<s>
Misfit	B-Device
,	I-Device
Inc	I-Device
.	I-Device
was	O
an	O
American	O
consumer	O
electronics	O
company	O
founded	O
on	O
14	O
October	O
2011	O
by	O
Sonny	O
Vu	O
,	O
Sridhar	O
Iyengar	O
and	O
John	O
Sculley	O
,	O
owned	O
by	O
Fossil	O
Group	O
.	O
</s>
<s>
It	O
specialized	O
in	O
wearable	B-Operating_System
technology	I-Operating_System
that	O
utilizes	O
sensors	O
and	O
home	O
automation	O
products	O
.	O
</s>
<s>
Misfit	B-Device
's	O
wearable	O
activity	B-Device
trackers	I-Device
and	O
count	O
sleep	O
,	O
calories	O
,	O
and	O
basic	O
steps	O
that	O
can	O
be	O
synced	O
to	O
a	O
mobile	O
app	O
on	O
a	O
compatible	O
smartphone	B-Application
.	O
</s>
<s>
Vu	O
and	O
Iyengar	O
previously	O
co-founded	O
AgaMatrix	O
,	O
a	O
company	O
that	O
made	O
the	O
iBGStar	O
,	O
the	O
first	O
FDA	O
approved	O
Smartphone	B-Application
medical	O
device	O
.	O
</s>
<s>
In	O
November	O
2015	O
,	O
Misfit	B-Device
was	O
acquired	O
for	O
$260	O
million	O
by	O
Fossil	O
Group	O
.	O
</s>
<s>
Misfit	B-Device
was	O
founded	O
on	O
14	O
October	O
2011	O
.	O
</s>
<s>
The	O
misfits	B-Device
.	O
</s>
<s>
Misfit	B-Device
's	O
first	O
product	O
,	O
Shine	O
,	O
launched	O
via	O
an	O
Indiegogo	O
campaign	O
in	O
2012	O
.	O
</s>
<s>
The	O
co-founders	O
used	O
the	O
crowdsourcing	O
campaign	O
to	O
get	O
feedback	O
about	O
the	O
product	O
and	O
the	O
market	O
for	O
activity	B-Device
trackers	I-Device
and	O
wearable	B-Operating_System
technology	I-Operating_System
.	O
</s>
<s>
In	O
April	O
2012	O
,	O
Misfit	B-Device
raised	O
$7.6	O
million	O
in	O
its	O
Series	O
A	O
funding	O
.	O
</s>
<s>
In	O
December	O
2013	O
,	O
Misfit	B-Device
secured	O
$15.2	O
million	O
in	O
Series	O
B	O
funding	O
for	O
research	O
and	O
development	O
of	O
products	O
that	O
are	O
expected	O
to	O
be	O
released	O
in	O
2014	O
.	O
</s>
<s>
The	O
company	O
released	O
Flash	O
,	O
a	O
water	O
resistant	O
fitness	B-Device
band	I-Device
with	O
battery	O
life	O
of	O
about	O
6	O
months	O
,	O
in	O
November	O
2014	O
.	O
</s>
<s>
Later	O
that	O
year	O
,	O
a	O
health	O
insurance	O
company	O
offered	O
discounts	O
to	O
customers	O
who	O
reach	O
exercise	O
goals	O
set	O
by	O
the	O
company	O
,	O
as	O
measured	O
by	O
a	O
Misfit	B-Device
band	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Misfit	B-Device
announced	O
they	O
are	O
moving	O
beyond	O
fitness	O
to	O
home	O
automation	O
and	O
smartphone	B-Application
controls	O
.	O
</s>
<s>
Users	O
of	O
Misfit	B-Device
's	O
Flash	O
and	O
Shine	O
wearable	O
will	O
be	O
able	O
to	O
control	O
light	O
bulbs	O
,	O
door	O
locks	O
,	O
thermostats	O
,	O
and	O
home	O
entertainment	O
centers	O
from	O
their	O
wearable	B-Operating_System
device	I-Operating_System
.	O
</s>
<s>
In	O
April	O
2015	O
,	O
the	O
company	O
launched	O
the	O
Misfit	B-Device
2.0	O
app	O
update	O
which	O
included	O
integrations	O
of	O
other	O
applications	O
such	O
as	O
Spotify	B-Application
and	O
Yo	B-Application
,	O
and	O
the	O
ability	O
to	O
sync	O
with	O
home	O
automation	O
products	O
like	O
Beddit	O
.	O
</s>
<s>
In	O
November	O
2015	O
,	O
Misfit	B-Device
was	O
acquired	O
by	O
Fossil	O
Group	O
for	O
$260	O
million	O
.	O
</s>
<s>
Following	O
the	O
acquisition	O
,	O
Misfit	B-Device
announced	O
the	O
