<s>
There	O
are	O
at	O
least	O
two	O
interpretations	O
of	O
the	O
term	O
microcontent	B-General_Concept
.	O
</s>
<s>
Usability	B-General_Concept
adviser	O
Jakob	O
Nielsen	O
originally	O
referred	O
to	O
microcontent	B-General_Concept
as	O
small	O
groups	O
of	O
words	O
that	O
can	O
be	O
skimmed	O
by	O
a	O
person	O
to	O
get	O
a	O
clear	O
idea	O
of	O
the	O
content	O
of	O
a	O
Web	O
page	O
.	O
</s>
<s>
Such	O
phrases	O
also	O
may	O
be	O
taken	O
out	O
of	O
context	O
and	O
displayed	O
on	O
a	O
directory	O
,	O
search	B-Application
result	I-Application
page	O
,	O
bookmark	O
list	O
,	O
etc	O
.	O
</s>
<s>
The	O
original	O
meaning	O
of	O
microcontent	B-General_Concept
is	O
by	O
usability	B-General_Concept
adviser	O
Jakob	O
Nielsen	O
,	O
who	O
in	O
a	O
1998	O
article	O
referred	O
to	O
Microcontent	B-General_Concept
as	O
short	O
content	O
,	O
like	O
headlines	O
,	O
which	O
need	O
to	O
be	O
immediately	O
clear	O
and	O
inviting	O
to	O
a	O
reader	O
,	O
and	O
which	O
still	O
make	O
sense	O
when	O
removed	O
from	O
their	O
original	O
context	O
.	O
</s>
<s>
For	O
instance	O
,	O
on	O
a	O
search	B-Application
engine	I-Application
result	O
page	O
,	O
the	O
article	O
headline	O
may	O
be	O
displayed	O
with	O
only	O
a	O
short	O
snippet	O
but	O
not	O
the	O
full	O
article	O
.	O
</s>
<s>
"	O
Microcontent	B-General_Concept
should	O
be	O
an	O
ultra-short	O
abstract	O
of	O
its	O
associated	O
macrocontent	O
,	O
"	O
Nielsen	O
said	O
.	O
</s>
<s>
He	O
discourages	O
traditional	O
newspaper	O
headline	O
techniques	O
,	O
such	O
as	O
puns	B-Application
,	O
teasers	O
and	O
other	O
wordplay	O
,	O
which	O
are	O
more	O
effective	O
when	O
the	O
full	O
story	O
is	O
already	O
visible	O
.	O
</s>
<s>
"	O
Today	O
,	O
microcontent	B-General_Concept
is	O
being	O
used	O
as	O
a	O
more	O
general	O
term	O
indicating	O
content	O
that	O
conveys	O
one	O
primary	O
idea	O
or	O
concept	O
,	O
is	O
accessible	O
through	O
a	O
single	O
definitive	O
URL	O
or	O
permalink	O
,	O
and	O
is	O
appropriately	O
written	O
and	O
formatted	O
for	O
presentation	O
in	O
email	O
clients	O
,	O
web	O
browsers	O
,	O
or	O
on	O
handheld	O
devices	O
as	O
needed	O
.	O
</s>
<s>
A	O
day	O
's	O
weather	O
,	O
the	O
arrival	O
and	O
departure	O
times	O
for	O
an	O
airplane	O
flight	O
,	O
an	O
abstract	O
from	O
a	O
long	O
publication	O
,	O
or	O
a	O
single	O
instant	O
message	O
can	O
all	O
be	O
examples	O
of	O
microcontent.	O
"	O
</s>
<s>
In	O
the	O
years	O
of	O
the	O
booming	O
blogosphere	O
the	O
term	O
became	O
important	O
and	O
useful	O
to	O
describe	O
the	O
emerging	O
new	O
content	O
structures	O
that	O
were	O
enabled	O
by	O
new	O
technologies	O
(	O
like	O
trackbacks	B-Application
,	O
pings	O
and	O
increasingly	O
RSS	O
)	O
,	O
new	O
types	O
of	O
CMS-software	O
and	O
-interfaces	O
(	O
like	O
blogs	O
and	O
wikis	B-Protocol
)	O
,	O
and	O
not	O
least	O
by	O
new	O
socio-cultural	O
practices	O
(	O
people	O
creating	O
,	O
bringing	O
into	O
circulation	O
and	O
re-using/re	O
-mixing	O
microchunks	O
of	O
content	O
)	O
.	O
</s>
<s>
Microcontent	B-General_Concept
could	O
be	O
other	O
forms	O
of	O
media	O
like	O
an	O
image	O
,	O
audio	O
,	O
video	O
,	O
a	O
URL	O
(	O
hyperlink	O
)	O
,	O
Metadata	O
like	O
author	O
,	O
title	O
,	O
etc.	O
,	O
the	O
subject	O
line	O
of	O
an	O
email	O
,	O
an	O
item	O
in	O
an	O
RSS	O
feed	O
.	O
</s>
<s>
In	O
1998	O
,	O
Jakob	O
Nielsen	O
offered	O
tips	O
on	O
how	O
to	O
write	O
usable	B-General_Concept
microcontent	B-General_Concept
.	O
</s>
