<s>
A	O
micro	B-Application
ISV	I-Application
(	O
abbr	O
.	O
</s>
<s>
mISV	B-Application
or	O
μISV	O
)	O
,	O
a	O
term	O
coined	O
by	O
Eric	O
Sink	O
,	O
is	O
an	O
independent	B-Application
software	I-Application
vendor	I-Application
with	O
fewer	O
than	O
10	O
or	O
even	O
just	O
one	O
software	B-Application
developer	I-Application
.	O
</s>
<s>
The	O
term	O
has	O
come	O
to	O
include	O
more	O
than	O
just	O
a	O
"	O
one-man	O
shop	O
,	O
"	O
but	O
any	O
ISV	O
with	O
more	O
than	O
10	O
employees	O
is	O
generally	O
not	O
considered	O
a	O
micro	B-Application
ISV	I-Application
.	O
</s>
<s>
Small	O
venture	O
capital-funded	O
software	O
shops	O
are	O
also	O
generally	O
not	O
considered	O
micro	B-Application
ISVs	I-Application
.	O
</s>
<s>
Micro	B-Application
ISVs	I-Application
sell	O
their	O
software	O
through	O
a	O
number	O
of	O
marketing	O
models	O
.	O
</s>
<s>
The	O
shareware	B-License
marketing	O
model	O
(	O
where	O
potential	O
customers	O
can	O
try	O
the	O
software	O
before	O
they	O
buy	O
it	O
)	O
,	O
along	O
with	O
the	O
freeware	B-License
marketing	O
model	O
,	O
have	O
become	O
the	O
dominant	O
methods	O
of	O
marketing	O
packaged	O
software	O
with	O
even	O
the	O
largest	O
ISVs	O
offering	O
their	O
enterprise	O
solutions	O
as	O
trials	O
via	O
free	O
download	O
,	O
e.g.	O
</s>
<s>
Microsoft	O
has	O
a	O
dedicated	O
MicroISV/Shareware	O
Evangelist	O
,	O
Michael	O
Lehman	O
.	O
</s>
<s>
Part	O
of	O
the	O
Microsoft	O
micro	B-Application
ISV	I-Application
technical	O
evangelism	O
program	O
includes	O
Project	O
Glidepath	O
,	O
which	O
is	O
a	O
kind	O
of	O
framework	O
to	O
assist	O
micro	B-Application
ISVs	I-Application
in	O
bringing	O
a	O
product	O
from	O
concept	O
through	O
development	O
and	O
on	O
to	O
market	O
.	O
</s>
<s>
Although	O
not	O
specifically	O
targeted	O
at	O
micro	B-Application
ISVs	I-Application
,	O
the	O
Microsoft	O
Empower	O
Program	O
for	O
ISVs	O
is	O
used	O
by	O
many	O
micro	B-Application
ISVs	I-Application
.	O
</s>
<s>
Alternatively	O
,	O
rapid	O
application	O
development	O
PaaS	B-Application
platforms	O
like	O
Wolf	B-General_Concept
Frameworks	I-General_Concept
have	O
partner	O
programs	O
specifically	O
targeted	O
towards	O
Micro	B-Application
ISVs	I-Application
enabling	O
them	O
with	O
software	O
,	O
hardware	O
and	O
even	O
free	O
development	O
services	O
.	O
</s>
<s>
The	O
Software	O
Industry	O
Conference	O
is	O
an	O
annual	O
event	O
in	O
the	O
United	O
States	O
attended	O
by	O
many	O
micro	B-Application
ISVs	I-Application
.	O
</s>
<s>
The	O
European	O
Software	O
Conference	O
is	O
also	O
attended	O
by	O
many	O
micro	B-Application
ISVs	I-Application
and	O
is	O
held	O
in	O
various	O
locations	O
throughout	O
Europe	O
.	O
</s>
<s>
ISDEF	O
(	O
Independent	O
Software	B-Application
Developer	I-Application
Forum	O
)	O
also	O
hosts	O
an	O
industry	O
event	O
in	O
Russia	O
with	O
many	O
micro	B-Application
ISVs	I-Application
attending	O
.	O
</s>
