	O
with	O
regards	O
to	O
how	O
we	O
communicate	O
with	O
all	O
of	O
our	O
fans	O
,	O
especially	O
children.	O
"	O
</s>
<s>
It	O
went	O
on	O
to	O
say	O
that	O
Mind	B-Protocol
Candy	I-Protocol
had	O
"	O
been	O
working	O
with	O
the	O
ASA	O
(	O
Advertising	O
Standards	O
Authority	O
)	O
to	O
ensure	O
that	O
we	O
adhere	O
to	O
best	O
practice	O
and	O
have	O
made	O
changes	O
to	O
the	O
Moshi	B-Protocol
Monsters	I-Protocol
game	O
accordingly	O
.	O
</s>
