<s>
Merge	B-Application
Mansion	I-Application
is	O
a	O
mobile	B-Application
game	I-Application
for	O
Android	O
and	O
iOS	O
released	O
in	O
2020	O
.	O
</s>
<s>
The	O
company	O
is	O
based	O
in	O
Finland	O
,	O
as	O
stated	O
on	O
Merge	B-Application
Mansion	I-Application
's	O
YouTube	B-General_Concept
channel	I-General_Concept
about	O
page	O
.	O
</s>
<s>
From	O
January	O
1	O
to	O
November	O
16	O
,	O
2021	O
,	O
Merge	B-Application
Mansion	I-Application
generated	O
$38.6	O
million	O
.	O
</s>
<s>
A	O
large	O
contributing	O
factor	O
in	O
Merge	B-Application
Mansion	I-Application
's	O
success	O
has	O
been	O
attributed	O
to	O
the	O
advertisements	O
by	O
Metacore	O
in	O
promotion	O
for	O
the	O
game	O
.	O
</s>
<s>
The	O
official	O
gameplay	O
soundtrack	O
,	O
titled	O
"	O
Merge	B-Application
Mansion	I-Application
(	O
Official	O
Gameplay	O
Soundtrack	O
)	O
"	O
,	O
was	O
released	O
on	O
the	O
16th	O
of	O
April	O
,	O
2022	O
.	O
</s>
<s>
Merge	B-Application
Mansion	I-Application
is	O
a	O
puzzle	O
game	O
where	O
the	O
player	O
completes	O
tasks	O
as	O
the	O
character	O
,	O
Maddie	O
,	O
whose	O
grandmother	O
(	O
Grandma	O
Ursula	O
)	O
owns	O
the	O
mansion	O
.	O
</s>
<s>
Merge	B-Application
Mansion	I-Application
's	O
advertising	O
campaigns	O
have	O
received	O
notable	O
attention	O
on	O
the	O
internet	O
from	O
famous	O
YouTube	B-General_Concept
content	O
creators	O
,	O
such	O
as	O
Danny	O
Gonzalez	O
and	O
MatPat	O
.	O
</s>
<s>
In	O
early	O
2023	O
,	O
Merge	B-Application
Mansion	I-Application
started	O
sharing	O
new	O
advertisements	O
featuring	O
actor	O
Pedro	O
Pascal	O
.	O
</s>
<s>
All	O
advertising	O
campaigns	O
created	O
have	O
been	O
posted	O
to	O
their	O
YouTube	B-General_Concept
channel	I-General_Concept
,	O
garnering	O
more	O
than	O
6	O
million	O
views	O
and	O
35,000	O
subscribers	O
in	O
total	O
as	O
of	O
January	O
5	O
,	O
2022	O
.	O
</s>
<s>
It	O
is	O
unknown	O
where	O
the	O
ads	O
were	O
filmed	O
,	O
but	O
the	O
mobile	B-Application
game	I-Application
advertisements	O
were	O
set	O
in	O
Montgomery	O
County	O
in	O
Maryland	O
,	O
USA	O
.	O
</s>
<s>
Many	O
have	O
noted	O
the	O
similarities	O
between	O
the	O
ads	O
for	O
the	O
mobile	B-Application
game	I-Application
Lily	O
's	O
Garden	O
and	O
Merge	B-Application
Mansion	I-Application
's	O
ads	O
.	O
</s>
<s>
On	O
top	O
of	O
this	O
,	O
some	O
have	O
criticised	O
Merge	B-Application
Mansion	I-Application
by	O
arguing	O
that	O
the	O
gameplay	O
is	O
not	O
fully	O
true	O
to	O
the	O
ads	O
,	O
and	O
that	O
gameplay	O
is	O
more	O
akin	O
to	O
Candy	B-Application
Crush	I-Application
in	O
its	O
simplicity	O
.	O
</s>
<s>
Some	O
have	O
also	O
noted	O
Merge	B-Application
Mansion	I-Application
's	O
similarity	O
to	O
other	O
mobile	B-Application
games	I-Application
,	O
such	O
as	O
Whispers	O
,	O
Choices	O
,	O
Homescapes	O
and	O
Gardenscapes	O
.	O
</s>
<s>
Despite	O
this	O
criticism	O
,	O
Merge	B-Application
Mansion	I-Application
's	O
campaign	O
is	O
ongoing	O
on	O
most	O
social	O
media	O
platforms	O
including	O
YouTube	B-General_Concept
,	O
TikTok	B-Application
and	O
Instagram	B-Application
.	O
</s>
