<s>
Merchlar	B-General_Concept
is	O
an	O
augmented	B-General_Concept
reality	I-General_Concept
(	O
AR	O
)	O
company	O
based	O
in	O
Montreal	O
,	O
NYC	O
and	O
Paris	O
.	O
</s>
<s>
It	O
develops	O
mobile	B-Application
applications	I-Application
using	O
AR	O
and	O
VR	O
technology	O
for	O
clients	O
,	O
including	O
:	O
Desjardins	O
Group	O
,	O
Ubisoft	O
,	O
and	O
Mohegan	O
Sun	O
.	O
</s>
<s>
In	O
addition	O
to	O
its	O
agency	O
,	O
Merchlar	B-General_Concept
has	O
a	O
R&D	O
department	O
that	O
creates	O
patented	O
AR	O
technology	O
.	O
</s>
<s>
They	O
decided	O
to	O
create	O
a	O
mobile	B-Application
music	O
community	O
–	O
the	O
world	O
's	O
first	O
augmented	B-General_Concept
reality	I-General_Concept
mobile	B-Application
platform	O
for	O
artists	O
to	O
create	O
their	O
own	O
application	O
at	O
zero	O
cost	O
.	O
</s>
<s>
In	O
2011	O
,	O
the	O
company	O
evolved	O
into	O
Merchlar	B-General_Concept
(	O
the	O
first	O
augmented	B-General_Concept
reality	I-General_Concept
company	O
in	O
Canada	O
)	O
,	O
a	O
digital	O
agency	O
that	O
powers	O
augmented	B-General_Concept
reality	I-General_Concept
&	O
virtual	O
reality	O
and	O
offers	O
interactive	O
marketing	O
solutions	O
to	O
companies	O
such	O
as	O
Universal	O
Pictures	O
,	O
Twitter	O
,	O
Alliance	O
Films	O
,	O
Bell	O
,	O
Desjardins	O
Group	O
,	O
Montreal	O
International	O
Jazz	O
Festival	O
,	O
University	O
of	O
Maryland	O
,	O
and	O
World	O
Conference	O
on	O
Information	O
Technology	O
(	O
WCIT	O
)	O
.	O
</s>
<s>
One	O
year	O
after	O
the	O
agency	O
was	O
formed	O
,	O
Contest	O
of	O
Quebec	O
Entrepreneurs	O
named	O
Merchlar	B-General_Concept
Best	O
New	O
Technology	O
Company	O
in	O
April	O
and	O
granted	O
the	O
company	O
Award/Coup	O
de	O
Coeur	O
Contest	O
in	O
the	O
following	O
May	O
.	O
</s>
<s>
Since	O
2010	O
,	O
Merchlar	B-General_Concept
created	O
over	O
100	O
AR/VR	O
solutions	O
for	O
its	O
clients	O
globally	O
.	O
</s>
<s>
Some	O
of	O
Merchlar	B-General_Concept
Augmented	B-General_Concept
Reality	I-General_Concept
projects	O
:	O
</s>
