<s>
A	O
mobile	B-Protocol
content	I-Protocol
management	I-Protocol
system	I-Protocol
(	O
MCMs	O
)	O
is	O
a	O
type	O
of	O
content	O
management	O
system	O
(	O
CMS	O
)	O
capable	O
of	O
storing	O
and	O
delivering	O
content	O
and	O
services	O
to	O
mobile	O
devices	O
,	O
such	O
as	O
mobile	O
phones	O
,	O
smart	O
phones	O
,	O
and	O
PDAs	O
.	O
</s>
<s>
Mobile	B-Protocol
content	I-Protocol
management	I-Protocol
systems	I-Protocol
may	O
be	O
discrete	O
systems	O
,	O
or	O
may	O
exist	O
as	O
features	O
,	O
modules	O
or	O
add-ons	O
of	O
larger	O
content	O
management	O
systems	O
capable	O
of	O
multi-channel	O
content	O
delivery	O
.	O
</s>
<s>
Demand	O
for	O
mobile	B-Protocol
content	I-Protocol
management	I-Protocol
increased	O
as	O
mobile	O
devices	O
became	O
increasingly	O
ubiquitous	O
and	O
sophisticated	O
.	O
</s>
<s>
Since	O
,	O
mobile	B-Protocol
content	I-Protocol
management	I-Protocol
systems	I-Protocol
have	O
also	O
taken	O
root	O
in	O
business-to-business	O
(	O
B2B	O
)	O
and	O
business-to-employee	O
(	O
B2E	O
)	O
situations	O
,	O
allowing	O
companies	O
to	O
provide	O
more	O
timely	O
information	O
and	O
functionality	O
to	O
business	O
partners	O
and	O
mobile	O
workforces	O
in	O
an	O
increasingly	O
efficient	O
manner	O
.	O
</s>
<s>
A	O
2008	O
estimate	O
put	O
global	O
revenue	O
for	O
mobile	B-Protocol
content	I-Protocol
management	I-Protocol
at	O
US$8	O
billion	O
.	O
</s>
<s>
The	O
multi-site	O
approach	O
displays	O
the	O
mobile	B-Application
site	I-Application
on	O
a	O
targeted	O
sub-domain	O
(	O
e.g.	O
</s>
<s>
Currently	O
,	O
GPS	O
(	O
global	O
positioning	O
system	O
)	O
navigation	O
systems	O
offer	O
the	O
most	O
popular	O
location-based	B-Application
services	I-Application
.	O
</s>