release	O
of	O
Ray	O
,	O
a	O
jewelry-like	O
activity	B-Device
tracker	I-Device
,	O
and	O
Specter	O
Bluetooth	O
earbuds	O
—	O
the	O
company	O
's	O
first	O
headphones	O
product	O
.	O
</s>
<s>
In	O
2019	O
or	O
early	O
2020	O
Fossil	O
Group	O
discontinued	O
production	O
of	O
all	O
existing	O
Misfit	B-Device
products	O
and	O
shutdown	O
the	O
website	O
pending	O
relaunch	O
.	O
</s>
<s>
Misfit	B-Device
's	O
technology	O
was	O
used	O
as	O
the	O
basis	O
for	O
Skagen	O
CONNECTED	O
and	O
Fossil	O
hybrid	O
smartwatches	B-Application
as	O
well	O
as	O
hybrid	O
smartwatch	B-Application
licensed	O
products	O
:	O
A/X	O
CONNECTED	O
(	O
Armani	O
Exchange	O
)	O
,	O
Emporio	O
Armani	O
CONNECTED	O
and	O
other	O
licensed	O
products	O
.	O
</s>
<s>
Misfit	B-Device
partnered	O
with	O
Coca-Cola	O
to	O
launch	O
Coca-Cola	O
Red	O
Shine	O
activity	B-Device
trackers	I-Device
for	O
the	O
company	O
’s	O
North	O
American	O
rewards	O
program	O
.	O
</s>
<s>
They	O
were	O
also	O
behind	O
the	O
Coca-Cola	O
summer	O
2013	O
campaign	O
“	O
Get	O
the	O
Ball	O
Rolling.	O
”	O
In	O
2014	O
,	O
Misfit	B-Device
partnered	O
with	O
Coke	O
’s	O
hospitality	O
program	O
for	O
the	O
2014	O
Olympic	O
Games	O
by	O
distributing	O
Shines	O
to	O
Olympians	O
,	O
VIP	O
guests	O
,	O
and	O
fans	O
along	O
the	O
Olympic	O
Torch	O
Relay	O
.	O
</s>
<s>
In	O
July	O
2014	O
,	O
Misfit	B-Device
announced	O
that	O
their	O
Shine	O
fitness	B-Device
tracker	I-Device
would	O
support	O
Finnish	O
technology	O
company	O
Beddit	O
's	O
sleep	O
trackers	O
as	O
part	O
of	O
a	O
partnership	O
between	O
the	O
two	O
companies	O
.	O
</s>
<s>
After	O
Victoria	O
’s	O
Secret	O
launched	O
its	O
VS	O
Sport	O
line	O
,	O
the	O
women	O
’s	O
clothing	O
and	O
lingerie	O
company	O
partnered	O
with	O
Misfit	B-Device
to	O
produce	O
a	O
VS-inspired	O
pink	O
Shine	O
.	O
</s>
<s>
In	O
2015	O
,	O
Misfit	B-Device
announced	O
a	O
partnership	O
with	O
Swarovski	O
to	O
launch	O
a	O
Swarovski	O
Shine	O
Collection	O
that	O
combines	O
Swarovski	O
’s	O
crystal	O
jewelry	O
with	O
Misfit	B-Device
’s	O
Shine	O
.	O
</s>
<s>
The	O
line	O
has	O
two	O
wearable	O
products	O
,	O
one	O
of	O
which	O
is	O
the	O
first	O
solar-powered	O
activity	B-Device
tracker	I-Device
produced	O
by	O
Misfit	B-Device
.	O
</s>
<s>
Misfit	B-Device
partnered	O
with	O
Speedo	O
in	O
2015	O
to	O
release	O
the	O
Speedo	O
Shine	O
,	O
a	O
water	O
resistant	O
activity	B-Device
tracker	I-Device
that	O
can	O
monitor	O
a	O
swimmer	O
's	O
laps	O
in	O
a	O
pool	O
,	O
as	O
well	O
as	O
other	O
daily	O
activities	O
and	O
sleep	O
.	O
</s>
<s>
The	O
Shine	O
was	O
the	O
flagship	O
product	O
produced	O
by	O
Misfit	B-Device
.	O
</s>
<s>
It	O
is	O
an	O
activity	B-Device
tracker	I-Device
,	O
made	O
of	O
aircraft	O
grade	O
aluminum	O
that	O
gives	O
users	O
insights	O
into	O
how	O
much	O
they	O
are	O
moving	O
and	O
sleeping	O
.	O
</s>
<s>
Misfit	B-Device
released	O
a	O
companion	O
iPhone	O
app	O
to	O
track	O
fitness	O
goals	O
to	O
coincide	O
with	O
Shine	O
's	O
launch	O
.	O
</s>
<s>
In	O
December	O
2013	O
,	O
Misfit	B-Device
released	O
its	O
Shine	O
Android	B-Application
app	O
.	O
</s>
<s>
The	O
Flash	O
is	O
the	O
second	O
activity	B-Device
tracker	I-Device
product	O
produced	O
by	O
Misfit	B-Device
