<s>
is	O
a	O
1993	O
platform	O
game	O
developed	O
by	O
Treasure	O
and	O
published	O
by	O
Sega	O
for	O
the	O
Sega	B-Operating_System
Genesis	I-Operating_System
.	O
</s>
<s>
Based	O
on	O
the	O
McDonald	O
's	O
fast	O
food	O
restaurant	O
chain	O
,	O
specifically	O
its	O
McDonaldland	B-Application
marketing	O
campaign	O
,	O
players	O
control	O
Ronald	O
McDonald	O
in	O
his	O
efforts	O
to	O
retrieve	O
the	O
missing	O
pieces	O
of	O
a	O
map	O
that	O
lead	O
to	O
the	O
location	O
of	O
a	O
buried	O
treasure	O
from	O
a	O
group	O
of	O
villains	O
.	O
</s>
<s>
Treasure	O
Land	O
Adventure	O
was	O
developed	O
by	O
Treasure	O
in	O
conjunction	O
with	O
the	O
run	O
and	O
gun	O
video	O
game	O
Gunstar	B-Application
Heroes	I-Application
(	O
1993	O
)	O
.	O
</s>
<s>
McDonald	B-Application
's	I-Application
Treasure	I-Application
Land	I-Application
Adventure	I-Application
is	O
a	O
platform	O
game	O
based	O
on	O
the	O
McDonaldland	B-Application
advertising	O
campaign	O
.	O
</s>
<s>
McDonald	B-Application
's	I-Application
Treasure	I-Application
Land	I-Application
Adventure	I-Application
was	O
developed	O
by	O
Treasure	O
,	O
a	O
company	O
founded	O
by	O
Masato	O
Maegawa	O
and	O
a	O
group	O
of	O
former	O
Konami	O
employees	O
.	O
</s>
<s>
Maegawa	O
formed	O
Treasure	O
in	O
1992	O
after	O
he	O
and	O
his	O
team	O
became	O
frustrated	O
with	O
Konami	O
's	O
growing	O
reliance	O
on	O
developing	O
sequels	O
to	O
established	O
series	O
,	O
such	O
as	O
Castlevania	B-Application
and	O
Teenage	B-Application
Mutant	I-Application
Ninja	I-Application
Turtles	I-Application
,	O
and	O
wanted	O
to	O
focus	O
on	O
creating	O
new	O
and	O
original	O
titles	O
.	O
</s>
<s>
Treasure	O
had	O
begun	O
working	O
on	O
its	O
first	O
game	O
,	O
the	O
'	O
run	O
and	O
gun	O
 '	O
platformer	O
Gunstar	B-Application
Heroes	I-Application
(	O
1993	O
)	O
,	O
when	O
it	O
was	O
unable	O
to	O
secure	O
a	O
publishing	O
contract	O
with	O
Sega	O
as	O
Treasure	O
lacked	O
a	O
proven	O
track	O
record	O
.	O
</s>
<s>
Sega	O
instead	O
contracted	O
Treasure	O
to	O
develop	O
a	O
game	O
based	O
on	O
the	O
McDonald	O
's	O
fast	O
food	O
franchise	O
,	O
specifically	O
its	O
McDonaldland	B-Application
marketing	O
campaign	O
.	O
</s>
<s>
Treasure	O
Land	O
Adventure	O
was	O
developed	O
in	O
conjunction	O
with	O
Gunstar	B-Application
Heroes	I-Application
,	O
sharing	O
several	O
of	O
its	O
staff	O
members	O
.	O
</s>
<s>
The	O
team	O
needed	O
to	O
design	O
original	O
enemies	O
and	O
characters	O
apart	O
from	O
the	O
ones	O
in	O
the	O
McDonaldland	B-Application
franchise	O
.	O
</s>
<s>
They	O
abandoned	O
many	O
of	O
their	O
ideas	O
for	O
not	O
fitting	O
the	O
feel	O
of	O
McDonaldland	B-Application
.	O
</s>
<s>
Maegawa	O
