<s>
MediaMax	B-Operating_System
CD-3	I-Operating_System
is	O
a	O
software	B-Application
package	O
created	O
by	O
SunnComm	B-Operating_System
which	O
was	O
sold	O
as	O
a	O
form	O
of	O
copy	B-Application
protection	I-Application
for	O
compact	O
discs	O
.	O
</s>
<s>
It	O
was	O
used	O
by	O
the	O
record	O
label	O
RCA	O
Records/BMG	O
,	O
and	O
targets	O
both	O
Microsoft	B-Application
Windows	I-Application
and	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
.	O
</s>
<s>
Elected	O
officials	O
and	O
computer	O
security	O
experts	O
regard	O
the	B-Application
software	I-Application
as	O
a	O
form	O
of	O
malware	O
since	O
its	O
purpose	O
is	O
to	O
intercept	O
and	O
inhibit	O
normal	O
computer	O
operation	O
without	O
the	O
user	O
's	O
authorization	O
.	O
</s>
<s>
MediaMax	B-Operating_System
received	O
media	O
attention	O
in	O
late	O
2005	O
in	O
fallout	O
from	O
the	O
Sony	O
XCP	B-Application
copy	B-Application
protection	I-Application
scandal	O
.	O
</s>
<s>
MediaMax	B-Operating_System
is	O
a	O
second-generation	O
system	O
meant	O
to	O
address	O
the	O
problems	O
of	O
earlier	O
copy-preventing	O
schemes	O
,	O
where	O
many	O
types	O
of	O
playback	O
devices	O
had	O
difficulty	O
reading	O
discs	O
in	O
normal	O
use	O
.	O
</s>
<s>
MediaMax	B-Operating_System
was	O
first	O
used	O
on	O
Anthony	O
Hamilton	O
's	O
Comin	O
 '	O
From	O
Where	O
I	O
'm	O
From	O
in	O
the	O
United	O
States	O
;	O
the	O
first	O
US	O
No	O
.	O
</s>
<s>
(	O
The	O
European	O
release	O
of	O
the	O
Velvet	O
Revolver	O
album	O
used	O
Macrovision	O
CDS-200	O
and	O
the	O
Japanese	O
is	O
without	O
copy	B-Application
protection	I-Application
.	O
)	O
</s>
<s>
This	O
CD	O
is	O
enhanced	O
with	O
MediaMax	B-Operating_System
software	B-Application
.	I-Application
</s>
<s>
Software	B-Application
will	O
automatically	O
install	O
.	O
</s>
<s>
MacOS	B-Operating_System
instructions	O
:	O
Insert	O
disc	O
into	O
CD-ROM	O
drive	O
.	O
</s>
<s>
Usage	O
of	O
the	O
CD	O
on	O
your	O
computer	O
requires	O
your	O
acceptance	O
of	O
the	O
End	O
User	O
License	O
Agreement	O
and	O
installation	O
of	O
specific	O
software	B-Application
contained	O
on	O
the	O
CD	O
.	O
</s>
<s>
The	O
music	O
on	O
a	O
MediaMax	B-Operating_System
disc	O
is	O
contained	O
in	O
tracks	O
as	O
on	O
a	O
regular	O
compact	O
disc	O
,	O
while	O
the	O
DRM	O
software	B-Application
is	O
present	O
in	O
an	O
additional	O
data	O
track	O
.	O
</s>
<s>
Copy	B-Application
restriction	I-Application
is	O
only	O
enforced	O
by	O
the	B-Application
software	I-Application
on	O
the	O
disc	O
:	O
If	O
the	B-Application
software	I-Application
is	O
not	O
installed	O
,	O
disc	O
duplication	O
is	O
not	O
inhibited	O
.	O
</s>
<s>
On	O
computers	O
running	O
Microsoft	B-Application
Windows	I-Application
,	O
the	O
typical	O
installation	O
vector	O
is	O
the	O
AutoRun	O
feature	O
of	O
the	O
operating	B-General_Concept
system	I-General_Concept
.	O
</s>
<s>
When	O
a	O
MediaMax	B-Operating_System
disc	O
is	O
inserted	O
into	O
a	O
Windows	B-Application
