<s>
A	O
media	B-General_Concept
processor	I-General_Concept
,	O
mostly	O
used	O
as	O
an	O
image/video	O
processor	O
,	O
is	O
a	O
microprocessor-based	O
system-on-a-chip	B-Architecture
which	O
is	O
designed	O
to	O
deal	O
with	O
digital	O
streaming	B-Architecture
data	I-Architecture
in	O
real-time	O
(	O
e.g.	O
</s>
<s>
These	O
devices	O
can	O
also	O
be	O
considered	O
a	O
class	O
of	O
digital	B-Architecture
signal	I-Architecture
processors	I-Architecture
(	O
DSPs	B-Architecture
)	O
.	O
</s>
<s>
Unlike	O
graphics	B-Architecture
processing	I-Architecture
units	I-Architecture
(	O
GPUs	B-Architecture
)	O
,	O
which	O
are	O
used	O
for	O
computer	O
displays	O
,	O
media	B-General_Concept
processors	I-General_Concept
are	O
targeted	O
at	O
digital	B-Application
televisions	I-Application
and	O
set-top	O
boxes	O
.	O
</s>
<s>
The	O
microprocessor	B-Architecture
might	O
have	O
these	O
optimizations	O
:	O
</s>
<s>
Previous	O
to	O
media	B-General_Concept
processors	I-General_Concept
,	O
these	O
streaming	O
media	O
datatypes	O
were	O
processed	O
using	O
fixed-function	O
,	O
hardwired	O
ASICs	O
,	O
which	O
could	O
not	O
be	O
updated	O
in	O
the	O
field	O
.	O
</s>
<s>
Companies	O
that	O
pioneered	O
the	O
idea	O
of	O
media	B-General_Concept
processors	I-General_Concept
(	O
and	O
created	O
the	O
marketing	O
term	O
of	O
media	B-General_Concept
processor	I-General_Concept
)	O
included	O
:	O
</s>
<s>
Philips	O
TriMedia	B-General_Concept
line	O
-	O
used	O
in	O
Philips	O
,	O
Dell	O
,	O
Sony	O
,	O
etc	O
.	O
</s>
<s>
Consumer	O
electronics	O
companies	O
have	O
successfully	O
dominated	O
this	O
market	O
by	O
designing	O
their	O
own	O
media	B-General_Concept
processors	I-General_Concept
and	O
integrating	O
them	O
into	O
their	O
video	O
products	O
.	O
</s>
<s>
Companies	O
such	O
as	O
Philips	O
,	O
Samsung	B-Application
,	O
Matsushita	O
,	O
Fujitsu	O
,	O
Mitsubishi	O
have	O
their	O
own	O
in-house	O
media	B-General_Concept
processor	I-General_Concept
devices	O
.	O
</s>
<s>
Newer	O
generations	O
of	O
such	O
devices	O
now	O
use	O
various	O
forms	O
of	O
multiprocessing	B-Operating_System
—	O
multiple	O
CPUs	B-Device
or	O
DSPs	B-Architecture
,	O
in	O
order	O
to	O
deal	O
with	O
the	O
vastly	O
increased	O
computational	O
needs	O
when	O
dealing	O
with	O
high-definition	B-Device
television	I-Device
signals	O
.	O
</s>