.	O
</s>
<s>
In	O
July	O
2015	O
,	O
Misfit	B-Device
launched	O
the	O
Link	O
,	O
a	O
squeezable	O
clicker	O
,	O
with	O
activity	O
tracking	O
features	O
making	O
it	O
similar	O
to	O
the	O
Flash	O
without	O
a	O
wristband	O
.	O
</s>
<s>
It	O
connects	O
to	O
the	O
Misfit	B-Device
app	O
,	O
becoming	O
a	O
remote	O
control	O
for	O
the	O
applications	O
functions	O
such	O
as	O
pausing	O
a	O
song	O
.	O
</s>
<s>
This	O
remote	O
control	O
functionality	O
,	O
referred	O
to	O
by	O
Misfit	B-Device
as	O
a	O
"	O
Smart	O
Button	O
"	O
,	O
was	O
retroactively	O
added	O
to	O
the	O
Flash	O
,	O
and	O
has	O
been	O
included	O
in	O
every	O
subsequent	O
fitness	B-Device
tracker	I-Device
sold	O
by	O
Misfit	B-Device
including	O
the	O
Ray	O
,	O
Shine	O
2	O
and	O
Flare	O
,	O
as	O
well	O
as	O
the	O
Phase	O
,	O
Path	O
and	O
Command	O
hybrid	O
devices	O
.	O
</s>
<s>
In	O
2017	O
,	O
Misfit	B-Device
launched	O
the	O
Flare	O
,	O
a	O
fitness	B-Device
tracker	I-Device
with	O
similar	O
features	O
to	O
the	O
Flash	O
,	O
which	O
occupies	O
the	O
lowest	O
price	O
point	O
in	O
Misfit	B-Device
's	O
product	O
lineup	O
after	O
the	O
Flash	O
was	O
discontinued	O
.	O
</s>
<s>
The	O
Vapor	O
is	O
an	O
Android	O
Wear-based	O
smartwatch	B-Application
which	O
was	O
launched	O
in	O
early	O
2017	O
and	O
made	O
available	O
for	O
ordering	O
from	O
select	O
countries	O
on	O
31	O
October	O
2017	O
.	O
</s>
<s>
The	O
watch	O
was	O
originally	O
reported	O
to	O
come	O
with	O
Misfit	B-Device
's	O
own	O
software	O
and	O
integrated	O
GPS	O
and	O
NFC	O
chips	O
for	O
mobile	O
payment	O
but	O
the	O
design	O
was	O
later	O
changed	O
to	O
be	O
based	O
on	O
Android	B-Application
Wear	I-Application
2.0	O
and	O
that	O
the	O
GPS	O
and	O
NFC	O
chips	O
were	O
no	O
longer	O
present	O
.	O
</s>
<s>
Misfit	B-Device
introduced	O
the	O
Phase	O
in	O
late	O
2016	O
.	O
</s>
<s>
Marketed	O
as	O
a	O
hybrid	O
smartwatch	B-Application
,	O
it	O
features	O
a	O
mechanical	O
analog	O
watch	O
face	O
together	O
with	O
Misfit	B-Device
's	O
typical	O
suite	O
of	O
step	O
,	O
activity	O
,	O
sleep	O
tracking	O
and	O
Smart	O
Button	O
capabilities	O
.	O
</s>
<s>
Following	O
up	O
on	O
the	O
Phase	O
,	O
Misfit	B-Device
introduced	O
the	O
Command	O
in	O
2017	O
.	O
</s>
<s>
The	O
Path	O
is	O
Misfit	B-Device
's	O
third	O
hybrid	O
mechanical	O
watch	O
and	O
fitness	B-Device
tracker	I-Device
,	O
released	O
in	O
2018	O
.	O
</s>
<s>
Misfit	B-Device
has	O
several	O
smart	O
home	O
products	O
such	O
as	O
the	O
Beddit	O
Sleep	O
Monitor	O
,	O
a	O
sleep-monitoring	O
strip	O
that	O
fits	O
over	O
a	O
mattress	O
,	O
as	O
well	O
as	O
the	O
Bolt	O
Smart	O
Bulb	O
,	O
a	O
wirelessly-connected	O
color-changing	O
light	O
bulb	O
.	O
</s>
<s>
The	O
Bolt	O
Smart	O
Bulbs	O
also	O
function	O
as	O
alarm	O
clocks	O
that	O
can	O
be	O
connected	O
to	O
Misfit	B-Device
’s	O
sleep-monitoring	O
devices	O
such	O
as	O
Shine	O
,	O
Flash	O
or	O
Beddit	O
.	O
</s>
<s>
Misfit	B-Device
Home	O
includes	O
a	O
mobile	O
app	O
for	O
iOS	B-Application
and	O
Android	B-Application
operating	I-Application
systems	I-Application
as	O
well	O
as	O
additional	O
smart-home	O
capabilities	O
such	O
as	O
wireless	O
controls	O
for	O
lights	O
,	O
locks	O
and	O
thermostats	O
.	O
</s>
