<s>
Mobile	B-Application
business	I-Application
development	I-Application
is	O
a	O
category	O
of	O
business	O
development	O
which	O
focuses	O
on	O
attracting	O
new	O
customers	O
in	O
the	O
Mobile	B-Application
Web	I-Application
markets	O
.	O
</s>
<s>
There	O
are	O
large	O
efforts	O
being	O
made	O
to	O
make	O
innovative	O
mobile	O
ICT	B-General_Concept
services	O
work	O
.	O
</s>
<s>
The	O
relative	O
large	O
amount	O
of	O
contributing	O
organisations	O
in	O
innovative	O
ICT	B-General_Concept
services	O
has	O
been	O
the	O
cause	O
of	O
important	O
changes	O
that	O
took	O
place	O
in	O
the	O
value	O
chain	O
of	O
these	O
services	O
.	O
</s>
<s>
This	O
model	O
is	O
often	O
surprisingly	O
complex	O
for	O
the	O
design	O
of	O
mobile	O
ICT	B-General_Concept
services	O
.	O
</s>
<s>
The	O
SHIP-acronym	O
can	O
be	O
used	O
to	O
define	O
four	O
important	O
characteristics	O
of	O
mobile	O
ICT	B-General_Concept
services	O
(	O
3	O
)	O
:	O
</s>
<s>
The	O
composition	O
of	O
the	O
Value	O
Proposition	O
forces	O
the	O
designers	O
to	O
think	O
about	O
different	O
important	O
characteristics	O
of	O
mobile	O
ICT	B-General_Concept
services	O
,	O
the	O
FBBM	O
method	O
addresses	O
the	O
following	O
issues	O
in	O
this	O
context	O
10	O
:	O
</s>
<s>
A	O
good	O
mobile	B-Application
business	I-Application
development	I-Application
method	O
should	O
have	O
a	O
metadata	O
model	O
can	O
be	O
similar	O
to	O
the	O
meta	O
models	O
below	O
.	O
</s>
<s>
The	O
outcome	O
,	O
in	O
the	O
form	O
of	O
a	O
business	O
model	O
can	O
be	O
used	O
to	O
communicate	O
an	O
innovative	O
ICT	B-General_Concept
project	O
outline	O
to	O
investors/participants	O
.	O
</s>
<s>
In	O
case	O
of	O
mobile	B-Application
business	I-Application
development	I-Application
,	O
there	O
are	O
methods	O
available	O
for	O
specific	O
parts	O
of	O
the	O
business	O
model	O
design	O
process	O
and	O
ICT	B-General_Concept
development	O
.	O
</s>
<s>
Situational	O
method	O
engineering	O
can	O
be	O
used	O
to	O
combine	O
these	O
methods	O
into	O
one	O
unified	O
method	O
that	O
adopts	O
the	O
characteristics	O
of	O
mobile	O
ICT	B-General_Concept
services	O
.	O
</s>
