<s>
Media	B-Protocol
Go	I-Protocol
is	O
a	O
discontinued	O
free	O
multimedia	O
management	O
application	O
that	O
runs	O
on	O
Microsoft	B-Application
Windows	I-Application
,	O
developed	O
by	O
Sony	O
Entertainment	O
Network	O
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
manages	O
content	O
on	O
Sony	O
family	O
products	O
including	O
Sony	O
Mobile	O
phones	O
,	O
the	O
PlayStation	B-Operating_System
Portable	I-Operating_System
,	O
PlayStation	B-Device
Vita	I-Device
,	O
Walkman	O
,	O
and	O
Sony	B-Application
Tablet	I-Application
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
can	O
organize	O
,	O
play	O
,	O
and	O
transfer	O
a	O
wide	O
variety	O
of	O
content	O
including	O
videos	O
,	O
photos	O
,	O
music	O
,	O
and	O
podcasts	B-Operating_System
;	O
it	O
also	O
had	O
a	O
storefront	O
from	O
PlayStation	B-Device
Network	I-Device
and	O
mora	O
allowing	O
users	O
to	O
purchase	O
media	O
content	O
.	O
</s>
<s>
Sony	O
announced	O
the	O
discontinuation	O
of	O
the	O
software	O
by	O
December	O
2017	O
;	O
it	O
was	O
replaced	O
by	O
Music	B-Application
Center	I-Application
for	I-Application
PC	I-Application
which	O
only	O
works	O
with	O
audio	O
products	O
like	O
Walkman	O
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
was	O
introduced	O
in	O
2009	O
by	O
Sony	O
Creative	O
Software	O
,	O
alongside	O
the	O
Sony	B-Device
Ericsson	I-Device
W995	I-Device
,	O
initially	O
made	O
for	O
transferring	O
media	O
to	O
Sony	O
Ericsson	O
handsets	O
excluding	O
in	O
the	O
Japanese	O
market	O
.	O
</s>
<s>
It	O
was	O
expanded	O
to	O
the	O
PSP	B-Operating_System
following	O
the	O
release	O
of	O
PSP	B-Operating_System
Go	O
,	O
replacing	O
the	O
PSP	B-Device
Media	I-Device
Manager	I-Device
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
has	O
many	O
features	O
that	O
can	O
be	O
used	O
to	O
manage	O
and	O
synchronise	O
content	O
.	O
</s>
<s>
Advanced	O
functionality	O
allows	O
music	O
to	O
be	O
tagged	O
with	O
SensMe	B-Application
metadata	O
,	O
and	O
support	O
for	O
track	O
ratings	O
and	O
purchases	O
that	O
can	O
be	O
made	O
from	O
the	O
PlayStation	O
Store	O
,	O
Sony	B-Device
Xperia	I-Device
's	O
PlayNow	B-Protocol
Arena	I-Protocol
or	O
select	O
partner	O
stores	O
(	O
such	O
as	O
BigPond	O
Music	O
,	O
for	O
Telstra	O
customers	O
)	O
.	O
</s>
<s>
Where	O
applicable	O
,	O
Media	B-Protocol
Go	I-Protocol
will	O
also	O
automatically	O
download	O
and/or	O
convert	O
certain	O
content	O
(	O
e.g.	O
</s>
<s>
a	O
podcast	B-Operating_System
)	O
into	O
a	O
suitable	O
format	O
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
can	O
also	O
purchase	O
,	O
backup	O
,	O
and	O
restore	O
PlayStation	B-Operating_System
Portable	I-Operating_System
(	O
PSP	B-Operating_System
)	O
and	O
PlayStation	B-Device
Vita	I-Device
(	O
PS	B-Device
Vita	I-Device
)	O
games	O
and	O
other	O
content	O
,	O
including	O
digital	O
comics	O
;	O
the	O
ability	O
to	O
shop	O
for	O
and	O
purchase	O
PSP	B-Operating_System
or	O
PS	B-Device
Vita	I-Device
content	O
from	O
the	O
PlayStation	O
Store	O
without	O
a	O
PSP	B-Operating_System
or	O
PS	B-Device
Vita	I-Device
connected	O
to	O
the	O
host	O
computer	B-Device
is	O
now	O
supported	O
in	O
current	O
versions	O
of	O
Media	B-Protocol
Go	I-Protocol
.	O
</s>
<s>
As	O
of	O
2014	O
,	O
the	O
PlayStation	O
Store	O
(	O
except	O
the	O
Download	O
List	O
)	O
is	O
no	O
longer	O
available	O
from	O
Media	B-Protocol
Go	I-Protocol
,	O
as	O
it	O
redirects	O
to	O
the	O
PlayStation	O
Store	O
website	O
.	O
</s>
<s>
Like	O
iTunes	O
and	O
Windows	B-Device
Media	I-Device
Player	I-Device
,	O
Media	B-Protocol
Go	I-Protocol
is	O
also	O
able	O
to	O
"	O
rip	O
"	O
music	O
from	O
a	O
CD	O
and	O
automatically	O
download	O
missing	O
metadata	O
(	O
album	O
artwork	O
in	O
particular	O
)	O
via	O
Gracenote	O
.	O
</s>
<s>
,	O
Media	B-Protocol
Go	I-Protocol
cannot	O
"	O
rip	O
"	O
video	O
from	O
a	O
commercial	O
DVD	O
or	O
BD	O
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
also	O
provides	O
"	O
drag	O
from	O
"	O
behaviour	O
:	O
most	O
multimedia	O
files	O
that	O
are	O
displayed	O
can	O
be	O
dragged	O
from	O
the	O
Media	B-Protocol
Go	I-Protocol
application	O
to	O
a	O
Windows	B-Protocol
Explorer	I-Protocol
folder	O
,	O
an	O
e-mail	O
message	O
or	O
browser	O
drop	O
target	O
.	O
</s>
<s>
Like	O
most	O
competing	O
programs	O
though	O
,	O
one	O
of	O
Media	B-Protocol
Go	I-Protocol
's	O
primary	O
functions	O
is	O
as	O
a	O
computer	B-Device
multimedia	O
organizer	O
and	O
player/jukebox	O
,	O
with	O
a	O
choice	O
of	O
large	O
or	O
compact/mini	O
interface	O
modes	O
;	O
Media	B-Protocol
Go	I-Protocol
also	O
acts	O
as	O
a	O
fully	O
functional	O
picture	O
manager	O
,	O
similar	O
to	O
Microsoft	O
's	O
Windows	B-Device
Media	I-Device
Player	I-Device
.	O
</s>
<s>
Media	B-Protocol
Go	I-Protocol
supports	O
various	O
audio	O
file	O
types	O
including	O
MP3	B-Application
,	O
WAV	O
,	O
ALAC	B-Algorithm
,	O
FLAC	B-Application
,	O
WMA	B-Application
,	O
ATRAC	O
,	O
DSD	O
,	O
OGG	O
and	O
others	O
.	O
</s>
