<s>
Memrise	B-Application
is	O
a	O
British	O
language	O
platform	O
that	O
uses	O
spaced	O
repetition	O
of	O
flashcards	O
to	O
increase	O
the	O
rate	O
of	O
learning	O
,	O
combined	O
with	O
a	O
GPT3-powered	O
"	O
AI	O
Language	O
partner	O
"	O
that	O
allows	O
learners	O
to	O
practice	O
human-like	O
conversations	O
,	O
which	O
Memrise	B-Application
believe	O
can	O
help	O
learners	O
to	O
overcome	O
the	O
"	O
confidence	O
gap	O
"	O
in	O
language	O
acquisition	O
.	O
</s>
<s>
Memrise	B-Application
offers	O
user-generated	O
content	O
on	O
a	O
wide	O
range	O
of	O
other	O
subjects	O
.	O
</s>
<s>
The	O
Memrise	B-Application
app	O
has	O
courses	O
in	O
16	O
languages	O
and	O
its	O
combinations	O
,	O
while	O
the	O
website	O
has	O
a	O
great	O
many	O
more	O
languages	O
available	O
.	O
</s>
<s>
Memrise	B-Application
has	O
been	O
profitable	O
since	O
late	O
2016	O
,	O
having	O
a	O
turnover	O
of	O
$4	O
million	O
monthly	O
.	O
</s>
<s>
Memrise	B-Application
was	O
founded	O
by	O
Ed	O
Cooke	O
,	O
a	O
Grand	O
Master	O
of	O
Memory	O
,	O
Ben	O
Whately	O
and	O
Greg	O
Detre	O
,	O
a	O
Princeton	O
neuroscientist	O
specializing	O
in	O
the	O
science	O
of	O
memory	O
and	O
forgetting	O
.	O
</s>
<s>
On	O
1	O
October	O
2012	O
,	O
100	O
users	O
were	O
allowed	O
to	O
sign	O
up	O
to	O
test	O
a	O
non-beta	O
version	O
of	O
the	O
website	O
called	O
Memrise	B-Application
1.0	O
.	O
</s>
<s>
As	O
of	O
May	O
2013	O
,	O
a	O
Memrise	B-Application
app	O
has	O
been	O
available	O
for	O
download	O
on	O
both	O
the	O
App	B-Application
Store	I-Application
(	O
iOS	O
)	O
and	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
Memrise	B-Application
makes	O
language	O
studying	O
a	O
game	O
,	O
like	O
its	O
competitor	O
Duolingo	B-Application
.	O
</s>
<s>
Memrise	B-Application
uses	O
spaced	O
repetition	O
to	O
accelerate	O
language	O
acquisition	O
.	O
</s>
<s>
In	O
July	O
2010	O
,	O
Memrise	B-Application
was	O
named	O
as	O
one	O
of	O
the	O
winners	O
of	O
the	O
London	O
Mini-Seedcamp	O
competition	O
.	O
</s>
<s>
In	O
May	O
2017	O
,	O
Memrise	B-Application
was	O
named	O
as	O
the	O
winner	O
of	O
the	O
"	O
Best	O
App	O
"	O
award	O
at	O
the	O
second	O
edition	O
of	O
the	O
Google	B-Application
Play	I-Application
awards	O
.	O
</s>
<s>
Starting	O
in	O
late	O
February	O
2019	O
,	O
Memrise	B-Application
has	O
been	O
the	O
subject	O
of	O
much	O
criticism	O
due	O
to	O
an	O
announcement	O
that	O
user-created	O
content	O
will	O
be	O
moving	O
to	O
a	O
different	O
web-based	O
platform	O
.	O
</s>
<s>
In	O
response	O
,	O
the	O
Memrise	B-Application
forums	O
were	O
bombarded	O
with	O
posts	O
criticizing	O
this	O
as	O
a	O
slap	O
in	O
the	O
face	O
to	O
Memrise	B-Application
's	O
users	O
and	O
content-creators	O
.	O
</s>
<s>
On	O
25	O
February	O
2020	O
,	O
as	O
a	O
response	O
to	O
the	O
criticisms	O
,	O
Memrise	B-Application
decided	O
to	O
undo	O
the	O
split	O
(	O
i.e.	O
</s>
<s>
closing	O
Decks	O
and	O
merging	O
its	O
content	O
back	O
to	O
the	O
Memrise	B-Application
main	O
site	O
)	O
.	O
</s>
