<s>
Mobile	B-Application
marketing	I-Application
automation	I-Application
refers	O
to	O
the	O
use	O
of	O
software	O
to	O
execute	O
,	O
manage	O
and	O
automate	O
mobile	O
marketing	O
tasks	O
and	O
processes	O
.	O
</s>
<s>
For	O
example	O
,	O
someone	O
who	O
manages	O
an	O
iOS	B-Application
or	O
Android	B-Application
app	O
could	O
automate	O
push	B-General_Concept
notifications	I-General_Concept
or	O
in-app	O
messages	O
.	O
</s>
<s>
Mobile	B-Application
marketing	I-Application
automation	I-Application
is	O
different	O
from	O
traditional	O
marketing	B-Application
automation	I-Application
because	O
mobile	O
users	O
often	O
behave	O
differently	O
than	O
web	O
users	O
.	O
</s>
<s>
Increasing	O
demand	O
for	O
mobile	B-Application
marketing	I-Application
automation	I-Application
is	O
seen	O
,	O
with	O
71%	O
of	O
marketers	O
believing	O
that	O
mobile	O
marketing	O
is	O
core	O
to	O
their	O
business	O
.	O
</s>
<s>
The	O
number	O
of	O
apps	O
being	O
created	O
has	O
increased	O
substantially	O
across	O
Apple	B-Application
iOS	I-Application
,	O
Android	B-Application
,	O
and	O
Amazon	B-Application
.	O
</s>
<s>
Another	O
important	O
aspect	O
of	O
mobile	B-Application
marketing	I-Application
automation	I-Application
is	O
the	O
use	O
of	O
A/B	O
testing	O
.	O
</s>
