<s>
Mobile	B-General_Concept
2.0	I-General_Concept
,	O
refers	O
to	O
a	O
perceived	O
next	O
generation	O
of	O
mobile	O
internet	O
services	O
that	O
leverage	O
the	O
social	O
web	O
,	O
or	O
what	O
some	O
call	O
Web	O
2.0	O
.	O
</s>
<s>
The	O
social	O
web	O
includes	O
social	O
networking	O
sites	O
and	O
wikis	B-Protocol
that	O
emphasise	O
collaboration	O
and	O
sharing	O
amongst	O
users	O
.	O
</s>
<s>
By	O
contrast	O
,	O
Mobile	B-General_Concept
2.0	I-General_Concept
refers	O
to	O
services	O
that	O
integrate	O
the	O
social	O
web	O
with	O
the	O
core	O
aspects	O
of	O
mobility	O
–	O
personal	O
,	O
localized	O
,	O
always-on	O
and	O
ever-present	O
.	O
</s>