PC	I-Application
with	O
AutoRun	O
enabled	O
,	O
software	B-Application
on	O
the	O
disc	O
called	O
LaunchCd.exe	O
installs	O
a	O
device	B-Application
driver	I-Application
that	O
inhibits	O
the	O
ability	O
of	O
other	O
software	B-Application
to	O
directly	O
read	O
data	O
from	O
audio	O
discs	O
in	O
the	O
CD-ROM	O
drive(s )	O
.	O
</s>
<s>
The	O
user	O
is	O
informed	O
that	O
they	O
must	O
accept	O
the	O
terms	O
of	O
this	O
EULA	O
to	O
use	O
the	O
CD	O
on	O
their	O
computer	O
,	O
but	O
the	O
DRM	O
software	B-Application
is	O
installed	O
without	O
notice	O
,	O
even	O
if	O
they	O
decline	O
,	O
cancel	O
,	O
or	O
terminate	O
the	O
program	O
.	O
</s>
<s>
In	O
Mac	B-Operating_System
OS	I-Operating_System
X	I-Operating_System
,	O
applications	O
cannot	O
run	O
automatically	O
when	O
a	O
disc	O
is	O
inserted	O
,	O
and	O
furthermore	O
when	O
manually	O
running	O
the	O
application	O
,	O
it	O
cannot	O
install	O
anything	O
on	O
the	O
system	O
without	O
consent	O
,	O
requiring	O
administrative	O
credentials	O
from	O
the	O
user	O
.	O
</s>
<s>
There	O
is	O
no	O
version	O
of	O
MediaMax	B-Operating_System
for	O
Linux	B-Application
or	O
any	O
other	O
operating	B-General_Concept
system	I-General_Concept
.	O
</s>
<s>
The	B-Application
software	I-Application
's	O
propensity	O
to	O
permanently	O
modify	O
the	O
computer	O
's	O
behaviour	O
without	O
knowledge	O
or	O
consent	O
has	O
caused	O
controversy	O
.	O
</s>
<s>
MediaMax	B-Operating_System
departs	O
from	O
the	O
convention	O
of	O
digital	O
rights	O
management	O
(	O
DRM	O
)	O
software	B-Application
by	O
ignoring	O
a	O
user	O
's	O
desire	O
to	O
decline	O
the	O
installation	O
.	O
</s>
<s>
When	O
this	O
functionality	O
was	O
brought	O
to	O
SunnComm	B-Operating_System
's	O
attention	O
,	O
the	O
Company	O
resolved	O
the	O
problem	O
by	O
issuing	O
an	O
update	O
that	O
ensured	O
that	O
its	O
DRM	O
would	O
never	O
be	O
installed	O
on	O
a	O
user	O
's	O
computer	O
should	O
the	O
EULA	O
be	O
subsequently	O
declined	O
by	O
that	O
user	O
.	O
</s>
<s>
This	O
technology	O
update	O
was	O
then	O
applied	O
to	O
all	O
previously	O
sold	O
music	O
CDs	O
(	O
whose	O
users	O
had	O
internet	O
connectivity	O
)	O
as	O
well	O
as	O
to	O
all	O
MediaMax	B-Operating_System
CDs	O
sold	O
in	O
the	O
future	O
.	O
</s>
<s>
Some	O
artists	O
whose	O
albums	O
were	O
sold	O
with	O
the	O
MediaMax	B-Operating_System
software	B-Application
were	O
dissatisfied	O
that	O
it	O
was	O
put	O
on	O
their	O
compact	O
discs	O
without	O
their	O
consent	O
.	O
</s>
<s>
The	O
rock	O
band	O
My	O
Morning	O
Jacket	O
offered	O
advice	O
on	O
their	O
website	O
on	O
how	O
to	O
bypass	O
MediaMax	B-Operating_System
,	O
which	O
was	O
included	O
on	O
their	O
2005	O
album	O
Z	O
,	O
and	O
also	O
offered	O
to	O
burn	O
individual	O
copies	O
of	O
the	O
album	O
for	O
fans	O
,	O
free	O
of	O
the	O
copy-protection	B-Application
software	B-Application
.	I-Application
</s>
<s>
Because	O
of	O
its	O
dependence	O
on	O
AutoRun	O
on	O
Windows	O
systems	O