maintained	O
that	O
Treasure	O
Land	O
Adventure	O
had	O
to	O
remain	O
respectful	O
and	O
faithful	O
to	O
the	O
McDonald	O
's	O
licensing	O
and	O
characters	O
,	O
in	O
a	O
manner	O
similar	O
to	O
licensed	O
games	O
featuring	O
characters	O
like	O
Mickey	B-Application
Mouse	I-Application
.	O
</s>
<s>
Treasure	O
Land	O
Adventure	O
helped	O
familiarize	O
Treasure	O
with	O
the	O
hardware	O
of	O
the	O
Sega	B-Operating_System
Genesis	I-Operating_System
,	O
which	O
became	O
essential	O
for	O
its	O
later	O
projects	O
.	O
</s>
<s>
The	O
game	O
was	O
completed	O
before	O
the	O
development	O
of	O
Gunstar	B-Application
Heroes	I-Application
concluded	O
,	O
however	O
,	O
Treasure	O
decided	O
to	O
delay	O
Treasure	O
Land	O
Adventure	O
and	O
release	O
Gunstar	B-Application
Heroes	I-Application
first	O
as	O
it	O
wanted	O
its	O
debut	O
to	O
be	O
an	O
original	O
title	O
.	O
</s>
<s>
McDonald	B-Application
's	I-Application
Treasure	I-Application
Land	I-Application
Adventure	I-Application
is	O
cited	O
as	O
being	O
one	O
of	O
the	O
better	O
examples	O
of	O
a	O
licensed	O
game	O
during	O
the	O
16-bit	O
console	O
era	O
.	O
</s>
<s>
Four	O
reviewers	O
from	O
GameFan	O
reacted	O
with	O
surprise	O
to	O
the	O
game	O
's	O
quality	O
,	O
with	O
one	O
saying	O
it	O
boasted	O
the	O
same	O
hardware-pushing	O
graphics	O
and	O
gameplay	O
as	O
Gunstar	B-Application
Heroes	I-Application
.	O
</s>
<s>
He	O
compared	O
the	O
game	O
to	O
Gunstar	B-Application
Heroes	I-Application
for	O
showcasing	O
Treasure	O
's	O
talent	O
at	O
designing	O
enjoyable	O
and	O
memorable	O
side-scrollers	O
.	O
</s>
<s>
A	O
reviewer	O
for	O
Electronic	O
Gaming	O
Monthly	O
complimented	O
the	O
large	O
,	O
item-filled	O
levels	O
and	O
cameos	O
from	O
other	O
McDonaldland	B-Application
characters	O
,	O
as	O
did	O
Consoles+	O
writer	O
Richard	O
Homsy	O
.	O
</s>
<s>
Retrospective	O
feedback	O
on	O
Treasure	O
Land	O
Adventure	O
has	O
also	O
been	O
positive	O
,	O
though	O
critics	O
believe	O
it	O
lacks	O
the	O
same	O
polish	O
and	O
technological	O
power	O
present	O
in	O
its	O
other	O
works	O
like	O
Gunstar	B-Application
Heroes	I-Application
and	O
Dynamite	B-Application
Headdy	I-Application
.	O
</s>
<s>
Kurt	O
Kalata	O
of	O
Hardcore	O
Gaming	O
101	O
believes	O
it	O
served	O
as	O
a	O
base	O
for	O
Treasure	O
's	O
later	O
games	O
,	O
such	O
as	O
Dynamite	B-Application
Headdy	I-Application
,	O
with	O
similar	O
mechanics	O
and	O
musical	O
composition	O
.	O
</s>
<s>
He	O
wrote	O
:	O
"	O
It	O
’s	O
not	O
the	O
best	O
game	O
in	O
Treasure	O
’s	O
library	O
,	O
but	O
it	O
is	O
very	O
entertaining	O
and	O
just	O
about	O
worth	O
the	O
high	O
eBay	B-Application
prices	O
that	O
it	O
currently	O
sells	O
for	O
.	O
</s>
