<s>
Microsoft	B-Application
adCenter	I-Application
Labs	I-Application
(	O
a.k.a.	O
</s>
<s>
adlabs	O
)	O
,	O
is	O
an	O
applied	O
research	O
group	O
at	O
Microsoft	O
that	O
supports	O
Microsoft	B-Application
adCenter	I-Application
.	O
</s>
<s>
Microsoft	B-Application
adCenter	I-Application
(	O
formerly	O
MSN	B-Application
adCenter	I-Application
)	O
,	O
is	O
the	O
division	O
of	O
the	O
Microsoft	B-Operating_System
Network	I-Operating_System
(	O
MSN	B-Operating_System
)	O
responsible	O
for	O
MSN	B-Operating_System
's	O
advertising	O
services	O
.	O
</s>
<s>
It	O
was	O
co-founded	O
by	O
then	O
general	O
manager	O
of	O
adcenter	B-Application
Tarek	O
Najm	O
with	O
Harry	O
Shum	O
.	O
</s>
<s>
Microsoft	B-Application
adCenter	I-Application
lab	O
works	O
across	O
a	O
broad	O
range	O
of	O
technology	O
areas	O
,	O
including	O
keyword	O
and	O
content	O
technologies	O
,	O
audience	O
intelligence	O
,	O
ad	O
selection	O
and	O
relevance	O
,	O
social	O
networking	O
,	O
and	O
video	O
and	O
interactive	O
media	O
.	O
</s>
<s>
The	O
algorithms	O
developed	O
by	O
the	O
team	O
operate	O
in	O
the	O
engines	O
of	O
Microsoft	B-Application
adCenter	I-Application
products	O
such	O
as	O
Paid	O
Search	O
,	O
Content	O
Ads	O
,	O
and	O
Behavioral	O
Targeting	O
.	O
</s>
<s>
One	O
of	O
the	O
graduated	O
technologies	O
from	O
Microsoft	B-Application
adCenter	I-Application
lab	O
is	O
Keyword	O
Services	O
Platform	O
.	O
</s>
<s>
The	O
Keyword	O
Services	O
Platform	O
(	O
KSP	O
)	O
is	O
a	O
keyword	O
research	O
tool	O
available	O
through	O
Microsoft	B-Application
adCenter	I-Application
,	O
which	O
contains	O
a	O
set	O
of	O
algorithms	O
for	O
providing	O
information	O
about	O
keywords	O
used	O
in	O
search	B-Application
engine	I-Application
queries	O
.	O
</s>
<s>
KSP	O
delivers	O
a	O
standardized	O
set	O
of	O
keyword	O
technologies	O
through	O
a	O
Web	O
services	O
model	O
,	O
accessible	O
via	O
an	O
application	B-Application
programming	I-Application
interface	I-Application
(	O
API	B-Application
)	O
and	O
a	O
Microsoft	B-Application
Excel	I-Application
add-in	B-Application
.	O
</s>
