<s>
Mirage	B-Application
World	I-Application
is	O
a	O
free	O
iOS	B-Application
app	B-Application
that	O
allows	O
users	O
to	O
add	O
immersive	O
media	O
on	O
top	O
of	O
the	O
real	O
world	O
using	O
augmented	B-General_Concept
reality	I-General_Concept
.	O
</s>
<s>
Patrick	O
Piemonte	O
and	O
Ryan	O
Staake	O
,	O
who	O
both	O
used	O
to	O
work	O
as	O
user	B-Application
interface	I-Application
designers	O
at	O
Apple	O
,	O
created	O
Mirage	B-Application
World	I-Application
and	O
released	O
it	O
in	O
August	O
2017	O
.	O
</s>
<s>
Upon	O
its	O
release	O
,	O
Mirage	B-Application
World	I-Application
was	O
hailed	O
as	O
arguably	O
the	O
only	O
app	B-Application
"	O
to	O
marry	O
augmented	B-General_Concept
reality	I-General_Concept
's	O
hidden-world	O
appeal	O
with	O
social	O
media	O
's	O
shareable	O
,	O
re-mixable	O
content.	O
"	O
</s>
<s>
Mirage	B-Application
World	I-Application
is	O
a	O
location-based	B-Application
service	I-Application
.	O
</s>
<s>
To	O
add	O
a	O
"	O
mirage	O
"	O
at	O
a	O
point	O
of	O
interest	O
,	O
the	O
user	O
takes	O
their	O
mobile	O
phone	O
camera	O
and	O
adorns	O
the	O
world	O
around	O
them	O
with	O
photos	O
,	O
text	O
,	O
graphics	O
,	O
emoji	B-Application
,	O
drawings	O
,	O
and	O
other	O
immersive	O
content	O
using	O
the	O
app	B-Application
.	O
</s>
<s>
The	O
user	O
can	O
see	O
the	O
pointers	O
of	O
their	O
own	O
and	O
other	O
people	O
's	O
mirages	O
with	O
a	O
mapping	O
service	O
where	O
they	O
are	O
geocached	B-Application
.	O
</s>
<s>
The	O
mirages	O
can	O
contain	O
interactive	O
content	O
such	O
as	O
hashtags	O
that	O
link	O
to	O
Twitter	B-Application
.	O
</s>
