<s>
Microsoft	B-Application
Movies	I-Application
&	I-Application
TV	I-Application
(	O
US	O
only	O
)	O
,	O
or	O
Microsoft	B-Application
Films	I-Application
&	I-Application
TV	I-Application
(	O
Canada	O
,	O
UK	O
,	O
Ireland	O
,	O
Australia	O
,	O
and	O
New	O
Zealand	O
)	O
,	O
previously	O
Xbox	B-Application
Video	I-Application
and	O
Zune	B-Application
Video	I-Application
,	O
is	O
a	O
digital	O
video	O
service	O
developed	O
by	O
Microsoft	O
that	O
offers	O
full	O
HD	O
movies	O
and	O
TV	O
shows	O
available	O
for	O
rental	O
or	O
purchase	O
in	O
the	O
Video	O
Store	O
as	O
well	O
as	O
an	O
app	O
where	O
users	O
can	O
watch	O
and	O
manage	O
videos	O
from	O
their	O
personal	O
digital	O
collections	O
stored	O
locally	O
.	O
</s>
<s>
The	O
service	O
is	O
available	O
on	O
all	O
Xbox	B-Device
consoles	O
beginning	O
with	O
Xbox	B-Operating_System
360	I-Operating_System
,	O
and	O
all	O
Microsoft	B-Application
Windows	I-Application
computers	O
beginning	O
with	O
Windows	B-Application
8	I-Application
.	O
</s>
<s>
Movies	B-Application
&	I-Application
TV	I-Application
is	O
also	O
accessible	O
on	O
the	O
web	O
.	O
</s>
<s>
Zune	B-Application
Video	I-Application
Marketplace	O
was	O
released	O
in	O
2006	O
,	O
and	O
was	O
replaced	O
by	O
Xbox	B-Application
Video	I-Application
on	O
October	O
14	O
,	O
2012	O
.	O
</s>
<s>
Renamed	O
Movies	B-Application
&	I-Application
TV	I-Application
in	O
2015	O
,	O
the	O
service	O
now	O
generally	O
competes	O
more	O
directly	O
with	O
similar	O
online	O
video	O
stores	O
including	O
iTunes	O
Store	O
,	O
Google	B-Application
TV	I-Application
,	O
and	O
Amazon	B-Application
Video	I-Application
.	O
</s>
<s>
Xbox	B-Device
Live	O
Marketplace	O
's	O
original	O
video	O
store	O
was	O
replaced	O
by	O
Zune	B-Library
Marketplace	O
on	O
September	O
15	O
,	O
2009	O
.	O
</s>
<s>
This	O
technology	O
is	O
a	O
key	O
part	O
of	O
Xbox	B-Application
Video	I-Application
for	O
their	O
video	O
streaming	O
service	O
.	O
</s>
<s>
With	O
the	O
announcement	O
of	O
Xbox	B-Application
Music	I-Application
services	O
which	O
would	O
replace	O
the	O
Zune	B-Library
Marketplace	O
music	O
service	O
,	O
speculation	O
arose	O
about	O
"	O
Xbox	B-Application
Video	I-Application
"	O
,	O
a	O
potential	O
service	O
that	O
would	O
offer	O
movies	O
and	O
television	O
series	O
,	O
because	O
the	O
term	O
"	O
music	O
"	O
in	O
the	O
name	O
of	O
the	O
service	O
gave	O
the	O
impression	O
that	O
Xbox	B-Application
Music	I-Application
will	O
offer	O
strictly	O
music	O
,	O
thus	O
excluding	O
films	O
and	O
television	O
series	O
.	O
</s>
<s>
With	O
the	O
launch	O
of	O
Windows	B-Operating_System
10	I-Operating_System
,	O
Xbox	B-Application
Video	I-Application
appears	O
under	O
the	O
name	O
of	O
Film	B-Application
&	I-Application
TV	I-Application
in	O
the	O
apps	O
,	O
with	O
the	O
shopping	O
for	O
the	O
content	O
merged	O
into	O
the	O
Windows	B-Application
Store	I-Application
as	O
a	O
whole	O
as	O
part	O
of	O
Microsoft	O
's	O
universal	O
apps	O
initiative	O
.	O
</s>
<s>
However	O
the	O
name	O
and	O
branding	O
of	O
Xbox	B-Application
Video	I-Application
remains	O
active	O
on	O
all	O
the	O
previous	O
platforms	O
and	O
the	O
official	O
website	O
.	O
</s>
<s>
On	O
September	O
17	O
,	O
2015	O
,	O
with	O
a	O
system	O
update	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
,	O
the	O
name	O
of	O
the	O
app	O
changed	O
to	O
reflect	O
the	O
new	O
branding	O
.	O
</s>
<s>
The	B-Device
Xbox	I-Device
One	I-Device
app	O
had	O
also	O
changed	O
in	O
a	O
previous	O
update	O
.	O
</s>
<s>
After	O
previously	O
being	O
linked	O
with	O
Movies	O
Anywhere	O
in	O
the	O
past	O
,	O
Microsoft	B-Application
Movies	I-Application
&	I-Application
TV	I-Application
announced	O
that	O
they	O
would	O
be	O
rejoining	O
the	O
service	O
on	O
August	O
6	O
,	O
2018	O
.	O
</s>
<s>
The	O
app	O
in	O
Windows	B-Operating_System
10	I-Operating_System
supports	O
a	O
number	O
of	O
formats	O
,	O
including	O
:	O
</s>