,	O
the	O
MediaMax	B-Operating_System
restrictions	O
can	O
be	O
bypassed	O
by	O
a	O
conscientious	O
user	O
as	O
follows	O
.	O
</s>
<s>
Users	O
concerned	O
about	O
installing	O
software	B-Application
from	O
discs	O
without	O
their	O
permission	O
can	O
disable	O
the	O
AutoRun	O
feature	O
on	O
their	O
computer	O
.	O
</s>
<s>
Such	O
software	B-Application
includes	O
computer	O
viruses	O
(	O
rarely	O
)	O
,	O
spyware	O
,	O
and	O
DRM	O
software	B-Application
such	O
as	O
MediaMax	B-Operating_System
.	O
</s>
<s>
People	O
who	O
do	O
not	O
disable	O
AutoRun	O
can	O
prevent	O
the	B-Application
software	I-Application
from	O
loading	O
by	O
holding	O
down	O
the	O
shift	B-Device
key	I-Device
each	O
time	O
a	O
disc	O
is	O
inserted	O
.	O
</s>
<s>
Windows	B-Application
PCs	I-Application
with	O
MediaMax	B-Operating_System
installed	O
are	O
identifiable	O
by	O
their	O
having	O
a	O
Windows	O
service	O
installed	O
named	O
"	O
sbcphid.	O
"	O
</s>
<s>
MediaMax	B-Operating_System
's	O
stealth	O
install	O
provides	O
no	O
uninstall	O
option	O
,	O
in	O
keeping	O
with	O
the	O
absence	O
of	O
notification	O
that	O
the	O
installation	O
happened	O
.	O
</s>
<s>
However	O
,	O
in	O
contrast	O
to	O
the	O
previous	O
XCP	B-Application
copy	B-Application
protection	I-Application
components	O
used	O
by	O
Sony/BMG	O
,	O
the	O
Windows	O
service	O
that	O
MediaMax	B-Operating_System
installs	O
can	O
be	O
safely	O
and	O
easily	O
stopped	O
,	O
disabled	O
and	O
removed	O
.	O
</s>
<s>
Users	O
with	O
administrative	O
privileges	O
can	O
accomplish	O
this	O
via	O
Windows	O
 '	O
Service	O
Controller	O
(	O
"	O
sc	O
"	O
)	O
command	O
line	O
utility	O
(	O
using	O
the	O
"	O
stop	O
"	O
and	O
"	O
delete	O
"	O
arguments	O
)	O
,	O
after	O
which	O
MediaMax	B-Operating_System
's	O
driver	O
file	O
(	O
sbcphid.sys	O
)	O
can	O
be	O
deleted	O
from	O
the	O
Windows	O
\System32\Drivers	O
directory	O
and	O
additional	O
files	O
can	O
be	O
deleted	O
from	O
the	O
Program	O
Files	O
\Common	O
Files	O
\SunnComm	O
Shared	O
\	O
directory	O
.	O
</s>
<s>
To	O
determine	O
if	O
MediaMax	B-Operating_System
is	O
installed	O
on	O
a	O
Windows	B-Application
PC	I-Application
,	O
one	O
may	O
launch	O
a	O
command	O
prompt	O
,	O
from	O
which	O
the	O
Service	O
Control	O
Manager	O
can	O
be	O
queried	O
.	O
</s>
<s>
Once	O
installed	O
,	O
the	O
MediaMax	B-Operating_System
software	B-Application
looks	O
for	O
a	O
watermark	O
inside	O
all	O
raw	O
CD	O
audio	O
to	O
recognize	O
protected	O
content	O
.	O
</s>
<s>
If	O
the	B-Application
software	I-Application
detects	O
protected	O
audio	O
,	O
it	O
distorts	O
the	O
audio	O
to	O
prevent	O
unauthorized	O
copying	O
.	O
</s>
<s>
When	O
the	O
MediaMax	B-Operating_System
software	B-Application
is	O
functioning	O
as	O
designed	O
,	O
it	O
allows	O
copying	O
to	O
a	O
certain	O
extent	O
.	O
</s>
<s>
Compressed	O
audio	O
is	O
stored	O
on	O
the	O
disc	O
in	O
Windows	B-Application
Media	I-Application
Audio	I-Application
(	O
WMA	B-Application
)	O
files	O
.	O
</s>
